# Compare Mailchimp vs Lime CRM 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and Lime CRM based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-129925/MailChimp-vs-Lime

---

# Mailchimp vs Lime CRM Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailchimpLime CRM2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[Lime CRM](https://www.capterra.com/p/129925/Lime/)[4.3 (145)](https://www.capterra.com/p/129925/Lime/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,600 reviews](#user-reviews)

Positive

16,109

Neutral

1,214

Negative

277

[## Lime CRM](https://www.capterra.com/p/129925/Lime/)[4.3 (145)](https://www.capterra.com/p/129925/Lime/reviews/)

Starting Price

€65.00/month

Value-for-Money

4

Functionality

4

Ease of Use

4.3

Customer Service

4.5

Reviews Sentiment

Based on [145 reviews](#user-reviews)

Positive

137

Neutral

7

Negative

1

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 17,515 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

72%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.4

Lead Management

4.1

Sales Pipeline Management

4.1

Activity Dashboard

4.4

70%Fit

Missing features

Not enough reviews

Feature ratings

Data Security

NA

Contact Management

4.2

Lead Management

4.1

Sales Pipeline Management

4.0

Activity Dashboard

5.0

User satisfaction

User satisfaction

4.5

User reviews[17,600](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

4.3

User reviews[145](https://www.capterra.com/p/129925/Lime/reviews/)

Ease of use

4.3

Functionality

4.0

Value for money

4.0

Customer support

4.5

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

€65Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Medium and large enterprises in industries such as Utility, Real Estate, Wholesale and B2B-Sales, Consultancy, Construction, Membership and Machinery.

## User reviews

Pros & cons

VR

Verified Reviewer

Operator

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

VR

Verified Reviewer

Operator

> "I also found that navigating some settings and audience management features was not always as intuitive as expected"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

Krista G.

VP

> "We had trouble with our emails going to our customer's spam folders."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

BR

Bradley R.

IT Director

> "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

TO

Taylor O.

Digital Marketing Manager

> "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

JC

Jeff C.

Marketing Director

> "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

RS

Robert S.

Full Stack Developer

> "Using a third party like Zapier makes for one more point of failure."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201)

RS

Radha S.

Legal Assistant

> "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

Gwen S.

Founder- CEO

> "I like that you can do so much customization of your emails and messages, and the interface is very nice as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7108365)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

GC

George C.

Owner

> "I'm a small business owner with specific customers nationwide and it allows me to create professional emails to stay in touch."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6841622)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

EJ

Emily J.

Client Services Manager

> "The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7087486)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

VR

Verified Reviewer

Sales Enablement

> "Very clean interface and very customizable in features and effective in terms of email marketing and contact management."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088529)

Anske D.

CEO

> "Advanced segmentation isn’t as sharp as more specialized tools"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

RA

Robert A.

Customer Success Manager, Area Sales Manager

> "Lime CRM provides a solid foundation for customer‑centric work and process ownership. When combined..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7119921)

KA

Kennet A.

Technical Systems Lead

> "The interface sometimes lacks logic for the user."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7126277)

RA

Robert A.

Customer Success Manager, Area Sales Manager

> "Lime CRM works well for tracking communication, cases, and customer history in one place."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7119921)

DA

Daniel A.

Supply Chain Manager

> "Old features and packages are not updated often enough."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7113982)

DA

Daniel A.

Supply Chain Manager

> "We are satisfied with both everyday use and more nische tasks and analysis, the BI suite provide..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7113982)

AL

Anna L.

Marketing Manager

> "One aspect I found less favourable about Lime CRM was the occasional complexity in setting up advanced..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745454)

Marcus E.

Product Owner

> "Great for sales teams that wants control and easy overview of their tasks."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7118390)

EP

Edward P.

CRM Manager

> "We are currently ”stuck” in the desktop client because the web client did not have the sufficient..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745156)

Raluca M.

Key Account Manager

> "The support function (by e-mail) is also very efficient and we get help when needed."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7113977)

SR

Sanna R.

Administrator

> "The administration tool is not so user-friendly."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7113980)

HG

Helena G.

Administrator

> "Very easy to work in the system and the process of creating and updating contacts works really..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7114085)

AF

Alexander F.

Sales Manager

> "I dislike that the price regulation is based on a index that measures B2C activities."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6746825)

Marcus E.

Product Owner

> "Their support is top of the line with rapid response on every topic."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7118390)

JJ

Jenny J.

Distriktsansvarig

> "That it has three different softwares for me as an admin to update at : Admin, LISA and Client is too..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5011988)

Jessica F.

Travel Designer

> "I previously worked in Lime Easy and found it easier to get an overview there compared to Lime CRM."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7121382)

J

Jens Ö.

Partner and Sales Director

> "Can only show 10 000 files in the index."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745030)

HG

Helena G.

Administrator

> "The platform is easy to use and it is quick and easy to add new contacts to existing companies."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7114085)

CB

Carl B.

Consultant manager

> "It´s a bit of a hassle to use the desktop version sometimes and that tit doesnt work for mac users...."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5012140)

Raluca M.

Key Account Manager

> "I have been using Lime for many years now and I am familiar and content with it - both the product per..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7113977)

EL

Eric L.

Production and development manager

> "Not the best product for Mac users, have to use the web-version and that does not align with out..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5013226)

Marcus E.

