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Brevo vs Mailchimp: Which is a better fit?

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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,942 reviews from Email Marketing users.
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
4.6
Customizable Branding
3.5
Mobile Optimization
4.5
Engagement Tracking
4.6
% Fit
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
4.5
Customizable Branding
4.4
Mobile Optimization
4.5
Engagement Tracking
4.5
User satisfaction
4.6
User reviews2,490
Ease of use
4.5
Functionality
4.4
Value for money
4.5
Customer support
4.5
4.5
User reviews17,236
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Get 50% Off Brevo for a Year! Black Friday Email Marketing Deal. All-in-one platform to manage your customer relationships via Email, SMS, Chat and more

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Cristina C
Owner
3.0

Cristina C.: Hi, I'm Cristina. I'm an owner manager. I give Sendinblue a three out of five. For more reviews like this, click the link below. Before Sendinblue, I was using Klaviyo. However, Klaviyo seemed to me to be too large of a CRM, too robust, too complex. I needed to simplify, so I chose Sendinblue, which was an easier, smaller to manage CRM. The other reason was the costs involved with Klaviyo. As a solopreneur, I was looking for something that was more affordable. I chose Sendinblue because I needed something that was a little bit more simple and less complex to use for a solopreneur. I also wanted something that was more affordable as a solopreneur, so I chose Sendinblue. Getting started with Sendinblue was quite a large learning curve. Even though it seemed like the simplest CRM, the learning curve in getting it attached to my website was quite steep. The customer service also was a little bit lacking in getting it set up. If you're thinking about switching over to Sendinblue as your CRM, be prepared for a learning curve. I would advise to jump on the website, have a look through the Sendinblue Academy, and then get in touch with your host and just see what exactly you need to do to set it up and integrate it with your website and your [inaudible 00:01:34] commerce, or whichever commerce you are using.

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Duncan W
Regional News Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

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User interface
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1 Video
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Brevo

Top Features
38/44
  • AI Content Creation
  • Email Sequences
  • Multi-Language
  • Newsletter Management
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Preview Functionality
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Mailchimp

35/44
Show Email Marketing Software Features +
Brevo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Brevo
  • By Sendinblue
  • Located in France
  • Founded in 2012
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
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