# Compare Mailchimp vs Braze 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mailchimp and Braze based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/110228-155423/MailChimp-vs-Appboy --- # Mailchimp vs Braze Features and Cost Comparison Last updated May 24th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailchimpBraze2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Reviews Sentiment Based on [17,643 reviews](#user-reviews) Positive 16,146 Neutral 1,217 Negative 280 [## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [168 reviews](#user-reviews) Positive 164 Neutral 3 Negative 1 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management 4.5 Email Tracking 4.4 Customizable Branding 4.4 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling \-- Newsletter Management NA Email Tracking NA Customizable Branding NA User satisfaction User satisfaction 4.5 User reviews[17,643](https://www.capterra.com/p/110228/MailChimp/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 4.2 User satisfaction 4.7 User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $13Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. Best for Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns. ## User reviews Pros & cons VR Verified Reviewer Operator > "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161) AF Avery F. Artist and Tour Manager > "The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614) RP Ralph P. Associate > "The templates, automation features, and reporting tools make it efficient to communicate with audiences and track engagement. While there can occasionally be a learning curve with some advanced..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947) BS Brandi S. Marketing Coordinator > "Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) VR Verified Reviewer Marketing Manager > "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909) AH Amir H. E-Commerce Manager > "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) RS Radha S. Legal Assistant > "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Patrick S. Corporate Finance > "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481) AH Amir H. E-Commerce Manager > "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time,..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) Andrew M. Owner > "Mailchimp has recently got bloated, still mostly known for emails, but offers plenty of other things such as landing pages, ads etc, so emails get lost in the bloat" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156372) Elton Takudzwa N. Website Owner > "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) MD Max D. Head of sales > "Some of my ip data tracking doesn’t seem accurate for us and means we are unsure on the more precise details by country lalevel of our audience" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7162379) AD Alexandre D. Secretary General > "The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) KF Krista F. Operations Manager > "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253) MP Maksim P. Business Owner > "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403) PG Paula G. Director > "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and it may take..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371) Palash R. Graphic designer > "The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702) BR Bradley R. IT Director > "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) CB Christine B. Marketing Manager > "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared to..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) KA Khyan A. Senior Business Development Representative > "List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) VR Verified Reviewer Compliance Manager > "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BS Brandi S. Marketing Coordinator > "Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) RS Radha S. Legal Assistant > "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) BS Brandi S. Marketing Coordinator > "Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) AF Avery F. Artist and Tour Manager > "My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614) VR Verified Reviewer Compliance Manager > "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) AB Alexis B. Cultural Director Of Cinema And Live Performance > "I'm delighted to use Mailchimp as it provides powerful templates and polished drag and drop editor that helps to design well looking emails without needing a design team." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7178412) NN Nicholas N. Quality Assurance Manager > "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553) ZR Zane R. Office Coordinator > "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215) VR Verified Reviewer Public Relations Manager > "The free plan is limited and the pricing for features can get expensive fast, though it is robust. While the interface is easy-to-use, it can sometimes be overwhelming visually or look cluttered." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773) Kazi A. Social Media Executive > "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781) RS Radha S. Legal Assistant > "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) MD Marilyn D. Agent > "While pricing can become expensive as subscriber lists grow, the range of features, integrations, and reliable email delivery make it a worthwhile investment for many businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7165588) JR Jeff R. Project Manager > "While creating templates I did get stuck a few times and had to reach out to customer service where i was met with slower than desired response times." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7161328) TF Terrance F. Business and Financial Officer > "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967) JS Jake S. Founder and CEO > "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) SC Stacy C. Development Director > "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504) AD Alexandre D. Secretary General > "I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) Imanol Alfonso P. CTO > "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428) CB Christine B. Marketing Manager > "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) RP Ralph P. Associate > "The templates, automation tools, and reporting features help streamline the entire email marketing process." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947) KA Khyan A. Senior Business Development Representative > "There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) RB Regina B. Owner > "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901) Samuel A. Digital marketing manager > "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707) AA Amanda A. Operations Manager > "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133) BS Brandi S. Marketing Coordinator > "Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) PG Patricia G. Customer Service Lead > "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467) BR Beckie R. Owner > "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work building..