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CleverTap vs Mailchimp: Which is a better fit?

Updated on December 5th, 2024
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Summary
Key features rated by users
Features selected based on 4,484 reviews from Marketing Automation users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
4.2
Marketing Automation
4.5
API
3.0
Lead Capture
NA
CRM
--
% Fit
High performer
Feature ratings
Email Marketing
4.6
Marketing Automation
4.4
API
4.2
Lead Capture
4.3
CRM
4.4
User satisfaction
4.4
User reviews56
Ease of use
4.3
Functionality
4.4
Value for money
4.1
Customer support
4.3
4.5
User reviews17,237
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
Price starts from
--
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

How Capterra sources reviews
View all video reviews
User interface
155737 video thumbnail}
1 Video
110228 video thumbnail}
1 Video
155737
5 screenshots
110228
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

CleverTap

12/42
  • Campaign Analytics
  • Conversion Tracking
  • CRM
  • Customizable CTAs
  • Customizable Forms
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Channel Communication
  • Multivariate Testing
  • Real-Time Data
  • ROI Tracking
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • SMS Marketing
  • Social Marketing
  • Visual Analytics
  • Website Visitor Tracking
  • Workflow Management
  • A/B Testing
  • Activity Dashboard
  • API
  • Campaign Management
  • Customizable Branding
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Multi-Campaign
  • Multi-Channel Marketing
  • Template Management
  • Third-Party Integrations
See All features
Hide Marketing Automation Software Features -

Mailchimp

Top Features
17/42
Show Marketing Automation Software Features +
CleverTap
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
CleverTap
  • By CleverTap
  • Located in United States
  • Founded in 2013
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
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