# Compare Mailchimp vs CINC 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and CINC based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-152829/MailChimp-vs-CINC

---

# Mailchimp vs CINC Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailchimpCINC2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.1 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,643 reviews](#user-reviews)

Positive

16,146

Neutral

1,217

Negative

280

[## CINC](https://www.capterra.com/p/152829/CINC/)[4.1 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

Starting Price

$1000.00/month

Value-for-Money

3.7

Functionality

4.2

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

AY

MH

SS

Based on [249 reviews](#user-reviews)

Positive

196

Neutral

23

Negative

30

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 17,855 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

72%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.4

Lead Management

4.1

Sales Pipeline Management

4.1

Activity Dashboard

4.4

71%Fit

Missing features

Not enough reviews

Feature ratings

Data Security

NA

Contact Management

4.2

Lead Management

4.1

Sales Pipeline Management

5.0

Activity Dashboard

4.4

User satisfaction

User satisfaction

4.5

User reviews[17,643](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

4.1

User reviews[249](https://www.capterra.com/p/152829/CINC/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

3.7

Customer support

4.2

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$1000Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Designed for the real estate this solution provides agents and teams the ability to capture leads, identify now & future business, nurture leads into clients, and grow overall conversion.

## User reviews

Pros & cons

VR

Verified Reviewer

Operator

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

AF

Avery F.

Artist and Tour Manager

> "The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614)

RP

Ralph P.

Associate

> "The templates, automation features, and reporting tools make it efficient to communicate with audiences and track engagement. While there can occasionally be a learning curve with some advanced..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947)

BS

Brandi S.

Marketing Coordinator

> "Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time,..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

Andrew M.

Owner

> "Mailchimp has recently got bloated, still mostly known for emails, but offers plenty of other things such as landing pages, ads etc, so emails get lost in the bloat"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156372)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

MD

Max D.

Head of sales

> "Some of my ip data tracking doesn’t seem accurate for us and means we are unsure on the more precise details by country lalevel of our audience"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7162379)

AD

Alexandre D.

Secretary General

> "The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and it may take..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

Palash R.

Graphic designer

> "The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

KA

Khyan A.

Senior Business Development Representative

> "List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

BS

Brandi S.

Marketing Coordinator

> "Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

BS

Brandi S.

Marketing Coordinator

> "Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

AF

Avery F.

Artist and Tour Manager

> "My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

AB

Alexis B.

Cultural Director Of Cinema And Live Performance

> "I'm delighted to use Mailchimp as it provides powerful templates and polished drag and drop editor that helps to design well looking emails without needing a design team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7178412)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

Public Relations Manager

> "The free plan is limited and the pricing for features can get expensive fast, though it is robust. While the interface is easy-to-use, it can sometimes be overwhelming visually or look cluttered."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

MD

Marilyn D.

Agent

> "While pricing can become expensive as subscriber lists grow, the range of features, integrations, and reliable email delivery make it a worthwhile investment for many businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7165588)

JR

Jeff R.

Project Manager

> "While creating templates I did get stuck a few times and had to reach out to customer service where i was met with slower than desired response times."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7161328)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

AD

Alexandre D.

Secretary General

> "I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

RP

Ralph P.

Associate

> "The templates, automation tools, and reporting features help streamline the entire email marketing process."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947)

KA

Khyan A.

Senior Business Development Representative

> "There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

BS

Brandi S.

Marketing Coordinator

> "Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work building..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

VR

Verified Reviewer

Public Relations Manager

> "I like the features it has to integrate images and text boxes within emails to make them look professional/branded."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience is clunky -..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

Octavia T.

Graphic Designer

> "There is a learning curve with mailchimp that might hinder a person's initial integration of it into their team or personal business."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7159719)

AD

Alexandre D.

Secretary General

> "It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

KA

Khyan A.

Senior Business Development Representative

> "Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

BS

Brandi S.

Marketing Coordinator

> "Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

VR

Verified Reviewer

Operator

> "I also found that navigating some settings and audience management features was not always as intuitive as expected"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the goal I want."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

KA

Khyan A.

Senior Business Development Representative

> "I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing is before..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Krista G.

VP

> "We had trouble with our emails going to our customer's spam folders."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286)

Palash R.

Graphic designer

> "What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702)

Crystal A.

Freelance Writer

> "I made this decision because of the overall cost that is associated with the product and I was not able to get a free version of this product."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7177355)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

AY

Andrew Y.

Realtor

> "CINC has great automations and awesome integrations such as being able to push leads to the Mojo dialer."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695674)

PO

Patrick O.

Real Estate Broker

> "I also had to request multiple changes to the AI text and email language, which felt overly aggressive and not aligned..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6826109)

MH

Mary H.

REALTOR®

> "I like the CRM and the ability to track when I've attempted contact with a client and our conversations."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6385002)

KH

Ken H.

Realtor

> "Adding every listing update in notes makes it too time consuming to find previous contact notes."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691219)

SS

Sydney S.

Executive Assistant

> "I really like CINC it makes all my prospecting, lead follow up, and SOI calling easy on one platform that meets the..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681192)

JS

Jackie S.

