# Mailchimp vs Brevo: Features and Cost Comparison for 2025 | Capterra > Mailchimp vs Brevo: Which tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/110228-132996/MailChImp-vs-brevo --- # Mailchimp vs Brevo: Features and Cost Comparison Last updated on July 10, 2025 Written by [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/) Writer Edited by [Parul Sharma](https://www.capterra.com/resources/author/parul-sharma/) Editor Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) ## Mailchimp vs. Brevo: An overview Both [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) and [Brevo](https://www.capterra.com/p/132996/brevo/) are email marketing platforms designed to help businesses and marketing professionals manage email campaigns, track subscriber engagement, and integrate multiple marketing channels. The platforms share many features, including email templates, email scheduling, A/B testing, and email and live chat support, to help businesses achieve their marketing goals. While both tools enable email marketing professionals to manage campaigns effectively, we'll examine the differences in their features, user interfaces, and pricing options to help you determine the best one for your needs. But first, here's a quick overview of the basic differences between the two platforms. [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17565)](https://www.capterra.com/p/110228/MailChimp/reviews/) VS [Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3406)](https://www.capterra.com/p/132996/brevo/reviews/) $13.00 Flat Rate, per month Starting price $9.00 Usage Based, per month 200 integrations Integrations 57 integrations Integrations in basic plans Free plan Yes Free plan storage Yes Android, IOS Mobile apps Android, IOS 14 days Free trial No [4.5 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) Overall rating [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) ## Features comparison When choosing between Mailchimp and Brevo, you must take into account not only the pricing options but also which features they both offer. Both Mailchimp and Brevo offer similar functionalities, but with different nuances that might make one tool more suited than the other for your specific email marketing needs. Let's dive into some of the most important features of email marketing software and see how Mailchimp and Brevo compare in these key areas.[\[1\]](#footnotes) Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Mailchimp 84%Fit Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Mobile Optimization 4.5 Engagement Tracking 4.5 Brevo 75%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.7 Mobile Optimization 4.5 Engagement Tracking 4.6 Email Campaign Management 4.6 (1,714) 4.6 (1,218) Mailchimp's campaign manager allows users to plan, execute, and analyze campaigns across multiple touchpoints. It offers scheduling capabilities and integrates various elements, such as emails, multivariate tests, and webhooks, into a single campaign. In addition, Mailchimp's analytics provide insights that help marketers optimize future campaigns based on engagement data. Conversely, Brevo focuses on creating email campaigns emphasizing design and deliverability. Just like Mailchimp, Brevo's campaign management includes features like A/B testing, contact segmentation, and a drag-and-drop editor for designing emails. It ensures emails are mobile-friendly and offers real-time analytics to monitor campaign performance. While Brevo excels in email design and deliverability, it’s important to note that it does not integrate multiple marketing channels into a single campaign as Mailchimp does. Campaign Scheduling 4.6 (523) 4.7 (291) Mailchimp allows users to schedule emails by selecting a specific date and time, with additional features like send-time optimization and ‘Timewarp’ for paid plans. These options help determine the best send times based on subscriber engagement activity and time zones. Mailchimp also offers ‘Batch Delivery’, which sends emails in timed batches to manage website traffic and server load. Users can pause and reschedule emails, though changes must be made at least five minutes before the scheduled send time. Brevo also provides scheduling options, including immediate sending, scheduling for a later time, and sending at the best time using data science. Similarly to Mailchimp, the ‘Send at best time’ feature is available on the paid Business plan. Brevo also has the ‘Send in batches’ option, which is available on the Enterprise plan, and allows users to send emails in multiple batches with specific intervals. Unlike Mailchimp, once a campaign is scheduled in batches, its settings are frozen, allowing only suspension or requeuing. Mobile Optimization 4.5 (1,085) 4.5 (833) Mailchimp utilizes media queries to automatically adjust email styles for mobile devices, allowing users to customize, preview, and test their emails for mobile compatibility. These media queries enable content and presentations to be tailored to different output devices and not change the content itself. Examples of media features that can be used in media queries are  ‘width’, ‘height’, and ‘color’. Users can edit mobile styles through the drag-and-drop or classic builder. However, some devices may not fully support media queries, requiring custom templates. Mailchimp also offers a mobile app for testing, which allows users to preview emails on different devices. Like Mailchimp, Brevo's drag-and-drop editor enables users