# Mailchimp vs MailerLite: Features and Cost Comparison 2026 | Capterra > Mailchimp vs MailerLite: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite --- # Mailchimp vs MailerLite Features and Cost Comparison Last updated June 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailchimpMailerLite2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17643)](https://www.capterra.com/p/110228/MailChimp/reviews/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2318)](https://www.capterra.com/p/136603/MailerLite/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17643)](https://www.capterra.com/p/110228/MailChimp/reviews/) [## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2318)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting Price $13.00/month Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Starting Price $12.00/month Starting Price $12.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.6 Customer Service 4.8 Reviews Sentiment Based on [17,643 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) Positive 16,146 Neutral 1,217 Negative 280 Positive 16,146 Neutral 1,217 Negative 280 Reviews Sentiment Based on [2,318 reviews](https://www.capterra.com/p/136603/MailerLite/reviews/) Positive 2,222 Neutral 51 Negative 45 Positive 2,222 Neutral 51 Negative 45 Best for (according to reviews) - **Business size**: Small businesses account for 12,727 reviews, representing 72% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, IT services, and computer software together contribute 24% of reviews, reflecting notable usage across these sectors. - **Use cases**: Email management (16%), campaign management (15%), and email tracking (14%) are primary functions, highlighting a focus on communication and campaign oversight. Best for (according to reviews) - **Business size**: Small businesses account for 1988 reviews, representing 92% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and writing and editing together contribute 26% of reviews, showing notable usage across these sectors. - **Use cases**: Campaign management (31%), landing page creation (26%), and email management (22%) are the primary applications, reflecting diverse marketing and communication needs. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Marketo Engage 4.3 (711) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Salesforce Marketing Cloud 4.2 (530) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (997) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * Highest Rated ### EngageBay CRM 4.7 (908) * * * Starting Price $14.99 Per User,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Mailchimp Mailchimp users find it well-suited for those seeking comprehensive email campaign management, detailed analytics, and advanced segmentation, appreciating its integration with platforms like WordPress, Shopify, Gmail, and Google Analytics 360. Reviewers note that its feature-rich free plan and scalable pricing make it appealing for small businesses, though they mention that costs can rise with larger lists and advanced needs. MailerLite MailerLite reviewers consider it ideal for users prioritizing ease of use, affordability, and efficient automation, especially for small businesses and startups. They value its intuitive interface, responsive customer support, and integrations with WordPress, Zapier, WooCommerce, and Shopify, saying that its generous free plan and straightforward tools make it a practical choice for those with simpler email marketing requirements. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When looking at email marketing tools like Mailchimp and MailerLite, price is just one factor to consider. Understanding their features and differences can help determine which one best suits your needs, maximizing efficiency while avoiding unnecessary costs. Here's how they compare in key areas that matter most. \[[1](#source-item-1)\] Key features rated by users Features selected based on 63,357 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Mailchimp 89%Fit Feature ratings Email Campaign Management 4.6 Contact Management 4.4 List Management 4.4 Mobile Optimization 4.5 MailerLite 86%Fit High performer Feature ratings Email Campaign Management 4.7 Contact Management 4.6 List Management 4.6 Mobile Optimization 4.6 Email Campaign Management 4.6 (1740) 4.7 (888) Reviewers find Mailchimp's email campaign management feature comprehensive, which they say includes tools for template creation, automation, and analytics. They appreciate the drag-and-drop editor, scheduling options, and the ability to track performance. However, some users mention that the premium version can be costly and that the free version lacks flexibility. Meanwhile, MailerLite users value its ease of use, robust automation features, and the ability to duplicate campaigns. They also appreciate the detailed analytics and customer support. In general, users think Mailchimp offers extensive features for campaign management, while they find MailerLite user-friendly and efficient. Contact Management 4.4 (1324) 4.6 (254) Mailchimp users appreciate the ability to customize search criteria, add and remove contacts, and segment audiences. They find the tagging and segmentation features useful for targeted campaigns. However, some users mention that bulk imports can be challenging and that the system could be more user-friendly. MailerLite users, on the other hand, value the detailed contact information and the ability to add notes and create segments. They find the platform easy to use and appreciate the tutorials