# Compare Mailchimp vs Sender 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and Sender based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-139770/MailChimp-vs-SENDER

---

# Mailchimp vs Sender Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailchimpSender2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[Sender](https://www.capterra.com/p/139770/SENDER/)[4.7 (211)](https://www.capterra.com/p/139770/SENDER/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,599 reviews](#user-reviews)

Positive

16,108

Neutral

1,214

Negative

277

[## Sender](https://www.capterra.com/p/139770/SENDER/)[4.7 (211)](https://www.capterra.com/p/139770/SENDER/reviews/)

Starting Price

$7.00/month

Value-for-Money

4.8

Functionality

4.5

Ease of Use

4.6

Customer Service

4.9

Reviews Sentiment

Based on [211 reviews](#user-reviews)

Positive

201

Neutral

7

Negative

3

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

4.5

Email Tracking

4.4

Customizable Branding

4.4

\--%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

5.0

Newsletter Management

\--

Email Tracking

\--

Customizable Branding

5.0

User satisfaction

User satisfaction

4.5

User reviews[17,599](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

4.7

User reviews[211](https://www.capterra.com/p/139770/SENDER/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.8

Customer support

4.9

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$7Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Marketers, eCommerce businesses, online store owners, startups, digital agencies, newsletter publishers, and sales teams.

## User reviews

Pros & cons

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

FG

Fabrizio G.

Design Lead

> "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

JS

Jake S.

Founder and CEO

> "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

BR

Beckie R.

Manager

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

SK

Sam K.

Real Estate Salesperson

> "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the platform..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

MP

Marissa P.

executive director

> "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

DB

David B.

Lead Pastor

> "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

RS

Robert S.

Full Stack Developer

> "Using a third party like Zapier makes for one more point of failure."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

BR

Bradley R.

IT Director

> "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

TO

Taylor O.

Digital Marketing Manager

> "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

JC

Jeff C.

Marketing Director

> "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

VR

Verified Reviewer

Reporting and Communications Officer

> "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

RS

Radha S.

Legal Assistant

> "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Anske D.

CEO

> "Advanced segmentation isn’t as sharp as more specialized tools"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

VR

Verified Reviewer

Head Teacher

> "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

VR

Verified Reviewer

CEO

> "His willingness to assist, his calm approach, and his ability to provide accurate, actionable solutions made the entire..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___7080319)

BR

Beckie R.

Manager

> "Currently you can only use the plugin and the forms universally across domains, there is no way to separate them and..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6724489)

MY

Mandie Y.

Director of Engagement, Marketing, Chief Compliance Officer

> "They have a free option which works for us due to the limited number of emails that we send per month."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6815842)

IS

Inga S.

CEO

> "The lack of advanced CRM features means I still need a separate tool for customer management, but it’s not a dealbreaker."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6850312)

OP

Oliver P.

Sales manager

> "I’ve also noticed that many of our recent campaigns are bringing in a high sales return, which shows the platform is..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___7014093)

CW

Chris W.

Growth Hacker

> "I have not really found anything yet, maybe the initial set up on domains, but that is a dev team problem and not mine!"

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6833618)

JB

John B.

Owner

> "As a complete beginner, I accomplished more in a single day with Sender.net than I had in weeks elsewhere – it's..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6810206)

JB

John B.

Owner

> "After trying out 2 other more expensive that were either lacking in features or too steep a learning curve, I have no..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6810206)

IS

Inga S.

CEO

> "The analytics are helpful in tracking what’s working and where I can improve."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6850312)

Lahaga A.

CEO

> "The only downside for me is the pay-as-you-go credit system."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6851988)

AP

Ansuya P.

Director

> "Having had a terrible experience and non-existent customer service from MailerLite in the last few weeks, I recently..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6839751)

Lahaga A.

CEO

> "It’s a bit on the expensive side."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6851988)

JB

John B.

Owner

> "With just two quick and helpful emails, he had me sorted and my campaigns running in less than 24 hours."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6810206)

TL

Teoman L.

Structural engineer

> "Suddenly, my account was suspended without prior notice, even though my usage had been consistent."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6804384)

VR

Verified Reviewer

CEO

> "Thank you to \[sensitive content hidden\] and the Sender.net team for delivering service of such a high standard."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___7080319)

TL

Teoman L.

Structural engineer

> "Very disappointed with the lack of transparency and customer care."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6804384)

VR

Verified Reviewer

Developer

> "The automation features and detailed analytics are highly effective for campaign management."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6803374)

CR

Christine R.

Founder and Campaigner

> "Some of the processes aren't particularly intuitive"

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6797333)

AE

Ashlyn E.

President of Commercial Real Estate

> "The analytics have also been incredibly useful for tracking the success of our campaigns and establishing partners."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6650927)

EH

Emily H.

Admin

> "Don't make a mistake or you might be cut off."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6651078)

SZ

Salma Z.

Marketing Director

> "Sender offers a user-friendly interface, drag-and-drop editor, automation, segmentation, and A/B testing capabilities,..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___4793903)

SZ

Salma Z.