to optimize default mobile designs further, offering options to adjust layout, hide content, and resize elements for better mobile views. However, unlike Mailchimp, Brevo provides specific tips for designing mobile-responsive emails, such as using single-column layouts and resizing images for faster loading. This focus on automatic adaptation and customization options makes Brevo particularly user-friendly for mobile optimization. Engagement Tracking 4.5 (544) 4.6 (88) Mailchimp manages subscriber engagement by tracking metrics like opens and clicks. It uses content testing, segmentation, and personalized recommendations to tailor strategies and improve effectiveness. Its customer re-engagement automation and ‘Content Optimizer’ help win back inactive subscribers and refine email content based on industry best practices. Brevo helps track engagement by using data feeds for personalized, real-time content and analyzing key performance indicators to optimize campaign timing and personalization, similar to Mailchimp's approach of tracking metrics and using segmentation. Additionally, Brevo deploys automation for re-engaging lost customers and cleaning contact lists, while its AI assistant crafts engaging content, paralleling Mailchimp's use of re-engagement automation and the Content Optimizer to refine strategies and improve email effectiveness. ## Integrations comparison Popular Integrations Compare available integrations between Mailchimp and Brevo. ### Adobe Commerce Mailchimp Brevo ### WordPress Mailchimp Brevo ### Zendesk Suite Mailchimp Brevo ### Shopify Mailchimp Brevo ### ActiveCampaign Mailchimp Brevo ### Freshdesk Mailchimp Brevo ### Google Analytics 360 Mailchimp Brevo ### Stripe Mailchimp Brevo Both Mailchimp and Brevo offer a variety of integrations to meet different email marketing needs. Mailchimp offers over 300 integrations (as of January 2025) that enable data sharing for personalized marketing efforts, such as syncing eCommerce data or social media contacts to enhance email campaigns. These integrations allow users to connect Mailchimp with different tools for eCommerce, analytics, customer service, content creation, and more. Some of the most popular integrations included in Mailchimp’s tech stack include Shopify, Canva, Zapier, Square, Wix, and Salesforce. On the other hand, Brevo lists slightly fewer integrations than Mailchimp (over 150). Similar to Mailchimp, Brevo Marketplace makes several business tools available across different categories: analytics, content management systems (CMSs), contact management, customer relationship management (CRM), eCommerce tools, and more. Integrating Brevo with other applications allows data synchronization, with options to edit, view sync details, deactivate, or delete the integration as needed. Some of the applications included in Brevo Marketplace are WordPress, WooCommerce, Google Analytics, and Eventbrite. ## Pricing comparison ### Starting prices Mailchimp $13.00 Flat Rate, Per Month (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/110228/MailChimp/pricing/) Brevo $9.00 Usage Based, Per Month (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/132996/brevo/pricing/) Both Mailchimp and Brevo offer varied pricing plans tailored to accommodate different business sizes, requirements, and budgets. Mailchimp's Free plan offers basic features for up to 500 contacts with up to 1,000 monthly emails or 500 daily emails, while Brevo's Free plan allows up to 100,000 contacts, but limits daily sends to 300 emails. Mailchimp's Essentials plan starts at $13 per month, adding A/B testing and support, whereas Brevo’s Starter plan at $9 per month (billed monthly) provides basic analytics and removes daily send limits. For advanced needs, Mailchimp's Premium plan at $350 per month offers unlimited seats and multivariate testing, while Brevo's Enterprise plan offers custom pricing with unlimited contacts and personalized support. Here’s a detailed comparison between the pricing plans of the two solutions. ### Mailchimp’s pricing Mailchimp offers a Free plan, which includes basic email and marketing automation features, templates, audience segmentation for up to 500 contacts, and support for one user. This plan is ideal for individuals and small teams looking to manage their email marketing tasks on a budget, providing a solid foundation without any initial upfront cost. For businesses seeking more advanced capabilities, the Essentials plan starts at $13 per month. It includes everything in the Free plan, plus additional email templates, email scheduling, A/B testing, and email and live chat support. This plan also includes some features of the SMS Marketing add-on, which are not included in the free version. The Standard plan, priced at $20 per month, offers advanced email marketing automation features and custom branding, building on the Essentials plan. It also includes behavioral targeting, custom templates, and advanced audience insights. For larger businesses or those with more sophisticated email marketing needs, Mailchimp offers a Premium plan at $350 per month. This plan provides all the features of the Standard plan, along with multivariate testing, advanced segmentation, and unlimited seats with role-based access. For the Essentials and Standard plans, Mailchimp offers a free 14-day trial. ### Brevo pricing Brevo also offers a Free plan, ideal for businesses that want basic email marketing features, like  automation tools and contact management, without any initial upfront cost. The Free plan’s contact limit is 100,000, and there’s cap of 300 daily emails. This plan also includes plugins and email support. The Starter plan starts at $9 per month ($8.08 per month when billed annually) and is ideal for growing businesses that want more advanced email marketing features. It includes everything in the Free plan, plus a contact limit of 500,000, no daily sending limit, basic reporting and analytics, and 24/7 email support.  