# Mailchimp vs Later Social: Features and Cost Comparison 2026 | Capterra > Mailchimp vs Later Social: Which social media marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/110228-152254/MailChimp-vs-Later --- # Mailchimp vs Later Social Features and Cost Comparison Last updated April 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailchimpLater Social2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17599)](https://www.capterra.com/p/110228/MailChimp/reviews/) [Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17599)](https://www.capterra.com/p/110228/MailChimp/reviews/) [## Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/) Starting Price $13.00/month Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Starting Price $25.00 Starting Price $25.00 Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.4 Customer Service 4.3 Reviews Sentiment Based on [17,599 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) Positive 16,108 Neutral 1,214 Negative 277 Positive 16,108 Neutral 1,214 Negative 277 Reviews Sentiment Based on [398 reviews](https://www.capterra.com/p/152254/Later/reviews/) Positive 347 Neutral 37 Negative 14 Positive 347 Neutral 37 Negative 14 Best for (according to reviews) - **Business size**: Small businesses account for 12,727 reviews, representing 72% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, IT services, and computer software together contribute 24% of reviews, reflecting notable usage across these sectors. - **Use cases**: Email management (16%), campaign management (15%), and email tracking (14%) are primary functions, highlighting a focus on communication and campaign oversight. Best for (according to reviews) - **Business size**: Small businesses account for 342 reviews, representing 86% of feedback, demonstrating broad uptake among this segment. - **Industry**: Marketing and advertising, arts and crafts, and health, wellness and fitness together contribute 31% of reviews, indicating diverse industry adoption. - **Use cases**: Social media marketing is the sole use case, cited in 100% of reviews, highlighting Later's focus on this application. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Cloud Campaign 4.9 (159) * * * Starting Price $49.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ### Marketo Engage 4.3 (710) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (989) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Mailchimp Mailchimp users find it best for managing and automating email campaigns, appreciating its intuitive interface, customizable templates, and detailed analytics for tracking campaign performance. Reviewers value its integration with platforms like WordPress, Shopify, Gmail, and Google Analytics 360, saying these connections enhance their marketing workflows. They note that Mailchimp is particularly useful for businesses needing comprehensive email marketing, segmentation, and multi-account management, though some mention that costs can rise with larger subscriber lists. Later Social Later users consider it best for scheduling and managing social media posts across platforms like Instagram and Twitter, highlighting its ease of use, visual content planning, and hashtag management tools. Reviewers appreciate its media storage and categorization features, as well as its affordability for small businesses and individuals. They mention that Later is especially effective for those focused on social media marketing and managing multiple accounts, though some users report occasional posting issues and note that advanced features may require higher-tier plans. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Choosing a social media marketing solution like Mailchimp or Later involves more than just comparing prices. Evaluating the features and capabilities of each option is key to finding the right fit. Selecting a solution that integrates well with your needs can improve efficiency and prevent spending on features you don't require. Here's how these two options measure up in key areas. \[[1](#source-item-1)\] Key features rated by users Features selected based on 27,596 reviews from Social Media Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Mailchimp 82%Fit Feature ratings Content Management 4.4 Post Scheduling 4.5 Automated Publishing 4.5 Multi-Account Management 4.4 Later Social 81%Fit Feature ratings Content Management 4.2 Post Scheduling 4.5 Automated Publishing 4.4 Multi-Account Management 4.4 Content Management 4.4 (121) 4.2 (84) Mailchimp users appreciate the ability to create, edit, and organize email campaigns, noting that it enhances productivity and helps them keep content fresh. They value the user-friendly interface and the variety of visual elements available, although some users find the layout features cumbersome and desire more design options. Later users, on the other hand, find content management effective for scheduling and publishing across social networks. They like the ability to categorize and store media, but some users mention the need for better organization tools. Overall, users value Mailchimp for its comprehensive content management, while they appreciate Later for its ease of scheduling and media storage. Post Scheduling 4.5 (166) 4.5 (104) Mailchimp users find the post scheduling feature convenient and time-saving, allowing them to plan and automate social media posts and email campaigns. They appreciate the ability to schedule posts in advance, which they say helps them manage multiple accounts and maintain productivity. Later users also value the post scheduling feature, highlighting its ease of use and the ability to schedule posts across multiple platforms. They appreciate the visual display and the ability to plan content strategically, although some users mention limitations with certain platforms. In general, users think Mailchimp is great for planning and automating campaigns, while they find Later effective for scheduling posts across various social media platforms. Automated Publishing 4.5 (111) 4.4 (96) Mailchimp users appreciate the automated publishing feature for its ability to manage email campaigns and social media posts without manual intervention. They find it helpful for maintaining consistent posting schedules and saving time. However, some users note occasional glitches. Later users also value automated publishing, especially for its convenience in managing posts across multiple platforms. They find it beneficial for planning content and maintaining optimal posting times, though some users mention limitations with certain post types and platforms. Overall, users find Mailchimp's automated publishing useful for email campaigns, while they appreciate Later for its convenience in managing social media posts. Multi-Account Management 4.4 (80) 4.4 (77) Mailchimp users find the multi-account management feature useful for managing email campaigns for multiple clients, appreciating the master login facility. However, some users find it challenging to manage multiple accounts and desire more flexibility. Later users, meanwhile, value the ability to manage multiple social media accounts in one place, noting that it saves time and allows them for easy cross-posting. They appreciate the convenience of switching between accounts and platforms, although some users mention limitations with certain social media networks. In summary, users think Mailchimp is beneficial for managing multiple email accounts, while they find Later effective for handling multiple social media accounts. ## Pricing comparison ### Starting prices Mailchimp $13.