Product Owner

> "Easy to use on Desktop/Mobile and with modifications it's easy to use on the field as well."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7118390)

AT

Abtin T.

Service Manager

> "Today there is no link to our everyday systems which makes it problematic since we must fill out the..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5011996)

AL

Anna L.

Marketing Manager

> "I appreciated Lime CRM's user-friendly design, which made navigating the system and managing customer..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745454)

Eduard M.

Support Engineer

> "The desktop version looks a bit oldfashion, fonts and graphics."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5011930)

JH

Jan H.

Integrations Architect

> "It's scalability, modifiability, API and and the intuitive GUI."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745128)

KS

Karin S.

Project and service coordinator

> "Logging in can be a problem for some users as well as problems after updates"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5011932)

AH

AnnaLena H.

Advisor

> "We can get reports of our data in more or less any format we want, at the same time as we have a user..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5016432)

DL

Daniel L.

Service Manager

> "I don't like the actual functionality of the add-on for Microsoft Outlook."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5013983)

Marcus E.

Product Owner

> "Easy to use and easy to modify."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7118390)

Jari S.

Product Manager

> "Sometimes the email integration is not working correctly."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5021474)

Raluca M.

Key Account Manager

> "It's easy to use and understand."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___7113977)

CS

Carl S.

Leader Meet Ullevaal

> "Transision to Online version is complex and slow"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5051618)

DL

Daniel L.

Service Manager

> "The best feature with Lime CRM for us was to be able to handle both sales and field service in one..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5013983)

JH

Joni H.

Sales manager

> "Online version is not good enough or expensive development costs."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5047704)

EP

Edward P.

CRM Manager

> "As an admin I love the fact that I can do specific changes without having to turn to support/consultant"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745156)

JH

Joni H.

Sales manager

> "Online version is problematic as people have MAC's."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5047704)

DL

Daniel L.

Service Manager

> "We are waiting for some improvments in the system regarding the add-on functions but overall we have..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5013983)

JT

Jukka T.

Sales Director

> "Lime BI is poor what comes to graphical featuress"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5022939)

KL

Karin L.

Franchise

> "It´s easy and helps me to have control over my buisness contacts"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745090)

LL

Lars L.

CFO

> "Some old-fashioned UI."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5049378)

AE

Anders E.

Sales manager

> "It gives us the tools we need to keep track of our customers and their needs as well as support."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5013268)

CF

Carolina F.

Office- & eventmanager

> "The layout is not so nice, not so modern."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5012045)

JS

Jerry S.

Product Manager

> "It's easy to make small changes in the "LISA" configurator."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745000)

CH

Claes H.

Presales Manager

> "Why?The Admin system LISA is really old fashion"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5012052)

JR

Jarl R.

CEO

> "Fast, simple CRM and able to connect API."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745706)

Kari H.

Senior Project Manager

> "Hard to think even one feature that I do not like :)"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5021332)

HP

Hanna P.

Marketing coordinator

> "Good dashboard and easy to use, with the template editor as an exeption."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6757132)

JG

Johnny G.

CEO

> "that it is not both laptop and apple friendly in same time without use the webclient version"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___3381976)

JS

Jan S.

IT-Ansvarig

> "Good support and a lot of flexibility."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6744975)

JS

Johanna S.

Service Coordinator

> "I receive a lot of complains because of this."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___3356142)

LJ

Lars J.

Quality and Key Account Manager

> "Fast, easy to admin and very configurable, makes it your own CRM."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6746270)

MH

Marko H.

Development Director

> "All the features can´t be used same way in internet version as table version can be used"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___2670735)

BR

Birgit R.

Dangerous Goods Safety Advisor

> "Been using it since start and are one of the oldest customers."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___6745011)

SB

Staffan B.

Consultant Manager

> "It is 2021 and still keep it as a desktop application feels a bit obsolete."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___2667154)

JV

Jaana V.

Marketing Coordinator

> "Lime is costantly developing the system, which is an important feature as thing are chancing and..."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5021276)

TK

Tiia K.

Customer Coordinator

> "integration was little bit difficult, but main reasons were depending on ERP system"

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___2667442)

AH

Ann H.

CEO

> "I like the solidness of a system that gives comfort and security in the important base information."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___5012142)

MK

Magnus K.

Marknadskoordinator

> "I'm not sure that it is Lime CRM's fault, but two integrations with other systems didn't succeed."

[See full review](https://www.capterra.com/p/129925/Lime/#Capterra___2667171)

[View Reviews](https://www.capterra.com/p/129925/Lime/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,600)

[Lime CRM](https://www.capterra.com/p/129925/Lime/)

4.27 (145)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Mailchimp

29/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

Lime CRM

Top features

33/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/129925/Lime/#features)

### Recognition

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to Lime CRM

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lime CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

Lime CRM

-   By Lime Technologies
-   Located in Sweden
-   Founded in 1990

## Popular Comparisons

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4.4

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4.0

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4.4

4.3

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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4.4

Ease of Use

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[Lime CRM](https://www.capterra.com/p/129925/Lime/)[4.27 (145)](https://www.capterra.com/p/129925/Lime/reviews/)

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€65/month

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4.0

Features

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4.3

Ease of Use

4.2

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4.4

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Features

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Ease of Use

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4.3

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4.4

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