# Compare Mailchimp vs Maximizer CRM 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Maximizer CRM and Mailchimp based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-154610/MailChimp-vs-Maximizer-CRM

---

# Maximizer CRM vs Mailchimp Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Maximizer CRMMailchimp2/4 selected

[Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.1 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[## Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)[4.1 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/)

Starting Price

$65.00/month

Value-for-Money

3.8

Functionality

3.9

Ease of Use

3.9

Customer Service

4

Reviews Sentiment

MM

Based on [366 reviews](#user-reviews)

Positive

293

Neutral

48

Negative

25

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,603)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,603 reviews](#user-reviews)

Positive

16,112

Neutral

1,214

Negative

277

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## Summary

* * *

Key features rated by users

Features selected based on 17,533 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

75%Fit

Not enough reviews

Feature ratings

Data Security

4.3

Contact Management

4.5

Lead Management

3.7

Sales Pipeline Management

3.6

Activity Dashboard

4.0

72%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.4

Lead Management

4.1

Sales Pipeline Management

4.1

Activity Dashboard

4.4

User satisfaction

User satisfaction

4.1

User reviews[366](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.8

Customer support

4.0

User satisfaction

4.5

User reviews[17,603](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

Price starts from

Price starts from

$65Per User, Per Month

-   Free version
-   Free trial

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Maximizer is a CRM tool for sales leaders. With a centralized view of all data and sales rep activity, managers can better monitor the team, analyze metrics, predict outcomes and influence results.

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## User reviews

Pros & cons

MM

Maggie M.

Administrative Assistant

> "The integration with third-party applications like Outlook and Office 365 enhances workflow efficiency, making it..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6562344)

MB

Morgan B.

Administrative Assistant

> "What I like the least about Maximizer is that some of the field can be deleted that shouldn't. When we first got..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6596887)

MB

Morgan B.

Administrative Assistant

> "what i like most about maximizer is the ability to add custom fields and the ease of importing data once I figured it..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6596887)

DM

Danielle M.

Director, Regulatory Affairs

> "Several tabs and functions that I don't use, making the website a bit cluttered and hard to navigate at first."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6630908)

TH

Tanner H.

Financial Planner

> "I like it for notes and keeping files, and tracking who has been contacted/when."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6632416)

BK

Brian K.

Tradeshow Expert

> "It's integration with the newest version of Outlook is still lacking"

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6564390)

DD

Dion D.

Associate Investment Advisor

> "I would have preferred more time to use the tool with our firm's data before being asked many times how my experience..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6562276)

KD

Kate D.

Executive Director

> "The pulling reports is cumbersome and not intuitive."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6515728)

DM

Danielle M.

Director, Regulatory Affairs

> "Once you get the hang of the tool, it's a breeze to create and maintain distribution lists."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6630908)

JK

John K.

Financial Planner

> "some times it is not intuitive to complete the function I wish too"

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6562298)

DP

Doug P.

Sales and Marketing Specialist

> "I certainly can manage a few clients, however for enough suspects/customers to be successful, having a Customer..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4820586)

CR

Cleah R.

Office Manager

> "it feels scary to use and it is not super straightforward."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6572056)

DB

Daphne B.

SALES MANAGER

> "Maximizer CRM is a good CRM and we reconducted our contract for next year"

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6632108)

WL

Wendy L.

Office Manager

> "There can be issues when importing data from other sources and the client information gets mixed up"

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3865273)

Abel A.

Agent

> "perfect software, intuitive and allows us to have access to information... but it would be better if it helped us to..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___5050907)

NB

Nadia B.

Owner

> "The off period was mainly due to its lack of affordable & efficient technical support. "

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3689723)

SC

Sandi C.

Operations Manager

> "The ability to see and share data is key and the live version allows it to be always up to date"

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4123570)

KN

Kyle N.

Independent Sales & Event Direction

> "The notes and histories became voluminous and the number of contacts per organization ended up making day-to-day usage..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___2934287)

FN

Frank N.

Ceo

> "I’ve been using Maximizer for over six years and it’s my whole world I work online on a daily hourly basis and the..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4081322)

RK

Rita K.

Office Manager

> "Sometimes doing an advanced search is a little complicated."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4144450)

CK

Chrissy K.

Client Services Coordinator

> "Maximizer is a very important part of our day, we check it to see what tasks we have coming up, have completed, and..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3705207)

GN

Gabriel N.

Analyst

> "Didn't use this app for too long as the organization I was working with was shifting to try another."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3813165)

SLT

Sue Lynn T.

Pension Consultant

> "Over the last few decades it has help improve my career because of the tracking and flexibility of the design."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4123585)

JO

Javier O.

Development Director

> "The worst aspect of this company is that they aren’t risk free. If you purchase a year software and decide after a few..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2862711)

AR

Alex R.

