# Mailchimp vs GetResponse: Features and Cost Comparison 2026 | Capterra > Mailchimp vs GetResponse: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/110228-153948/MailChimp-vs-GetResponse --- # Mailchimp vs GetResponse Features and Cost Comparison Last updated May 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailchimpGetResponse2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17599)](https://www.capterra.com/p/110228/MailChimp/reviews/) [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17599)](https://www.capterra.com/p/110228/MailChimp/reviews/) [## GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/) Starting Price $13.00/month Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Starting Price €16.00/month Starting Price €16.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4 Customer Service 4 Reviews Sentiment Based on [17,599 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) Positive 16,108 Neutral 1,214 Negative 277 Positive 16,108 Neutral 1,214 Negative 277 Reviews Sentiment Based on [521 reviews](https://www.capterra.com/p/153948/GetResponse/reviews/) Positive 418 Neutral 51 Negative 52 Positive 418 Neutral 51 Negative 52 Best for (according to reviews) - **Business size**: Small businesses account for 12,727 reviews, representing 72% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, IT services, and computer software together contribute 24% of reviews, reflecting notable usage across these sectors. - **Use cases**: Email management (16%), campaign management (15%), and email tracking (14%) are primary functions, highlighting a focus on communication and campaign oversight. Best for (according to reviews) - **Business size**: Small businesses account for 396 reviews, representing 77% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, internet, and IT/services together make up 37% of reviews, showing notable use across digital-focused sectors. - **Use cases**: Email marketing (81%), marketing automation (38%), and landing page creation (30%) are key functions, reflecting broad marketing workflow support. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Marketo Engage 4.3 (710) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (989) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### EmailOctopus 4.8 (655) * * * Starting Price $9.00 Per Feature,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Mailchimp Mailchimp users find it effective for managing and automating email campaigns, appreciating its intuitive drag-and-drop editor, customizable templates, and detailed analytics. Reviewers value its segmentation and contact management features, noting the flexibility in customizing search criteria and tagging contacts. They highlight the mobile optimization and the feature-rich free plan, which they say is suitable for small businesses, though some mention that costs rise with larger lists and advanced features are often behind higher-tier plans. GetResponse GetResponse users value its comprehensive marketing tools, including email campaign management, CRM, and landing page creation, citing the ease of use and integration with other marketing features. Reviewers appreciate the straightforward contact and list management, mobile-friendly templates, and competitive pricing, especially for smaller lists. They mention the free plan for up to 500 contacts as useful for testing, though some note that pricing can become less favorable as their needs grow and customer support can be inconsistent. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Choosing a email marketing solution like Mailchimp or GetResponse involves more than just comparing prices. Evaluating the features and capabilities of each option is key to finding the right fit. Selecting a solution that integrates well with your needs can improve efficiency and prevent spending on features you don't require. Here's how these two options measure up in key areas. \[[1](#source-item-1)\] Key features rated by users Features selected based on 62,113 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Mailchimp 89%Fit High performer Feature ratings Email Campaign Management 4.6 Contact Management 4.4 List Management 4.4 Mobile Optimization 4.5 GetResponse 79%Fit Feature ratings Email Campaign Management 4.4 Contact Management 4.2 List Management 4.4 Mobile Optimization 4.3 Email Campaign Management 4.6 (1725) 4.4 (141) Users appreciate Mailchimp's email campaign management for its ease of use, automation capabilities, and comprehensive analytics. They value the drag-and-drop editor, customizable templates, and the ability to track performance. However, some users mention that the premium version can be costly and that the free version lacks scheduling features. Meanwhile, GetResponse users highlight the robust tools for creating, customizing, and tracking email campaigns. They appreciate the wide range of templates, advanced tracking, and user-friendly interface. Some users note issues with customer service and the flexibility of the builder. Overall, users find Mailchimp effective for automation and analytics, while they value GetResponse for its comprehensive tools and ease of use. Contact Management 4.4 (1307) 4.2 (51) Mailchimp users find the contact management feature useful for customizing search criteria, tagging contacts, and managing data. They appreciate the ability to add audience fields and segment contacts, although some users find bulk imports challenging and the interface not entirely user-friendly. GetResponse users, on the other hand, value the ease of storing and managing contacts, organizing them into lists, and ensuring up-to-date information. They appreciate the privacy measures and the ability to manage contacts from a single dashboard. Overall, users think Mailchimp offers detailed customization and segmentation, while they find GetResponse straightforward and efficient for managing contacts. List Management 4.4 (636) 4.4 (88) Mailchimp users appreciate the ability to segment audiences, clean lists, and personalize emails. They find the import/export functionality and tagging features helpful, though some users mention the system can be confusing and the free version limited. GetResponse users value the intuitive list management, ease of organizing contacts, and the ability to merge lists. They highlight the efficiency of the import functionality and the ability to segment lists with custom tags. In general, users think Mailchimp offers detailed segmentation and reporting, while they find GetResponse efficient and user-friendly for managing lists. Mobile Optimization 4.5 (1091) 4.3 (84) Mailchimp users praise the automatic optimization of emails for mobile devices, noting the responsive design and the ability to preview mobile versions. They find the templates adaptable and the emails visually appealing on mobile. Some users mention occasional issues with the preview accuracy. GetResponse users appreciate the mobile-optimized templates and the ability to manage accounts via the mobile app. They value the preview feature and the importance of mobile optimization for reaching customers. Some users note the need for additional effort to achieve perfect mobile optimization. Overall, users think Mailchimp offers reliable mobile optimization, while they find GetResponse effective for mobile-friendly emails and management. ## Pricing comparison ### Starting prices Mailchimp $13.