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Iconosquare vs Mailchimp: Which is a better fit?

Updated on February 7th, 2025
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Summary
Key features rated by users
Features selected based on 5,602 reviews from Social Media Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
--
Email Marketing
NA
Post Scheduling
4.5
Campaign Planning
NA
Data Import/Export
NA
% Fit
High performer
Feature ratings
Social Media Integration
4.2
Email Marketing
4.6
Post Scheduling
4.5
Campaign Planning
4.3
Data Import/Export
4.3
User satisfaction
4.4
User reviews51
Ease of use
4.4
Functionality
4.2
Value for money
4.1
Customer support
4.5
4.5
User reviews17,339
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Social Media Marketers working for Major Brands, Multi-site Businesses and Marketing Agencies.

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Iconosquare

25/40
  • A/B Testing
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Contact Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Email Marketing
  • Multi-Channel Marketing
  • Social Promotion
  • Third-Party Integrations
  • Workflow Management
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customizable Reports
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Performance Metrics
  • Post Scheduling
  • Real-Time Data
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Trend Analysis
See All features
Hide Social Media Marketing Software Features -

Mailchimp

Top Features
34/40
Show Social Media Marketing Software Features +
Iconosquare
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Iconosquare
  • By Tripnity
  • Located in France
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
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