# Compare Mailchimp vs Wishpond 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and Wishpond based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-145745/MailChimp-vs-Wishpond

---

# Mailchimp vs Wishpond Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailchimpWishpond2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[Wishpond](https://www.capterra.com/p/145745/Wishpond/)[4.1 (154)](https://www.capterra.com/p/145745/Wishpond/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,643 reviews](#user-reviews)

Positive

16,146

Neutral

1,217

Negative

280

[## Wishpond](https://www.capterra.com/p/145745/Wishpond/)[4.1 (154)](https://www.capterra.com/p/145745/Wishpond/reviews/)

Starting Price

$299.00/month

Value-for-Money

3.8

Functionality

4

Ease of Use

3.9

Customer Service

4

Reviews Sentiment

Based on [154 reviews](#user-reviews)

Positive

119

Neutral

7

Negative

28

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,337 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

89%Fit

High performer

Feature ratings

Social Media Integration

4.2

Email Marketing

4.6

Post Scheduling

4.5

Campaign Planning

4.3

Engagement Tracking

4.5

61%Fit

Missing features

Feature ratings

Social Media Integration

4.0

Email Marketing

3.8

Post Scheduling

NA

Campaign Planning

NA

Engagement Tracking

5.0

User satisfaction

User satisfaction

4.5

User reviews[17,643](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

4.1

User reviews[154](https://www.capterra.com/p/145745/Wishpond/reviews/)

Ease of use

3.9

Functionality

4.0

Value for money

3.8

Customer support

4.0

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$299Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Wishpond is focused on business owners of small and medium sized businesses as well as marketing agencies who want to offer an afford marketing automation platform to their clients.

## User reviews

Pros & cons

VR

Verified Reviewer

Operator

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

AF

Avery F.

Artist and Tour Manager

> "The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614)

RP

Ralph P.

Associate

> "The templates, automation features, and reporting tools make it efficient to communicate with audiences and track engagement. While there can occasionally be a learning curve with some advanced..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947)

BS

Brandi S.

Marketing Coordinator

> "Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time,..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

Andrew M.

Owner

> "Mailchimp has recently got bloated, still mostly known for emails, but offers plenty of other things such as landing pages, ads etc, so emails get lost in the bloat"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156372)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

MD

Max D.

Head of sales

> "Some of my ip data tracking doesn’t seem accurate for us and means we are unsure on the more precise details by country lalevel of our audience"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7162379)

AD

Alexandre D.

Secretary General

> "The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and it may take..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

Palash R.

Graphic designer

> "The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

KA

Khyan A.

Senior Business Development Representative

> "List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

BS

Brandi S.

Marketing Coordinator

> "Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

BS

Brandi S.

Marketing Coordinator

> "Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

AF

Avery F.

Artist and Tour Manager

> "My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

AB

Alexis B.

Cultural Director Of Cinema And Live Performance

> "I'm delighted to use Mailchimp as it provides powerful templates and polished drag and drop editor that helps to design well looking emails without needing a design team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7178412)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

Public Relations Manager

> "The free plan is limited and the pricing for features can get expensive fast, though it is robust. While the interface is easy-to-use, it can sometimes be overwhelming visually or look cluttered."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

MD

Marilyn D.

Agent

> "While pricing can become expensive as subscriber lists grow, the range of features, integrations, and reliable email delivery make it a worthwhile investment for many businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7165588)

JR

Jeff R.

Project Manager

> "While creating templates I did get stuck a few times and had to reach out to customer service where i was met with slower than desired response times."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7161328)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

AD

Alexandre D.

Secretary General

> "I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

RP

Ralph P.

Associate

> "The templates, automation tools, and reporting features help streamline the entire email marketing process."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947)

KA

Khyan A.

Senior Business Development Representative

> "There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

BS

Brandi S.

Marketing Coordinator

> "Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work building..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

VR

Verified Reviewer

Public Relations Manager

> "I like the features it has to integrate images and text boxes within emails to make them look professional/branded."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience is clunky -..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

Octavia T.

