# Mailchimp Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of Mailchimp Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Mailchimp Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/compare/110228-125272/MailChimp-vs-Captavi-Platform --- # Mailchimp Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 19, 2025 Written byPreksha Buttan Preksha Buttan Preksha Buttan is a writer at Capterra. She provides insights to help small businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software ad... [See bio & all articles](https://www.capterra.com/resources/author/pbuttan/) Edited byCaroline Rousseau Caroline Rousseau Content Editor After three years of building surveys, analyzing data, and writing her own research, Caroline has been a senior content editor since 2022. Her previous experience as an analyst converged into a skill set that allows her to help her peers devel... [See bio & all articles](https://www.capterra.com/resources/author/caroline-rousseau/) Content Editor Written by [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Preksha Buttan is a writer at Capterra. She provides insights to help small businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers. Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Content Editor After three years of building surveys, analyzing data, and writing her own research, Caroline has been a senior content editor since 2022. Her previous experience as an analyst converged into a skill set that allows her to help her peers develop and produce compelling content about today’s business matters. [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Mailchimp Mailchimp Overview: ### Key takeaways Insights from verified Capterra reviews Mailchimp is a marketing platform primarily used by small businesses in marketing and IT services to manage email campaigns and customer outreach. Users value its drag-and-drop editor and real-time analytics for campaign tracking. Its AI growth assistant and mobile layout controls, launched in 2024–2025, enhance usability. However, reviewers consistently cite pricing and limited customization as drawbacks. ### Our verdict Mailchimp suits small businesses seeking a reliable email marketing tool with strong analytics and automation. While its interface is intuitive and its campaign tools are effective, buyers should expect trade-offs in customization and pricing flexibility. Reviewers note that advanced features often require paid plans, and support responsiveness may vary, especially during account issues. Top alternative Featured Overall rating Based on 17,565 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 2% Pros & cons Comprehensive email marketing platform Flexible newsletter creation tools Limited editing and formatting options Deliverability and spam challenges Starting price $13 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mailchimp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.intuit.com&name=Mailchimp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mailchimp 4.5 (17,565) VS. [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $13 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (15,675) Ease Of Use 4.6 (3,394) Value For Money 4.4 (12,139) Value For Money 4.5 (2,975) Customer Service 4.2 (10,617) Customer Service 4.5 (2,976) ## Mailchimp alternatives Mailchimp may not suit teams needing deeper customization, more responsive support, or pricing that scales better with large contact lists—especially if advanced automation or Shopify integration is a priority. [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) ## Who uses Mailchimp? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive email marketing platform 94% positive reviews out of 2084 Most reviewers describe email marketing in Mailchimp as versatile, offering automation, segmentation, analytics, and templates that streamline campaign creation and management for businesses of all sizes. Domingo R University average technician, 2 - 10 employees. "It has been a key tool in developing an effective email marketing strategy that contributes to the continued growth of my business, increases my sales, and fosters a better relationship with my clients." Limited editing and formatting options 53% negative reviews out of 817 Some reviewers describe image and text editing as restrictive, with clunky formatting, inconsistent mobile rendering, and limited customization, requiring extra effort for professional results. Andrea M Content Creator & Marketing, 2 - 10 employees. "I don't like that I can't change or resize images." Flexible newsletter creation tools 93% positive reviews out of 1359 Most reviewers find newsletters easy to design, schedule, and personalize, with templates, segmentation, and analytics supporting consistent, professional outreach to various audiences. Terrance F Business and Financial Officer, 2 - 10 employees. "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." Deliverability and spam challenges 81% negative reviews out of 575 Most reviewers report spam issues, with emails often landing in junk or promotions folders, account suspensions, and difficulties ensuring messages reach recipients’ primary inboxes. Luiza V Community Management, 11 - 50 employees. "Unfortunately the emails always end up going to recipients spam box, which is not super useful for engagement or for people to receive emails." Efficient client communication management 94% positive reviews out of 628 Most reviewers indicate client communication is simplified, with tools for segmentation, automation, and analytics that help maintain relationships and deliver targeted updates efficiently. HELENA M RMT, 1 employee. "I love the flexibility for communicating with clients and the ability to monitor responses." Complex security and access controls 42% negative reviews out of 131 Some reviewers report security and access control as cumbersome, citing strict permissions, two-factor authentication, import restrictions, and challenges with privacy compliance and account recovery. Ray D Founder, 2 - 10 employees. "While I understand the importance of security, MailChimp's security and spam protocols can be a little cumbersome at times and can make the service difficult to use." ## Mailchimp's interface Reviewers describe Mailchimp’s interface as easy to navigate, with a drag-and-drop editor that simplifies campaign creation. However, layout limitations and inconsistent mobile rendering are common friction points, especially for users managing visually heavy emails. 