# Compare Mailchimp vs Mailgun 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mailgun and Mailchimp based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/110228-159630/MailChimp-vs-Mailgun --- # Mailgun vs Mailchimp Features and Cost Comparison Last updated April 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailgunMailchimp2/4 selected [Mailgun](https://www.capterra.com/p/159630/Mailgun/)[4.3 (197)](https://www.capterra.com/p/159630/Mailgun/reviews/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) [## Mailgun](https://www.capterra.com/p/159630/Mailgun/)[4.3 (197)](https://www.capterra.com/p/159630/Mailgun/reviews/) Starting Price $15.00/month Value-for-Money 4.1 Functionality 4.2 Ease of Use 4.3 Customer Service 4 Reviews Sentiment Based on [197 reviews](#user-reviews) Positive 169 Neutral 11 Negative 17 [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Reviews Sentiment Based on [17,600 reviews](#user-reviews) Positive 16,109 Neutral 1,214 Negative 277 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,181 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Email Campaign Management 3.9 Campaign Scheduling NA Newsletter Management NA Email Tracking 5.0 Customizable Branding NA 84%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management 4.5 Email Tracking 4.4 Customizable Branding 4.4 User satisfaction User satisfaction 4.3 User reviews[197](https://www.capterra.com/p/159630/Mailgun/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 4.1 Customer support 4.0 User satisfaction 4.5 User reviews[17,600](https://www.capterra.com/p/110228/MailChimp/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 4.2 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $13Flat Rate, Per Month - Free version - Free trial Best for Best for Mailgun is used by developers, tech companies, marketers, fintech organizations, healthcare providers, and enterprise senders. Best for Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## User reviews Pros & cons GP Gilbert P. DevOPS > "Flexible Domain & Account Management: You can add multiple sending domains, set up sub‑domains for separate projects, and..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043747) FoM François M. CEO > "After years of using Mailgun for legitimate transactional emails only, they suddenly disabled my account without warning..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7000117) GP Gilbert P. DevOPS > "Mailgun excels as an enterprise‑grade email delivery platform. If your team is comfortable with APIs and you need granular..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043747) GP Gilbert P. DevOPS > "However, for small businesses or teams without dedicated developers, the learning curve and pricing model can feel restrictive." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043747) GP Gilbert P. DevOPS > "Robust API & Documentation: The RESTful endpoints are well‑structured and the SDKs (Python, Ruby, Node.js, etc.) make..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043747) TT Tommy T. CTO > "Some advanced features sit behind higher-priced tiers, and pricing for dedicated IPs or email validation can be confusing." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7009686) AA Ayodeji A. Engineer > "It isn’t over-designed for marketing campaigns, but it does what it promises: your emails get sent, you can monitor them,..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7035711) AP Alan P. Software Engineer > "Does not support multiple sub accounts with separate billing and separate payment methods." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7028409) BV Brian V. Managing Partner > "In a world where it is becoming increasingly difficult to have business email arrive in someone's inbox, Mailgun has been a..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6829717) VL Valics L. CEO > "Yahoo delivery going to spam, even if I have all green in Mailgun." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027281) KW Ketmanto W. Application Support Engineer > "I appreciate its simplicity, reliable delivery, and strong inbox placement, which ensures excellent email results." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7044070) AA Ayodeji A. Engineer > "Additionally, some advanced settings may not be beginner-friendly, and you may require technical assistance." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7035711) PM Pablo M. Qa engineer > "The interface is intuitive, and the email tracking and validation features make testing and troubleshooting very..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027178) FoM François M. CEO > "Support was extremely slow making Mailgun completely unreliable for any business." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7000117) NH Neil H. Developer > "It was very easy to integrate with my online platform (Django / HTMX stack), and provided a dashboard for checking problems as..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7010118) FM Fabrizio M. Technical Support Engineer > "Some users complain that we had to use other tools to manage marketing campaigns." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6790434) GF Gary F. CEO > "Getting started is relatively easy, you have to setup what you have for this type of service, There are guides to accomplish..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7032967) MH Marcus H. CEO > "Additionally, the service region selection defaults back to the US, which I always forget to change." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184) LD Letha D. Chief Product Officer > "Mailgun is working seamlessly with my custom portals business." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7056530) NV Niels V. CEO > "After logging in, there was an error that says 'account disabled' with no further information." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6575181) MH Marcus H. CEO > "Features like email tracking, analytics, and solid deliverability are included, which is often more than enough for smaller..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184) TB Tom B. Head of Customer Experience and Digital > "Can be clunky in reviewing what has been sent." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6784890) MB Martin B. Co-Founder > "We were able to deliver tens of thousands of mails with a solid deliverability and extremely high open rates (mostly thanks to..