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Mailchimp vs X Pro: Which is a better fit?

Updated on January 23rd, 2025
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Summary
Key features rated by users
Features selected based on 5,577 reviews from Social Media Marketing users.
% Fit
High performer
Feature ratings
Social Media Integration
4.2
Email Marketing
4.6
Post Scheduling
4.5
Campaign Planning
4.3
Data Import/Export
4.3
% Fit
Missing features
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
4.6
Campaign Planning
NA
Data Import/Export
NA
User satisfaction
4.5
User reviews17,319
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
4.5
User reviews1,050
Ease of use
4.5
Functionality
4.4
Value for money
4.6
Customer support
4.2
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Any business or corporation seeking Social Media Management software

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

How Capterra sources reviews
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video-0634436e-a582-49c9-408a-08d9fd71ef25
Stephen J. C
Consultant
5.0

Stephen C.: My name's Stephen. I'm a business growth consultant. I give TweetDeck five out of five stars. For more reviews like this, click below. For multiple avenues to listen and monitor several conversations at once, keywords, key phrases, individual mentions, it's superior. I would be doing you a service if I turned the phone to my TweetDeck as we speak. At high point, I think I was monitoring properly 30 plus conversations, and right now three or four. And I've stayed true to TweetDeck while a lot of my peer group went to Hootsuite. I just find the simplicity appealing to me. It's a great place to be. Its simplicity. Like I said, also, its real time engagement, the interaction, the searchability, the functionality, the quick integration with the Twitter homepage. For example, you click on somebody's profile on TweetDeck, you can open up immediately in Twitter. I think that's great. The only thing they might improve is pop-outs, but right now, that's it. Yeah. The way it integrates in real time with Twitter, plain and simple. I'd like to see profiles maybe pop up in a bubble without opening necessarily to Twitter so that you can stay within TweetDeck. That would be optimum for me. But that's because things are slow. If things were rapid, if I had 30 or more conversations, that wouldn't necessarily be a premium, except to say if they did that and allowed the pop-up to also capture the comment I was clicking on so that I could invariably go back and respond later, that would be optimum. I wouldn't wish that upon their team of coders, but it would be optimum.

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User interface
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1 Video
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1 Video
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5 screenshots
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1 screenshot
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Mailchimp

Top Features
34/40
  • Calendar Management
  • Commenting/Notes
  • Data Visualization
  • Keyword Filtering
  • Tagging
  • Trend Analysis
  • A/B Testing
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real-Time Data
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third-Party Integrations
  • Workflow Management
See All features
Hide Social Media Marketing Software Features -

X Pro

6/40
Show Social Media Marketing Software Features +
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
X Pro
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
X Pro
  • By Twitter
  • Located in United States
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