Graphic Designer

> "There is a learning curve with mailchimp that might hinder a person's initial integration of it into their team or personal business."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7159719)

AD

Alexandre D.

Secretary General

> "It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

KA

Khyan A.

Senior Business Development Representative

> "Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

BS

Brandi S.

Marketing Coordinator

> "Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

VR

Verified Reviewer

Operator

> "I also found that navigating some settings and audience management features was not always as intuitive as expected"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the goal I want."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

KA

Khyan A.

Senior Business Development Representative

> "I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing is before..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Krista G.

VP

> "We had trouble with our emails going to our customer's spam folders."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286)

Palash R.

Graphic designer

> "What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702)

Crystal A.

Freelance Writer

> "I made this decision because of the overall cost that is associated with the product and I was not able to get a free version of this product."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7177355)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

MA

Martie A.

Manager

> "They provide a team of knowledgeable experts that not only assist in helping a company reach a higher level of visibility..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___5027310)

Angela T.

Marketing Director

> "We tried them our for 8 months, they teams took 3-4 weeks to make even one text edit on the landing page they created,..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___7034995)

MA

Martie A.

Manager

> "Wishpond has provided several campaigns and lead generation to help potential customers find our website and not just..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___5027310)

Angela T.

Marketing Director

> "Just bad and they refuse to refund anything, even though we had paid them a year plus of subscription (USD 3-400 a month)..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___7034995)

PB

Pravesh B.

Founder of Pixellly

> "Wishpond is an awesome platform to get to take your online business to the next level while you take care of the..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___6183929)

AS

Amanda S.

Managing Director

> "I had a full on session to walk through the Wishpond dashboard, even though I'm great with technology, this dashboard..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___5037661)

SD

Sophie D.

Founder

> "The way you captured in such a beautiful and essential look and feel and text the unique message and value I want to..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___6130329)

VP

Valerie P.

Birth Doula

> "Over the last few years, trying to learn and walk myself through certain areas of my website, that I just don't have the..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___5046731)

AS

Andy S.

Owner

> "Their willingness to assist with loading content and providing options to enhance brand awareness and marketing tools"

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___4989761)

RB

Rachel B.

Managing Director

> "Booking system they use still functions on the US time zone so we have to do an inefficient work around."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6266785)

SR

Spenser R.

Web Developer

> "I enjoy the seamless integration and easy to use design builder."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6416013)

DD

Dekel D.

Manager

> "For my business we did not manage to convert positive ROI, after 8 month we decided to stop the subscription."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6111735)

Michael D.

Director | Digital Marketing Consultant

> "The landing page builder is very good, easy to use, you can create practically any design you want as it has an open..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___5022699)

SB

Sally B.

Curriculum designer

> "It seemed like they didn't thoroughly understand my product and it was not under the correct Facebook category for the..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6239752)

VR

Verified Reviewer

Owner

> "Having a team to work with who does the tasks we're working on regularly has been very helpful for my small business."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6178360)

TE

Travell E.

CEO

> "I ended my relationship with Wishpond before it ever began, they provided absolutely no services to me from the moment we..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4763772)

RR

REID R.

Founder and CEO

> "I appreciate her ability to listen and provide timely valuable advise and solutions within her reach."

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___6184619)

JMC

Jean-Michel C.

Business Owner

> "The initial cost of the service can be a bit much for new business owners."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6006240)

MA

Martie A.

Manager

> "My account manager, Nallleli Trevino, and her team have provided not only benefits to our company but a friendship that..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___5027310)

AR

Aaron R.

Owner/CEO

> "However, retrospectively, I feel that I was sold very quickly and pressured into signing a contract before I fully could..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___5011750)

KA

Katie A.

Dog Groomer

> "After we switched plans I have had a great experience"

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6670409)

DD

Dekel D.

Manager

> "Overall the sales campaigns did not even break even."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6111735)

MD

Morgan D.

