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Mailchimp vs Outbrain: Which is a better fit?

Updated on February 13th, 2025
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Summary
Key features rated by users
Features selected based on 2,817 reviews from Campaign Management users.
% Fit
High performer
Feature ratings
Email Management
4.5
Contact Management
4.4
Contact Database
4.4
Data Import/Export
4.3
Campaign Analytics
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
NA
Contact Management
1.0
Contact Database
--
Data Import/Export
2.5
Campaign Analytics
--
User satisfaction
4.5
User reviews17,346
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
3.8
User reviews31
Ease of use
3.9
Functionality
3.8
Value for money
3.5
Customer support
3.7
Price starts from
Monthly subscription
Free version
Free trial
One-time payment
Free version
Free trial
Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Online marketer

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

How Capterra sources reviews
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video-640f0592-84fa-42a8-40bf-08d9fd71ef25
John C
Business Owner
5.0

John C.: Hi, my name's John. I run a digital marketing agency and I give Outbrain five stars out of five. For more reviews like this, please click below. Before we used Outbrain, we looked at a whole suite of different advertising systems, mainly the Google display advertising and Bing display advertising. Both of those systems are great, but we decided to have a look at Outbrain. Outbrain gave us more opportunities to do native marketing. So it would allow us to put our adverts onto content that people are really interested in, not just being triggered by keywords. It's really simple and quick and easy to onboard with Outbrain. You just set up an online account. You don't need any special software or any specialist help. We set up an account, we set up a budget, and we could get going straight away. If you're currently considering Outbrain, I would look very strongly at their advertising platform and have a think about what sort of content you could write that's going to be really attractive and have some really good headlines to attract that right audience.

How Capterra sources reviews
View all video reviews
User interface
110228 video thumbnail}
1 Video
140446 video thumbnail}
1 Video
110228
5 screenshots
140446
5 screenshots

Mailchimp

Top Features
48/50
  • Event Marketing
  • Web Forms
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
See All features
Hide Campaign Management Software Features -

Outbrain

32/50
Show Campaign Management Software Features +
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Outbrain
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
Outbrain
  • By Outbrain
  • Located in United States
  • Founded in 2006
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