Realtor Associate

> "The mortgage calculator does not reflect accurate information by excluding the taxes in the payment."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687214)

JG

Judy G.

Liaison - Dialer

> "The system offers much to team members who want to grow their business and offer the best possible service to clients."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681206)

JW

Jeff W.

REALTOR, TEAM LEAD

> "The mobile app is limited and then using the CINC website on Safari is even worse"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695259)

CL

Cyril L.

Agent

> "Setting up leads for agents, it’s a great way to get new clients and usually also provides the details of what they..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686817)

PM

Peter M.

Broker

> "I think they spend too much effort developing improvements to the app rather than focusing on the core of lead..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6683874)

EJ

Eric J.

Realtor

> "If you are afraid to make a call then you will find ever way to build a wall and not use CINC. If you understand the..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333988)

BB

Brooke B.

Realtor

> "they don't connect you in real time to the client, the dialer is a pain to work"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687321)

JA

Jan A.

Broker/Team Lead

> "I really like the ability to add team members and distribute the leads to each agent where they can have their own..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944416)

AL

Art L.

Realtor

> "Template a little hard to navigate and the search is a little hard too"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682007)

EH

Ethan H.

Branch Broker

> "I love the volume of leads they are able to provide and the quick notifications I received that allow me to begin..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4955618)

CS

Charisse S.

REALTOR

> "You need training... and account usage help which was not available when I started"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690932)

OC

Oliver C.

Salesperson

> "I have a ton of past clients from CINC though which have lead to exponential repeat and referrals."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690935)

NS

Nina S.

Affiliate Broker

> "Technical difficulties with site makes it difficult to manage leads."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6696853)

JG

Judy G.

Liaison - Dialer

> "I also think the ability to document conversations and notes is very valuable."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681206)

PS

Patrick S.

Realtor

> "Can’t seem to figure out how to pin a note from the mobile app."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691006)

LA

Lela A.

Your Realtor For Life

> "The ability to automate these marketing efforts saves me countless hours, freeing up time to focus on building strong..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944073)

BP

Benjamin P.

Operations Manager

> "The request a showing feature we found is completely broken."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258)

JA

Jan A.

Broker/Team Lead

> "The ability to text and email from the platform and add attachments and property listings is an important feature."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944416)

LM

Lori M.

Realtor

> "While we like the overall lead gen, the cost just keeps going up. When you do not have a large team, it's hard to..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681825)

CR

Christina R.

Realtor

> "I want more videos on best practices and tricks and tips."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686843)

ML

Matthew L.

Realtor

> "most registering to site provide false numbers & emails\]-AI Alex system is repetitive and doesnt enhance dialogue..."

[See full review](https://www.capterra.com/p/152829/CINC/#SoftwareAdvice___4960457)

OL

Olivia L.

Owner

> "It allows me to host all leads in one place, and schedule follow-ups and reminders."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944519)

CL

Chase L.

CFO

> "The Facebook or Google PPC ads that CINC runs isn't too great at generating prospects who are likely to buy or sell in..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952401)

CL

Chase L.

CFO

> "I like the CRM side of CINC with action plans for easily navigating new buyers or sellers from signed agreement to..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952401)

PR

Patricia R.

Realtor

> "Sometimes dialer gets stuck and I have to reload"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681244)

AW

Angela W.

Owner

> "Helps me stay consistent with sales and leads"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681044)

MS

Matt S.

Owner

> "There should be some AI or auto-recognition of customers entering bad data in order to enter the site…or at least not..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952436)

AD

Annie D.

Realtor

> "From the introduction with \[sensitive content hidden\], implementation with \[sensitive content hidden\] and training..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4943819)

WA

Wade A.

Real Estate Broker

> "The amount of bad intell not being scrubbed and charged; I also do not like the fact that an extra charge is being..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4964211)

JK

Jason K.

Manager

> "The ability to text, call, or email in one platform is perfect for finding the medium which best suits each lead."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333247)

DH

Daniel H.

Realtor

> "there needs to be better vetting process before we get the leads."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681136)

JS

John S.

Associate Realtor

> "It is a complete way to contact your clients."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691133)

BP

Benjamin P.

Operations Manager

> "The amount of leads that actually turn into viable prospects is very low."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258)

DMB

D Michael B.

Team Leader

> "While we made good money utilizing CINC, I will continue to look for another platform that gives me a return on our..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952577)

BP

Benjamin P.

Operations Manager

> "So many people accidentally request showings its kind of crazy."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695258)

KW

Kyle W.

Recruiter

> "The per lead cost and the reliability of CINC's system is critical to my business and I can rely on them 100% to..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340465)

KZ

Kimberlee Z.

Realtor

> "Text messages are limited and you are unable to put attachments from you phone them or attach listings."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952514)

NL

Nolan L.

Real Estate Agent

> "My experience has been great, it's helped me be much more organized and proficient in my business."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695500)

SC

Susan C.

Owner/Broker

> "Slow to roll out features, video is cumbersome, lead quality has become very low as more agents in area use CINC."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4952429)

PjK

P j K.

Realtor

> "The filter capabilities are tremendous for organizing and categorizing contacts/leads"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4954699)

FC

Frank C.

