--- title: "CINC Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about CINC Software - reviews, pricing plans, popular comparisons to other Real Estate CRM products and more." source_url: "https://www.capterra.com/p/152829/CINC/" page_type: "product" language: "en" --- # CINC Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) CINC ## What is CINC? CINC is the #1 real estate tech solution powering elite teams. With relentless innovation and an unrivaled community, we provide top real estate teams with the technology and marketing they need to grow their business. ## What is CINC used for? [Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 249 user reviews Reviews sentiment Positive 79% Neutral 9% Negative 12% Pros & cons Comprehensive client tracking tools Low-quality and costly leads High and increasing costs Starting price $1000 Other, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Real Estate CRM / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for CINC?[Manage this product listing](https://www.g2.com/products/cinc/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### CINC 4.1 (249) VS. [4.3 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price $1000 Other, Per Month Starting Price $14 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (249) Ease Of Use 4.2 (402) Value For Money 3.7 (228) Value For Money 4.3 (380) Customer Service 4.2 (235) Customer Service 4.1 (391) ## CINC alternatives [HouseJet](https://www.capterra.com/p/201552/Market-Maker/) [4.3 (402)](https://www.capterra.com/p/201552/Market-Maker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201552/Market-Maker/) Highest Rated [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) [4.4 (564)](https://www.capterra.com/p/176447/BoldTrail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176447/BoldTrail/) [TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/) [4.0 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152143/Top-Producer-CRM/) [Lofty](https://www.capterra.com/p/157457/Lofty/) [3.8 (128)](https://www.capterra.com/p/157457/Lofty/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 70% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/157457/Lofty/) [View all alternatives](https://www.capterra.com/p/152829/CINC/alternatives/) ## FAQs about CINC Overview ### What problems does CINC solve? CINC solves scattered lead follow-up, incomplete client histories, and inconsistent team coordination by centralizing contact records, call and conversation logs, lead routing, AI outreach, and client search preferences. Real estate agents, brokers, and transaction coordinators use it to prioritize serious prospects, stay responsive on the go, and manage daily client communication. Answer based on 32 reviews Overview ### Which roles and teams benefit most from CINC? CINC is most used by real estate agents, Realtors, brokers, and team leaders who need to capture, nurture, and convert leads efficiently. Broker-owners and managers use it to oversee pipeline activity, automate follow-up, and track team performance, while assistants support client communication, appointment setting, and day-to-day database organization. Answer based on 248 reviews Overview ### What company size and industries is CINC built for? CINC is designed for real estate, primarily serving small businesses, which make up 92% of reviewers, and the real estate industry, which accounts for 99%. It also has some use among midsize businesses at 5% and enterprises at 3%, fitting agents and teams focused on lead capture and conversion. Answer based on 249 reviews Features and Usability ### What are the key features of CINC? CINC includes core real estate CRM features like lead management, contact tracking, and pipeline management, plus differentiators such as lead capture through websites and landing pages, email and text messaging, real-time notifications, and lead distribution for teams. Reviewers also frequently mention activity tracking, client/property matching, and third-party integrations. Answer based on 166 reviews Integrations ### Which third-party tools and platforms does CINC integrate with? CINC integrates with Zapier, Wise Agent, Sisu, and COMPASS. Reviewer mentions point to lead routing through Zapier, CRM use with Wise Agent, tracking with Sisu, and brokerage workflow connections through COMPASS for lead cross-referencing and transaction work. Answer based on 25 reviews Getting Started and Support ### How easy is it to onboard and train a team on CINC? CINC offers in-person training, live online sessions, webinars, documentation, and videos. Individual agents and experienced users often get comfortable quickly with support and tutorials, but admins and full teams usually need more time because the CRM has many features. Reviewers describe a real learning curve, with some onboarding stretching across multiple calls or months. Answer based on 26 reviews Getting Started and Support ### What customer support options does CINC offer, and how do users rate the experience? CINC offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Many users describe fast responses, helpful reps, strong onboarding, and useful training materials. Others report inconsistent rep quality, unresolved billing or setup issues, surprise changes, and periods