Account Manager

> "Even journalists will find this tool handy for finding the right contacts and quickly putting a story together."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4289327)

JM

Joshua M.

Advisor

> "I came over from Salesforce and should have just bit the bullet and paid the extra set up costs."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3803304)

RR

Robert R.

President

> "Feature rich and ease of use and customization."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6139147)

PS

Peter S.

Owner

> "It hung up way too often and after 3 minutes of watching the circle of doom, I used to retrieve the pertinent data..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2955280)

AG

Adrian G.

Financial Advisor

> "I love the fact that it integrates really well with the Microsoft Office suite of programs."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4104064)

JF

JOE F.

FINANCIAL ADVISOR

> "Right now the system functionality is again down for me and it won't sync with my calendars that do work correctly..."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2965348)

KB

Kirsten B.

Case Manager

> "I also like being able to update information using the UDF's."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3707733)

LM

Lisa M.

Owner

> "Finding data, TMI, too cluttered, company did not deliver the product they promised"

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2965758)

KB

Kirsten B.

Case Manager

> "I love the ability to put in notes for clients."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3707733)

KRE

Kathy-Rae E.

President

> "The addition of the campaign management is a critical feature but is very difficult to use."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2945256)

CK

Chrissy K.

Client Services Coordinator

> "The program keeps the client's files secure and easy to access when looking for a form. "

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3705207)

LH

Larry H.

President

> "Sales Management Reporting and tracking is very weak."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2945191)

HL

Haba L.

Content Manager

> "Customer support is a 5\* team, really helpful and easy to talk to."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6210711)

LM

Lisa M.

Owner

> "They have my money but no support or follow up whatsoever. If I need something I need to initiate the call. "

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2965758)

AR

Alex R.

Account Manager

> "This is the one and only CRM tool you'll need whether you're running a public office or a private business."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4289327)

JO

Javier O.

Development Director

> "They have a tutorial, yet aren’t proactive in distributing it to new users."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2862711)

RR

Robert R.

President

> "Great pricing, ease of learning and ease of scalability."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___6139147)

SL

Shaun L.

Financial Planner

> "Not as user friendly as anticipated. "

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4125199)

AG

Adrian G.

Financial Advisor

> "It's well laid out, and its simplicity belies an underlying ability to do complex things. "

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___4104064)

ND

Neil D.

Financial Planner

> "Not always easy for the user."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3826437)

RN

Rob N.

Advisor

> "Customization for your specific needs makes it easier to work like you think"

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3653356)

JO

Javier O.

Development Director

> "Nothing was as advertised, from the user experience to the security of purchase."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2862711)

KB

Kirsten B.

Case Manager

> "I love Maximizer CRM for case management."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#Capterra___3707733)

JO

Javier O.

Development Director

> "No customer wants to hear that."

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2862711)

DM

David M.

owner

> "Being able to track and store documents and emails to clients and prospects keeps me organized. "

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2945941)

JH

John H.

Manager

> "THIS IS ANNOYING TO THE ULITMATE EXTENT !!!!!"

[See full review](https://www.capterra.com/p/154610/Maximizer-CRM/#SoftwareAdvice___2945317)

[View Reviews](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/)

VR

Verified Reviewer

Operator

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

VR

Verified Reviewer

Operator

> "I also found that navigating some settings and audience management features was not always as intuitive as expected"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

Krista G.

VP

> "We had trouble with our emails going to our customer's spam folders."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

BR

Bradley R.

IT Director

> "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

TO

Taylor O.

Digital Marketing Manager

> "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

JC

Jeff C.

Marketing Director

> "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

RS

Robert S.

Full Stack Developer

> "Using a third party like Zapier makes for one more point of failure."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201)

RS

Radha S.

Legal Assistant

> "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

Gwen S.

Founder- CEO

> "I like that you can do so much customization of your emails and messages, and the interface is very nice as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7108365)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

GC

George C.

Owner

> "I'm a small business owner with specific customers nationwide and it allows me to create professional emails to stay in touch."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6841622)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

EJ

Emily J.

Client Services Manager

> "The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7087486)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

VR

Verified Reviewer

Sales Enablement

> "Very clean interface and very customizable in features and effective in terms of email marketing and contact management."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088529)

Anske D.

CEO

> "Advanced segmentation isn’t as sharp as more specialized tools"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

## User interface

4.06 (366)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,603)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Maximizer CRM

Top features

33/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/154610/Maximizer-CRM/#features)

Mailchimp

29/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

### Recognition

No recognitions have been awarded to Maximizer CRM

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Maximizer CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Maximizer CRM

-   By Maximizer Software
-   Located in Canada
-   Founded in 1988

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

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