Social Media Consultant

> "I love how fast everything we discuss is implemented to our team and we see real time results."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___5025356)

DD

Dekel D.

Manager

> "So we had to stop the subscription."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6111735)

VR

Verified Reviewer

Owner

> "They are creating a workable landing page."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6178360)

SB

Sally B.

Curriculum designer

> "It was very vague."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6239752)

RB

Rachel B.

Managing Director

> "They have lots of individual SME's working together to achieve a common goal."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6266785)

DM

Despres M.

Vice President

> "My product did not respnd well with the consumer and that is not a Wishpond issue."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4713851)

VR

Verified Reviewer

Owner

> "They are helping greatly to focus my seo."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6178360)

TE

Travell E.

CEO

> "The reviews were so bad, I immediately called them back and told them I did not want to proceed and do not charge my card."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4763772)

AK

Aaron K.

Director of USA

> "I've had three different account Managers over that timeframe, and my current one Bhavana is the best! "

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6360322)

TE

Travell E.

CEO

> "They charged my card anyway and lied to my credit card company."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4763772)

ST

Susan T.

CEO

> "I received attention, flexibility, and close communication."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6258617)

CC

Carol C.

CEO

> "I think the biggest weakness right now though is the UI and UX, which hasn’t changed in the past few years I’ve used the..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___3446058)

GS

Glenn S.

Owner

> "They are great at communicating with you and getting to know your business."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6007902)

TC

Trevor C.

Owner/Operator

> "Even after i paid $2250, they refused to share any of the work they did for us."

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___3792882)

AsA

Anaïs A.

CEO

> "The people that have been assigned to my team are extremely thorough and follow through on all their tasks."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6358680)

JS

Josef S.

marketing manager

> "Product is 99% is ready to be used internationally. Because they reject to enable translation of 1% it cannot be used in..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___3266532)

FL

Francisco L.

entrepreneur

> "The wide variety of tools that you have at your disposal to capture, nurture and convert prospects."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4479633)

TE

Travell E.

CEO

> "I've spent two months fighting to get my money back."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4763772)

RF

Rose F.

Director

> "It is so much easier outsourcing to the team, rather than doing myself - and I love their honesty!"

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___6195600)

TC

Trevor C.

Owner/Operator

> "THey clearly do not have small business best interest in mind."

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___3792882)

KT

Karsan T.

Owner

> "Got response quickly and also about the payment they are very kind."

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___6082944)

LAL

Lea Ann L.

Founder

> "The quality of the images in the ads and emails were poor."

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___3495920)

RF

Rose F.

Director

> "They shared my vision and then delivered on it 100%."

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___6195600)

VR

Verified Reviewer

CEO

> "Worst product."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___3802969)

CM

Chasity M.

CEO

> "They are engaged, thorough and committed to what they promote and what they do. "

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___6142748)

TC

Trevor C.

Owner/Operator

> "I wouldn't recommend this company to my worst enemy."

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___3792882)

KB

Kayreea B.

Owner

> "Very professional helpful and has her patience through the difficult difficulties."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6168400)

JB

James B.

CMO

> "Now they refuse to return the money because I didn't ask "in writing" for them to not renew the contract."

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___3012979)

RB

Robert B.

President

> "I have also been liaised with talented people that I have confidence in."

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___5072721)

JB

James B.

CMO

> "What's worse, they refuse to even discuss this with me, leaving their sales rep to just stonewall and tell me that's how..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___3012979)

JH

Jonathan H.

Owner

> "this has allowed me to try to focus more on items for the catalog. "

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4646898)

EZ

Emily Z.

Nyb

> "This stupid company won’t leave me alone and keep sending spam emails!"

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___3557274)

AK

Aaron K.

Director of USA

> "Very accessible, easy to communicate with account manager."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6360322)

JS

Josef S.

marketing manager

> "I sent them translations and communicated frequently with support, but they did nothing."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___3266532)

AK

Aaron K.