Next, the Business plan, priced at $16.17 per month (billed annually), provides businesses with everything in the Starter plan, plus marketing automation tools, a predictive sending feature powered by AI, A/B testing, advanced statistics, a contact limit of 2 million, and phone support. For larger businesses, the Enterprise plan has a custom price and includes everything in the Business plan, plus unlimited contacts, sub-account management, tailored onboarding, and personalized support, to name a few. Contrary to Mailchimp, Brevo does not offer a free trial for any of its plans. ### Value-for-money analysis Based on an analysis of over 855 combined verified software reviews on Capterra for Brevo and Mailchimp, Brevo has a slightly better value-for-money rating than Mailchimp, as of the time of analysis.[\[2\]](#footnotes) While both Mailchimp and Brevo offer plans for businesses of different sizes, Mailchimp offers more expensive pricing tiers, while Brevo offers more affordable options, such as the Starter plan at $9 per month. 4.4 (17,565) 4.5 (3,406) Based on an analysis of over 855 combined verified software reviews on Capterra for Brevo and Mailchimp, Brevo has a slightly better value-for-money rating than Mailchimp, as of the time of analysis. ## How does the user experience compare on Mailchimp vs. Brevo? ### Overall rating 4.5 (17,565) 4.6 (3,406) We looked at the overall ratings of Mailchimp and Brevo, and, as of the time of analysis, Brevo has a slightly higher overall rating. We looked at the overall ratings of Mailchimp and Brevo, and, as of the time of analysis, Brevo has a slightly higher overall rating. Based on our data, users appreciate Brevo's transparent and reasonable pricing, along with its user-friendly interface and generous free tier. Similar to Brevo, Mailchimp is popular for its simple setup, free tier benefits, and competitive pricing plans. But, to get the full picture, let's look at how users rate other aspects of the user experience for each of the tools: ### User interface As far as ease of use goes, Brevo has a slightly higher rating than Mailchimp, with 83% of positive reviews regarding user interface versus 77% of positive reviews for Mailchimp’s ease of use. Our analysis of user reviews indicates that Mailchimp's user interface is intuitive and easy to use, making it accessible for beginners and non-technical users. Many highlight the drag-and-drop design feature, which simplifies the creation of email campaigns without requiring technical expertise. The availability of pre-built templates and customization options are also frequently mentioned as significant advantages, allowing users to quickly design professional-looking emails. However, some users flag frequent updates and user interface changes that can disrupt workflows, making it challenging to locate familiar features. Like Mailchimp, Brevo’s users appreciate the drag-and-drop functionality, which facilitates a clean, well-organized, and user-friendly interface, making it accessible to users with limited technical experience. Users also mention that Brevo’s automation features enhance campaign management and personalization. However, a few reviewers note that the email editor can be difficult to navigate, with some options hard to find or use. The interface's aesthetic appeal is also a point of contention for some, with comparisons to other platforms like Mailchimp, which some users find more visually pleasing and easier to navigate. ### Learning curve for new users When comparing the learning curves of Mailchimp and Brevo, we found that both platforms offer a user-friendly experience for basic functions, making them accessible to beginners and non-technical users. Mailchimp users appreciate its intuitive interface and the availability of online resources, such as video tutorials, which facilitate a relatively quick learning process for basic tasks. Similarly, Brevo is praised for its straightforward setup and the educational support provided by resources like the Sendinblue Academy and YouTube channel. Also, many users appreciate Brevo’s intuitive interface and straightforward setup, which allows them to get started quickly without extensive training. However, both platforms present challenges when it comes to mastering advanced features. Mailchimp users often find the need for technical knowledge, such as HTML coding, daunting, and that the frequent updates can require relearning parts of the software. Brevo users, on the other hand, express a need for more comprehensive guides to navigate complex tools and initial onboarding, especially when dealing with technical jargon. Despite these challenges, both platforms are generally seen as accessible for basic use, though they require significant time and effort to fully master advanced functionalities. ### Customer service and support Mailchimp's customer support receives mixed reviews. Many users on paid plans praise the responsiveness and helpfulness of the support