1+ Preksha Buttan You’ll find Mailchimp’s editor quick to learn and efficient for basic campaigns, but expect constraints when customizing layouts or managing image-heavy content; reviewers often mention needing extra time to adjust formatting across devices and email clients. Ease of Use 4.4 (15,675) 4.4 Based on 15,675 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Preksha Buttan Mailchimp’s top-rated features help teams move fast—whether tracking campaign results, managing contacts, or launching surveys—by combining automation with just enough structure to keep workflows efficient without overwhelming new users. Features 4.4 (15,047) 4.4 Based on 15,047 reviews The Mailchimp features below were rated the highest by verified reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years. Email monitoring 4.6 (59) 59 reviewers rated this feature Tracks opens, clicks, and unsubscribes with detailed metrics and segmentation. Helps teams evaluate campaign performance, identify trends, and optimize future outreach strategies with reliable data visibility across campaigns. Customer database 4.4 (42) 42 reviewers rated this feature Centralizes contact management with customizable fields and multi-user access. Enables teams to organize, segment, and track customer information efficiently for targeted campaigns and long-term relationship building. Email campaign management 4.4 (1,648) 1648 reviewers rated this feature Simplifies campaign creation using templates, automation, and analytics. The drag-and-drop editor and audience tools make setup fast, while scheduling and performance tracking support consistent outreach. Email marketing 4.4 (865) 865 reviewers rated this feature Supports large-scale outreach with built-in templates, automation, and compliance tools. Integrates with other platforms and enables bulk sending, helping teams maintain brand communication and nurture leads. Survey builder 4.3 (229) 229 reviewers rated this feature Enables quick creation and distribution of surveys using drag-and-drop tools. Templates are easy to customize, allowing teams to gather feedback, conduct research, or assess internal performance. Multivariate testing 0 reviewers rated this feature Run up to eight campaign variations to compare subject lines, content, and send times. This helps teams identify which combinations drive the highest engagement and refine future campaigns based on performance data. Predictive segmentation 0 reviewers rated this feature Use AI to forecast customer behavior and group contacts by likelihood to purchase or engage. This enables more precise targeting and helps optimize campaign ROI by focusing efforts on high-value segments. Behavioral targeting 0 reviewers rated this feature Segment audiences based on actions taken across websites, apps, and emails. This allows marketers to tailor messages to user behavior, improving relevance and increasing conversion potential. Custom-coded templates 0 reviewers rated this feature Design emails using HTML for full creative control. This feature supports brand consistency and advanced formatting, ideal for teams with in-house design or development capabilities. AI growth assistant 0 reviewers rated this feature This tool helps users identify growth opportunities by analyzing campaign performance and suggesting next steps. It supports decision-making with data-backed recommendations. (Released Q4 2024) Mobile column orientation tool 0 reviewers rated this feature Lets users rearrange email content for better mobile display, improving readability and engagement across devices. (Released Q1 2025) Behavioral targeting automation 0 reviewers rated this feature Connects in-app user behavior to email triggers, enabling personalized outreach based on milestones like downloads or renewals. (Released Q4 2024) Enhanced landing page retargeting 0 reviewers rated this feature Automatically tags visitors and runs remarketing ads via Google, helping businesses re-engage potential leads. (Released Q1 2025) All key features (177) Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness 47.27% of 110 reviewers that rated this feature as important or highly important Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout 0% of 0 reviewers... Dashboard to view the status of ongoing processes, identify current incidents and track past activities 70.37% of 54 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems 30.00% of 10 reviewers that rated this feature as important or highly important This tool helps users identify growth opportunities by analyzing campaign performance and suggesting next steps. It supports decision-making with data-backed recommendations. (Released Q4 2024) 0 reviewers rated this feature Software program that continuously adjusts its behavior based on observed data 0% of 0 reviewers... Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges 55.17% of 29 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases 71.15% of 104 reviewers that rated this feature as important or highly important Schedule appointments via a calendar 0% of 0 reviewers... Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes 62.50% of 16 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention 95.00% of 20 reviewers that rated this feature as important or highly important Establish rules for automatic propagation of social media posts across one or more channels 46.85% of 111 reviewers that rated this feature as important or highly important Automatic reply functionality for incoming messages 0% of 0 reviewers... Automatically create schedules based on business needs or employee availability and qualifications 0.00% of 3 reviewers that rated this feature as important or highly important Create and automatically send premade copy in response to customer messages 48.21% of 112 reviewers that rated this feature as important or highly important Track and analyze user behavior within a system or network 35.71% of 14 reviewers that rated this feature as important or highly important Track and analyse user behavior within a system or network 100.00% of 1 reviewers that rated this feature as important or highly important Segment audiences based on actions taken across websites, apps, and emails. This allows marketers to tailor messages to user behavior, improving relevance and increasing conversion potential. 