# Compare Mailchimp vs Wix 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mailchimp and Wix based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/110228-169007/MailChimp-vs-Wix --- # Mailchimp vs Wix Features and Cost Comparison Last updated April 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailchimpWix2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) [Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Reviews Sentiment Based on [17,599 reviews](#user-reviews) Positive 16,108 Neutral 1,214 Negative 277 [## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price $17.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.5 Customer Service 4.2 Reviews Sentiment Based on [10,661 reviews](#user-reviews) Positive 9,386 Neutral 1,032 Negative 243 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 75%Fit Missing features Feature ratings Email Management 4.5 Activity Dashboard 4.4 Email Marketing 4.6 Website Management NA Lead Capture 4.3 74%Fit Missing features Feature ratings Email Management 4.3 Activity Dashboard 4.5 Email Marketing 4.3 Website Management 4.5 Lead Capture NA User satisfaction User satisfaction 4.5 User reviews[17,599](https://www.capterra.com/p/110228/MailChimp/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 4.2 User satisfaction 4.4 User reviews[10,661](https://www.capterra.com/p/169007/Wix/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.3 Customer support 4.2 Price starts from Price starts from $13Flat Rate, Per Month - Free version - Free trial Price starts from $17Flat Rate, Per Month - Free version - Free trial Best for Best for Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. Best for Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers. ## User reviews Pros & cons VR Verified Reviewer Marketing Manager > "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909) AH Amir H. E-Commerce Manager > "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) RS Radha S. Legal Assistant > "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Patrick S. Corporate Finance > "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481) AH Amir H. E-Commerce Manager > "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) JS Jake S. Founder and CEO > "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) Elton Takudzwa N. Website Owner > "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) Suresh K. Senior Business Executive > "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342) MP Maksim P. Business Owner > "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403) KF Krista F. Operations Manager > "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253) CB Christine B. Marketing Manager > "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) PG Paula G. Director > "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371) VR Verified Reviewer Compliance Manager > "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BR Bradley R. IT Director > "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) RS Radha S. Legal Assistant > "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VR Verified Reviewer Compliance Manager > "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BY Brian Y. Visa Consulting Specialist > "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016) NN Nicholas N. Quality Assurance Manager > "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553) ZR Zane R. Office Coordinator > "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215) MP Marissa P. executive director > "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) Kazi A. Social Media Executive > "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781) RS Radha S. Legal Assistant > "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) FG Fabrizio G. Design Lead > "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127) VR Verified Reviewer IT Specialist and Systems Administrator > "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336) TF Terrance F. Business and Financial Officer > "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967) KK Kevin K. Marketing Manager > "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212) MD Melissa D. Patient Coordinator > "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446) CB Christine B. Marketing Manager > "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) SC Stacy C. Development Director > "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504) Samuel A. Digital marketing manager > "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707) Imanol Alfonso P. CTO > "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428) Artur C. CEO > "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425) JS Jake S. Founder and CEO > "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) BR Beckie R. Owner > "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114) RB Regina B. Owner > "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901) RS Radha S. Legal Assistant > "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) AA Amanda A. Operations Manager > "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133) VR Verified Reviewer Digital Marketer > "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146) PG Patricia G. Customer Service Lead > "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467) TR Tanya R. Creative Director > "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076) SK Sam K. Real Estate Salesperson > "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the platform..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962) VB Violet B. Artist Representative > "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394) MW Michelle W. Executive Director > "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417) HB Holly B. Professional recruiter > "If you use a free email account then it will not deliver the email campaigns properly." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249) PK Piyawat K. Marketing Manager > "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748) JC Jeff C. Marketing Director > "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) LB Lindsay B. Social Media Manager > "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938) JC James C. Customer Success Manager > "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810) MP Marissa P. executive director > "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) RS Radha S. Legal Assistant > "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VC Valerie C. Marketing Manager > "You also have the ability to customize templates, which can help with branding even more." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383) DB David B. Lead Pastor > "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845) PN Poerwestri N. Travel Manager > "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896) Kelly M. Social Media Manager and Podcaster > "There's limited customer support. If you want to move to a new plan the price increases dramatically." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744) EAJ Esami Allan J. Web Developer > "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165) AF Adam F. Lead Consultant > "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842) Elton Takudzwa N. Website Owner > "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) VR Verified Reviewer Customer Service Manager > "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410) Jennifer H. Accounts Receivable > "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588) Mandie K. Marketing Director > "The price has gone up over the years, making it a little less affordable for small businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751) Emmanuel K. Sr. Business Administrator > "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272) VR Verified Reviewer Owner > "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260) SE Sawyer E. Recruiter > "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023) ClJ Céline J. Social Media Manager > "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485) WV Will V. Conference Coordinator > "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708) RS Robert S. Full Stack Developer > "Using a third party like Zapier makes for one more point of failure." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201) FO Feraud O. Owner > "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783) Vincenzo Bernardino R. Freelance > "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457) BR Bradley R. IT Director > "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) VR Verified Reviewer IT Director > "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037) TO Taylor O. Digital Marketing Manager > "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753) MG Matt G. Account Executive > "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037) JC Jeff C. Marketing Director > "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) AP Ansuya P. Director > "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227) VR Verified Reviewer Reporting and Communications Officer > "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138) ST Susan T. President and Trainer > "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736) RS Radha S. Legal Assistant > "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Anske D. CEO > "Advanced segmentation isn’t as sharp as more specialized tools" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023) Amber M. Owner > "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946) VR Verified Reviewer Head Teacher > "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883) [View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) DE Danielle E. Owner > "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517) Carson O. Coordinator > "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629) CK Caroline K. Owner > "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) CES Carmen Elena S. owner > "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894) Nino W. Founder > "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) SC Sarah C. The Helper > "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071) RR Rebecca R. Production manager > "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110) Melissa Z. Owner > "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043) JD Jessica D. Sales, Marketing and Events Manager > "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) SB Satish B. CEO Founder > "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343) Troy D. Consultant > "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722) VR Verified Reviewer Founder > "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137) Thomas J. Owner, Senior Designer > "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547) CS Cassidy S. HR ADMIN > "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get me..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998) JP Jacob P. Owner > "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) RG Rachelle G. CEO > "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061) GS Geoffrey S. NetSuite Integration Engineer > "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518) VR Verified Reviewer Digital coordinator > "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942) SK Sam K. Real Estate Salesperson > "Overall, I think Wix is unmatched when it comes to executing a design idea for a website and having an overall cohesive and professional-looking public presence. While the price is high, it seems worth..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046111) VR Verified Reviewer Law Clerk > "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) KB Kate B. Photographer > "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) Clare A. Owner > "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051) DL Desmond L. Owner > "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365) VR Verified Reviewer Area Sales Manager > "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979) DRS Daniel R. S. Founder > "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429) Kunal S. Business Boosters > "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) NH Nancy H. Owner > "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) NH Nancy H. Owner > "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) Luis F. graphic designer > "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674) MF Mark F. product design and development > "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100) AH Ashley H. CEO > "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702) Alexander G. Head Photographer > "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259) MN Matthieu N. Community Manager > "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437) VR Verified Reviewer Owner > "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043) Portia A. Nutse > "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290) VR Verified Reviewer Founder > "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556) PP Patrick P. Sales President > "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805) MJ Mason J. Senior Administrative Assistant > "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089) Alicia E. Full stack developer > "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026) VR Verified Reviewer Web Designer > "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598) Shawna S. Founder, Principal > "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956) Marko F. CTO > "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312) Brandon J. CEO > "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076) Kaberi A. Director > "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076) VR Verified Reviewer Owner > "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180) Luis F. graphic designer > "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674) Kunal S. Business Boosters > "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) TM Tristan M. Software development > "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238) CK Caroline K. Owner > "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) SD Sarah D. Executive Director > "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat bots,..