Mailchimp vs Dotdigital: Which is a better fit?

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

Sean D.: Hey, I'm Sean. I'm a marketing coordinator. I give Dotdigital a four out of five, and for more reviews like this, you can click below. Prior to using Dotdigital, my team was just using Salesforce and spreadsheets. It was not really ideal as there was a lot of disconnect between processes, and we just needed an all-inclusive solution. Dotdigital, we chose that just because it kind of gave us a platform to put all of our processes that were asynchronous together into one cohesive piece. It really helped us streamline everything we were doing and it really helped keep my team organized. Getting started with Dotdigital is actually one of the easier processes that I've ever done on a team taking on a new software. Dotdigital provides a really awesome set of courses on their site, and you can even get certifications through their website to help you learn what you need to do in your role. If you're thinking about taking Dotdigital, I would say, go ahead, reach out to a representative, see if they can give you a little demonstration. On top of that, you can look into any of the documentation and video demos they have on their site. It was really useful in getting to know the product before we actually made any decisions.