Real Estate Associate

> "Minor loading issues."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6695605)

JE

Jamie E.

Realtor

> "They have worked with me tirelessly to ensure I’m learning, applying and succeeding"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682888)

KD

Kira D.

Real Estate Broker

> "Can get a bit overwhelming to teach to other agents"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686848)

NS

Nina S.

Affiliate Broker

> "Cinc motivated me to begin a new found enthusiasm to grow my business."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6696853)

MH

Mary H.

REALTOR®

> "It just shows appointment expired."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6385002)

KA

Kenny A.

Real estate agent

> "This system has enabled me to launch and expand my real estate customer base and career."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6339580)

FC

Francine C.

Realtor

> "I was promised hand-holding and set up that I never got. When they changed templates they did not tell me they were..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4962040)

AL

Art L.

Realtor

> "I have been able to connect with 80% of the leads"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6682007)

LM

Laura M.

Director of Business Development

> "One downside is the constant increase in costs, and the AI feature is not as refined as we would like"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340066)

JR

John R.

Agent

> "I love the connection between website and CRM"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6683226)

AM

Andrea M.

Realtor

> "I received majority of bad information."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686810)

JO

Jacquelyn O.

Broker Associate

> "Its comprehensive platform that allows me to step up my game in my business."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333566)

ED

Elizabeth D.

Client Relations manager

> "Lack of ability to search by key words in clients"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6344166)

JR

Jo R.

Realtor

> "The clean CRM and the pretty websites. "

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686839)

CG

Christine G.

Broker

> "I do get notifications, so I can quickly jump in and intervene, but I've had to deal with very inappropriate responses."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4954132)

PW

Perry W.

Salesperson

> "Helps me keep organized"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6687023)

JK

Jason K.

Manager

> "It is impossible to use the app and see what you need to do on any given day without spending a minute adjusting..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333247)

BC

Bob C.

Realtor

> "Good communication with my rep if I need it."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6691959)

PO

Patrick O.

Real Estate Broker

> "Unfortunately, the issues persisted."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6826109)

AM

Andrea M.

Realtor

> "I had high hopes of receiving a good amount of leads."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6686810)

KB

Keni B.

realtor

> "I also wish they had a better check & balance of the bogus clients (Mickey Mouse was a lead that was sent to me)..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4943912)

LM

Laura M.

Director of Business Development

> "The platform ease of use, customer database and our strong relationship with the account manager have made it our sole..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6340066)

LV

Lisa V.

Realtor

> "Cumbersome to initially set up and learn, hard to separate the really good high quality leads from the crap dead..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4953352)

RB

Rhonda B.

Team Lead

> "I really like the AI feature that aids in contacting the leads that are not responding."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4961765)

WP

Warrick P.

Broker Sales

> "However, well over 20% of the phone numbers are for non-existent people."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6333693)

CV

Cara V.

Agent

> "The fact that my Phone rings the moment a lead fills out there number is by far the best feature."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4970753)

CV

Cara V.

Agent

> "Sometimes not impressed with the robotic sounding automated Texts and Emails"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4970753)

SG

Stephanie G.

Associated Broker

> "I feel the new auto-checking of phone numbers and emails is great."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6344792)

LV

Lisa V.

Realtor

> "Disappointing.... as I've been unable to convert any of these leads into checks after 6 months of follow-up and hard..."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4953352)

JA

Jan A.

Broker/Team Lead

> "The amount of analytics and details about each lead is so helpful."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944416)

MF

Manny F.

REALTOR

> "Sometimes I don't get notified on some alerts that come through the system"

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4950135)

OC

Oliver C.

Salesperson

> "I definitely got a great ROI from having used it and I can honestly say it launched my career."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6690935)

HJ

Heather J.

Marketing Director

> "The only thing I haven't liked so far is the number of people to interface with during the implementation process."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944708)

DA

Deborah A.

Broker Owner

> "easy to navigate, with a clean and intuitive design."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___6681064)

JWZ

Jack W Z.

Broker / sales associate

> "The canned messages are out dated and sound way to Scripted."

[See full review](https://www.capterra.com/p/152829/CINC/#Capterra___4944216)

[View Reviews](https://www.capterra.com/p/152829/CINC/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,643)

[CINC](https://www.capterra.com/p/152829/CINC/)

4.14 (249)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Mailchimp

Top features

29/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

CINC

20/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/152829/CINC/#features)

### Recognition

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

CINC is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

CINC

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

CINC

-   By Commissions
-   Located in United States
-   Founded in 2011

## Popular Comparisons

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Contact vendor for pricing

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$13/month

Price

$12/month

4.4

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.86 (127)](https://www.capterra.com/p/157457/Lofty/reviews/)

$1000/month

Price

Contact vendor for pricing

4.2

Features

3.9

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/152829-157457/CINC-vs-Lofty)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$13/month

Price

$17/month

4.4

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/)

$1000/month

Price

$34.99/month

4.2

Features

4.6

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/151826-152829/Sell-Do-vs-CINC)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$13/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

vs

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

$1000/month

Price

$1000/month

4.2

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/151892-152829/BoomTown-vs-CINC)