# Compare Mailchimp vs Wix 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mailchimp and Wix based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/110228-169007/MailChimp-vs-Wix --- # Mailchimp vs Wix Features and Cost Comparison Last updated July 10th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailchimpWix2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) [Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,725)](https://www.capterra.com/p/169007/Wix/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Reviews Sentiment Based on [17,643 reviews](#user-reviews) Positive 16,146 Neutral 1,217 Negative 280 [## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,725)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price $17.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.5 Customer Service 4.2 Reviews Sentiment Based on [10,725 reviews](#user-reviews) Positive 9,449 Neutral 1,033 Negative 243 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 74%Fit Missing features Feature ratings Email Management 4.5 Email Marketing 4.6 Activity Dashboard 4.4 Website Management NA Lead Capture 4.3 74%Fit Missing features Feature ratings Email Management 4.3 Email Marketing 4.3 Activity Dashboard 4.5 Website Management 4.5 Lead Capture NA User satisfaction User satisfaction 4.5 User reviews[17,643](https://www.capterra.com/p/110228/MailChimp/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 4.2 User satisfaction 4.4 User reviews[10,725](https://www.capterra.com/p/169007/Wix/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.3 Customer support 4.2 Price starts from Price starts from $13Flat Rate, Per Month - Free version - Free trial Price starts from $17Flat Rate, Per Month - Free version - Free trial Best for Best for Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. Best for Wix is used by SMBs, individuals, and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers to build and manage their online presence. ## User reviews Pros & cons VR Verified Reviewer Operator > "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161) AF Avery F. Artist and Tour Manager > "The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614) RP Ralph P. Associate > "The templates, automation features, and reporting tools make it efficient to communicate with audiences and track engagement. While there can occasionally be a learning curve with some advanced..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947) BS Brandi S. Marketing Coordinator > "Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) VR Verified Reviewer Marketing Manager > "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909) AH Amir H. E-Commerce Manager > "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) RS Radha S. Legal Assistant > "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Patrick S. Corporate Finance > "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481) AH Amir H. E-Commerce Manager > "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time,..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) Andrew M. Owner > "Mailchimp has recently got bloated, still mostly known for emails, but offers plenty of other things such as landing pages, ads etc, so emails get lost in the bloat" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156372) Elton Takudzwa N. Website Owner > "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) MD Max D. Head of sales > "Some of my ip data tracking doesn’t seem accurate for us and means we are unsure on the more precise details by country lalevel of our audience" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7162379) AD Alexandre D. Secretary General > "The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) KF Krista F. Operations Manager > "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253) MP Maksim P. Business Owner > "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403) PG Paula G. Director > "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and it may take..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371) Palash R. Graphic designer > "The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702) BR Bradley R. IT Director > "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) CB Christine B. Marketing Manager > "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared to..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) KA Khyan A. Senior Business Development Representative > "List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) VR Verified Reviewer Compliance Manager > "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BS Brandi S. Marketing Coordinator > "Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) RS Radha S. Legal Assistant > "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) BS Brandi S. Marketing Coordinator > "Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) AF Avery F. Artist and Tour Manager > "My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614) VR Verified Reviewer Compliance Manager > "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) AB Alexis B. Cultural Director Of Cinema And Live Performance > "I'm delighted to use Mailchimp as it provides powerful templates and polished drag and drop editor that helps to design well looking emails without needing a design team." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7178412) NN Nicholas N. Quality Assurance Manager > "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553) ZR Zane R. Office Coordinator > "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215) VR Verified Reviewer Public Relations Manager > "The free plan is limited and the pricing for features can get expensive fast, though it is robust. While the interface is easy-to-use, it can sometimes be overwhelming visually or look cluttered." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773) Kazi A. Social Media Executive > "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781) RS Radha S. Legal Assistant > "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) MD Marilyn D. Agent > "While pricing can become expensive as subscriber lists grow, the range of features, integrations, and reliable email delivery make it a worthwhile investment for many businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7165588) JR Jeff R. Project Manager > "While creating templates I did get stuck a few times and had to reach out to customer service where i was met with slower than desired response times." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7161328) TF Terrance F. Business and Financial Officer > "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967) JS Jake S. Founder and CEO > "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) SC Stacy C. Development Director > "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504) AD Alexandre D. Secretary General > "I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) Imanol Alfonso P. CTO > "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428) CB Christine B. Marketing Manager > "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) RP Ralph P. Associate > "The templates, automation tools, and reporting features help streamline the entire email marketing process." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947) KA Khyan A. Senior Business Development Representative > "There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) RB Regina B. Owner > "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901) Samuel A. Digital marketing manager > "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707) AA Amanda A. Operations Manager > "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133) BS Brandi S. Marketing Coordinator > "Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) PG Patricia G. Customer Service Lead > "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467) BR Beckie R. Owner > "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work building..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114) MW Michelle W. Executive Director > "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417) RS Radha S. Legal Assistant > "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VR Verified Reviewer Public Relations Manager > "I like the features it has to integrate images and text boxes within emails to make them look professional/branded." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773) VR Verified Reviewer Digital Marketer > "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146) LB Lindsay B. Social Media Manager > "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938) TR Tanya R. Creative Director > "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience is clunky -..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076) VC Valerie C. Marketing Manager > "You also have the ability to customize templates, which can help with branding even more." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383) Octavia T. Graphic Designer > "There is a learning curve with mailchimp that might hinder a person's initial integration of it into their team or personal business." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7159719) AD Alexandre D. Secretary General > "It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) VB Violet B. Artist Representative > "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394) PN Poerwestri N. Travel Manager > "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896) Suresh K. Senior Business Executive > "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342) KA Khyan A. Senior Business Development Representative > "Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) BS Brandi S. Marketing Coordinator > "Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) EAJ Esami Allan J. Web Developer > "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165) HB Holly B. Professional recruiter > "If you use a free email account then it will not deliver the email campaigns properly." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249) Elton Takudzwa N. Website Owner > "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) JC Jeff C. Marketing Director > "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) Jennifer H. Accounts Receivable > "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588) VR Verified Reviewer Operator > "I also found that navigating some settings and audience management features was not always as intuitive as expected" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161) BY Brian Y. Visa Consulting Specialist > "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016) JC James C. Customer Success Manager > "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the goal I want." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810) Emmanuel K. Sr. Business Administrator > "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272) RS Radha S. Legal Assistant > "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) SE Sawyer E. Recruiter > "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023) KA Khyan A. Senior Business Development Representative > "I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) WV Will V. Conference Coordinator > "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708) MP Marissa P. executive director > "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) FO Feraud O. Owner > "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing is before..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783) Krista G. VP > "We had trouble with our emails going to our customer's spam folders." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286) Palash R. Graphic designer > "What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702) Crystal A. Freelance Writer > "I made this decision because of the overall cost that is associated with the product and I was not able to get a free version of this product." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7177355) [View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) DE Danielle E. Owner > "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517) BL Bruno L. Senior Engineer > "While Wix offers incredible flexibility for initial design, its biggest drawback is that you cannot switch your website's template once it is live. If you decide a year down the road that your business..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) KH Kelvin H. kitchen design > "Users also love its 900+ templates, strong built‑in business tools like bookings and e‑commerce, and the wide App Market for adding features." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003) BL Bruno L. Senior Engineer > "Instead, you are forced to manually rebuild your entire website from scratch on a new theme, which creates massive friction and consumes significant time as your brand scales." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) BL Bruno L. Senior Engineer > "The platform handles all the technical heavy lifting—including secure cloud hosting, automated site backups, and SSL certification—entirely in the background, allowing users to focus entirely on branding,..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) KA Keir A. Principal Engineer > "It’s ridiculous how difficult it is to make a basic drop down menu go across the entire width of the page; it will always revert back to where the toggle begins and there are options available to make..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7155227) KH Kelvin H. kitchen design > "Wix’s biggest strengths are its easy drag‑and‑drop editor, which lets anyone build a site quickly, and its design flexibility that allows precise control without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003) Melissa Z. Owner > "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043) Nino W. Founder > "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) SB Satish B. CEO Founder > "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343) MC Mark C. Membership Secretary and Design > "By using the classic editor to build a dual-optimised layout for a local aviation museum, I’ve been able to cater to two completely different generations seamlessly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) CS Cassidy S. HR ADMIN > "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get me to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998) RR Rebecca R. Production manager > "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110) RG Rachelle G. CEO > "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on opening..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061) SK Sheniga K. Consultant > "It also offers a wide range of features such as hosting, integrations, and basic marketing tools, all within one platform." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7158175) VR Verified Reviewer Digital coordinator > "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942) Troy D. Consultant > "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722) Clare A. Owner > "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051) BL Bruno L. Senior Engineer > "You can position text boxes, images, and buttons exactly where you want them, giving you complete creative control over the visual layout." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) AR Alexia R. Digital Specialist > "The premade templates are limited, and I found it a bit hard to access their website templates or implement them in my own website." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7178701) Thomas J. Owner, Senior Designer > "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547) MC Mark C. Membership Secretary and Design > "While the frontend results are excellent, the backend file management system is deeply frustrating to work with, particularly when managing a large media library for an aviation museum." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) JP Jacob P. Owner > "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) Carson O. Coordinator > "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629) VR Verified Reviewer IT Specialist > "Great tool for small businesses to build and grow their digital and online brand and presence, starting with their website building products." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7148709) VR Verified Reviewer Area Sales Manager > "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely trust..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979) GS Geoffrey S. NetSuite Integration Engineer > "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518) KH Kelvin H. kitchen design > "Finally, migrating your site away from Wix is difficult due to limited export options, which can lock you into the platform." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003) LR Lacey R. Owner Operator > "Great product, that consistently delivers great hosting and design optionality with out limits, above all the customer service is always helpful especially when there's "user error"" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7170189) CES Carmen Elena S. owner > "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894) KB Kate B. Photographer > "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) Kunal S. Business Boosters > "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) CK Caroline K. Owner > "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) SC Sarah C. The Helper > "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071) DRS Daniel R. S. Founder > "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429) NH Nancy H. Owner > "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) NH Nancy H. Owner > "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) VR Verified Reviewer Owner > "Finding out from a supervisor that our high-priority engineering ticket sat completely untouched in a queue for 15 hours while a major client's site remained completely down globally is unacceptable." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7154793) JD Jessica D. Sales, Marketing and Events Manager > "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) MF Mark F. product design and development > "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100) JP Jamie P. Designer > "Absolutely packed with features and plug ins, wix enables you to do all you need. Plus need additional coding, there’s space for that too." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7156025) Alexander G. Head Photographer > "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259) AH Ashley H. CEO > "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702) MJ Mason J. Senior Administrative Assistant > "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089) MN Matthieu N. Community Manager > "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437) VR Verified Reviewer Owner > "Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7154793) Portia A. Nutse > "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290) VR Verified Reviewer Web Designer > "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598) PP Patrick P. Sales President > "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805) Marko F. CTO > "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312) KH Kelvin H. kitchen design > "At times the editor felt a bit cluttered, and the template lock‑in was limiting, but overall it’s a smooth, beginner‑friendly platform that lets you create a professional site quickly.o investing me to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003) TM Tristan M. Software development > "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238) Alicia E. Full stack developer > "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026) SD Sarah D. Executive Director > "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat bots,..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802) Brandon J. CEO > "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076) MM Miljenko M. Construction Worker > "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928) VR Verified Reviewer Owner > "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180) VR Verified Reviewer Founder > "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137) Kunal S. Business Boosters > "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) CF Cody F. Principal Software Engineer > "The 60 max cms field limit is a complete disaster when you start to build large projects." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838) MC Mark C. Membership Secretary and Design > "Seeing our web traffic climb by 20% this year and our physical event attendance quadruple over three years proves that the platform delivers real-world commercial value." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) AZ Angelica Z. Marketing > "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked behind..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616) ST Sean T. Web Deisnger > "It did everything I needed and left them with a usable website that they can make simple edits to without paying for further design work. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147633) KB Kate B. Photographer > "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) MC Mark C. Membership Secretary and Design > "It has paid off massively—our web traffic is up 20% this year, and we’ve quadrupled our visitor numbers over the last three years to become the largest heritage event attraction in our region." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) VR Verified Reviewer Law Clerk > "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) BL Bruno L. Senior Engineer > "It bridges the gap between complex web development and absolute beginners by offering an unmatched level of visual design freedom." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) Kunal S. Business Boosters > "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) BL Bruno L. Senior Engineer > "Overall, my experience with Wix has been highly positive, making it an excellent, reliable platform for small to medium-sized businesses, freelancers, and creatives who need a professional online presence..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) RZ Renata Z. Naturopathic Doctor > "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) ST Sean T. Web Deisnger > "Wix is a user friendly website builder that can take you from zero to fa ully fledged website or even ecommerce online presence." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147633) Jonathan L. Produc strategist > "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309) AE Andrea E. Freelance Graphic Designer and Illustrator > "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785) MM Marlon M. AI Software Engineer > "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094) DA Dharmpreet A. Backend Software Developer > "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956) VR Verified Reviewer President > "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490) Nino W. Founder > "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) SW Seth W. Research Assistant > "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) MC Mark C. Membership Secretary and Design > "Our older desktop users get a clean, structured interface, while younger mobile users get a fast, intuitive tour layout." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) KB Kevin B. Principal > "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475) [View Reviews](https://www.capterra.com/p/169007/Wix/reviews/) ## User interface [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 4.48 (17,643) [Wix](https://www.capterra.com/p/169007/Wix/) 4.42 (10,725) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Mailchimp Top features 44/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Segmentation - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Templates - Design Management - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Triggered Actions - Form Builder - Forms Management - Generative AI - Lead Capture - Lead Generation - Lead Management - Media Library - Multi-Channel Marketing - Real-Time Analytics - Real Time Editing - Reporting/Analytics - Reporting & Statistics - Responsive Web Design - SEO Management - Social Media Integration - Template Management - Third-Party Integrations - Web Forms - Website Management - Website Publishing Options - Widgets - WYSIWYG Editor [See all features](https://www.capterra.com/p/110228/MailChimp/#features) Wix 36/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Segmentation - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Templates - Design Management - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Triggered Actions - Form Builder - Forms Management - Generative AI - Lead Capture - Lead Generation - Lead Management - Media Library - Multi-Channel Marketing - Real-Time Analytics - Real Time Editing - Reporting/Analytics - Reporting & Statistics - Responsive Web Design - SEO Management - Social Media Integration - Template Management - Third-Party Integrations - Web Forms - Website Management - Website Publishing Options - Widgets - WYSIWYG Editor [See all features](https://www.capterra.com/p/169007/Wix/#features) ### Recognition Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Mailchimp Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Wix Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mailchimp - By Intuit - Located in United States - Founded in 1983 Wix - By Wix - Located in Israel - Founded in 2006 ## 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