where support felt slow or unhelpful. Answer based on 51 reviews Features and Usability ### Is CINC easy to use for real estate teams? CINC feels easy to use for many real estate teams, especially for lead tracking, search, and daily CRM tasks. Agents often find the dashboard and property search straightforward, but some users say the CRM takes time to learn, navigation can feel dated, and customization options remain limited. Answer based on 56 reviews Features and Usability ### How well does CINC handle email and text messaging? CINC handles email and text outreach well for lead follow-up, drip campaigns, and contact tracking inside one platform. Real estate agents like sending messages, logging activity, and using automation, but some teams want better personalization, clearer email reporting, fewer texting limits, and stronger support for attachments and deliverability. Answer based on 40 reviews ## Who uses CINC? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive client tracking tools 80% positive reviews out of 25 Most reviewers describe client management as efficient, enabling easy communication, activity tracking, and timely follow-ups. Mary H. REALTOR®, 201 - 500 employees. "I like the CRM and the ability to track when I've attempted contact with a client and our conversations." Low-quality and costly leads 41% negative reviews out of 123 Most users report lead management suffers from poor lead quality, high costs, and difficulty converting prospects. Peter M. Broker, 2 - 10 employees. "I think they spend too much effort developing improvements to the app rather than focusing on the core of lead generation and engagement. " High and increasing costs 74% negative reviews out of 31 Most reviewers find pricing too expensive, with frequent increases and limited value compared to alternatives. Dhanwant C. Realtor, 1 employee. "very very expensive monthly fixed cost plus it is USD so for users in Canada it is very very high cost per month" ## Features AI summary Based on 1,459 Real Estate CRM reviews Capterra reviewers highlight these as the features buyers value most when choosing a Real Estate CRM: - **Contact Database** (**60%** of reviewers rated this feature as critical) - **Client Management** (**54%**) - **Customer Database** (**49%**) CINC includes **Contact Database** and **Customer Database**, giving real estate teams a central place to store prospect and customer information. However, it does not include **Client Management**. Instead, it offers other highly rated capabilities such as **Contact Management** (**54%**), **Lead Management** (**54%**), and **Lead Capture** (**52%**), helping businesses organize relationships, track sales opportunities, and bring new leads into the pipeline more efficiently. Contact Database 4.3 (80) 76.25% of 80 reviewers that rated this feature as important or highly important With this capability, you can organize and track all client information, set reminders, and monitor communications. Reviewers appreciate how it keeps them on track with follow-ups and business organization, though some mention issues with outdated or low-quality contact data. Customer Database 4.5 (69) 82.61% of 69 reviewers that rated this feature as important or highly important You get a centralized place to store, update, and retrieve client details, notes, and preferences. Users think it’s easy to navigate, helps with follow-ups, and keeps information organized, though some mention occasional difficulty sorting or concerns about data quality. Contact Management 4.2 (138) 73.19% of 138 reviewers that rated this feature as important or highly important CINC offers an intuitive way to manage and nurture contacts, track conversations, and store notes. Reviewers appreciate the user-friendly interface, reminders, and the ability to log team interactions, but some wish for better contact verification and easier access to communication history. Lead Management 4.1 (152) 74.34% of 152 reviewers that rated this feature as important or highly important You can efficiently track, segment, and follow up with leads using filters, dashboards, and tags. Reviewers indicate it’s valuable for organizing leads and optimizing opportunities, though some express concerns about lead quality, outdated information, and a need for a more modern dashboard. Lead Capture 4.0 (77) 77.92% of 77 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Alerts/Notifications 4.3 (125) 69.60% of 125 reviewers that rated this feature as important or highly important This aspect helps you stay updated with instant alerts on lead activity, tasks, and reminders via email and mobile. Reviewers appreciate timely notifications and the ability to react quickly, but some find too many alerts overwhelming or mention occasional delivery issues. CINC 33 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems This aspect helps you stay updated with instant alerts on lead activity, tasks, and reminders via email and mobile. Reviewers appreciate timely notifications and the ability to react quickly, but some find too many alerts overwhelming or mention occasional delivery issues. Track and manage schedules and meetings via an integrated calendar Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Match clients or tenants with suitable properties based on their specific requirements, preferences and budget With this capability, you can organize and track all client information, set reminders, and monitor communications. Reviewers appreciate how it keeps them on track with follow-ups and business organization, though some mention issues with outdated or low-quality contact data. CINC offers an intuitive way to manage and nurture contacts, track conversations, and store notes. Reviewers appreciate the user-friendly interface, reminders, and the ability to log team interactions, but some wish for better contact verification and easier access to communication history. Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system You get a centralized place to store, update, and retrieve client details, notes, and preferences. Users think it’s easy to navigate, helps with follow-ups, and keeps information organized, though some mention occasional difficulty sorting or concerns about data quality. Customize data fields to support various needs and use cases Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails For realtors, real estate investors, property managers, and other real estate professionals. Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads You can efficiently track, segment, and follow up with leads using filters, dashboards, and tags. Reviewers indicate it’s valuable for organizing leads and optimizing opportunities, though some express concerns about lead quality, outdated information, and a need for a more modern dashboard. Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Timed notification for any upcoming task, deadline, appointment, or activity View and track pertinent metrics to find patterns and gain insights from data Pipeline view and tracking lead status Group leads or contacts based on their specific characteristics Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.2 (249) 4.2 Based on 249 reviews ## Pricing Value for money 3.7 (228) [View pricing plan details](https://www.capterra.com/p/152829/CINC/pricing/) Basic $1,000 Other,Per Month Value for money 3.7 (228) 3.7 Based on 228 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (235) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (235) 4.2 Based on 235 reviews ## User reviews Overall rating 4.1 Based on 249 reviews Filter by rating 5(135) 4(61) 3(23) 2(12) 1(18) Mentioned topic Sorted by most recent AM Abel M. Broker Sales Associate Real Estate ### "I dont recommend!!!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 11, 2026 Pros As a Broker at Coldwell Banker Realty, I am deeply disappointed with CINC. After carefully evaluating several companies, I chose CINC in November 2025 and agreed to pay $999.00 per month. It turned out to be a very bad experience for my business.I was fully committed to making the platform work: I completed all of their recommended training and followed their guidelines. However, the quality of the leads was consistently terrible. The vast majority of the contacts generated contained completely false information (fake phone numbers and emails). Other leads were just people who accidentally clicked a Google link once and had absolutely no interest in purchasing a property.Due to this incredibly poor performance, I had to request an early cancellation on February 25, 2026. During this tedious process, I had to speak with five different people from CINC, none of whom provided a satisfactory solution to the core issue.Currently, my credit card is in mitigation/dispute because I am demanding my money back for a service that completely failed to deliver on its promises. I absolutely do not recommend CINC to any real estate professional or broker looking for real, workable leads. Save your money and look elsewhere. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BG Bryan G. Realtor, Broker Real Estate ### "CINC as a CRM for Real Estate Professionals" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 28, 2026 Overall it is a great realtor resource and it is becoming my go to source. Look forward to it integrating with the other systems I use so it can be my only tool. Pros I like how easy it is to use compared to other tool and CRMs I have used in the past. I have used CRMs powered by SalesForce (did not like) Nutshell (loved) and Delta (Hated). I must admit I use this and FUB (Follow Up Boss) and fine Pros with each of them. Cons The ability to delete or suspend/archive a contact that is no longer relevant. Just because I can filter it out does not mean I want to see it again in the future. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PO Patrick O. Real Estate Broker Real Estate ### "Disappointed After 2 Years – Not Worth the Cost" 2.0 Overall Rating 2.0 2.