team, highlighting quick response times and the knowledgeable staff. The availability of live chat and comprehensive onboarding materials are appreciated, aiding users in navigating the platform. However, free plan users often face limited support, relying on written guides and FAQs, which may be insufficient for complex issues. Brevo's customer support also garners mixed feedback. Users often commend the support team's quick replies and efficient issue resolution, describing them as knowledgeable and patient. The availability of various support channels, including email and forums, is appreciated, contributing to positive user experiences. However, some users report slow response times, waiting days for replies for critical issues. Complaints about generic responses and the lack of real-time support options, such as live chat or phone support, are common. Mailchimp Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Brevo Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ### Security and reliability When comparing the security and reliability of Mailchimp and Brevo, both platforms are generally appreciated for their robust features, though they have distinct strengths and challenges.  Mailchimp is noted for its secure platform, compliance with privacy laws like GDPR and CAN-SPAM, and features like two-factor authentication, which users find beneficial for data protection. However, some users find Mailchimp's security measures overly restrictive, citing complex password requirements and frequent security prompts as cumbersome. Additionally, issues with account access and overly sensitive spam filters are common complaints. Overall, while Mailchimp's security is strong, it can sometimes be inconvenient for users. Brevo, on the other hand, is praised for its focus on security and reliability, particularly for businesses needing document management and collaboration tools. Users value Brevo's compliance with GDPR and EU privacy regulations, as well as its spam blocking capabilities and secure SMTP authentication. However, some users note the need for manual approval of payments and difficulties with two-step authentication. Despite these challenges, Brevo is generally seen as a secure and reliable platform, with users appreciating its stability and transparency. ## What users say about the pros and cons of Mailchimp vs. Brevo We analyzed verified user reviews for Mailchimp and Brevo to identify pros and cons related to core email marketing features such as email templates, campaign management, and pricing. Mailchimp's pros include its customizable email templates and user-friendly interface for campaign management, which simplifies campaign creation and analysis. However, users often criticize the platform for its lack of design flexibility, with clunky elements and limited customization options.  Brevo, on the other hand, is praised for its versatile email templates and efficient campaign management features. However, some users experience slow platform performance, affecting the overall user experience and campaign efficiency. Additionally, Brevo's billing processes are often seen as confusing, with unclear statements and unexpected charges. Both platforms share common strengths in user-friendly email management but face challenges in performance and pricing transparency. Let's take a closer look at what the users of each software like about it and what they think can be improved.[\[2\]](#footnotes) Email templates Mailchimp - **Pros:** Email templates are a standout feature, offering a variety of customizable options that allow users to create professional and visually appealing emails. Mailchimp provides pre-built templates that can be easily edited to match brand aesthetics, making them accessible even for those without advanced design skills. - **Cons:** Mailchimp’s design customization is often criticized for its lack of flexibility and advanced features. Users find the design elements clunky and limited, making it difficult to achieve the desired look for their emails. Issues such as awkward spacing, limited font choices, and difficulties with image resizing are common complaints. Here are some user review excerpts about Mailchimp's email templates feature: KH Kato H Sales ManagerConstruction, 51 - 200 employeesUsed the software for: 6-12 months. “Mailchimp has good email templates that you can customize and create a professional email that can easily convert, you can add extra CSS to make it more beautiful depending on your needs“ CE Cameron E MarketingConsumer Goods, 11 - 50 employeesUsed the software for: More than 2 years. “Randomly breaks, Support are useless, display issues on various platforms / devices such as broken multi-column layouts (Outlook), and poor mobile layouts. Basic elements you would expect a mail platform to nail in 2024 are noticeably broken in Mailchimp. Ecommerce features very lacking.“ Brevo - **Pros:** Reviewers appreciate the versatility and customization options of Brevo's email templates. They find it easy to create professional, visually appealing emails quickly, thanks to the wide variety of pre-designed templates. Users also highlight the ability to personalize templates with logos, visuals, and custom layouts, which saves time and helps maintain brand consistency. - **Cons:** Users report that the platform can be laggy, especially when designing emails or navigating between sections. This lag affects the overall user experience and leads to delays. Here are some user review excerpts about Brevo's email templates feature: LT Lesley T ConsultantResearch, 11 - 50 employeesUsed the software for: More than 2 years. “I've used BREVO for many years now and prefer it to similar software services. It offers the best value for money in term of features, user-friendliness and clarity of interface, security and support, and the BREVO team work hard to improve it all the time.