# Compare Mailchimp vs Kajabi 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mailchimp and Kajabi based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/110228-154682/MailChimp-vs-Kajabi --- # Mailchimp vs Kajabi Features and Cost Comparison Last updated April 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailchimpKajabi2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Reviews Sentiment Based on [17,599 reviews](#user-reviews) Positive 16,108 Neutral 1,214 Negative 277 [## Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) Starting Price $89.00/month Value-for-Money 3.7 Functionality 4.2 Ease of Use 4.1 Customer Service 4.1 Reviews Sentiment Based on [229 reviews](#user-reviews) Positive 192 Neutral 23 Negative 14 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management 4.5 Email Tracking 4.4 Customizable Branding 4.4 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.5 Campaign Scheduling NA Newsletter Management NA Email Tracking 4.0 Customizable Branding 4.4 User satisfaction User satisfaction 4.5 User reviews[17,599](https://www.capterra.com/p/110228/MailChimp/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 4.2 User satisfaction 4.4 User reviews[229](https://www.capterra.com/p/154682/Kajabi/reviews/) Ease of use 4.1 Functionality 4.2 Value for money 3.7 Customer support 4.1 Price starts from Price starts from $13Flat Rate, Per Month - Free version - Free trial Price starts from $89Flat Rate, Per Month - Free version - Free trial Best for Best for Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. Best for Kajabi is used by online course creators, coaches, content creators, educators, podcasters, newsletter publishers, digital product sellers, and entrepreneurs. ## User reviews Pros & cons VR Verified Reviewer Marketing Manager > "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909) AH Amir H. E-Commerce Manager > "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) RS Radha S. Legal Assistant > "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Patrick S. Corporate Finance > "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481) AH Amir H. E-Commerce Manager > "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) JS Jake S. Founder and CEO > "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) Elton Takudzwa N. Website Owner > "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) Suresh K. Senior Business Executive > "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342) MP Maksim P. Business Owner > "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403) KF Krista F. Operations Manager > "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253) CB Christine B. Marketing Manager > "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) PG Paula G. Director > "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371) VR Verified Reviewer Compliance Manager > "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BR Bradley R. IT Director > "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) RS Radha S. Legal Assistant > "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VR Verified Reviewer Compliance Manager > "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BY Brian Y. Visa Consulting Specialist > "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016) NN Nicholas N. Quality Assurance Manager > "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553) ZR Zane R. Office Coordinator > "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215) MP Marissa P. executive director > "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) Kazi A. Social Media Executive > "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781) RS Radha S. Legal Assistant > "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) FG Fabrizio G. Design Lead > "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127) VR Verified Reviewer IT Specialist and Systems Administrator > "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336) TF Terrance F. Business and Financial Officer > "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967) KK Kevin K. Marketing Manager > "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212) MD Melissa D. Patient Coordinator > "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446) CB Christine B. Marketing Manager > "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) SC Stacy C. Development Director > "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504) Samuel A. Digital marketing manager > "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707) Imanol Alfonso P. CTO > "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428) Artur C. CEO > "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425) JS Jake S. Founder and CEO > "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) BR Beckie R. Owner > "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114) RB Regina B. Owner > "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901) RS Radha S. Legal Assistant > "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) AA Amanda A. Operations Manager > "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133) VR Verified Reviewer Digital Marketer > "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146) PG Patricia G. Customer Service Lead > "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467) TR Tanya R. Creative Director > "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076) SK Sam K. Real Estate Salesperson > "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the platform..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962) VB Violet B. Artist Representative > "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394) MW Michelle W. Executive Director > "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417) HB Holly B. Professional recruiter > "If you use a free email account then it will not deliver the email campaigns properly." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249) PK Piyawat K. Marketing Manager > "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748) JC Jeff C. Marketing Director > "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) LB Lindsay B. Social Media Manager > "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938) JC James C. Customer Success Manager > "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810) MP Marissa P. executive director > "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) RS Radha S. Legal Assistant > "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VC Valerie C. Marketing Manager > "You also have the ability to customize templates, which can help with branding even more." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383) DB David B. Lead Pastor > "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845) PN Poerwestri N. Travel Manager > "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896) Kelly M. Social Media Manager and Podcaster > "There's limited customer support. If you want to move to a new plan the price increases dramatically." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744) EAJ Esami Allan J. Web Developer > "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165) AF Adam F. Lead Consultant > "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842) Elton Takudzwa N. Website Owner > "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) VR Verified Reviewer Customer Service Manager > "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410) Jennifer H. Accounts Receivable > "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588) Mandie K. Marketing Director > "The price has gone up over the years, making it a little less affordable for small businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751) Emmanuel K. Sr. Business Administrator > "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272) VR Verified Reviewer Owner > "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260) SE Sawyer E. Recruiter > "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023) ClJ Céline J. Social Media Manager > "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485) WV Will V. Conference Coordinator > "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708) RS Robert S. Full Stack Developer > "Using a third party like Zapier makes for one more point of failure." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201) FO Feraud O. Owner > "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783) Vincenzo Bernardino R. Freelance > "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457) BR Bradley R. IT Director > "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) VR Verified Reviewer IT Director > "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037) TO Taylor O. Digital Marketing Manager > "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753) MG Matt G. Account Executive > "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037) JC Jeff C. Marketing Director > "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) AP Ansuya P. Director > "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227) VR Verified Reviewer Reporting and Communications Officer > "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138) ST Susan T. President and Trainer > "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736) RS Radha S. Legal Assistant > "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Anske D. CEO > "Advanced segmentation isn’t as sharp as more specialized tools" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023) Amber M. Owner > "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946) VR Verified Reviewer Head Teacher > "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883) [View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) Tony U. Marketing Manager > "It is a strong all-in-one platform for building and selling online courses, memberships, coaching programmes, and digital..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) VR Verified Reviewer GM > "Expensive for small businesses, design flexibility is limited and backend can feel unintuitive." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7060004) Abbey W. owner, founder > "Overall, Kajabi does just about everything "ok." If your goal is to launch quickly or validate and idea, it's great. If you..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963) IA Ibrahim A. Admin > "The biggest downside is the price it’s quite expensive compared to other platforms especially for beginners." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7133536) JP John P. Transport Broker > "The email marketing series are extraordinarily simple to establish in order to nurture leads who receive my free transport..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7079658) Abbey W. owner, founder > "While Kajabi does everything, other than the course builder, it doesn't do anything in an excellent way." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7092963) RS Rachel S. Virtual Assistant > "It allows you to build a beautiful website while also having the functionality of course hosting, email marketing, community..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6744386) VR Verified Reviewer Owner > "It’s hard to integrate information from other apps to Kajabi." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487) RZ Renata Z. naturopathic doctor > "Great from the perspective that it's an all-in-one-platform that integrates all the tools to run a successful online business" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7086099) Justine J. COACH > "Kajabi’s refusal to restore access while this dispute is ongoing is causing direct financial harm." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) Breanna G. Program direct > "It could send out automated emails and sync well with other apps" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589) Justine J. COACH > "For the last 5 days, I’ve been locked out of my account despite showing proof of previous months’ payments." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) AA Alex A. Peer support specialist, drug and alcohol counselor > "Had a wonderful experience with Kajabi really liked security customer support marketing and sales email templates and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7125263) SM Stacey M. Manager Education Services > "VERY time consuming if you run a class for a large group as you have to spend a significant amount of time inputting..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5016874) Tony U. Marketing Manager > "The templates are clean, the checkout flow is smooth, and the customer experience feels professional." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) Justine J. COACH > "The first support email I got came only after posting my review of their terrible customer service." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) Breanna G. Program direct > "I know we got some kind of discount at the beginning for being in when they updated so that was a really nice perk." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7058589) Justine J. COACH > "Lost access to my intellectual property" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6874379) VR Verified Reviewer Owner > "With Kajabi I have a tool that helps me to get my hard-earned money as quick as possible." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6836678) Stone C. Leadership Coach > "I was coming from Squarespace as a web platform and by comparison, getting the look I wanted required a lot of tedious,..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6181859) AH Amanda H. Copywriter and Launch Strategist > "The customer service is incredible I’ve been able to learn and improve things I was doing by working with chat support they..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6362394) JD Jerome D. Director > "Pricing was a bit on the expensive side of my budget." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470) Angela V. Owner > "It helps you build and market your own online courses as well as doing classes that might be beneficial to you" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956) SF Sarah F. Founder > "The quality of their work was shockingly poor, indicating a complete disregard for their customers' satisfaction. When I..." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) Tony U. Marketing Manager > "Customer support is generally helpful, and the platform feels secure and reliable." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___7144055) AM Andrea M. operations administrator > "email analytics are hard to understand to me" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851) BR Busola R. Finance Manager > "Its is able to create a beautiful community to manage people and relationships." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957) CC Chuck C. Owner > "Kajabi charges so much and still limits your ability to input custom code." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4796965) BR Busola R. Finance Manager > "I love the multiple functionality Kajabi offers and how it harmonizes the experience into a single app is cool" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6434957) TF Tom F. Customer Marketing Specialist > "Definitely on the more expensive side of products." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596) RS Reelika S. Coach > "It has been great to create products, services, and set up landing pages and affiliate center." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) MC Madison C. Founder > "I've had it for more than 11 months and I don't think Kajabi is for people who are trying to build community, it's great if..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4921290) CE Cameron E. Chief Operations Officer > "What I liked most about kajabi was the ease of set up and options to create a community that supports my course easily." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6780487) AP Andy P. Director > "Some people claim that the email deliverability rate is not as high as other products that do a similar thing." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6196102) SL Steph L. CEO > "I love how easy it is to use, simple and clean designs, and also that you can adjust the speed and quality of the videos" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152) CT Colleen T. Owner > "For example, our students need to write a quiz and achieve a minimum of 80% before the next lesson is unlocked. If a student..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3807227) VR Verified Reviewer Owner > "It was also easy to adjust settings when I needed to." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6880487) Paul K. President > "I also don't like the fact you can't edit the media library." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6228032) JD Jerome D. Director > "Overall Kajabi is easy to use and very convenient as you can do everything on the platform for your online course and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6503470) SF Sarah F. Founder > "It was virtually unusable and fell far short of the promised functionality." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) JW Jack W. Supervisor > "Has been very useful due to the sheer amount of tools that come integrated." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444) Katie R. Owner > "I don't need most of the marketing features right now, so I'm paying a lot more for my website than I would like. Since I..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3700891) DA Doyin A. Lead Coach > "The ease of use and the convenience of having the Kajabi as an App on the phone makes it very handy." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) EC Eliza C. Web designer > "You used to be able to talk to someone extremely knowledgeable on the live chat service and now you talk to people who..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) RB Rachel B. Website Manager > "The support documentation is helpful and thorough." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6526307) SF Sarah F. Founder > "They have shown a complete disregard for their customers and failed to fulfill their contractual obligations." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___4951938) TF Tom F. Customer Marketing Specialist > "Great email marketing features and website management." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6776596) US Upendra S. Consultant > "At the beginning, it was hard to navigate through all the features." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6281454) VR Verified Reviewer Head Copywriter > "How easy it is to use - it's super intuitive and the learning library is great, so even without experience you can get up..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6461275) CS Chris S. Author, Speaker > "It's a bit expensive without guarantee of ROI. " [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6227759) Angela V. Owner > "But I like most is that is for entrepreneurs that don't have much experience in the business." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6318956) EM Emily M. OWNER > "Just spent 1.5+ hours waiting for the "support" they claim to offer." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6282213) SL Steph L. CEO > "Great overall, I’m able to learn a lot from the various modules, which are well organized!" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6591152) ED Edgar D. CEO > "Their pricing is ridiculous for what they deliver." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6290134) JW Jack W. Supervisor > "Great all in one platform, has all the marketing tools you will need" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6489444) VK Vinit K. Backend developer > "It is important to note that some users have complained that the prices can be a bit expensive, particularly for new or..