0 reviewers rated this feature Connects in-app user behavior to email triggers, enabling personalized outreach based on milestones like downloads or renewals. (Released Q4 2024) 0 reviewers rated this feature Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines 0% of 0 reviewers... Track and interpret campaign performance metrics 80.49% of 492 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results 59.46% of 333 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns 73.17% of 41 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates 80.50% of 523 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. 100.00% of 2 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act 48.04% of 535 reviewers that rated this feature as important or highly important Manage various distribution channels, build relations with channel partners, and track their performance 60.00% of 5 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results 62.00% of 50 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together 66.67% of 6 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. 62.50% of 816 reviewers that rated this feature as important or highly important Manage, organize, and store contact information 66.25% of 1295 reviewers that rated this feature as important or highly important Centralized repository to store content and assets 0% of 0 reviewers... Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving 52.10% of 119 reviewers that rated this feature as important or highly important Publish and distribute content to targeted audiences 0% of 0 reviewers... Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads 65.85% of 82 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system 46.43% of 56 reviewers that rated this feature as important or highly important Design emails using HTML for full creative control. This feature supports brand consistency and advanced formatting, ideal for teams with in-house design or development capabilities. 0 reviewers rated this feature Centralizes contact management with customizable fields and multi-user access. Enables teams to organize, segment, and track customer information efficiently for targeted campaigns and long-term relationship building. 42 reviewers rated this feature Visualize and analyze customer experience across all touchpoints and channels 33.33% of 12 reviewers that rated this feature as important or highly important Record customer information, purchase history, and other notes 0% of 0 reviewers... Process of dividing customers into groups based on common characteristics 63.93% of 61 reviewers that rated this feature as important or highly important Tool to send questionnaires to customers to gauge feedback 30.43% of 46 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding 49.00% of 100 reviewers that rated this feature as important or highly important Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) 52.00% of 25 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases 51.10% of 501 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information 52.89% of 121 reviewers that rated this feature as important or highly important Alter the layout and content of reports 50.00% of 2 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements 69.43% of 193 reviewers that rated this feature as important or highly important Create labels for products that contain required information such as colors, sizes, dates, etc. 0% of 0 reviewers... Assembly of graphs and charts for visualizing and tracking statistics/metrics 66.67% of 3 reviewers that rated this feature as important or highly important Analyze survey results via statistical testing or crosstabs directly within the software 55.00% of 40 reviewers that rated this feature as important or highly important Import and export data to and from software applications 56.81% of 257 reviewers that rated this feature as important or highly important Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency 0% of 0 reviewers... Collaborate on creating a product by sharing and adjusting designs through a shared portal 60.00% of 20 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components 50.00% of 14 reviewers that rated this feature as important or highly important Send automated marketing emails based on user actions over a predetermined period 31.25% of 48 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience 41.58% of 101 reviewers that rated this feature as important or highly important Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products 0% of 0 reviewers... Simplifies campaign creation using templates, automation, and analytics. The drag-and-drop editor and audience tools make setup fast, while scheduling and performance tracking support consistent outreach. 1648 reviewers rated this feature Manage, store and organize emails within the system or via third-party apps 60.39% of 1121 reviewers that rated this feature as important or highly important Supports large-scale outreach with built-in templates, automation, and compliance tools. Integrates with other platforms and enables bulk sending, helping teams maintain brand communication and nurture leads. 865 reviewers rated this feature Tracks opens, clicks, and unsubscribes with detailed metrics and segmentation. Helps teams evaluate campaign performance, identify trends, and optimize future outreach strategies with reliable data visibility across campaigns. 