provided. Overall, users think Mailchimp offers robust contact management features, while they find MailerLite straightforward and user-friendly. List Management 4.4 (637) 4.6 (506) Mailchimp users appreciate the ability to segment audiences, clean lists, and personalize emails, saying that the import/export functionality and compliance tools are helpful. However, some users mention that the list management system can be confusing and that the free version is limited. MailerLite users value the ease of segmenting and managing lists, as well as the detailed statistics provided. They find the platform intuitive and appreciate the training videos. In summary, users think Mailchimp offers extensive list management features, while they find MailerLite easy to use and efficient. Mobile Optimization 4.5 (1100) 4.6 (567) Mailchimp users appreciate the automatic mobile optimization, responsive templates, and the ability to preview emails on different devices, saying that the mobile view is attractive and easy to read. However, some users mention that the mobile optimization settings can be inconsistent. MailerLite users, meanwhile, value the mobile-friendly design and the ability to view how emails will appear on mobile devices. They find the mobile optimization effective and appreciate the clean and easy-to-read layout. Overall, users think Mailchimp provides reliable mobile optimization, while they find MailerLite's mobile-friendly design user-friendly and efficient. ## Pricing comparison ### Starting prices Mailchimp $13.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/110228/MailChimp/pricing/) MailerLite $12.00 Other (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/136603/MailerLite/pricing/) ### Value-for-money analysis 4.4 (17643) 4.7 (2318) A dive into reviewer perceptions about the value for money of both Mailchimp and MailerLite demonstrates that Mailchimp reviewers consider it to offer a feature-rich free version and flexible pricing plans, while MailerLite reviewers comment on its affordability and comprehensive free plan. Reviewers find that Mailchimp provides good value for money, especially for small businesses, due to its extensive features available even in the free plan. They appreciate the variety of pricing plans that cater to different budgets and the ability to scale as their business grows. However, some users note that the cost can increase significantly with larger subscriber lists and advanced features, making it less ideal for businesses with tight budgets. As for MailerLite, reviewers highlight its affordability and the generous features included in the free plan, such as email automation and A/B testing. They value the cost-effective pricing tiers and the ability to upgrade as their subscriber base expands. Nonetheless, some users mention that the new pricing structure and limitations on the free plan can be restrictive, and the lack of customer support for free users can be a drawback. ## Integrations Popular Integrations Compare available integrations between Mailchimp and MailerLite. ### Adobe Commerce Mailchimp MailerLite ### Slack Mailchimp MailerLite ### Teamwork.com Mailchimp MailerLite ### WordPress Mailchimp MailerLite ### Zendesk Suite Mailchimp MailerLite ### Zoho CRM Mailchimp MailerLite ### Meta for Business Mailchimp MailerLite ### Twitter/X Mailchimp MailerLite Total Integrations 200 WordPress Reviewers mention that Mailchimp integrates seamlessly with WordPress, noting that it simplifies lead collection, newsletter signups, and automates email marketing through embedded forms and plugins. Shopify Users report that Mailchimp integrates with Shopify for email marketing, citing that it helps track sales from emails, manage customer data, and automate communications like order confirmations and cart abandons. Constant Contact Reviewers state that Mailchimp is preferred over Constant Contact for its ease of use, better templates, and A/B testing, noting that it integrates well with other core software products. Gmail Users say that Mailchimp integrates with Gmail for sending email campaigns, noting that it helps automate responses and manage subscriber lists, though emails often end up in the Promotions tab. Google Analytics 360 Reviewers mention that Mailchimp integrates with Google Analytics 360, saying that it provides detailed campaign performance tracking, user behavior insights, and helps visualize data for better marketing strategies. 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[Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/) - [weclapp](https://www.capterra.com/p/163180/Weclapp/) - [Weebly](https://www.capterra.com/p/246168/Weebly/) - [Wisepops](https://www.capterra.com/p/158048/Wisepops/) - [Wishpond](https://www.capterra.com/p/145745/Wishpond/) - [Wistia](https://www.capterra.com/p/82313/Wistia/) - [Wix](https://www.capterra.com/p/169007/Wix/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Workato](https://www.capterra.com/p/148729/Workato/) - [Workbooks](https://www.capterra.com/p/109648/Workbooks-CRM/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [X-Cart](https://www.capterra.com/p/33849/X-Cart/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Yapsody](https://www.capterra.com/p/135224/Yapsody/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/) Total Integrations 113 WordPress Reviewers mention that MailerLite integrates with WordPress to capture email subscribers through pop-up and embedded forms, noting that it simplifies lead generation and subscriber management directly from