“ AS Alexandra S administratorFine Art, 2 - 10 employeesUsed the software for: Less than 6 months. “The only thing is that when I'm designing for a longer period of time, it starts getting laggy- I have to wait for example, for the editing features of a text to appear.“ Campaign management Mailchimp - **Pros:** Mailchimp's email campaigns are praised for their user-friendly interface, which simplifies the creation, management, and analysis of email campaigns. Users also appreciate the platform’s automation features, which allow for targeted campaigns based on subscriber engagement. - **Cons:** When managing a campaign on Mailchimp, spam filtering is a notable issue. Many users report that their emails often end up in recipients’ spam or promotions folders, which significantly impacts engagement rates and the effectiveness of email campaigns. Here are some user review excerpts about Mailchimp's campaign management feature: SA Silvia A Affiliate MarketerE-Learning, 11 - 50 employeesUsed the software for: More than 2 years. “Lo que me gusta de mailchimp es que su sistema de crear nuevas campañas es sumamente sencillo, simplemente con arrastrar y soltar creas la campaña en cuestion de minutos.“ JZ Jacopo Z Web EditorRetail, 11 - 50 employeesUsed the software for: 1-2 years. “I template email sono limitati in termini di personalizzazione, alcune funzioni sono difficili da trovare nel menu (ad esempio il pannello di gestione delle API) ed è successo che i messaggi venissero contrassegnati facilmente come spam.“ Brevo - **Pros:** Reviewers commend Brevo for its efficient and user-friendly email campaign management features. They find it easy to create, automate, and track campaigns, thanks to the intuitive interface and robust tools. The ability to segment audiences, schedule campaigns, and access detailed analytics helps users optimize their marketing efforts. - **Cons:** Brevo users experience slow platform performance and loading times, which hinders their ability to work efficiently. This affects the overall user experience and can lead to delays in campaign creation and management. Here are some user review excerpts about Brevo's campaign management feature: BS Beatricia S Sales SpecialistInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “The ability to examine contact-specific metrics from email campaigns, such as who opened the email, who didn't, who clicked on the link, etc., is one of my favorite features of this platform. I can also see how well your campaign is doing because it automatically tracks its results. When it comes to email templates, you have a lot of choices. I like how easy it is to change the layout, color scheme, fonts and backgrounds. The interface is intuitive, and your work is saved in its current state if you need to pause in the middle of the process.“ Asish K Digital Marketing SpecialistFood & Beverages, 201 - 500 employeesUsed the software for: Less than 6 months. “Sometimes the platform can be a bit slow to load, which gets frustrating when I'm trying to quickly edit a campaign. I also wish they had more template options - the existing ones are good, but I find myself having to customize them quite a bit to get the look I want.“ Pricing Mailchimp - **Pros:** User reviews indicate that Mailchimp offers a free plan suitable for small and midsized businesses (SMBs), with scalable options and integration features that provide good value for money, though larger companies may need to upgrade to access additional functionalities. - **Cons:** Pricing is a significant concern for many Mailchimp users, especially as their subscriber lists grow. The cost can become prohibitively expensive for small businesses with tight budgets or those experiencing rapid list growth. Here are some user review excerpts about Mailchimp's pricing and billing: Fátima G AdministrativeMachinery, 11 - 50 employeesUsed the software for: 1-2 years. “Complete reports with a lot of information, good integration with Google Analytics, free plan with enough number of shipments for small and medium-sized companies (for larger companies, surely you have to pay to expand the number of emails or recipients), simple editor.“ Artur C CEOImport and Export, 11 - 50 employeesUsed the software for: I used a free trial. “The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed reporting, and costly list management due to duplicate subscribers. “ Brevo - **Pros:** Users value Brevo's competitive and flexible pricing structure, which they find affordable compared to other platforms. The ability to start with a free plan and scale up as needed is particularly beneficial for small businesses and startups. Reviewers also appreciate the cost-effectiveness and the range of features available at different price points, making it a budget-friendly option for various business sizes. - **Cons:** Reviewers find Brevo's billing and payment processes confusing and problematic. They report issues with unclear billing statements, unexpected charges, and difficulties in managing subscriptions. Users also mention that unused email credits do not carry over, leading to wasted resources. = Here are some user review excerpts about Brevo's pricing and billing: HG Hannah G Design and Projects Marketing ManagerHospitality, 51 - 200 employeesUsed the software for: 6-12 months. “Value for money is excellent, the customer support is great and it is really easy to create excellent-looking campaigns, the templates are nice and there is room for lots of customisation.