Director of USA

> "She is knowledgeable, helpful, and very competent in the space."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6360322)

LAL

Lea Ann L.

Founder

> "The quality of writing in the mails was poor. "

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___3495920)

DD

Dekel D.

Manager

> "Good support when needed."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___6111735)

ET

Emmanuel T.

Managing Director

> "What makes it worse, if you get a reply, the wait time between replies is not incoming to be 30 minutes or more. "

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___2292094)

MB

Mary B.

CEO

> "The customer service is outstanding!"

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___5082464)

LAL

Lea Ann L.

Founder

> "I found the lead list cumbersome to use."

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___3495920)

RR

REID R.

Founder and CEO

> "She's certainly knowledgeable and on top of things. "

[See full review](https://www.capterra.com/p/145745/Wishpond/#SoftwareAdvice___6184619)

TB

Timur B.

Founder

> "Due to a glitch, the abandoned cart emails stopped working, and we were not notified about the issue."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___2639573)

ZVT

Zacharia Von T.

Owner

> "Great communication and take care of everything I don't have time to do."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4766188)

HT

Hank T.

Marketing Director

> "The biggest drawback is that I can't use my top-level-domain."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___2271299)

MV

Melody V.

Manager

> "The platform is also very easy to use with metrics clearly visible at a glance."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4733570)

ET

Emmanuel T.

Managing Director

> "This is not to say the staff is not good, they are, but they are understaffed on the support side, so wait times are very..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___2292094)

ZVT

Zacharia Von T.

Owner

> "Doing great... just waiting on my $ billions in sales to roll in... any week now!"

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4766188)

JM

Joline M.

Owner

> "It was publicly embarrassing and the pop up was on my website until I paid to redo my site"

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___2267182)

Jack S.

Prophet

> "enjoying seeing the result of what I have been waiting for, for so long accomplished with Wishpond. 50.000 emails in one..."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___3164084)

JS

James S.

Owner

> "Even after continued failures they wouldn’t agree to just let me out of the last 2 months of my contract."

[See full review](https://www.capterra.com/p/145745/Wishpond/#GetApp___2890103)

EE

Elisabeth E.

Owner

> "I received quick and good help to get started."

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___4649755)

ET

Emmanuel T.

Managing Director

> "Support has been one of the worst I've experienced. "

[See full review](https://www.capterra.com/p/145745/Wishpond/#Capterra___2292094)

[View Reviews](https://www.capterra.com/p/145745/Wishpond/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,643)

[Wishpond](https://www.capterra.com/p/145745/Wishpond/)

4.05 (154)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Mailchimp

Top features

36/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

Wishpond

22/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/145745/Wishpond/#features)

### Recognition

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to Wishpond

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Wishpond

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

Wishpond

-   By Wishpond Technologies
-   Located in Canada
-   Founded in 2009

## Popular Comparisons

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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[Wishpond](https://www.capterra.com/p/145745/Wishpond/)[4.05 (154)](https://www.capterra.com/p/145745/Wishpond/reviews/)

vs

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[4.11 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

$299/month

Price

$299/month

4.0

Features

4.1

3.9

Ease of Use

3.6

[View full comparison](https://www.capterra.com/compare/76390-145745/Infusionsoft-vs-Wishpond)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$13/month

Price

$17/month

4.4

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)

[Wishpond](https://www.capterra.com/p/145745/Wishpond/)[4.05 (154)](https://www.capterra.com/p/145745/Wishpond/reviews/)

vs

[Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.52 (1,140)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

$299/month

Price

Contact vendor for pricing

4.0

Features

4.4

3.9

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/145745-148516/Wishpond-vs-Marketing-360)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$13/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)

[Wishpond](https://www.capterra.com/p/145745/Wishpond/)[4.05 (154)](https://www.capterra.com/p/145745/Wishpond/reviews/)

vs

[Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

$299/month

Price

$244/month

4.0

Features

4.1

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/145745-156926/Wishpond-vs-Thryv)