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 June 3, 2025 The cost of CINC is significant, and for me, it simply wasn’t worth it. My advice: Don't Do It! Don't Sign the Contract! Put Your Efforts, Energy, Time & Money elsewhere!! Pros I used CINC for over two years, and while the platform itself is strong from a technology standpoint, the quality of the leads left a lot to be desired. Cons Many of the leads I received were either extremely long-term (“we’re buying in 1–2 years,” “we’re just watching the market,” “we’re moving when our lease is up next year”) or not serious buyers at all (“we just wanted to see the inside of the building” or “we were in town and wanted to look at views from high-rises”). Others were completely outside my service area—sometimes more than 25 miles away—with no way to reliably correct that issue. In more extreme cases, I received leads from individuals in prison (I screen all leads through Forewarn), interior designers just browsing, and neighbors who were simply curious. Needless to say, the ROI versus the ROR (return on real relationships) was poor. I also had to request multiple changes to the AI text and email language, which felt overly aggressive and not aligned with my client communication style. The Market Reports provided are also very generic—something I would never send to a serious buyer or seller. They lacked substance and customization. I raised my concerns multiple times—first with my assigned rep, then with two other sales reps, and eventually escalated to the \[sensitive content hidden\]. Unfortunately, the issues persisted. Their CINC University training promotes a one-size-fits-all approach: “Make the calls, say the script. Make the calls, say the script.” If that works for your market, great—but if you value personalization and quality client relationships, I’d caution you to think twice. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DK Denis K. Lead gen Real Estate ### "CINC review" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 3, 2025 Pros Leads the register on the site have no interest in engaging. They don’t answer calls or call back. Overall poor quality Cons Costumer service is horrible. I gave 1 month cancellation notice and they charged me anyway. Wouldnt recommend Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Mo E. Salesperson Real Estate ### "Great tool to organize my database " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 April 4, 2025 It is a crucial part of my day to day operations and I rely on it to keep myself organized. Pros Great way to keep all of your leads organized. Cons I have had instances where a note I have inputted has vanished. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PK Paul K. Team Leader Real Estate ### "Work the system for success!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 24, 2025 Pros I've used CINC for over 10 years and love it. CINC provides the knowledge to make the system succeed if you do the work. The monthly investment has paid for itself several times over. Cons It's a bit pricey compared to other options Switched from [Market Leader Professional](https://www.capterra.com/p/213723/Market-Leader-Professional/) Lead Generation Capabilities with Google PPC Alternatives considered [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Reasons for choosing CINC Cost at the time was cheaper with CINC and other agents were getting good results. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DT Diane T. Realestate agent Real Estate ### "Real estate agent" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 February 20, 2025 Good a lot of people to try to pull leads out of them Pros Structured well organized site I like the communication and info we are priced but most do not follow thru Cons It’s a lot of non leads most leads that come thru have not gone thru a slit questioner of being serious and qualified Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CK charmaine K. REAL ESTATE SALESPERSON Real Estate ### "Cinc has been very valuable in gaining clients" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 19, 2025 I have had a number of clients generated from Cinc it just takes time. Pros We do get a great number of leads and the filtering process can really help identify strong leads Cons Like any leads there are many that do not turn into sales but this is a given, not really a con just reality Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NS Nina S. Affiliate Broker Real Estate ### "CINC wow’d me!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 19, 2025 Cinc motivated me to begin a new found enthusiasm to grow my business. It helped me understand that confidence will motivate me to win and achieve my goals. Pros Explanation of icons and toggles on site dashboards Cons Technical difficulties with site makes it difficult to manage leads. Reasons for choosing CINC There were a lot of recommendations by experienced Cinc users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AY Andrew Y. Realtor Real Estate ### "CINC helps me convert!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2025 Overall CINC has worked great. They make it easy to keep track of and follow up with a large amount of leads without things falling through the cracks. The support, videos available, and the bi-weekly sales training have been invaluable. Pros CINC has great automations and awesome integrations such as being able to push leads to the Mojo dialer. Cons The app has always caused issues. From freezing up almost everytime I open it for the first time of the day to the changes to the task/reminder dashboard. It would be good if the app could be improved. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152829/CINC/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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