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114) MW Michelle W. Executive Director > "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417) RS Radha S. Legal Assistant > "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VR Verified Reviewer Public Relations Manager > "I like the features it has to integrate images and text boxes within emails to make them look professional/branded." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773) VR Verified Reviewer Digital Marketer > "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146) LB Lindsay B. Social Media Manager > "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938) TR Tanya R. Creative Director > "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience is clunky -..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076) VC Valerie C. Marketing Manager > "You also have the ability to customize templates, which can help with branding even more." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383) Octavia T. Graphic Designer > "There is a learning curve with mailchimp that might hinder a person's initial integration of it into their team or personal business." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7159719) AD Alexandre D. Secretary General > "It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) VB Violet B. Artist Representative > "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394) PN Poerwestri N. Travel Manager > "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896) Suresh K. Senior Business Executive > "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342) KA Khyan A. Senior Business Development Representative > "Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) BS Brandi S. Marketing Coordinator > "Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) EAJ Esami Allan J. Web Developer > "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165) HB Holly B. Professional recruiter > "If you use a free email account then it will not deliver the email campaigns properly." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249) Elton Takudzwa N. Website Owner > "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) JC Jeff C. Marketing Director > "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) Jennifer H. Accounts Receivable > "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588) VR Verified Reviewer Operator > "I also found that navigating some settings and audience management features was not always as intuitive as expected" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161) BY Brian Y. Visa Consulting Specialist > "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016) JC James C. Customer Success Manager > "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the goal I want." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810) Emmanuel K. Sr. Business Administrator > "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272) RS Radha S. Legal Assistant > "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) SE Sawyer E. Recruiter > "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023) KA Khyan A. Senior Business Development Representative > "I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) WV Will V. Conference Coordinator > "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708) MP Marissa P. executive director > "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) FO Feraud O. Owner > "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing is before..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783) Krista G. VP > "We had trouble with our emails going to our customer's spam folders." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286) Palash R. Graphic designer > "What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702) Crystal A. Freelance Writer > "I made this decision because of the overall cost that is associated with the product and I was not able to get a free version of this product." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7177355) [View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) CN Courtney N. Customer Service Representative > "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) RM Raghava M. Business Analyst > "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) Noga M. VP, Marketing > "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614) CN Courtney N. Customer Service Representative > "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AR Angela R. Lifecycle Marketing > "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635) EC Elizabeth C. CRM Lead > "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080) VR Verified Reviewer Marketing Automation Specialist > "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453) CN Courtney N. Customer Service Representative > "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AB Alex B. Digital Marketing Automation Specialist > "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) MO Maggie O. CRM and Email Marketing Specialist > "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115) RM Raghava M. Business Analyst > "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) AB Alex B. Digital Marketing Automation Specialist > "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) AB Alex B. Digital Marketing Automation Specialist > "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) JL Jon L. Lifecycle Marketing Manager > "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656) VR Verified Reviewer Email Marketing > "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) HJ Holly J. Senior Lifecycle Marketing Manager > "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) BnB Belén B. Sr. CRM Manager > "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994) SM Sarah M. Head of Loyalty and Engagement > "Some teething issues with drag and drop modules eg." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264) MC Michael C. Digital Content Manager > "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204) SE Sally E. Director of Marketing > "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182) CN Courtney N. Customer Service Representative > "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) JO Josh O. Associate Manager, Lifecycle Marketing > "One thing that has been challenging with Braze is the reporting structure/feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570) KL Katelyn L. CRM Lead > "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443) VR Verified Reviewer Email Marketing > "This can be particularly frustrating when creating multiple marketing campaigns" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) VR Verified Reviewer Sr. Product Delivery > "I love how much automated functionality and personalization is available through out the different messaging capabilities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272) VR Verified Reviewer Marketing Manager > "A bit costly and high certification fees." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301) AB Alex B. Digital Marketing Automation Specialist > "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) KO Kate O. Writer > "I found Braze a little difficult to use at first and I didn't totally understand it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290) RA Robert A. Digital Marketing And Loyalty Specialist > "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) MF Miguel F. Email Marketing Specialist > "What I like least about Braze is the lack of an auto-save feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403) LS Lauren S. Director, Engagement Strategy > "We were able to set up our platform and Braze to share data easily, allowing for seamless automation." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448) VR Verified Reviewer CRM Lead > "Documentation is not enough at times, not up-to-date or hard to navigate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117) MA Marianna A. Customer Success associate > "The convenience of finding all customer information in an organized and clear way. " [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674) VK Vivek K. SDE > "The pricing is bit high in the segment and for services its offering." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702) CN Courtney N. Customer Service Representative > "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) KL Kirra L. Marketing Director > "It's also quite costly." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280) KT Kerry T. CRM Data Director > "This helps when you have a large organization and local markets who have their own style, look, and feel." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302) AY Andrii Y. Email Marketing Specialist > "I don't like some reporting and allowing creating it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299) JL Johnna L. Marketing Automation Manager > "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) DR Daniel R. Email marketeer > "Some features, like a dedicated preference center lack customizability thus making them useless in its current form." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751) MM Mary M. Operations Officer > "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974) FC Fabio C. Software Engineer > "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778) DE Daniel E. Group Loyalty Manager > "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496) Love L. Systems Manager > "An issue we have not had with setting up Custom SAML SSO connections for other apps." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) DW Doreen W. Marketing Manager > "Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard ..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035202) Love L. Systems Manager > "If you are using Google Workspace the Custom SAML integration is horrible." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) Michael O. Human Resources Manager > "Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6054162) TV Thomas V. Product Owner > "The fact that you have a limited amount of data points is frustrating." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) RA Robert A. Digital Marketing And Loyalty Specialist > "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) Martin M. Project Manager > "mistakes can happen." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325) HS Hugo S. Digital Performance and Data Analyst > "The amount of customization and messaging options, it truly exceeds expectations, I knew Braze was the leading platform, but now I know why." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6767524) TV Thomas V. Product Owner > "The quality of customer support is low." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) AD Akshada D. email marketing > "The Canvas feature is great for planning user journeys, and it works well with other tools." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122) Ben C. Digital Marketing Manager > "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do not..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968) SM Sarah M. Head of Loyalty and Engagement > "I love the click to enter functionality for promotions and look forward to more analytics." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264) VR Verified Reviewer Senior Growth manager > "Even after the release, minor bugs popped up that we had to address for extra weeks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165) CA Conner A. CRM Marketing Manager > "Over all a great platform and once you learn all the ins and outs there are so many possibilities to reach your customers." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7000512) Ben C. Digital Marketing Manager > "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968) [View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/) ## User interface [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 4.48 (17,643) [Braze](https://www.capterra.com/p/155423/Appboy/) 4.70 (168) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Mailchimp Top features 41/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/110228/MailChimp/#features) Braze 27/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/155423/Appboy/#features) ### Recognition Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Mailchimp Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Braze Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mailchimp - By Intuit - Located in United States - Founded in 1983 Braze - By Braze - Located in United States - Founded in 2011 ## Popular Comparisons [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $13/month Price $9/month 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $13/month Price $15/month 4.4 Features 4.5 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155423-202338/Appboy-vs-Gmail) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $13/month Price $12/month 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-155423/ActiveCampaign-vs-Appboy) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $13/month Price $12/month 4.4 Features 4.2 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $13/month Price $17/month 4.4 Features 4.7 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-155423/Constant-Contact-vs-Appboy) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $13/month Price $15/month 4.4 Features 4.4 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-155423/EmailOctopus-vs-Appboy)