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6500507) VR Verified Reviewer Web Developer > "Premium features of this are costly and it require technical setup" [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6666981) TT Tommy T. CTO > "The API and SDKs are straightforward, webhooks are reliable, logs are clear, and deliverability is strong." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7009686) AK Andreas K. Founder/Owner > "logs can not be exported- bad UI for mobile admin access- sometime uses burnt-out IP addresses" [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___5044223) TT Tommy T. CTO > "The dashboard, event logs, and automatic retries make troubleshooting simple." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7009686) Catalin P. Full-stack Developer > "Unfortunately, I can't because the Ghost blogging platform only works with Mailgun for sending bulk emails." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6042304) PM Pablo M. Qa engineer > "It’s a great tool for QA work and for ensuring that emails are being sent and received correctly." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027178) MB Morgan B. Director of Operations > "Visually it's not as easy to edit as other tools on the market." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6762841) MH Marcus H. CEO > "I also love how well Mailgun handles what it promises—emails are delivered quickly and consistently, which is crucial for..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184) SF Simon F. Arborist > "Can be complicated if you’re not technical" [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6691713) AA Alex A. Peer support specialist, drug and alcohol counselor > "I really enjoyed the camp email templates security on." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7125262) Catalin P. Full-stack Developer > "However, my account is limited and can only send email to 9 recipients per email." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6042304) MH Marcus H. CEO > "Setting it up is straightforward, and once configured, it takes care of email delivery without needing constant attention or..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184) Arkadiusz K. IT Project Manager > "Very basic interface and limited options compare to competition." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6056408) HJ Henrik J. Founder, Developer, Systemadministrator > "Keep it simple going forward, as you have thus far, and you have one guaranteed customer at least." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043752) JP Justin P. Owner > "Setup was not clear and no documents to support DNS issues." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6060761) VR Verified Reviewer Senior software developer > "Mailgun is a strong choice for businesses needing reliable, scalable transactional email services." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6658470) GB Goma B. Instructor > "The service charges based on the number of emails sent, which can be costly for businesses that send a high volume of emails." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4770231) TT Tommy T. CTO > "Integration, testing, and scaling are painless." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7009686) JM John M. Software Engineer > "Email delivery was a major problem for some of our customers who were hosted with well-known shared hosting providers like..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4473048) VL Valics L. CEO > "The service is reliable and support responds quickly when needed." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027281) Nujan S. Managing Director > "Mailgun email tracking feature is not that accurate and also I personally found and reported bugs into the system UX." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3840191) SB Steve B. CTO > "Very detailed searchable logs available for each domain." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6652003) VR Verified Reviewer Owner > "I got my account temporarily disabled." [See full review](https://www.capterra.com/p/159630/Mailgun/#GetApp___5006107) KM Konstantinos M. Fullstack web developer > "It’s ever easy to setup and good pricing." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7075463) VR Verified Reviewer Owner > "I haven't received any explanation, there was no warning before starting to use the app." [See full review](https://www.capterra.com/p/159630/Mailgun/#GetApp___5006107) HJ Henrik J. Founder, Developer, Systemadministrator > "Support has been superb thus far, those few occasions needed." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7043752) CD Clement D. ceo > "This goes without saying that Mailgun way of coding emails is terrible, their delivrability is one of the worst of the market." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3722248) CJ Christoffer J. Developer > "The api is quick to respond, easy to use." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7044312) CD Clement D. ceo > "Mailgun disables your account after 6 months working on integrating with it ; out of nowhere, for no reason." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3722248) MB Morgan B. Director of Operations > "Overall I am pleased with mailgun and the role it plays in our automation and customer journey." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6762841) Catalin P. Full-stack Developer > "Horrible." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6042304) BV Brian V. Managing Partner > "It is fairly easy to set up if you have experience with DNS, and pretty good instruction if you are not. " [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6829717) JM Jessica M. IT Manager and Client Success Partner > "I am unable to give a thorough opinion on the advantages and disadvantages of using the software or its user interface." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4756805) VR Verified Reviewer Marketing and Digital Projects > "A powerful tool, handles our emails without any issues, and constantly becoming more powerful." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6727920) Cristian F. Manager > "Maybe I got impatient and switched too quickly." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4722927) AK Andreas K. Founder/Owner > "Also, when we experienced difficulties and reached out to the support, we've been amazed about their qualified response that..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___5044223) AK Avi K. Ceo > "Each time they decided something was off they froze the whole account and had an unreasonable amount of steps to take." [See full review](https://www.capterra.com/p/159630/Mailgun/#GetApp___3302105) PM Pablo M. Qa engineer > "Its user-friendly interface was very helpful to me." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___7027178) VR Verified Reviewer Software Developer > "Downtimes and deliverability issues can be daunting." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3201867) MH Mohammad H. Inbound marketing specialist > "It is a decent experience; it meets basic email needs effectively." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6636244) Giuseppe N. software engineer manager > "Exceeded the threshold of the free tier, i think is more expensive compared other services." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3496266) SF Simon F. Arborist > "We’ve found it straightforward to implement and it sends emails successfully." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6691713) AA Andrea A. designer > "I have tried to test it but without the possibility to see how the functionalities work I dismiss it." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___3327872) VP Vikas P. Director > "If you know your way around DNS records, Mailgun is remarkably easy to set up and just works!" [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6740015) VR Verified Reviewer Founder > "The UI is very heavy and confusing to use." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2900114) MH Marcus H. CEO > "It’s refreshing to see such a feature-rich offering without having to upgrade right away." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6640184) RP Ricardo P. manager > "So if someone is using Mailgun abusively and is using the same IP to send emails you may get some problems. " [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2815545) VR Verified Reviewer Senior software developer > "Deliverability: Very good email deliverability rates." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6658470) JT Jonathan T. Magician > "Most of my gripes are simply due to lack of understanding - a lot of the software was quite technical in nature and over my..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2582342) JM John M. Software Engineer > "Sending an email to someone takes no time at all, and you can even set up a queue for thousands of messages. If you need to..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4473048) VR Verified Reviewer IT Specialist > "The interface runs a bit slow and buggy at times (like viewing logs)." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2342085) SS Stuart S. Owner > "The deliverability of the email is amazing" [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___6653139) VR Verified Reviewer Director > "Unreliable." [See full review](https://www.capterra.com/p/159630/Mailgun/#GetApp___3076997) Efezino U. Managing Director & Software Developer > "Mailgun offers a range of advanced features, including tracking and analytics, email validation, and integration with other..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4333026) VE Vendel E. developer > "They suddenly and mistakely suspended one of my domain and took ages to get it back." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2298148) Chandan M. Marketing Manager > "Mailgun is a comprehensive email marketing service that provides businesses with the tools they need to create effective email..." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___4616366) KP Katherine P. Founder > "The user interface is also not convenient." [See full review](https://www.capterra.com/p/159630/Mailgun/#Capterra___2403990) [View Reviews](https://www.capterra.com/p/159630/Mailgun/reviews/) VR Verified Reviewer Marketing Manager > "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909) AH Amir H. E-Commerce Manager > "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) RS Radha S. Legal Assistant > "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Patrick S. Corporate Finance > "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481) AH Amir H. E-Commerce Manager > "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) JS Jake S. Founder and CEO > "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) Elton Takudzwa N. Website Owner > "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) Suresh K. Senior Business Executive > "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342) MP Maksim P. Business Owner > "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403) KF Krista F. Operations Manager > "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253) CB Christine B. Marketing Manager > "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) PG Paula G. Director > "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371) VR Verified Reviewer Compliance Manager > "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BR Bradley R. IT Director > "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) RS Radha S. Legal Assistant > "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VR Verified Reviewer Compliance Manager > "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BY Brian Y. Visa Consulting Specialist > "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016) NN Nicholas N. Quality Assurance Manager > "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553) ZR Zane R. Office Coordinator > "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215) MP Marissa P. executive director > "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) Kazi A. Social Media Executive > "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781) RS Radha S. Legal Assistant > "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) FG Fabrizio G. Design Lead > "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127) VR Verified Reviewer IT Specialist and Systems Administrator > "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336) TF Terrance F. Business and Financial Officer > "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967) KK Kevin K. Marketing Manager > "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212) MD Melissa D. Patient Coordinator > "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446) CB Christine B. Marketing Manager > "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) SC Stacy C. Development Director > "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504) Samuel A. Digital marketing manager > "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707) Imanol Alfonso P. CTO > "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428) Artur C. CEO > "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425) JS Jake S. Founder and CEO > "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) BR Beckie R. Owner > "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114) RB Regina B. Owner > "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901) RS Radha S. Legal Assistant > "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) AA Amanda A. Operations Manager > "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133) VR Verified Reviewer Digital Marketer > "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146) PG Patricia G. Customer Service Lead > "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467) TR Tanya R. Creative Director > "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076) SK Sam K. Real Estate Salesperson > "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the platform..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962) VB Violet B. Artist Representative > "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394) MW Michelle W. Executive Director > "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417) HB Holly B. Professional recruiter > "If you use a free email account then it will not deliver the email campaigns properly." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249) PK Piyawat K. Marketing Manager > "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748) JC Jeff C. Marketing Director > "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) LB Lindsay B. Social Media Manager > "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938) JC James C. Customer Success Manager > "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810) MP Marissa P. executive director > "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) RS Radha S. Legal Assistant > "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VC Valerie C. Marketing Manager > "You also have the ability to customize templates, which can help with branding even more." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383) DB David B. Lead Pastor > "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845) PN Poerwestri N. Travel Manager > "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896) Kelly M. Social Media Manager and Podcaster > "There's limited customer support. If you want to move to a new plan the price increases dramatically." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744) EAJ Esami Allan J. Web Developer > "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165) AF Adam F. Lead Consultant > "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842) Elton Takudzwa N. Website Owner > "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) VR Verified Reviewer Customer Service Manager > "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410) Jennifer H. Accounts Receivable > "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588) Mandie K. Marketing Director > "The price has gone up over the years, making it a little less affordable for small businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751) Emmanuel K. Sr. Business Administrator > "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272) VR Verified Reviewer Owner > "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260) SE Sawyer E. Recruiter > "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023) ClJ Céline J. Social Media Manager > "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485) WV Will V. Conference Coordinator > "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708) RS Robert S. Full Stack Developer > "Using a third party like Zapier makes for one more point of failure." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201) FO Feraud O. Owner > "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783) Vincenzo Bernardino R. Freelance > "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457) BR Bradley R. IT Director > "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) VR Verified Reviewer IT Director > "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037) TO Taylor O. Digital Marketing Manager > "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753) MG Matt G. Account Executive > "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037) JC Jeff C. Marketing Director > "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) AP Ansuya P. Director > "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227) VR Verified Reviewer Reporting and Communications Officer > "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138) ST Susan T. President and Trainer > "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736) RS Radha S. Legal Assistant > "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Anske D. CEO > "Advanced segmentation isn’t as sharp as more specialized tools" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023) Amber M. Owner > "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946) VR Verified Reviewer Head Teacher > "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883) [View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## User interface 4.34 (197) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 4.48 (17,600) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Mailgun 12/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/159630/Mailgun/#features) Mailchimp Top features 41/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/110228/MailChimp/#features) ### Recognition Mailgun is recognized as a top-rated tool in 1 Capterra Shortlist reports Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Mailgun Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Mailchimp Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mailgun - By Sinch - Located in Belgium - Founded in Mailchimp - By Intuit - Located in United States - Founded in 1983 ## 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