# Compare Mailchimp vs Odoo 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Odoo and Mailchimp based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/110228-135618/MailChimp-vs-Odoo --- # Odoo vs Mailchimp Features and Cost Comparison Last updated July 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Odoo Mailchimp2/4 selected [Odoo](https://www.capterra.com/p/135618/Odoo/) [4.2 (1,314)](https://www.capterra.com/p/135618/Odoo/reviews/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) [## Odoo](https://www.capterra.com/p/135618/Odoo/)[4.2 (1,314)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting Price $31.10/month Value-for-Money 4.1 Functionality 4.2 Ease of Use 4 Customer Service 3.9 Reviews Sentiment Based on [1,314 reviews](#user-reviews) Positive 1,090 Neutral 103 Negative 121 [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Reviews Sentiment Based on [17,643 reviews](#user-reviews) Positive 16,146 Neutral 1,217 Negative 280 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 17,855 reviews from crm software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 68%Fit Missing features Feature ratings Data Security NA Contact Management 4.1 Lead Management 4.1 Sales Pipeline Management 4.0 Activity Dashboard 4.2 72%Fit Missing features Feature ratings Data Security NA Contact Management 4.4 Lead Management 4.1 Sales Pipeline Management 4.1 Activity Dashboard 4.4 User satisfaction User satisfaction 4.2 User reviews[1,314](https://www.capterra.com/p/135618/Odoo/reviews/) Ease of use 4.0 Functionality 4.2 Value for money 4.1 Customer support 3.9 User satisfaction 4.5 User reviews[17,643](https://www.capterra.com/p/110228/MailChimp/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 4.2 Price starts from Price starts from $31.10Per User, Per Month - Free version - Free trial Price starts from $13Flat Rate, Per Month - Free version - Free trial Best for Best for Odoo is powerful, flexible open-source software designed for everyone, from individuals running a simple blog to large companies managing a full ERP, adaptable to both SMEs and global corporations. Best for Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## User reviews Pros & cons PK Patrick K. Vice President at JPK and Associates, Inc. > "The interconnection between applications is flawless: when a sale is validated, the inventory updates automatically, and the invoice is generated in a single click." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7165878) KC Kenneth C. Vice President > "On Black Friday, when we were doing our first major use of the system during peak season, the cloud synchronization between the e-commerce frontend and the warehouse logistics..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7164034) Yatra P. Omni Associate > "Many features like customization, tasks tracking, multiple integration and automation are available which saves a lot of time." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7094259) KC Kenneth C. Vice President > "Odoo essentially blocks you from changing the core coding so if your company has a unique or "weird" way of completing processes then you will need to completely change how your..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7164034) RP Ryan P. Lead Designer > "Instead of piecing together multiple tools, Odoo integrates key business functions in one system which can simplify workflows and reduce tool sprawl." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7104273) HD Hana D. CEO > "My Odoo database — which I paid for and which should have been created under my company’s ownership — was created and controlled entirely under ADG’s ( odoo authorised partner)..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7044153) MV Maya V. Responsable Territoriale Gironde - Lot et Garonne > "The software has automated all our manual processes from approval processes control, cash management and work status tracking." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7169989) Brian B. President > "Over time, however, the platform became increasingly difficult and expensive to maintain and upgrade due to the amount of customization required for real-world business use." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7148693) FC Fujimory C. Founder > "Odoo is an all-in-one suite of open-source business applications that integrates a vast range of functions from CRM and e-commerce to accounting, inventory, and human resources into..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6883589) Rick C. Owner President > "I was and still am unsure the best way to operate whether setting it up on our own servers or running it on other servers from people running it as a third party service." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7150042) Manuel G. Manager and Software Architect > "Wonderful ERP, for small and big businesses, great CRM, Sales Management, Invoicing, and a big community around the world." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7108815) VR Verified Reviewer Digital Marketer > "Overall, it does the job for our needs, but the steep learning curve, integration issues, and sync issues have made it hard to have a seamless experience" [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7131350) VT Vibha T. seo > "We especially benefited from the flexibility Odoo gives developers—using it, we’ve even built our own apps like the WooCommerce Connector available on the Prefortune store, which..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6861666) HD Hana D. CEO > "No one should be in this situation waking up to see that the fully paid subscription account with database and pos completly deleted without prior notice and althoug im the admin of..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7044153) DG Damian G. CTO > "I like the way have in odoo is one big ecosystem, which helps a lot for my clients to have all services in one place." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7120297) DB Didier B. Product Owner > "Odoo open-source and modular nature brings potential downsides, especially for businesses needing deep customizations, reliable third-party app compatibility, or a system optimized..