their websites. Mailchimp Users report that they switch from Mailchimp to MailerLite for better ease-of-use, improved email design options, and more intuitive automation processes, citing that MailerLite offers superior customer service. Zapier Reviewers state that Zapier facilitates MailerLite integration with various apps, noting that it automates tasks like lead ad campaigns, form submissions, and subscriber management without complex technical processes. WooCommerce Users say that MailerLite integrates with WooCommerce to manage customer communications, automate transactional emails, and track sales, which they note is essential for e-commerce operations and customer retention. Shopify Reviewers report that MailerLite integrates with Shopify for email marketing, abandoned cart automations, and lead capture, which they say enhances e-commerce sales and customer engagement through seamless automation. MailerLite Integrations (113) - [500Apps](https://www.capterra.com/p/250917/500Apps/) - [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) - [Airtable](https://www.capterra.com/p/146652/Airtable/) - [ARMember](https://www.capterra.com/p/214848/ARMember/) - [Basecamp](https://www.capterra.com/p/56808/Basecamp/) - [Beacon](https://www.capterra.com/p/143783/Beacon/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Bloom Intelligence](https://www.capterra.com/p/211851/Bloom-Intelligence/) - [Bonjoro](https://www.capterra.com/p/209377/Bonjoro/) - [Bookingmood](https://www.capterra.com/p/266223/Bookingmood/) - [Bouncify](https://www.capterra.com/p/239174/Bouncify/) - [Brave](https://www.capterra.com/p/216414/Brave/) - [Canva](https://www.capterra.com/p/168956/Canva/) - [Carrd](https://www.capterra.com/p/210119/Carrd/) - [Charitable](https://www.capterra.com/p/149139/Charitable/) - [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) - [Convertful](https://www.capterra.com/p/172361/Convertful/) - [DeBounce](https://www.capterra.com/p/178321/DeBounce/) - [Digioh](https://www.capterra.com/p/156792/Digioh/) - [Divi](https://www.capterra.com/p/201958/Divi/) - [DreamApply](https://www.capterra.com/p/173851/DreamApply/) - [Drupal](https://www.capterra.com/p/119594/Drupal/) - [EasyStore](https://www.capterra.com/p/151089/EasyStore/) - [Elementor](https://www.capterra.com/p/169468/Elementor/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Figma](https://www.capterra.com/p/175027/Figma/) - [Fyrebox](https://www.capterra.com/p/142432/Fyrebox/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Ghost](https://www.capterra.com/p/151947/Ghost/) - [GitHub](https://www.capterra.com/p/129067/GitHub/) - [Gleam Apps](https://www.capterra.com/p/199369/Gleam-Apps/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) - [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) - [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [GrowSurf](https://www.capterra.com/p/189583/GrowSurf/) - [Hyperise](https://www.capterra.com/p/187081/Hyperise/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [Intercom](https://www.capterra.com/p/134347/Intercom/) - [InvoiceBerry](https://www.capterra.com/p/123455/Invoiceberry-com/) - [Involve.me](https://www.capterra.com/p/241622/brandquiz/) - [Jotform Sign](https://www.capterra.com/p/10014571/Jotform-Sign/) - [Kickbox Email Verification](https://www.capterra.com/p/175436/Kickbox/) - [Kommo](https://www.capterra.com/p/120048/Kommo/) - [Landingi](https://www.capterra.com/p/146092/Landingi/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/) - [LearnWorlds](https://www.capterra.com/p/143513/LearnWorlds/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Lumeer](https://www.capterra.com/p/204407/Lumeer/) - [Mail Designer 365](https://www.capterra.com/p/176474/Mail-Designer-365/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [MailerCheck](https://www.capterra.com/p/214664/MailerCheck/) - [MailMunch](https://www.capterra.com/p/190319/MailMunch/) - [MailOptin](https://www.capterra.com/p/172731/MailOptin/) - [mailparser.io](https://www.capterra.com/p/153243/mailparser-io/) - [MakePlans](https://www.capterra.com/p/126695/MakePlans/) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [MiloTree](https://www.capterra.com/p/157429/MiloTree/) - [Mokapen](https://www.capterra.com/p/209827/Mokapen/) - [MyFormData](https://www.capterra.com/p/189094/Capsumo/) - [n8n embed](https://www.capterra.com/p/267441/n8n-embed/) - [n8n.io](https://www.capterra.com/p/198028/n8n-io/) - [NeverBounce](https://www.capterra.com/p/175437/NeverBounce/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [OptiMonk](https://www.capterra.com/p/139643/OptiMonk/) - [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) - [OttoKit](https://www.capterra.com/p/10012201/SureTriggers/) - [Outfunnel](https://www.capterra.com/p/181249/Outfunnel/) - [Outgrow](https://www.capterra.com/p/168229/Outgrow/) - [Paperform](https://www.capterra.com/p/158094/Paperform/) - [Partnero](https://www.capterra.com/p/10002471/Partnero/) - [Payhip](https://www.capterra.com/p/251233/Payhip/) - [PayPal](https://www.capterra.com/p/207944/PayPal/) - [Personizely](https://www.capterra.com/p/177632/Personizely/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Playable](https://www.capterra.com/p/189920/Playable/) - [Poptin](https://www.capterra.com/p/165478/Poptin/) - [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) - [Privy](https://www.capterra.com/p/146537/List-growth-tools/) - [ProjectManager](https://www.capterra.com/p/224496/ProjectManagercom/) - [QuickEmailVerification](https://www.capterra.com/p/180060/QuickEmailVerification/) - [Relay.app](https://www.capterra.com/p/10012226/Relay/) - [Salesflare](https://www.capterra.com/p/149522/Salesflare/) - [SendOwl](https://www.capterra.com/p/210397/SendOwl/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Squarespace](https://www.capterra.com/p/143461/Squarespace/) - [Stripe](https://www.capterra.com/p/123889/Stripe/) - [Stripo.email](https://www.capterra.com/p/163981/Stripo-email/) - [Sumo](https://www.capterra.com/p/175695/Sumo/) - [Teamwork.com](https://www.capterra.com/p/120390/Teamwork-Projects/) - [Thrive