# Compare ReferenceEdge vs Kangaroo 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ReferenceEdge and Kangaroo based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/107201-149363/ReferenceEdge-vs-Kangaroo-Rewards --- # ReferenceEdge vs Kangaroo Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ReferenceEdgeKangaroo2/4 selected [ReferenceEdge](https://www.capterra.com/p/107201/ReferenceEdge/)[4.7 (20)](https://www.capterra.com/p/107201/ReferenceEdge/reviews/) [Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.9 (254)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) [## ReferenceEdge](https://www.capterra.com/p/107201/ReferenceEdge/)[4.7 (20)](https://www.capterra.com/p/107201/ReferenceEdge/reviews/) Starting Price $999.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.5 Customer Service 5 Reviews Sentiment EH Based on [20 reviews](#user-reviews) Positive 20 Neutral 0 Negative 0 [## Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.9 (254)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting Price $79.00/month Value-for-Money 4.6 Functionality 4.7 Ease of Use 4.7 Customer Service 4.9 Reviews Sentiment Based on [254 reviews](#user-reviews) Positive 252 Neutral 1 Negative 1 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in Customer Reference Management Software 18 / 43 Only ReferenceEdge - Lead Capture - Nomination Tracking - Program Notices Best performer 27 / 43 Only Kangaroo - API - Campaign Management - Campaign Planning User satisfaction User satisfaction 4.7 User reviews[20](https://www.capterra.com/p/107201/ReferenceEdge/reviews/) Ease of use 4.5 Functionality 4.7 Value for money 4.7 Customer support 5.0 User satisfaction 4.9 User reviews[254](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.6 Customer support 4.9 Price starts from Price starts from $999Per User, Per Month - Free version - Free trial Price starts from $79Flat Rate, Per Month - Free version - Free trial Best for Best for B2B companies with 50 or more salespeople selling fairly complex products with sales cycles of 60 or more days; where customer insights and advocates are invaluable differentiators. Best for Kangaroo is a globally recognized rewards platform to help build brand loyalty. Perfect for: eCommerce, brick & mortar, omnichannel businesses, multi-location, and enterprise businesses. ## User reviews Pros & cons Not enough reviews KG Kai G. Intern > "The ability to customize point-based campaigns, track customer activity, and offer tier-based rewards has added great value to our..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7028175) VR Verified Reviewer manager > "One notable limitation is the current lack of integration with a wider range of marketing systems to give us more options when..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7118785) FA Fatima A. Co founde r > "The opportunity to have our own white-label app allows us to deliver a more personalised and branded experience for our loyalty..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6840912) SC Stephie C. Marketing Manager > "Not being able to purchase email credits on my own without having to chat with customer service though I am told this is a provider..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6443405) EZ Elias Z. Owner > "Very professional, work efficient and professional specially charbel sabbagh who’s handling my account, perfect job very professional..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7079342) EF Eric F. Owner > "There are still some issues with Kangaroo when it comes to creating double accounts when a customer has shopped both in-store and..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6827622) NH Nour H. Online Shop Admin > "It allows for a huge probability of strategies, which is exactly what we needed for petshoplebanon.com." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7031476) KP Kait P. General Manager > "It applies discounts as a payment which makes it difficult for us to provide in store promotions and limit the discounts being..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6256749) RK Ramy K. Ecommerce Manager > "Advanced Features : point reward, tiers rewards , referal program and promotional reward, it has everything you need" [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6438573) AW Adam W. E-Commerce Executive > "The cross over between the new dashboard and the old portal can be frustrating to use at times." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6415231) Danielle N. Owner > "I like the AI features that help you make your emails and subject lines better." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6872625) Simon H. Managing Director > "The email marketing engine is a little outdated, and it would be far more preferable to allow all of the functions which only work..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___5062320) SK Sara K. Head of Marketing Department > "I really like how Kangaroo makes earning and redeeming points simple and rewarding." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7117710) LV Lotte V. Marketing Manager > "Most of our issues have been because of our own data issues." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6763792) MK Mariane K. Ecommerce Executive > "The platform is intuitive and easy to navigate, and it made completing tasks efficient and stress-free." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7110743) AW Adam W. E-Commerce Executive > "Often find it freezing having to log back in." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6415231) NH Nour H. Online Shop Admin > "This level of personalized, problem-solving support is what makes this app a five-star solution for us." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7031476) EC Erin C. Personal Assistant > "The time it took to create the app was a little longer than expected, but was understandable as we also had API integration with..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6274182) NH Nour H. Online Shop Admin > "We were extremely impressed by two main things: the flexibility of the platform and the truly exceptional support we received from..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7031476) LB Logan B. Executive Assistant > "The only issues we ran into were design customization as it relates to branding." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6149883) RR Rebecca R. Director of E-Commerce > "Kangaroo was the only solution that we found to integrate our POS (Lightspeed Retail) with our E-Commerce store (Shopify)." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6495171) SC Souad C. Owner > "There was never a time where I struggled and she wasn’t able to help!" [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6846985) AK Alicia K. Marketing Coordinator > "The program runs smoothly and has helped improve customer engagement." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7079494) SF Steve F. Creative Strategy > "We are in the SHAFT industry, so there are challenges that limit our ability to take full advantage of the features." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___5025386) NH Nour H. Online Shop Admin > "The platform itself is fantastic, offering an incredible depth of features and customization options." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7031476) LF Lindsay F. CFO > "Setup is a little cumbersome and relies on the customer service rep to walk you through everything." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6338608) SC Stephie C. Marketing Manager > "We love the options for segmenting customers and helping create loyalty through the points system." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6443405) AB Aaron B. Retail Director > "I would personally like less options that work flawlessly over too many options that have some clunky things about them." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6304809) Michel A. Senior IT Specialist > "Kangaroo is easy to use, offers powerful loyalty and rewards features, and provides excellent value for the price." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7177767) AO Aimee O. Owner > "The setup was more cumbersome than I had planned on, but that comes with any transition." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6302710) JK Joe K. Owner > "Switching to Kangaroo was really easy, has the tier option which is important for our rollout and setting up the rewards was smooth." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6873238) TK Tayyaba K. Marketing Manager > "As a small business, this was a costly investment." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6413245) MB Mike B. VP of Operations > "All team members at Kangaroo have been incredibly supportive throughout our experience. Whenever I reach out through email, they’re..." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7038071) RK Ron K. Owner > "The only issue I have had with kangaroo is the need to have images for rewards and draws that are only for internal use." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___3778016) JA Jordan A. Owner > "Segments to target specific customers that helps us reach our marketing goals each month" [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6800921) MA Manal A. E commerce manager > "Requires a lot of human interference" [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___6123115) AK Alicia K. Marketing Coordinator > "She consistently goes above and beyond to support us and make sure everything runs smoothly." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7079494) ME Michelle E. President > "The integration isn’t seamless for our customers." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___4792203) SK Sara K. Head of Marketing Department > "The app is user-friendly ,and the rewards and offers feel valuable and relevant." [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___7117710) AD Andwele D. Reviewer > "I feel as though its not talked about. And when i ask people if they know the kangaroo software they say "what software?"" [See full review](https://www.capterra.com/p/149363/Kangaroo-Rewards/#Capterra___2906962) [View Reviews](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) ## User interface [ReferenceEdge](https://www.capterra.com/p/107201/ReferenceEdge/) 4.65 (20) 4.85 (254) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features ReferenceEdge 18/43 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Audio References - Calendar Management - Campaign Management - Campaign Planning - Configurable Workflow - Contact Management - CRM - Customer Activity Tracking - Customer Database - Customer Segmentation - Customizable Reports - Discount Management - Email Marketing - For Sales/Marketing - Generative AI - Incentive Management - Lead Capture - Lead Management - Loyalty Program - Multi-Campaign - Multi-Channel Marketing - Nomination Tracking - Pipeline Management - Program Notices - Promotions Management - Reference Request Automation - Reference Usage Tracking - Reminders - Reporting & Statistics - Rewards Management - ROI Tracking - Search/Filter - Social Media Integration - Survey/Poll Management - Task Scheduling - Third-Party Integrations - Video References - Workflow Management [See all features](https://www.capterra.com/p/107201/ReferenceEdge/#features) Kangaroo Top features 27/43 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Audio References - Calendar Management - Campaign Management - Campaign Planning - Configurable Workflow - Contact Management - CRM - Customer Activity Tracking - Customer Database - Customer Segmentation - Customizable Reports - Discount Management - Email Marketing - For Sales/Marketing - Generative AI - Incentive Management - Lead Capture - Lead Management - Loyalty Program - Multi-Campaign - Multi-Channel Marketing - Nomination Tracking - Pipeline Management - Program Notices - Promotions Management - Reference Request Automation - Reference Usage Tracking - Reminders - Reporting & Statistics - Rewards Management - ROI Tracking - Search/Filter - Social Media Integration - Survey/Poll Management - Task Scheduling - Third-Party Integrations - Video References - Workflow Management [See all features](https://www.capterra.com/p/149363/Kangaroo-Rewards/#features) ### Recognition No recognitions have been awarded to ReferenceEdge Kangaroo is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support ReferenceEdge Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kangaroo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ReferenceEdge - By Point of Reference - Located in United States - Founded in 2003 Kangaroo - By Kangaroo Rewards - Located in Canada - Founded in 2013 ## Popular Comparisons [Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.85 (254)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) vs [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) $79/month Price $99/month 4.7 Features 4.7 4.7 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/144990-149363/Referral-Marketing-Automation-vs-Kangaroo-Rewards) [Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/)[4.85 (254)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) vs [Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/)[4.85 (501)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) $79/month Price $0 4.7 Features 4.7 4.7 Ease 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