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6573737) VR Verified Reviewer Senior Accountant > "ODOO System management make your operation shifts more organized , and reach the KPIs goals by fair allocating humans and time." [See full review](https://www.capterra.com/p/135618/Odoo/#GetApp___7129050) ES Eugene S. Chief Product Officer and Co-Founder > "Also, the tools used for creating your own custom reports are completely frustrating." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7124572) HH Heather H. Marketing and Communications Executive > "All teams work on the same interface, guaranteeing perfect consistency of operational data and optimizing overall business management." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7177279) SB Sander B. CEO > "I told him I wanted the free version to see how I liked the software and then I could move my European susidiary on if it all worked out. Once I clicked the link he gave me I could..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7007639) KK Karanja K. Managing Partner > "Odoo has modernised how things used to work from the analogue fashion of having to have skills to create Websites to Digitalisation of Web-creation through one touch of a button." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6859100) SD Sushmita D. Executive > "Every meeting and customization session has drained our subscription hours, and we now find ourselves with only 39 out of the original 100 hours remaining—most of which have been..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6512212) Brian B. President > "For companies willing to heavily invest in development, it can become deeply integrated into operations, inventory, communications, and accounting." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7148693) HH Heather H. Marketing and Communications Executive > "Major version updates regularly bring frustrating technical bugs to customized modules." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7177279) ES Elias S. Marketing Coordinator > "I like that Odoo provides a wide range of modules for CRM, finance, and operations, all integrated into one ecosystem." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7005121) DG Damian G. CTO > "Also customization can get pricey when you need something outside the standard setup." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7120297) NS Novellynn S. Founder > "On top of that, you can create your own apps, integrate your own tools, and truly make the platform work for you and or your clients." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7025446) CW Crispin W. Director of E-Commerce and Digital Strategy > "The user interface can feel a bit confusing sometimes, especially when navigating between different apps." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7172229) GM Gustavo M. Manager > "The fact that everything is integrated into one system – sales, accounting, inventory, and marketing – really helps make workflows smoother and improves overall visibility into..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6548020) JB Justin B. System Specialist > "no native integration with Wordpress or Webflow making it difficult to track website subscriptions" [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6883702) MW Mohammed W. Adminstraion manager And odoo system admin > "Odoo has been instrumental in streamlining our manufacturing and customer operations, providing flexibility and control over processes like inventory, accounting, and approvals." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6544283) HH Heather H. Marketing and Communications Executive > "Furthermore, subscription costs accelerate quickly as you stack applications and users." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7177279) VR Verified Reviewer Sales Manager > "Very user-friendly, the next-gen of ERPs, cost-effective regarding the development, all-in-one software that automates all business processes like CRM, Purchase, Inventory, Sales,..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6503028) BT Benjamin T. IT-Systemadministrator > "also some features feel a bit unfinished or need manual adjustments which is annoying sometimes" [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7133468) DA Dan A. Data Scientist > "I liked that Odoo provided interaction between the sales and stock modules. When a sale occurred, a delivery order was created and I was also able to track products from within the..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6776570) Brian B. President > "Odoo support acknowledged that the mail process was failing/crashing and ultimately escalated the issue because it could not be resolved immediately." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7148693) MW Mohammed W. Adminstraion manager And odoo system admin > "Odoo is the best ERP system, offering unmatched flexibility, seamless integration, and powerful modules that streamline all aspects of business operations." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6544283) ES Eugene S. Chief Product Officer and Co-Founder > "It has stopped the rest of the team from having to utilize hundreds of spreadsheets that I hate." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7124572) DB Didier B. Product Owner > "Its modular approach, open-source nature, user-friendliness, and support make it an attractive choice, particularly for small and mid-sized businesses looking to streamline their..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6573737) VR Verified Reviewer Digital Marketer > "Not ideal for businesses looking for a simple, seamless integrations and CRM management." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7131350) HH Heather H. Marketing and Communications Executive > "Being able to start with a single module and activate others as the business grows is a true luxury." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7177279) IW Isla W. Senior IT Analyst > "Took a bit to figure out where everything was, and some workflows aren't as intuitive as they could be." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7163317) VnC Verónica C. Partner > "It offers many applications. If you manage to integrate all information inside the platform to run your business, can be quite useful." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7000743) JB Justin B. System Specialist > "Odoo’s numerous technical issues, poor performance, lack of crucial integrations, and slow support have made it a poor choice for our business." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6883702) VR Verified Reviewer CEO > "The overall experience with odoo is great, its opensource and provide all tools that helps the business owner manage their business. but if they update onboarding procedure and UI..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6458621) HD Hana D. CEO > "Data Ownership Violation: Despite paying for a full-year Odoo subscription, my database was never created under my CompanyID." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7044153) VR Verified Reviewer Digital Marketer > "It can also scale as businesses grow and there is the option to integrate" [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7131350) LD Lisbet D. Manager > "The drag and drop is unfortunately less flexible than I experienced with Elementor (e.g. photos can only be posted as 100%, 50% or 25%.) But with a little creativity and..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6554597) SbB Sébastien B. Co-founder and manager > "The flexibility, the number of solutions for SMB and the customer service that ALWAYS solved my issues in less than 48 hours." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6541930) BD Brent D. Owner > "The software platform itself may have merit, but the implementation and project management we experienced was unreliable and unprofessional." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7138065) CW Crispin W. Director of E-Commerce and Digital Strategy > "It handles our sales pipeline and invoicing pretty smoothly." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7172229) VR Verified Reviewer Co-Founder > "I still want to use Odoo because the product itself is strong, but the lack of accountability, transparency, and remedy for a paid service I couldn’t use has left a lasting negative..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7005793) Rick C. Owner President > "There are plenty of features across all business elements to run your entire business off Odoo." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7150042) Brian B. President > "Our biggest issue was billing, support, and operational risk." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7148693) Nataliia T. Buiness Development Manager > "No need to long customizing, which makes it a good deal for small to medium organisations." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7115116) RG Rahma G. mechatronics Engineer > "The only downside I've found with Odoo is the limited variety of design options that include animations and dynamic elements." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6439524) Alaa J. General Manager > "Odoo keeps up with market trends and requirements by offering regular and consistent updates that ensure compatibility with evolving business needs." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6617410) VR Verified Reviewer Director > "The software is difficult to work out and use, documentation is poor..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7092335) JB Justin B. System Specialist > "the only good thing about Odoo is it has a lot of modules even for employees appraisal and recruitment." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6883702) SD Sushmita D. Executive > "However, we were shocked to discover later that this substantial amount was only for training and not the full suite of services as promised. Since January 13, 2024, we have yet to..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6512212) NS Novellynn S. Founder > "One icon, one login, everything right there. And the support team is solid; they reach out and help you stay aligned so your business flows effortlessly." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7025446) AA April A. President > "I contacted customer support to help me connect my banking account to the application, and it took them three weeks to respond, and their answer didn’t fix it." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6426885) BK Blerta K. Language Instructor > "Odoo includes all that and the price-value ratio is reasonable when it comes to a small business." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7137257) HM Henrique M. business and sales director > "whatsapp app is too basic and missing features such as loading a video in the social media managment tool." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6550872) JF Joe F. Associate Professor of Law > "Odoo has helped us to bring together and unify our students data under one central place making it easy to access them whenever we need to." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6754768) VR Verified Reviewer Dropshipper > "Some advanced options are not very clear and sometimes the system feels a bit slow." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7067764) PK Patrick K. Vice President at JPK and Associates, Inc. > "The modern interface makes navigation pleasant for my entire team." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7165878) JZ Jon Z. Owner > "Yet, when our BSA didn't show up one week and we had to email (there is no way to call your BSA) to find out via auto-reply that he was out of the office, well...there was no..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6477466) EO Elias O. Data Engineer > "The vast amount of customization options, particularly in the open source version. While not everything is quite as straightforward, the ability to program things yourself makes it..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6613761) ES Elias S. Marketing Coordinator > "Some modules lack depth compared to specialized tools, and setup can be tricky without technical knowledge." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7005121) JF Joe F. Associate Professor of Law > "It offers quality task automations that has allowed us to streamline our routine tasks by automating them." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6754768) AE Amany E. Infrastructure Manager > "Time spent was not aligned with the invoices, so billing for hourly services as straightforward as expected and required corrections." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6775580) VT Vibha T. seo > "The modular approach makes it easy to implement what you need, from CRM and inventory to accounting and eCommerce." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6861666) AB Aaron B. President > "I hate that I am forced to doing a purchase order, then receive and order and then a vendor bill and then a vendor payment." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6561207) AM Alfonso M. CEO > "I have been in the IT industry for over 40 years and have had manage and deploy instances of SAP and Oracle among a few and have find Odoo so far exceeds them by a great marging in..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6622811) BD Brent D. Owner > "For a small business, this kind of prolonged uncertainty is not just frustrating — it's damaging." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___7138065) SK Steef K. Accountant > "The cooperation with Loic boosted my skills of Odoo system and immedialtely gave me the right benefits for quality and scaleability." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6436436) KS Kamal S. Financial Controller > "some report like gain/loss on foreign currency, i see duplication of entries after posting under "management>unrealised currency gain/loss"" [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6485582) EA Ezalldeen A. Programmer, application auditor, and accountant > "It also allows users to install the appropriate sections according to their choice and also provides integration with various systems" [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6521171) LM Latrice M. Ceo > "They’re just there for show I was charged for a second month when I didn’t even access our program ever since they sent me the message saying that there was nothing wrong with it,..." [See full review](https://www.capterra.com/p/135618/Odoo/#Capterra___6717754) [View Reviews](https://www.capterra.com/p/135618/Odoo/reviews/) VR Verified Reviewer Operator > "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161) AF Avery F. Artist and Tour Manager > "The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614) RP Ralph P. Associate > "The templates, automation features, and reporting tools make it efficient to communicate with audiences and track engagement. While there can occasionally be a learning curve with some advanced..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947) BS Brandi S. Marketing Coordinator > "Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) VR Verified Reviewer Marketing Manager > "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909) AH Amir H. E-Commerce Manager > "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) RS Radha S. Legal Assistant > "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Patrick S. Corporate Finance > "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481) AH Amir H. E-Commerce Manager > "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time,..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) Andrew M. Owner > "Mailchimp has recently got bloated, still mostly known for emails, but offers plenty of other things such as landing pages, ads etc, so emails get lost in the bloat" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156372) Elton Takudzwa N. Website Owner > "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) MD Max D. Head of sales > "Some of my ip data tracking doesn’t seem accurate for us and means we are unsure on the more precise details by country lalevel of our audience" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7162379) AD Alexandre D. Secretary General > "The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) KF Krista F. Operations Manager > "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253) MP Maksim P. Business Owner > "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403) PG Paula G. Director > "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and it may take..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371) Palash R. Graphic designer > "The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702) BR Bradley R. IT Director > "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) CB Christine B. Marketing Manager > "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared to..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) KA Khyan A. Senior Business Development Representative > "List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) VR Verified Reviewer Compliance Manager > "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BS Brandi S. Marketing Coordinator > "Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) RS Radha S. Legal Assistant > "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) BS Brandi S. Marketing Coordinator > "Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) AF Avery F. Artist and Tour Manager > "My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614) VR Verified Reviewer Compliance Manager > "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) AB Alexis B. Cultural Director Of Cinema And Live Performance > "I'm delighted to use Mailchimp as it provides powerful templates and polished drag and drop editor that helps to design well looking emails without needing a design team." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7178412) NN Nicholas N. Quality Assurance Manager > "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553) ZR Zane R. Office Coordinator > "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215) VR Verified Reviewer Public Relations Manager > "The free plan is limited and the pricing for features can get expensive fast, though it is robust. While the interface is easy-to-use, it can sometimes be overwhelming visually or look cluttered." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773) Kazi A. Social Media Executive > "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781) RS Radha S. Legal Assistant > "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) MD Marilyn D. Agent > "While pricing can become expensive as subscriber lists grow, the range of features, integrations, and reliable email delivery make it a worthwhile investment for many businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7165588) JR Jeff R. Project Manager > "While creating templates I did get stuck a few times and had to reach out to customer service where i was met with slower than desired response times." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7161328) TF Terrance F. Business and Financial Officer > "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967) JS Jake S. Founder and CEO > "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) SC Stacy C. Development Director > "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504) AD Alexandre D. Secretary General > "I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) Imanol Alfonso P. CTO > "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428) CB Christine B. Marketing Manager > "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) RP Ralph P. Associate > "The templates, automation tools, and reporting features help streamline the entire email marketing process." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947) KA Khyan A. Senior Business Development Representative > "There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) RB Regina B. Owner > "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901) Samuel A. Digital marketing manager > "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707) AA Amanda A. Operations Manager > "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133) BS Brandi S. Marketing Coordinator > "Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) PG Patricia G. Customer Service Lead > "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467) BR Beckie R. Owner > "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work building..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114) MW Michelle W. Executive Director > "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417) RS Radha S. Legal Assistant > "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VR Verified Reviewer Public Relations Manager > "I like the features it has to integrate images and text boxes within emails to make them look professional/branded." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773) VR Verified Reviewer Digital Marketer > "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146) LB Lindsay B. Social Media Manager > "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938) TR Tanya R. Creative Director > "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience is clunky -..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076) VC Valerie C. Marketing Manager > "You also have the ability to customize templates, which can help with branding even more." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383) Octavia T. Graphic Designer > "There is a learning curve with mailchimp that might hinder a person's initial integration of it into their team or personal business." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7159719) AD Alexandre D. Secretary General > "It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) VB Violet B. Artist Representative > "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394) PN Poerwestri N. Travel Manager > "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896) Suresh K. Senior Business Executive > "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342) KA Khyan A. Senior Business Development Representative > "Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) BS Brandi S. Marketing Coordinator > "Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) EAJ Esami Allan J. Web Developer > "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165) HB Holly B. Professional recruiter > "If you use a free email account then it will not deliver the email campaigns properly." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249) Elton Takudzwa N. Website Owner > "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) JC Jeff C. Marketing Director > "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) Jennifer H. Accounts Receivable > "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588) VR Verified Reviewer Operator > "I also found that navigating some settings and audience management features was not always as intuitive as expected" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161) BY Brian Y. Visa Consulting Specialist > "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016) JC James C. Customer Success Manager > "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the goal I want." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810) Emmanuel K. Sr. Business Administrator > "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272) RS Radha S. Legal Assistant > "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) SE Sawyer E. Recruiter > "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023) KA Khyan A. Senior Business Development Representative > "I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) WV Will V. Conference Coordinator > "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708) MP Marissa P. executive director > "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) FO Feraud O. Owner > "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing is before..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783) Krista G. VP > "We had trouble with our emails going to our customer's spam folders." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286) Palash R. Graphic designer > "What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702) Crystal A. Freelance Writer > "I made this decision because of the overall cost that is associated with the product and I was not able to get a free version of this product." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7177355) [View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## User interface 4.20 (1,314) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 4.48 (17,643) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Odoo Top features 34/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/135618/Odoo/#features) Mailchimp 29/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/110228/MailChimp/#features) ### Recognition No recognitions have been awarded to Odoo Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Odoo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Mailchimp Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Odoo - By Odoo - Located in United States - Founded in 2005 Mailchimp - By Intuit - Located in United States - Founded in 1983 ## 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