59 reviewers rated this feature Reminders sent via email 81.82% of 11 reviewers that rated this feature as important or highly important Set up automated email sequences to streamline outreach and engage leads/contacts 94.87% of 39 reviewers that rated this feature as important or highly important Pre-made examples and templates for emails 63.64% of 22 reviewers that rated this feature as important or highly important Track delivered, received, and opened emails 50.00% of 8 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product 70.22% of 544 reviewers that rated this feature as important or highly important Automatically tags visitors and runs remarketing ads via Google, helping businesses re-engage potential leads. (Released Q1 2025) 0 reviewers rated this feature Predefined actions automatically performed on the occurance of specific events 41.90% of 284 reviewers that rated this feature as important or highly important Find & retrieve relevant data or documents 0% of 0 reviewers... Intended to be used by insurers 0% of 0 reviewers... Operate/access software on iPad Devices 0% of 0 reviewers... Designed for small businesses 50.00% of 22 reviewers that rated this feature as important or highly important Primarily serving startup companies 0% of 0 reviewers... Adds a customizable form to the landing page, usually for the purposes of lead generation 33.33% of 12 reviewers that rated this feature as important or highly important Ensure compliance with the General Data Protection Regulation protocols 80.00% of 35 reviewers that rated this feature as important or highly important Use AI to generate content in the form of text, images, videos, etc. 45.45% of 22 reviewers that rated this feature as important or highly important Determines the location of a device using GPS or an IP address 66.67% of 3 reviewers that rated this feature as important or highly important Add, edit, and manipulate HTML code directly 92.86% of 28 reviewers that rated this feature as important or highly important Store and manage images 54.84% of 62 reviewers that rated this feature as important or highly important Organize, prioritize, and manage incoming communications 76.19% of 21 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts 55.85% of 650 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects 48.39% of 124 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers 52.08% of 578 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads 48.30% of 176 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process 44.97% of 616 reviewers that rated this feature as important or highly important Engage with a lead throughout the sales process by actively providing information 29.41% of 17 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules 50.00% of 2 reviewers that rated this feature as important or highly important Mailchimp helps you segment, tag, and manage multiple lists for targeted communication. Users think it’s simple to import, export, and clean lists, personalize emails, and track engagement. Some reviewers mention segmentation options and easy integration with websites and other tools. 52.37% of 634 reviewers that rated this feature as important or highly important Ability to chat online in real time 22.22% of 9 reviewers that rated this feature as important or highly important Identify the physical location of an individual, asset, device, etc. 28.57% of 7 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions 56.18% of 874 reviewers that rated this feature as important or highly important See past and upcoming campaigns and communications in a calendar view 57.14% of 7 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time 42.86% of 7 reviewers that rated this feature as important or highly important Access software remotely via mobile devices 45.45% of 374 reviewers that rated this feature as important or highly important Access the system via a mobile application 100.00% of 2 reviewers that rated this feature as important or highly important Lets users rearrange email content for better mobile display, improving readability and engagement across devices. (Released Q1 2025) 0 reviewers rated this feature You benefit from responsive email templates that automatically adjust for mobile devices. Reviewers indicate emails display well on phones and tablets, with preview options and easy editing. Users say this helps reach more subscribers, improves readability, and enhances the overall experience. 63.23% of 1085 reviewers that rated this feature as important or highly important Distribute a survey via mobile devices 0% of 0 reviewers... Observe and track the demand, usage, progress or quality of a system, product, or user 50.00% of 12 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously 42.50% of 80 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system 56.10% of 41 reviewers that rated this feature as important or highly important Allows for businesses to run a variety of different campaigns across different channels 0% of 0 reviewers... Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. 100.00% of 1 reviewers that rated this feature as important or highly important Collect information from multiple sources 0% of 0 reviewers... Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers 68.18% of 22 reviewers that rated this feature as important or highly important Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels 0% of 0 reviewers... Coordinate marketing efforts across channels (email, landing pages, social media, etc.) 42.86% of 35 reviewers that rated this feature as important or highly important Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service 100.00% of 1 reviewers that rated this feature as important or highly important Run up to eight campaign variations to compare subject lines, content, and send times. This helps teams identify which combinations drive the highest engagement and refine future campaigns based on performance data. 0 reviewers rated this feature Create and update newsletter content to increase engagement 92.68% of 41 reviewers that rated this feature as important or highly important Practice of collecting data and responses for market research/surveys without an internet connection 20.00% of 5 reviewers that rated this feature as important or highly important Includes functionalities for creating custom eCommerce websites 100.00% of 2 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. 