Leads](https://www.capterra.com/p/235921/Thrive-Leads/) - [ThriveCart](https://www.capterra.com/p/234835/ThriveCart/) - [Tidio](https://www.capterra.com/p/144040/Tidio-Chat/) - [Todoist](https://www.capterra.com/p/149339/Todoist-for-Business/) - [Trackify X](https://www.capterra.com/p/172912/Trackify-Pixel-App-and-Facebook-Audience-Builder/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Wrike](https://www.capterra.com/p/76113/Wrike/) - [Ycode](https://www.capterra.com/p/241166/Ycode/) - [YouCanBook.me](https://www.capterra.com/p/163194/YouCanBookMe/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Mailchimp vs MailerLite? ### Overall rating 4.5 (17643) 4.7 (2318) ### User interface Mailchimp MailerLite ### Customer service and support Mailchimp Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat MailerLite Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Mailchimp vs MailerLite When it comes to email marketing tools, Mailchimp and MailerLite are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about Mailchimp and MailerLite to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate Mailchimp for its intuitive email management, which allows them to track key data such as email opens and link clicks. They also value the customizable email templates that help create professional-looking emails and the comprehensive email marketing features that support both beginners and experienced marketers. When it comes to MailerLite, reviewers highlight its excellent customer support, noting quick and effective responses. They also commend MailerLite for its competitive pricing and user-friendly email marketing tools, which they find suitable for small businesses and startups. As for the cons, users find Mailchimp's pricing structure to be expensive, especially as subscriber lists grow. They also mention issues with design customization and customer service. Meanwhile, MailerLite users report limitations in email automation features, challenges with subscriber management, and occasional issue resolution problems. \[[2](#source-item-2)\] Pros Mailchimp Amanda M OperatorPublic Relations and Communications, 201 - 500 employeesUsed the software for: 1-2 years. “It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and some advanced features require higher-tier plans, the overall functionality and ease of use make it a reliable and effective marketing platform.“ May 15, 2026 RP Ralph P AssociateLaw Practice, 11 - 50 employeesUsed the software for: Less than 6 months. “The templates, automation features, and reporting tools make it efficient to communicate with audiences and track engagement. While there can occasionally be a learning curve with some advanced features, the platform generally provides a reliable and effective solution for email marketing needs.“ June 8, 2026 MailerLite EC Evanthia C Email Marketing SpecialistRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “MailerLite covers everything I need for email marketing — campaigns, automations, segmentation, and e-commerce tracking — in a clean, easy-to-navigate interface.“ June 3, 2026 aa ain a Digital Marketing ExecutiveInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months. “The price feature based on the number of contact list, rather than email limits and also great customer service that walkthrough with you every step of the way to solve the problem“ June 23, 2026 Cons Mailchimp AF Avery F Artist and Tour ManagerArts and Crafts, 10,001+ employeesUsed the software for: 1-2 years. “The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space.“ June 8, 2026 BS Brandi S Marketing CoordinatorConsumer Goods, 501 - 1,000 employeesUsed the software for: Less than 6 months. “Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response.“ June 17, 2026 MailerLite SS Sourav S Multiple PositionsHealth, Wellness and Fitness, Self-employedUsed the software for: I used a free trial. “The free-tier should have a minimum of 10-15 automation steps, including the delay-time steps - because even if you want to set a minimum of 4-5 emails on automation (which should be considered least for proper lead-to-conversion sequence), you'd need at least 10 steps on automation (5 mails, and 5 time-delays) - the current maximum of 5-automation-steps is a strict-restriction on email-automation, which is why most users use software like Mailer Lite for - it is strictly curtailing the very usecase of the software/app by restricting free-tier user to only 5-step-automations (this cannot be used for lead-to-conversion automation)“ June 21, 2026 aa ain a Digital Marketing ExecutiveInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months. “Also the editor doesn't have a function that allows button to direct to anchored part of a page or other useful functions.“ June 23, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Mailchimp and MailerLite? Talk to a Capterra advisor for free and get results within 15 minutes. 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