“ Renan d FounderHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: More than 2 years. “I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push notifications. Additionally, some features that could be available in the Pro plan, especially those related to e-commerce, are only offered in the more expensive plan.“ ## Conclusion: Which tool is right for you? When deciding between Mailchimp and Brevo, consider your specific needs and priorities. Mailchimp excels in integrating multiple marketing channels and offers a robust set of campaign management tools, making it ideal for businesses looking for an all-in-one marketing solution. However, its expensive pricing tiers and limited design flexibility may be drawbacks for some.  Brevo, in contrast, provides competitive pricing and excels in email design and deliverability, making it a cost-effective choice for those focused on email marketing. However, users may experience slow platform performance and confusing billing processes. Ultimately, your choice should depend on whether you prioritize comprehensive marketing integration or cost-effective email design and deliverability. ### Who is Mailchimp best for? Mailchimp is best suited for larger businesses or those with complex marketing needs that require a comprehensive marketing platform with advanced features across multiple channels. Its user-friendly interface and extensive analytics make it a strong choice for marketers looking to optimize campaigns based on detailed engagement data. However, businesses should be prepared for higher costs as their subscriber lists grow and may need to navigate some design limitations.  ### Who is Brevo best for? Brevo is ideal for small businesses that prioritize cost-effective email marketing with a focus on design and deliverability. Its user-friendly interface and efficient campaign management features make it accessible for those with limited technical experience. Brevo's ability to handle large contact lists on its free plan is also a significant advantage for growing businesses. However, users should be aware of potential platform performance issues and concerns about billing transparency. ## Frequently asked questions Which is better Mailchimp or Brevo? Whether Mailchimp or Brevo is better depends on your specific needs. For instance, Mailchimp is ideal for comprehensive marketing integrations, while Brevo excels in cost-effective email design and deliverability. Why is Brevo better than Mailchimp? Brevo is better than Mailchimp for those seeking competitive pricing and strong email design capabilities, particularly for small businesses and startups. What is Brevo best for? Brevo is best for small businesses that prioritize cost-effective email marketing with a focus on design and deliverability. **Sources** 1. Our research team identified features from vendor websites (as of Jan. 20, 2025) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. **Capterra reviews data**: Capterra reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the research date. [Read the complete methodology.](https://www.capterra.com/resources/buyers-guide-methodologies/) * * * [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/) Alejandra Aranda is a content analyst at Capterra, specializing in technology trends while always on the lookout for strategic insights for small and midsize businesses. Her areas of focus are brand management, performance marketing, and anything related to digital marketing. Alejandra’s research and analysis is informed by more than 150,000 authentic user reviews on Capterra and over 15,000 interactions between Capterra software advisors and marketing software buyers. Alejandra also regularly... [Parul Sharma](https://www.capterra.com/resources/author/parul-sharma/) Parul Sharma is a content editor at Capterra with expertise in curating content for various niches, including SaaS, digital marketing, and search engine optimization. With over half a decade of experience in content writing and editing, Parul has the expertise to simplify complex terms into engaging, valuable content for targeted audiences. She completed her graduation and post-graduation in English literature from Delhi University and was awarded the Dr. Asha Sahni Memorial Award for being the... * * * Related reading Table of Contents - [Mailchimp vs. Brevo: An overview](#mailchimp-vs-brevo-an-overview) - [Features comparison](#features-comparison) - [Integrations comparison](#integrations-comparison) - [Pricing comparison](#pricing-comparison) - [How does the user experience compare on Mailchimp vs. Brevo?](#how-does-the-user-experience-compare-on-mailchimp-vs-brevo) - [What users say about the pros and cons of Mailchimp vs. Brevo](#what-users-say-about-the-pros-and-cons-of-mailchimp-vs-brevo) - [Conclusion: Which tool is right for you?](#conclusion-which-tool-is-right-for-you) - [Frequently asked questions](#frequently-asked-questions) Talk to a Capterra advisor for free and get results within 15 minutes. 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