62.96% of 27 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences 66.67% of 3 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. 54.82% of 166 reviewers that rated this feature as important or highly important Pre-defined templates within a library for common cases such as contracts, websites, emails, and more 100.00% of 1 reviewers that rated this feature as important or highly important Predict future data based on historical data sets 0% of 0 reviewers... Use AI to forecast customer behavior and group contacts by likelihood to purchase or engage. This enables more precise targeting and helps optimize campaign ROI by focusing efforts on high-value segments. 0 reviewers rated this feature Present a catalog of inventory that customers can view 0% of 0 reviewers... Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history 57.14% of 21 reviewers that rated this feature as important or highly important Survey design technique that directs respondents to different questions based on their previous answers 35.48% of 31 reviewers that rated this feature as important or highly important Pre-written repository of questions that can be reused within a course or for assessment or interviews 25.00% of 4 reviewers that rated this feature as important or highly important Integration of respondents' answers from previous survey questions into subsequent questions or text 20.00% of 5 reviewers that rated this feature as important or highly important Randomize the displayed order of questions and answer options 0.00% of 5 reviewers that rated this feature as important or highly important Preview and make real-time changes in the web content 57.14% of 14 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time 55.17% of 29 reviewers that rated this feature as important or highly important Receive data and information in real time 40.00% of 20 reviewers that rated this feature as important or highly important Active monitoring of systems, applications, or networks 25.00% of 4 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs 66.67% of 15 reviewers that rated this feature as important or highly important Active reporting of data and metrics 42.42% of 33 reviewers that rated this feature as important or highly important Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement 0% of 0 reviewers... Log and store the source of contacts/leads 35.62% of 146 reviewers that rated this feature as important or highly important Timed notification for any upcoming task, deadline, appointment, or activity 0.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns 75.00% of 20 reviewers that rated this feature as important or highly important Mailchimp offers detailed analytics to track open rates, clicks, and audience engagement. Some reviewers find the reports easy to interpret and useful for refining campaigns, segmenting audiences, and improving results. Users value integration with Google Analytics and real-time performance insights. 65.53% of 1169 reviewers that rated this feature as important or highly important Planning and managing of resources and procedures to mitigate the impact of events and incidents 0% of 0 reviewers... Limit the number of participants with certain characteristics you want to complete the survey 54.55% of 11 reviewers that rated this feature as important or highly important Ensure the answer provided fits set parameters (numerical, positive number, etc.) 50.00% of 8 reviewers that rated this feature as important or highly important Web design that automatically adjusts to look good on different screen sizes 50.00% of 2 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts 48.39% of 124 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status 43.24% of 37 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times 0% of 0 reviewers... Plan availability and assign specific time slots for tasks and resources 70.00% of 10 reviewers that rated this feature as important or highly important Track visibility and traffic from search engines 0.00% of 3 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria 48.60% of 107 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics 47.42% of 291 reviewers that rated this feature as important or highly important An email inbox that can be accessed and managed by multiple individuals 30.00% of 20 reviewers that rated this feature as important or highly important Checkout of online store 0% of 0 reviewers... Internet standard communication protocol to transmit electronic mails 63.64% of 11 reviewers that rated this feature as important or highly important Survey popup over a webpage to specific users based on their behavior 0% of 0 reviewers... Skip over or route respondents to different questions based on their previous answers 28.00% of 25 reviewers that rated this feature as important or highly important Send promotional campaigns or transactional messages via text messages 0% of 0 reviewers... Manage campaigns and track engagement for marketing efforts across social media channels 52.50% of 40 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. 44.63% of 354 reviewers that rated this feature as important or highly important Track activity on sites such as Facebook, Twitter, Instagram, etc. 50.00% of 2 reviewers that rated this feature as important or highly important Market event via social media tools 71.43% of 21 reviewers that rated this feature as important or highly important Filters used to determine different types of malware threats 46.25% of 387 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists 79.87% of 318 reviewers that rated this feature as important or highly important Process of managing customer subscription lifecycle for a recurring service or a product 0.00% of 1 reviewers that rated this feature as important or highly important Allow media to be embedded in the question or answer options 37.50% of 8 reviewers that rated this feature as important or highly important Enables quick creation and distribution of surveys using drag-and-drop tools. Templates are easy to customize, allowing teams to gather feedback, conduct research, or assess internal performance. 