Mailchimp vs Amplitude: Which is a better fit?

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

Lucien: My name is Lucien. My role is VP of Go-To-Market. The company is Liven with over 200 employees, and I would rate Amplitude five out of five. We use Amplitude as a benefit alongside our other BI tool, Looker. The reason that we implemented Amplitude is that Amplitude has a lot more flexibility in order to track the usability of products that have newly gone to market, as opposed to Looker, which we found was much better as a general specific BI tool that the company uses Amplitude's perfect for us to measure the effectiveness of new products. What I like best about Amplitude is really the usability of Amplitude. We implemented it to our product and Go-To-Market teams, and within days, as opposed to in some cases, weeks or months with other BI tools, our entire team was using it. The best benefit for Amplitude is really just the usability and the flexibility of the tool to create visualizations very, very quickly and easily. I think an area of improvement for Amplitude is just increasing the visualizations that it offers. Some of the other BI tools like Looker, they have some pretty sophisticated visualizations like geo-mapping, and I think if Amplitude was able to incorporate those, then it would take it to the next level.