# Compare Mailchimp vs Copper 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Copper and Mailchimp based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/110228-141642/MailChimp-vs-Copper --- # Copper vs Mailchimp Features and Cost Comparison Last updated April 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CopperMailchimp2/4 selected [Copper](https://www.capterra.com/p/141642/Copper/)[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) [## Copper](https://www.capterra.com/p/141642/Copper/)[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/) Starting Price $12.00/month Value-for-Money 4.1 Functionality 4.1 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [622 reviews](#user-reviews) Positive 545 Neutral 39 Negative 38 [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Reviews Sentiment Based on [17,599 reviews](#user-reviews) Positive 16,108 Neutral 1,214 Negative 277 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 17,500 reviews from crm software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 69%Fit Missing features Feature ratings Data Security NA Contact Management 4.4 Lead Management 4.2 Sales Pipeline Management 4.4 Activity Dashboard 4.1 72%Fit Missing features Feature ratings Data Security NA Contact Management 4.4 Lead Management 4.1 Sales Pipeline Management 4.1 Activity Dashboard 4.4 User satisfaction User satisfaction 4.4 User reviews[622](https://www.capterra.com/p/141642/Copper/reviews/) Ease of use 4.5 Functionality 4.1 Value for money 4.1 Customer support 4.3 User satisfaction 4.5 User reviews[17,599](https://www.capterra.com/p/110228/MailChimp/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 4.2 Price starts from Price starts from $12Per User, Per Month - Free version - Free trial Price starts from $13Flat Rate, Per Month - Free version - Free trial Best for Best for For small and medium-sized businesses on Google Workspace looking for a CRM that automates repetitive tasks and integrates with the tools they already use, such as Gmail, Mailchimp, and Slack. Best for Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## User reviews Pros & cons DH Deborah H. Sales > "My use of Copper for work, allows me to stay organized with keeping track of where I am with my leads and tasks. " [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6515847) AA Anna A. Head of Sales > "The billing and cancellation process is rigid and inflexible, especially for long-time customers who simply..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___7022306) MW Matthew W. Retirement and Estate Tax Planning, Life Insurance, MBA, CRC > "In addition to the typical CRM features and functions, it performs better and faster. Although there are less..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6536431) SR Sarah R. VP, Client Relations > "I can't merge duplicate companies without scrolling through the entire list." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___7045518) JM Jovy M. Program Coordinator > "I also like that list item selections persist even after interacting with items, unlike classic spreadsheets like..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6612033) AA Anna A. Head of Sales > "We haven’t been using Copper for over 3 years, but the subscription kept auto-renewing. When I reached out to..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___7022306) RD Rich D. Managing Director > "The connection to everyone's email is a huge time-saver, and it's extremely helpful to review something in my..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6655278) ZR Zach R. VP Of Sales and Marketing > "Lack of templates for emails or sending estimates through it. " [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6851323) JC James C. Customer Success Manager > "It is highly customizable, allowing my to create a unique workflow for my needs." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6647231) JC James C. Customer Success Manager > "Copper's highly customizable setup is also its downfall: there aren't many resources for training to the specific..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6647231) RD Rich D. Managing Director > "We use Google Workspace, and the integration has been seamless, especially regarding our calendar sync." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6655278) RD Rodolfo D. Partner Manager > "I don't if I make a comment on the company pipeline that comment does not appear on the company profile as well." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6504228) SR Sarah R. VP, Client Relations > "I love the task manager and ease of keeping track of contacts." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___7045518) PS Paul S. Owner > "I wish I had more control over automatons, this isn't as much as a dislike than it is a wish I had." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___7038734) JM Jovy M. Program Coordinator > "It's extremely useful for organizing the hundreds of projects I oversee so whenever I have a call with this..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6612033) RH Richard H. Director of New Business > "It doesn't allow me to customize the product as much as I'd like. " [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6629713) Luz mary R. teacher > "Automating tasks has greatly improved my efficiency and I am able to set up custom reminders and workflows to..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4985717) MW Matthew W. Retirement and Estate Tax Planning, Life Insurance, MBA, CRC > "Does not have ability to see if client has opened the email." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6536431) Luz mary R. teacher > "As a business that uses Google Workspace for our daily operations, having a CRM that automatically syncs with..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4985717) DL Dulce L. Legal Assistant > "My main complaint is that once you “relate” an email to copper, you can’t unrelate it. Since we have hundreds of..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___5042202) DB David B. CEO Design Principle > "I have had a good experience with Copper. Since my firm runs on Google workspace it is a seamless experience." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6848661) DD Dennis D. Project Manager > "A bit fussy about searching for a name if spelling is incorrect" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6616615) CH Cecilia H. VP of Economic Development > "It's very straight forward and has decent functionality for a small business that isn't ready for an expensive,..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6645268) AA Anna A. Head of Sales > "Inability to cancel easily." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___7022306) EG Erin G. Sales Operations Specialist > "My company uses Copper because it integrates seamlessly with Gmail." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6549529) AH Amber H. Business Development Manager > "There seems to be some holes in analyzing data." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6608398) Andrea Yarlyn Q. owner > "I really like it, I can set reminders, set tasks and easily track the progress of my sales opportunities, all..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___5046772) JZ Jon Z. Director of Sales > "the customer service is slower than before and literally no one wants to talk to a bot" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6649742) Celeste M. Head of Partnerships > "Copper helps create an easy follow-up and sales process while being cheaper than most CRMs" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6603641) JH Jonathan H. National HELOC Executive > "Seems to fall behind in functionality compared to industry leaders like Salesforce" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6603417) BS Bethany S. Finance Coordinator > "I can see the interactions my colleague have with customers and it is very customizable" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6804673) JM James M. Head of Marketing > "The livechat feature isn't live." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6549067) RH Richard H. Director of New Business > "There's, quite literally, no real learning curve to speak of, yet it is very powerful and let's me get things..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6629713) DL Dulce L. Legal Assistant > "The only issue I can complain about is not about Copper itself but about the extension I have installed to chrome." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___5042202) DB Doug B. VP of Engineering > "It definitely has made organizing & monitoring opportunities easier than our previous process." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6651196) AH Amber H. Business Development Manager > "Not the easiest thing to do." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6608398) DB David B. CEO Design Principle > "It has given me clarity abut my pipeline." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6848661) Anuj N. Marketing Supervisor > "Sometimes, extracting the relevant data is irksome via filters and it tends to impede our reporting process in..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4610909) AM Amy M. Business Development rep. > "I like the user friendly access you have to your complete sales funnel at any given time or place." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6744263) PS Pratham S. Mean Stack Developer > "I don't like that we don't get analytics or the opportunity to plan a follow-up based on the recipient's..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4609611) CK Clayton K. Territory Manager > "Copper is great because it integrates really well with google and the google suite." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6603342) YE Yolandi E. CEO > "Nothing to get excited about, if it wasn't for the client who insisted on using it, I wouldn't even have thought..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___5006496) JZ Jon Z. Director of Sales > "simple UI, good integration market for automating related tools" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6649742) RF Ramiro F. Operations Coordinator > "The basic plan is not good enough so you need at least the mid tier plan which may be expensive if you don't want..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4229889) NG Nikki G. Director of Coach Development > "It works so seamlessly that I have never even needed tech support. " [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6607338) VR Verified Reviewer Sales Manager > "Bugs, data exportation have dates configured as text and I can't change date format (DD/MM/YY), no Portuguese..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3341454) MW Matthew W. Retirement and Estate Tax Planning, Life Insurance, MBA, CRC > "Great pricing for the small business owners" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6536431) Glena Cristina A. Directora ingenieria producto > "sometimes the search for contacts can be a bit slow." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4775940) JM James M. Head of Marketing > "It's cost effective and much cheaper than the alternatives" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6549067) MAB Marc-Antoine B. Manager, booking agent, label manager, PR > "I think probably the biggest issue I have with Copper is that we are all francophones at Doze Agency. Because..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3021901) RD Rodolfo D. Partner Manager > "Of course there are more features that I need to explore." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6504228) RW Roger W. Owner > "Which dumb-ass executive wakes up one day and takes away customer service!!!" [See full review](https://www.capterra.com/p/141642/Copper/#SoftwareAdvice___4004021) MG Monique G. Administrative Assistant > "Exporting tools are very useful." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6606327) VR Verified Reviewer Director > "Some features are lacking like only one email for leads when persons can have many." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3010211) MG Monique G. Administrative Assistant > "Easy to use and organize data." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6606327) SC Sebastian C. Customer Operations Manager > "Not friendly at all to export information" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3828878) OP Orla P. Sales Manager > "I use google for everything else so this was a breeze to learn" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6494021) PB Philippe B. Sales Engineer > "The navigation is sometime confusing (between entities such as opp, contact, account, etc.)" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3360765) Luz mary R. teacher > "What I like the most about this platform is that it has an incredible integration with Google applications." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4985717) MM Michael M. Senior Associate > "As a CRM tool, it didn't have very important, basic features for email outreach." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3456630) PS Pratham S. Mean Stack Developer > "It seamlessly connects with the other technologies we use internally, allowing us to automate a variety of..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4609611) NY Nathan Y. Managing Director > "I explained the situation to customer service and they reset my account and told me they weren't able to discuss..." [See full review](https://www.capterra.com/p/141642/Copper/#GetApp___2670500) NG Nikki G. Director of Coach Development > "Copper makes my life easier. " [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6607338) AG Ashley G. ceo > "Partnership referral tracking is cumbersome." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3337954) Anuj N. Marketing Supervisor > "You get the freedom to integrate extensions/ add-ons from different vendors/ customers & log sales data in one..." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___4610909) PS Phil S. Sales Manager > "Lots of features are not needed for the basic sale of a grocery product." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3009983) Ana N. Sales associate > "I really like it because I don't have to spend time entering data or doing tedious administrative tasks." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___5046812) RW Roger W. Owner > "In my 30 years in business Copper by far has the worst customer service on the planet!!!" [See full review](https://www.capterra.com/p/141642/Copper/#SoftwareAdvice___4004021) MG Monique G. Administrative Assistant > "Filtering is great." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6606327) TM Terry M. Owner > "Not being able to have an attachment to a group email." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3338012) OP Orla P. Sales Manager > "How easy it is to learn." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6494021) TS Tobias S. Sales Manager > "There are some issues with the extensions to gmail" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3337788) TR Tiffany R. Office Manager > "So easy to use! " [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6570721) JM Jaime M. Client Services > "The site can be buggy, and hard to plug-into other software." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3337896) DN Dainella N. Community Director > "Support has been great." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6592892) EG Emma G. Principal > "The project management is not so great once a sale has closed." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3338432) RH Richard H. Director of New Business > "How incredibly easy it is to use yet how powerful it is. " [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6629713) SK Stephanie K. CEO > "Mailchimp is easy to link with Copper but it does not synch both ways." [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3010031) Petr S. CIO > "there were good reviews so copper made it to the shortlist in selection for a CRM tool" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___6144782) NR Nick R. Director of Operations > "Sending a mass email was a bit trying, do to limits" [See full review](https://www.capterra.com/p/141642/Copper/#Capterra___3010216) [View Reviews](https://www.capterra.com/p/141642/Copper/reviews/) VR Verified Reviewer Marketing Manager > "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909) AH Amir H. E-Commerce Manager > "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) RS Radha S. Legal Assistant > "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Patrick S. Corporate Finance > "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481) AH Amir H. E-Commerce Manager > "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) JS Jake S. Founder and CEO > "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) Elton Takudzwa N. Website Owner > "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) Suresh K. Senior Business Executive > "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342) MP Maksim P. Business Owner > "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403) KF Krista F. Operations Manager > "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253) CB Christine B. Marketing Manager > "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) PG Paula G. Director > "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371) VR Verified Reviewer Compliance Manager > "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BR Bradley R. IT Director > "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) RS Radha S. Legal Assistant > "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VR Verified Reviewer Compliance Manager > "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BY Brian Y. Visa Consulting Specialist > "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016) NN Nicholas N. Quality Assurance Manager > "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553) ZR Zane R. Office Coordinator > "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215) MP Marissa P. executive director > "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) Kazi A. Social Media Executive > "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781) RS Radha S. Legal Assistant > "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) FG Fabrizio G. Design Lead > "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127) VR Verified Reviewer IT Specialist and Systems Administrator > "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336) TF Terrance F. Business and Financial Officer > "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967) KK Kevin K. Marketing Manager > "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212) MD Melissa D. Patient Coordinator > "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446) CB Christine B. Marketing Manager > "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) SC Stacy C. Development Director > "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504) Samuel A. Digital marketing manager > "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707) Imanol Alfonso P. CTO > "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428) Artur C. CEO > "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425) JS Jake S. Founder and CEO > "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) BR Beckie R. Owner > "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114) RB Regina B. Owner > "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901) RS Radha S. Legal Assistant > "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) AA Amanda A. Operations Manager > "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133) VR Verified Reviewer Digital Marketer > "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146) PG Patricia G. Customer Service Lead > "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467) TR Tanya R. Creative Director > "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076) SK Sam K. Real Estate Salesperson > "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the platform..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962) VB Violet B. Artist Representative > "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394) MW Michelle W. Executive Director > "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417) HB Holly B. Professional recruiter > "If you use a free email account then it will not deliver the email campaigns properly." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249) PK Piyawat K. Marketing Manager > "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748) JC Jeff C. Marketing Director > "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) LB Lindsay B. Social Media Manager > "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938) JC James C. Customer Success Manager > "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810) MP Marissa P. executive director > "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) RS Radha S. Legal Assistant > "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VC Valerie C. Marketing Manager > "You also have the ability to customize templates, which can help with branding even more." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383) DB David B. Lead Pastor > "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845) PN Poerwestri N. Travel Manager > "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896) Kelly M. Social Media Manager and Podcaster > "There's limited customer support. If you want to move to a new plan the price increases dramatically." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744) EAJ Esami Allan J. Web Developer > "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165) AF Adam F. Lead Consultant > "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842) Elton Takudzwa N. Website Owner > "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) VR Verified Reviewer Customer Service Manager > "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410) Jennifer H. Accounts Receivable > "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588) Mandie K. Marketing Director > "The price has gone up over the years, making it a little less affordable for small businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751) Emmanuel K. Sr. Business Administrator > "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272) VR Verified Reviewer Owner > "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260) SE Sawyer E. Recruiter > "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023) ClJ Céline J. Social Media Manager > "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485) WV Will V. Conference Coordinator > "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708) RS Robert S. Full Stack Developer > "Using a third party like Zapier makes for one more point of failure." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201) FO Feraud O. Owner > "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783) Vincenzo Bernardino R. Freelance > "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457) BR Bradley R. IT Director > "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) VR Verified Reviewer IT Director > "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037) TO Taylor O. Digital Marketing Manager > "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753) MG Matt G. Account Executive > "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037) JC Jeff C. Marketing Director > "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) AP Ansuya P. Director > "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227) VR Verified Reviewer Reporting and Communications Officer > "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138) ST Susan T. President and Trainer > "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736) RS Radha S. Legal Assistant > "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Anske D. CEO > "Advanced segmentation isn’t as sharp as more specialized tools" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023) Amber M. Owner > "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946) VR Verified Reviewer Head Teacher > "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883) [View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## User interface 4.37 (622) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 4.48 (17,599) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Copper Top features 36/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/141642/Copper/#features) Mailchimp 29/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/110228/MailChimp/#features) ### Recognition Copper is recognized as a top-rated tool in 1 Capterra Shortlist reports Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Copper Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Mailchimp Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Copper - By Copper - Located in United States - Founded in 2013 Mailchimp - By Intuit - Located in United States - Founded in 1983 ## 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