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802) MD Maryam D. Coordinator > "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570) Ana Carolina D. Owner > "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268) AP Amaury P. IT Manager > "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764) MM Miljenko M. Construction Worker > "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928) AE Andrea E. Freelance Graphic Designer and Illustrator > "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785) JD Jessica D. Sales, Marketing and Events Manager > "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) DA Dharmpreet A. Backend Software Developer > "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956) CF Cody F. Principal Software Engineer > "The 60 max cms field limit is a complete disaster when you start to build large projects." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838) Nino W. Founder > "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) DI Doga I. Director > "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745) RZ Renata Z. Naturopathic Doctor > "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) AZ Angelica Z. Marketing > "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked behind..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616) SG Summer G. Office Manager > "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576) KB Kate B. Photographer > "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) SD Segun D. Digital Marketing Manager > "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418) Kunal S. Business Boosters > "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) DD Doris D. Human Resources Generalist > "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222) RZ Renata Z. Naturopathic Doctor > "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) JP Jacob P. Owner > "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) Jonathan L. Produc strategist > "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309) SW Seth W. Research Assistant > "The inclusion of Velo (Wix's JavaScript) enables further customization and functionality beyond what is available in the native builder, if needed." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) MM Marlon M. AI Software Engineer > "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094) VR Verified Reviewer Law Clerk > "Overall, I’m satisfied with Wix. Despite performance issues, its accessibility and beginner-friendly structure make it a strong option for anyone who wants to build a personal website without prior..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) VR Verified Reviewer President > "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490) DP Dohee P. Exhibition Coordinator > "My overall has been great with Wix across my current two organizations through which it allows me to create landing pages and websites without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7012124) SW Seth W. Research Assistant > "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) LG Laurent G. Director > "The number of templates available for websites is awesome, the AI engine for text suggestions is well trained." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7076746) KB Kevin B. Principal > "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475) Grace Gabriella P. Freelance Writer and Creative > "Wix evolves with the times, in other words, there are always new features, and the premium plans are affordable to individuals and freelancers!" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052987) MG Mehar G. Owner of Practice > "Lack of options regarding branding items, currently they are only offering mugs, totes, and T- shirts with the logo in addition to business cards." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6486768) [View Reviews](https://www.capterra.com/p/169007/Wix/reviews/) ## User interface [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 4.48 (17,599) [Wix](https://www.capterra.com/p/169007/Wix/) 4.42 (10,661) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Mailchimp Top features 44/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Segmentation - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Templates - Design Management - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Triggered Actions - Form Builder - Forms Management - Generative AI - Lead Capture - Lead Generation - Lead Management - Media Library - Multi-Channel Marketing - Real-Time Analytics - Real Time Editing - Reporting/Analytics - Reporting & Statistics - Responsive Web Design - SEO Management - Social Media Integration - Template Management - Third-Party Integrations - Web Forms - Website Management - Website Publishing Options - Widgets - WYSIWYG Editor [See all features](https://www.capterra.com/p/110228/MailChimp/#features) Wix 36/50 - A/B Testing - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Segmentation - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Templates - Design Management - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Triggered Actions - Form Builder - Forms Management - Generative AI - Lead Capture - Lead Generation - Lead Management - Media Library - Multi-Channel Marketing - Real-Time Analytics - Real Time Editing - Reporting/Analytics - Reporting & Statistics - Responsive Web Design - SEO Management - Social Media Integration - Template Management - Third-Party Integrations - Web Forms - Website Management - Website Publishing Options - Widgets - WYSIWYG Editor [See all features](https://www.capterra.com/p/169007/Wix/#features) ### Recognition Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Mailchimp Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Wix Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mailchimp - By Intuit - Located in United States - Founded in 1983 Wix - By Wix - Located in Israel - Founded in 2006 ## 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