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/110228/MailChimp/pricing/) Later Social $25.00 Not provided by vendor Free Trial Free Version [View pricing plans](https://www.capterra.com/p/152254/Later/pricing/) ### Value-for-money analysis 4.4 (17599) 4.3 (398) A comparison of how reviewers evaluate the value for money provided by both Mailchimp and Later indicates that Mailchimp reviewers find it offers a feature-rich free version and flexible pricing plans, while Later reviewers appreciate its affordability and useful free version for small businesses. Reviewers find that Mailchimp provides good value for money, especially with its extensive free plan that includes essential tools like email marketing, landing page builder, and survey maker. They appreciate the variety of pricing plans that cater to different business sizes and needs. However, some users note that the costs can escalate quickly as the subscriber list grows, and advanced features are often locked behind higher-priced tiers. As for Later, reviewers find it also provides good value for money, particularly for small businesses and individual users. They appreciate the free version for its basic scheduling features and the affordability of the paid plans. Nonetheless, some users mention that the premium plans can become expensive, especially for those managing multiple accounts or needing advanced features, which are often restricted to higher-tier plans. ## Integrations Popular Integrations Compare available integrations between Mailchimp and Later Social. ### Meta for Business Mailchimp Later Social ### Twitter/X Mailchimp Later Social ### Instagram Mailchimp Later Social ### Easypromos Mailchimp Later Social ### Epos Now Mailchimp Later Social ### Evernote Teams Mailchimp Later Social ### Highrise Mailchimp Later Social ### HubSpot Marketing Hub Mailchimp Later Social Total Integrations 200 WordPress Reviewers mention that Mailchimp integrates seamlessly with WordPress, noting that it simplifies lead collection, newsletter signups, and automates email marketing through embedded forms and plugins. Shopify Users report that Mailchimp integrates with Shopify for email marketing, citing that it helps track sales from emails, manage customer data, and automate communications like order confirmations and cart abandons. Constant Contact Reviewers state that Mailchimp is preferred over Constant Contact for its ease of use, better templates, and A/B testing, noting that it integrates well with other core software products. Gmail Users say that Mailchimp integrates with Gmail for sending email campaigns, noting that it helps automate responses and manage subscriber lists, though emails often end up in the Promotions tab. Google Analytics 360 Reviewers mention that Mailchimp integrates with Google Analytics 360, saying that it provides detailed campaign performance tracking, user behavior insights, and helps visualize data for better marketing strategies. 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[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/) Total Integrations 3 Instagram Reviewers mention that Later is highly focused on Instagram, allowing users to schedule posts, stories, and manage their feed, which they say helps streamline social media marketing efforts. Twitter/X Reviewers report that Later is used to schedule and publish posts on Twitter, noting that it helps manage multiple social media accounts from one platform, including Instagram and Facebook. Later Social Integrations (3) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Mailchimp vs Later Social? ### Overall rating 4.5 (17599) 4.4 (398) ### User interface Mailchimp Later Social ### Customer service and support Mailchimp Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Later Social Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Mailchimp vs Later Social Both Mailchimp and Later are solutions that have been reviewed by verified reviewers on Capterra. Check out what real users have to say about their experiences to see how Mailchimp stacks up against Later and pick the one that fits best your needs. Users appreciate Mailchimp for its intuitive email management, allowing them to track key data such as email opens and link clicks. They also value the customizable email templates, which they find easy to use and effective for creating professional-looking emails. Additionally, reviewers highlight Mailchimp's robust email marketing features, noting its advanced segmentation and detailed analytics. Meanwhile, Later users praise its post scheduling capabilities, which they say streamline their workflow by allowing them to schedule posts across multiple platforms. They also commend Later's social media management tools and hashtag management, which they find useful for improving content reach and engagement. As for the cons, Mailchimp users frequently mention its pricing structure, indicating that it becomes costly as their subscriber list grows. At the same time, Later users report issues with posting, such as media loading problems and occasional crashes, which they find disruptive to their scheduling process. \[[2](#source-item-2)\] Pros Mailchimp Patrick M Marketing ManagerPharmaceuticals, 501 - 1,000 employeesUsed the software for: 1-2 years. “It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work.“ April 13, 2026 RS Radha S Legal AssistantLegal Services, 51 - 200 employeesUsed the software for: Less than 6 months. “The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience.“ March 30, 2026 Later Social HO Hanna O Multimedia ManagerMedia Production, 2 - 10 employeesUsed the software for: 6-12 months. “I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface.“ November 1, 2024 MT Maria T PublicistPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years. “The Auto Publishing feature has seamlessly integrated into my workflow, allowing me to schedule posts across multiple platforms in advance, not just with static posts but stories as well!“ November 26, 2023 Cons Mailchimp AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering software.“ March 4, 2026 Patrick S Corporate FinanceConsumer Services, 2 - 10 employeesUsed the software for: More than 2 years. “There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times.“ March 2, 2026 Later Social ML Maddison L Senior Project ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “At what point you were able to leave comments - this feature going away felt like a loss.“ January 23, 2026 LB Lauren B Lead Content CreatorInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years. “It lacks many intuitive functionalities I discovered while trying new services, so I switched to“ April 16, 2025 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from social media marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Mailchimp and Later Social? Talk to a Capterra advisor for free and get results within 15 minutes. 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