229 reviewers rated this feature Attach digital tags to documents and assets for identification, search, or monitoring purposes 40.00% of 5 reviewers that rated this feature as important or highly important Organizing a group of people to accomplish a task 60.00% of 5 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. 49.49% of 297 reviewers that rated this feature as important or highly important Addition of necessary external data, applications, tools, or features 0% of 0 reviewers... Set up connections to third-party platforms to improve business processes 80.28% of 71 reviewers that rated this feature as important or highly important Modifying a website's URL to enhance readability, branding, or campaign alignment 14.29% of 7 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data 100.00% of 1 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors 0% of 0 reviewers... Seamlessly integrates with 3rd party websites 50.00% of 4 reviewers that rated this feature as important or highly important Customize website features 100.00% of 4 reviewers that rated this feature as important or highly important Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain 33.33% of 9 reviewers that rated this feature as important or highly important Monitor activity of individuals who visit your website using cookies 64.71% of 17 reviewers that rated this feature as important or highly important An extended application or connector that enables users to perform additional services with their current set of tools 0% of 0 reviewers... Create, design and manage workflows for repetitive tasks 41.80% of 244 reviewers that rated this feature as important or highly important What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface 64.63% of 82 reviewers that rated this feature as important or highly important Get Advice We can help you find the software with the features you need. Preksha Buttan Mailchimp’s top-rated features help teams move fast—whether tracking campaign results, managing contacts, or launching surveys—by combining automation with just enough structure to keep workflows efficient without overwhelming new users. Features 4.4 (15,047) 4.4 Based on 15,047 reviews ## Pricing Value for money 4.4 (12139) Mailchimp’s Essentials plan starts at $4.37 per month (billed annually), while its Premium plan costs $130.37 per month (billed annually). This entry price is well below the average SMB budget of $250 per month, but costs scale quickly with contact volume and feature access. Mailchimp also offers a free plan for one user and with limited features. Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/110228/MailChimp/pricing/) Essentials $13.00 Flat Rate,Per Month It includes: - 3 Seats - Owner & Admin - Up to 50,000 Contacts - Surveys - Audience Dashboard - Campaign Engagement - Purchase Behavior - Content Studio Standard $20.00 Flat Rate,Per Month It includes: - 6000 Monthly Email Sends - 5 User Seats - 4 Roles - Pre-Built Journeys - Custom-Coded Templates - Predictive Segmentation - Content Optimizer - Send Time Optimization - Dynamic Content - 24/7 Email & Chat Support Premium $350.00 Flat Rate,Per Month It includes: - 150000 Monthly Email Sends - Unlimited User Seats - 5 Roles - Content Optimizer - Send Time Optimization - Dynamic Content - Multivariate Testing - Comparative Reporting - Advanced Segmentation - Assisted Onboarding Value for money 4.4 (12,139) 4.4 Based on 12,139 reviews ## Integrations Mailchimp integrates with a mix of native and third-party tools across eCommerce, analytics, content, and social media. These connections help SMBs sync customer data, automate outreach, and streamline campaign workflows. Popular integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) Preksha Buttan Senior Content Analyst Connecting Mailchimp with platforms like e-commerce stores, analytics dashboards, and social media tools helps your marketing lead automate outreach, reduce manual updates, and unify campaign performance across channels. Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (10617) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (10,617) 4.2 Based on 10,617 reviews ## User reviews Overall rating 4.5 Based on 17,565 reviews Filter by rating 5(10285) 4(5795) 3(1210) 2(181) 1(94) Mentioned topic Sorted by most recent AG Addison G. Owner Arts and Crafts ### "What I think about Mailchimp!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 31, 2026 Awesome experience! I absolutely love this tool and will continue to use it! It has been very beneficial in the growth of my business! Pros The value for money is really good and pretty cost effective compared to some other platforms. The user interface is very easy to use and I appreciate that I can send emails from my phone. Marketing and sales has been made a lot easier with this tool. Customer support and contact management is good! Cons Spam filtering could be better I am unsure if it is fully effective sometimes but I guess this can be difficult to track. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MP Maksim P. Business Owner Consumer Goods ### "My honest thoughts about Mailchimp" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 31, 2026 Overall, Mailchimp is crucial to my business and I believe the pricing for my needs is fair. Id like to see more changes made to simplify some of the tools they offer. Would recommend to a friend! Pros What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid. Cons They can definitely improve their app, as well as the user interface on their website when using a phone. App is very basic and does not have all the tools like the website does, defeating the purpose of the app. Setting up a campaign on a mobile device is impossible on their website, as it is not sized correctly, making last minute campaigns difficult to create. The customer support chat was also kind of hard to use. I had a couple errors with my text message campaigns, and after contacting support, they told me they couldn’t reimburse my credits. This was frustrating because most of my customers didn’t receive the text that time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RS Robert S. Full Stack Developer Law Practice ### "Mailchimp is #1 for your money" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 31, 2026 I have been using Mailchimp for over 10 years. It's help me grow my business, and maintain contact with my leads and clients. Pros Mailchimp is extremly easy to use for non tech individuls. Workflows and Automations help with keeping touch points on your leads/clients. Value for your money compared to other platforms, mailchimp is a no brainer. Cons I think the thing I dislike about Mailchimp, is the connection to more software. Using a third party like Zapier makes for one more point of failure. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RS Radha S. Legal Assistant Legal Services ### "A Review of Mailchimp’s Email Marketing Tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2026 My overall experience with Mailchimp has been largely positive. It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns. The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience. I found the automation, audience segmentation, and analytics especially valuable. Being able to track open rates, click‑throughs, and engagement helps refine campaigns and understand what works. The onboarding guidance and built‑in tips also make it easier to get started and stay organized. That said, as needs grow, pricing and feature limitations become more noticeable. Costs can rise quickly with larger contact lists, and some advanced automation or customization requires higher‑tier plans. Overall, Mailchimp is a strong, dependable tool for small to mid‑sized businesses and individuals, offering a good balance between ease of use and marketing functionality, particularly for users starting or managing moderate‑scale campaigns. Pros What I liked most about Mailchimp is its user‑friendly interface and ease of use. Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners. I also appreciated Mailchimp’s automation and audience management tools. Features like automated email sequences, audience segmentation, and performance analytics make it easy to target the right audience and track campaign effectiveness without needing advanced technical knowledge. Overall, Mailchimp stands out for combining powerful marketing features with simplicity, making it a strong tool for small businesses and users who want professional‑looking email campaigns without a steep learning curve. Cons What I liked least about Mailchimp is its pricing structure as your contact list grows. Costs can increase quickly once you exceed the free or lower‑tier limits, which can feel restrictive for small businesses or users with growing audiences. I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans. Certain advanced features—such as more complex customer journeys, detailed segmentation, or customization—aren’t as accessible on basic plans. Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings. Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AJ Alexa J. Founder Entertainment ### "The decline of greatness " 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 0.0 0.0 Likelihood to Recommend 2/10 March 30, 2026 I miss the old Mailchimp, it’s fine but nowhere near great anymore, free features have been eroded to near zero (the practice is often different than the advertising) and it’s too expensive for start ups. Loyalty isn’t rewarded. Looking for somewhere else. Pros I like the classic/legacy email builder because it has so many options to make your newsletter look pretty without resorting to heavy graphics. Cons The size of their free account is shrinking (again), their automations are basic and the price is going up, Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Managing Partner Management Consulting ### "Ideal for Marketing & Promotion " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 March 29, 2026 As a Health Education Specialist for a small organization, it is my responsibility to disseminate communication, announcements, promotions and all marketing. This software makes the task extremely easy while also providing a variety of options for creativity. Pros Mailchimp is a great marketing tool to help communicate services, programs and announcements for any size organization or group. Additionally, Mailchimp is extremely user friendly and provides tools to help assist with tasks. Cons Mailchimp is extremely user friendly and functional. There are not any features that I see that needs improving. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Owner Retail ### "Easy to use marketing platform for small businesses" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 29, 2026 Overall, Mailchimp is a great tool for small businesses. The ease of use, design, and campaign execution might be the best characteristics of the platform. Pros What I like the most about Mailchimp is how intuitive and user friendly it is. It makes it very easy to create professional looking email campaigns. It’s a great tool for organizing contacts, segmenting audiences, and launching campaigns quickly without any complications. Cons For a small business, the free plan is ok but has some limitations, and even paid plans have caps that can feel limiting if you have a larger contact list. It would be great if the price of the paid plans would be a bit less to make it more affordable to SMBs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CJ Celine J. Social Media Manager Utilities ### "I like Mailchimp." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 28, 2026 Pros I love its interface; it's intuitive and very modern. Using Mailchimp isn't complicated; it didn't take me long to master it completely. Its basic features are also very appealing. Cons I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Kelly M. Social Media Manager and Podcaster Marketing and Advertising ### "Mailchimp Doesn't Drive Me Bananas" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 26, 2026 I am happy that the free version is good enough for me now. I love the ease of being able to create emails and newsletters without being very creative and it doesn't take hours. So I am happy with it. Pros The free version has a lot of features. I can create a newsletter in minutes. It connects easily with Canva and Wordpress. Cons There's limited customer support. If you want to move to a new plan the price increases dramatically. The advance features are complicated. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SS Sherie S. Office Admin Customer Service Sales Support Marketing Management Consulting ### "Marketing, Customer Service, and Sales Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 26, 2026 Overall, it was a good experience and our customers like the new form of communication. We plan to continue to use it. Pros I liked that Mailchimp was very user friendly for first time users. I also received quick and efficient help when I had a question. Cons It seemed like some messages didn't reach our customers. I had to try a couple times to get a couple customers set up. Alternatives considered [Clearstream](https://www.capterra.com/p/158103/Clearstream/) [Trumpia](https://www.capterra.com/p/131015/Trumpia-2-0/) Reasons for choosing Mailchimp Familiarity from past employer. I had worked at Kalmbach Feeds, and they used and liked MailChimp. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## FAQs Yes. Mailchimp offers a free plan that includes basic email tools, audience management, and up to 500 contacts. It’s suitable for small teams starting out with limited campaign needs. Yes. Mailchimp provides mobile apps for iOS and Android that let you create campaigns, manage contacts, and view reports. You can also send automated emails and social posts directly from your phone. Yes. Mailchimp supports integrations with major e-commerce platforms. These allow you to sync customer data, send product recommendations, and automate abandoned cart emails. Support varies by plan. Free users get 30 days of email support and chatbot access. Essentials and Standard plans include chat and email support, while Premium users also get phone support and onboarding help. Yes. Mailchimp includes SMS marketing features that let you send promotional messages and alerts. These are available as add-ons and require compliance with local regulations. Yes. Mailchimp allows users to build standalone landing pages using drag-and-drop tools. These pages can be used for promotions, lead capture, or product announcements. No. Mailchimp is not HIPAA-compliant and should not be used to store or transmit protected health information (PHI). Yes. Mailchimp’s Premium plan includes predictive segmentation, which uses AI to forecast customer behavior and improve targeting. Yes. Mailchimp supports social post creation and scheduling for platforms like Facebook and Instagram. You can also track engagement and integrate follower data into campaigns. Mailchimp uses authentication protocols and sender reputation tools to improve deliverability. Users can monitor bounce rates and engagement metrics to optimize campaigns. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources - **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). - **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). - This product information came from Mailchimp’s own online content in July 2025, including the product's website and its social media channels. ## Related reading ### [5 Top-Rated Email Marketing Software for Small Businesses](https://www.capterra.com/resources/email-marketing-software-for-small-businesses/) Published January 28, 2025 by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) ### [Capterra Value Report: A Price Comparison Guide for Email Marketing Software](https://www.capterra.com/resources/email-marketing-software-pricing-report/) Published July 18, 2024 by [Akriti Sharma](https://www.capterra.com/resources/author/akriti-sharma/) and [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) ### [Email Marketing for Small Businesses: Benefits and Tips](https://www.capterra.com/resources/email-marketing-for-small-business/) Published October 3, 2023 by [Krista Hillis](https://www.capterra.com/resources/author/krista-hillis-guest-contributor/) ### [Key Email Marketing Software Features and Top Products That Offer Them](https://www.capterra.com/resources/key-email-marketing-software-features/) Published December 8, 2022 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/) Popular comparisons [Brevo vs Mailchimp](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo)[ActiveCampaign vs Mailchimp](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp)[MailerLite vs Mailchimp](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite)[Constant Contact vs Mailchimp](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)[Systeme.io vs Mailchimp](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)[HubSpot Marketing Hub vs Mailchimp](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)[EngageBay CRM vs Mailchimp](https://www.capterra.com/compare/110228-178819/MailChimp-vs-EngageBay-Marketing)[Omnisend vs Mailchimp](https://www.capterra.com/compare/110228-153508/MailChimp-vs-Omnisend)[Keap vs Mailchimp](https://www.capterra.com/compare/76390-110228/Infusionsoft-vs-MailChimp)[Marketing 360 vs Mailchimp](https://www.capterra.com/compare/110228-148516/MailChimp-vs-Marketing-360) [Bitrix24 vs Mailchimp](https://www.capterra.com/compare/110228-113540/MailChimp-vs-Bitrix24)[Pipedrive vs Mailchimp](https://www.capterra.com/compare/110228-132666/MailChimp-vs-Pipedrive)[Marketo Engage vs Mailchimp](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp)[Klaviyo vs Mailchimp](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo)[Agile CRM vs Mailchimp](https://www.capterra.com/compare/110228-135148/MailChimp-vs-Agile-CRM)[Spotler CRM vs Mailchimp](https://www.capterra.com/compare/88929-110228/Really-Simple-Systems-CRM-vs-MailChimp)[LeadSquared vs Mailchimp](https://www.capterra.com/compare/110228-130199/MailChimp-vs-LeadSquared)[Nimble vs Mailchimp](https://www.capterra.com/compare/110228-123032/MailChimp-vs-Nimble)[SendPulse vs Mailchimp](https://www.capterra.com/compare/110228-146369/MailChimp-vs-SendPulse)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)