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/110228/MailChimp/pricing/) GetResponse €16.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/153948/GetResponse/pricing/) ### Value-for-money analysis 4.4 (17599) 4.0 (521) A comparison of how reviewers evaluate the value for money provided by both Mailchimp and GetResponse indicates that Mailchimp reviewers find it offers a feature-rich free version with numerous customizations and flexibility, while GetResponse reviewers appreciate its comprehensive features and competitive pricing, including a free plan for smaller email lists. Mailchimp users appreciate the extensive features available in the free plan, such as email automation, segmentation, and A/B testing. They value the flexibility and ease of use, especially for small businesses. However, some users mention that the pricing can become expensive as their subscriber list grows, and advanced features are often locked behind higher-tier plans, which may not be cost-effective for smaller businesses. When it comes to GetResponse, reviewers highlight its affordable pricing and the inclusion of various features like CRM, landing pages, and automation. They also value the free plan that accommodates up to 500 contacts, allowing users to test the platform before committing to a paid plan. However, some users find the pricing structure confusing and note that costs can increase significantly with larger email lists, making it less ideal for small businesses with tight budgets. ## How does the user experience compare on Mailchimp vs GetResponse? ### Overall rating 4.5 (17599) 4.2 (521) ### User interface Mailchimp GetResponse ### Customer service and support Mailchimp Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat GetResponse Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Mailchimp vs GetResponse When it comes to email marketing tools, Mailchimp and GetResponse are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about Mailchimp and GetResponse to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate Mailchimp for its intuitive email management, noting the ease of tracking email opens, clicks, and delivery issues. They also value its customizable email templates, which they say are user-friendly and efficient for creating professional emails. Additionally, reviewers highlight Mailchimp's robust email marketing features, mentioning its advanced segmentation and detailed analytics. Meanwhile, GetResponse users praise its comprehensive marketing services, including integration with various tools and a flexible pricing model. They also find its email marketing capabilities effective for lead capture and audience engagement. Furthermore, users appreciate GetResponse's landing page creation tools, citing their ease of use and integration with other marketing features. When it comes to cons, Mailchimp users often mention its high pricing, especially as subscriber lists grow, and limited design customization options. They also report issues with customer service, citing slow and ineffective responses. At the same time, GetResponse users express concerns about its pricing, indicating it can be expensive for small businesses. They also highlight problems with email management, such as unresponsive customer support and difficulties with email tracking and reporting. \[[2](#source-item-2)\] Pros Mailchimp Patrick M Marketing ManagerPharmaceuticals, 501 - 1,000 employeesUsed the software for: 1-2 years. “It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work.“ April 13, 2026 RS Radha S Legal AssistantLegal Services, 51 - 200 employeesUsed the software for: Less than 6 months. “The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience.“ March 30, 2026 GetResponse JH James H Marketing ExecutiveMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The platform combines powerful tools like email campaigns, landing pages, automation workflows, and analytics in one place, which saves time and improves productivity.“ March 12, 2026 Jamie H OwnerEntertainment, 11 - 50 employeesUsed the software for: Less than 6 months. “It’s a reliable and powerful tool for building and managing email marketing campaigns. Once you get familiar with the platform, it becomes a valuable asset for growing and engaging your audience.“ April 1, 2026 Cons Mailchimp AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering software.“ March 4, 2026 Patrick S Corporate FinanceConsumer Services, 2 - 10 employeesUsed the software for: More than 2 years. “There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times.“ March 2, 2026 GetResponse Jamie H OwnerEntertainment, 11 - 50 employeesUsed the software for: Less than 6 months. “Some of the more advanced features are only available on higher-tier plans, which may not be ideal for small businesses just starting out.“ April 1, 2026 BA Brad A OwnerBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: Less than 6 months. “I built a landing page which was used in my Google Ads and Google suspended our account which has cost us thousands of dollars. When I reached out to their support they admitted they were aware of the issue.“ November 15, 2024 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Mailchimp and GetResponse? Talk to a Capterra advisor for free and get results within 15 minutes. Popular comparisons - [Mailchimp vs Brevo](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo) - [Mailchimp vs ActiveCampaign](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) - [Mailchimp vs MailerLite](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite) - [Mailchimp vs Constant Contact](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp) - [Mailchimp vs Systeme.io](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme) - [GetResponse vs Brevo](https://www.capterra.com/compare/132996-153948/brevo-vs-GetResponse) - [GetResponse vs Gmail](https://www.capterra.com/compare/153948-202338/GetResponse-vs-Gmail) - [GetResponse vs MailerLite](https://www.capterra.com/compare/136603-153948/MailerLite-vs-GetResponse) - [GetResponse vs Constant Contact](https://www.capterra.com/compare/31898-153948/Constant-Contact-vs-GetResponse) - [GetResponse vs ActiveCampaign](https://www.capterra.com/compare/79367-153948/ActiveCampaign-vs-GetResponse)