Marketing Director

> "There are some features can be confusing or difficult to navigate for me."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___4793903)

AP

Ansuya P.

Director

> "A first class experience from the customer service team who take the time and effort to assist until the issue is..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6839751)

JS

Jovis S.

Entrepreneur

> "So if I have to check something with my phone, I find that the UI is not yet mobile friendly."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___3417079)

Lahaga A.

CEO

> "It’s reliable, easy to learn, and has everything I need to run successful email campaigns for my business."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6851988)

RR

Rhea R.

Business Development Executive

> "I had a lot of confusion for selecting the time zones for USA."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___3038386)

NG

Nikos G.

CEO

> "They have a very easy campaign setup, good and useful analytics, high deliverability, affordable pricing."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6855845)

Fadiah R.

Human Resources Assistant

> "This detracts from the final product's professionalism and reflects poorly on my firm."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___3036420)

Lahaga A.

CEO

> "I also noticed really good deliverability, my emails actually land where they’re supposed to."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6851988)

LL

Linna L.

marketing

> "It is a hard time during pandemic, we can not join any exhibitions."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___3494744)

AR

Anthony R.

Publisher

> "I am coming from Aweber, which has gone completely crazy with their pricing and fees, so on price alone Sender is doing..."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6616350)

JR

Jean R.

Owner

> "I've had some issues setting up the API V1 but that was mostly on me."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___3197664)

OP

Oliver P.

Sales manager

> "In terms of deliverability, it’s excellent — our messages are reaching the right audience consistently."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___7014093)

MW

Michael W.

Owner

> "Doesn't seem to have good videos (with talking explanations)."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___2958716)

SJ

Shawnta J.

Supervising Scheduler CNA

> "I like that they have a free option, as well as the prices not being too high depending what you choose."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6786424)

LL

Linna L.

marketing

> "I have used this product for many days, but I still have not passed the verification things."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___3494744)

JN

Justin N.

Owners

> "There are occasional server hiccups, but they usually get resolved quickly, so it hasn't been a major issue for me."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6504443)

MMS

Mohammad Mehdi S.

Website Manager

> "I have some issues with numbers there."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___3423229)

IV

Ivan V.

Marketing and Sales

> "Easy setup with WooCommerce and predefined automatization for Ecommerce."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6594612)

LG

Laura G.

owner

> "Of course, we review the terms of service and we don't find what we don't comply, and they denied telling us."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___2385458)

PAM

Pierre-Antoine M.

Tournament organiser

> "It is very easy to use and allows fast sending of mass mail even for small businesses/ small club like us."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6652393)

BH

Brenda H.

Pres

> "Can't have 2 email accounts with same domain name."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___2791710)

Lahaga A.

CEO

> "I just chatted with their support agent today, \[sensitive content hidden\], and he assisted me a lot."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6851988)

SB

Sherman B.

Founder

> "The payment processes are not the clearest."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___2310214)

DL

Dave L.

Administrator

> "Customer service with \[sensitive content hidden\] was superb... continues to be, too : ) That's important to me."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___6863632)

BM

Beth M.

Executive Director

> "I don't think I have never worked with such a responsive support team, ever."

[See full review](https://www.capterra.com/p/139770/SENDER/#Capterra___2712257)

[View Reviews](https://www.capterra.com/p/139770/SENDER/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,599)

[Sender](https://www.capterra.com/p/139770/SENDER/)

4.67 (211)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Mailchimp

41/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

Sender

Top features

42/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/139770/SENDER/#features)

### Recognition

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

Sender is recognized as a top-rated tool in 5 Capterra Shortlist reports

Best Value Email MarketingSoftware (2022) 

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Sender

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

Sender

-   By Sender.net
-   Located in Lithuania
-   Founded in 2012

## Popular Comparisons

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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4.4

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4.5

4.4

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[Sender](https://www.capterra.com/p/139770/SENDER/)[4.67 (211)](https://www.capterra.com/p/139770/SENDER/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/)

$7/month

Price

$0

4.5

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4.7

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/139770-202338/SENDER-vs-Gmail)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$13/month

Price

$10/month

4.4

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite)

[Sender](https://www.capterra.com/p/139770/SENDER/)[4.67 (211)](https://www.capterra.com/p/139770/SENDER/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$7/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-139770/Constant-Contact-vs-SENDER)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

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$13/month

Price

$12/month

4.4

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)

[Sender](https://www.capterra.com/p/139770/SENDER/)[4.67 (211)](https://www.capterra.com/p/139770/SENDER/reviews/)

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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Price

$10/month

4.5

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-139770/MailerLite-vs-SENDER)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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4.4

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)

[Sender](https://www.capterra.com/p/139770/SENDER/)[4.67 (211)](https://www.capterra.com/p/139770/SENDER/reviews/)

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4.5

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4.6

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4.4

Features

4.4

4.4

Ease of Use

4.3

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[Sender](https://www.capterra.com/p/139770/SENDER/)[4.67 (211)](https://www.capterra.com/p/139770/SENDER/reviews/)

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$7/month

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4.5

Features

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4.6

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