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Mailchimp vs Vidyard: Which is a better fit?

Updated on January 17th, 2025
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Summary
Key features rated by users
Features selected based on 2,742 reviews from Campaign Management users.
% Fit
High performer
Feature ratings
Email Management
4.5
Contact Management
4.4
Contact Database
4.4
Data Import/Export
4.3
Campaign Analytics
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
5.0
Contact Management
NA
Contact Database
NA
Data Import/Export
NA
Campaign Analytics
NA
User satisfaction
4.5
User reviews17,311
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
4.5
User reviews119
Ease of use
4.5
Functionality
4.3
Value for money
4.2
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Go-to-market sales and marketing teams looking to deliver exceptional (and measurable) buyer journeys that generate more engagement, pipeline and closed deals.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

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video-8075f72c-3c3c-4c1f-e665-08db25b16a11
Wendell J
Owner/ SEO Specialist
4.0

Wendell J.: My name is Wendell. I am the founder of a digital marketing agency. I give Vidyard four out of five stars. For more reviews like this, click below. So we considered Loom. We actually used Loom for quite some time. The limitations on the number of videos that we could record and the ease of sharing and editing was very limiting. Vidyard was referred to us by a friend, by a fellow agency owner. We tried it out a couple of times and fell in love with it. The onboarding and integrating of Vidyard was very simple. It was just installing the extension on Chrome, and from there it was just smooth sailing. The only recommendation is definitely do it. I think it's a great tool for a few different reasons. We can use it for outbound marketing. A lot of what we do is use it for internal explainer videos.

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User interface
110228 video thumbnail}
1 Video
125653 video thumbnail}
1 Video
110228
5 screenshots
125653
5 screenshots

Mailchimp

Top Features
48/50
  • Event Marketing
  • Web Forms
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
See All features
Hide Campaign Management Software Features -

Vidyard

18/50
Show Campaign Management Software Features +
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Vidyard
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
Vidyard
  • By Vidyard
  • Located in Canada
  • Founded in 2010
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