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4622314) EC Eliza C. Web designer > "I can run my website, my funnels, my checkout pages, my lead magnets, my membership, my courses, my affiliates, my email..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) EG Entin G. Fashion designer > "It’s too expensive for beginner and don’t have course yet plus if you not tech savy, I end up spend morethan 4 month paying..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3447342) Arlene O. Digital marketer > "it is user friendly as it does not require extensive technical skills." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6516834) NA Nicola A. Therapist > "I wish the templates were more adaptable but this is a minor issue." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4353832) DA Doyin A. Lead Coach > "The simplicity and functionality is great" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) EC Eliza C. Web designer > "The affiliate system is clunky and not very user friendly for the admin or the affiliates." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3837777) VR Verified Reviewer Entrepreneur > "It claims to have all the features to deploy an all-inclusive solution that encompasses online pressence, marketing, and..." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094) AD Amelia D. Consistency Coach > "I wanted to have all the bells and whistles but wasn’t yet earning the money to justify it." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252) MS Mohammed S. Owner > "The different templates, organization and layout of content makes for easy user consumption." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842) Stefanie H. Life Coach > "Kajabi is not for beginners coaches." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3517411) MS Mohammed S. Owner > "That being said, when it comes to hosting online courses, and wanting to share your expertise with your audience, no one..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___5035842) DD Daniel D. Owner > "Lacking gamification features." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4045880) LH Louise H. Business Owner > "I like that it allows you to customize landing and sales page. That it has pipelines already set up" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3603347) EC Elise C. Podcast manager > "I find could kajabi to be very clunky and not user-friendly." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___3943926) RS Reelika S. Coach > "The process has been faster than I thought." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) AsK Anaïs K. Trainer > "Very good, but very expensive too, I stopped because my business was too small for the price" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4311503) DA Doyin A. Lead Coach > "It is very easy to navigate." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6682105) VR Verified Reviewer Entrepreneur > "I've worked in the space for over 10 years and it's by far the worst platform to work with." [See full review](https://www.capterra.com/p/154682/Kajabi/#GetApp___3846094) AM Andrea M. operations administrator > "easy to use and the price of the product monthly" [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6554851) KC Kierra C. Director of Operations > "I never liked their sales/transaction page." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4578226) RS Reelika S. Coach > "Customer service has been excellent." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___6589984) RB Richard B. CEO > "I exported all our contacts from mailchimp to go through the painful process of creating comma delimited text files for EACH..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___2445022) EA Eli A. President > "Kajabi is a great solution because it allows you to have the flexibility to build your marketing strategy around your..." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4235884) AD Amelia D. Consistency Coach > "I also did not live me the product limits." [See full review](https://www.capterra.com/p/154682/Kajabi/#Capterra___4694252) [View Reviews](https://www.capterra.com/p/154682/Kajabi/reviews/) ## User interface [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 4.48 (17,599) [Kajabi](https://www.capterra.com/p/154682/Kajabi/) 4.35 (229) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Mailchimp Top features 41/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/110228/MailChimp/#features) Kajabi 26/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/154682/Kajabi/#features) ### Recognition Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports No recognitions have been awarded to Kajabi ### Deployment & support Mailchimp Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kajabi Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mailchimp - By Intuit - Located in United States - Founded in 1983 Kajabi - By Kajabi - Located in United States - Founded in 2009 ## Popular Comparisons [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $13/month Price $9/month 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $89/month Price $9/month 4.2 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-154682/brevo-vs-Kajabi) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $13/month Price $15/month 4.4 Features 4.5 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $89/month Price $12/month 4.2 Features 4.2 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-154682/Constant-Contact-vs-Kajabi) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $13/month Price $10/month 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $89/month Price $15/month 4.2 Features 4.5 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-154682/ActiveCampaign-vs-Kajabi) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $13/month Price $12/month 4.4 Features 4.2 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $89/month Price $10/month 4.2 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-154682/MailerLite-vs-Kajabi) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $13/month Price $17/month 4.4 Features 4.7 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $89/month Price $17/month 4.2 Features 4.7 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/154682-198994/Kajabi-vs-Systeme) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $13/month Price $15/month 4.4 Features 4.4 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Kajabi](https://www.capterra.com/p/154682/Kajabi/)[4.35 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $89/month Price $16/month 4.2 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-154682/Omnisend-vs-Kajabi)