Mailchimp vs lemlist: Which is a better fit?

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

Bryce M.: Hi, I'm Bryce. I'm a Chief Marketing officer. My rating for Lemlist is three stars. For more reviews, click below. The platforms I was using before Lemlist were Reply.io, ZoomInfo Engage, and Apollo.io. It's not so much that they weren't as strong, but they were certainly more costly. Reply.io in specific was considerably weaker just because it didn't have as many of the robust features to sort of draw somebody in on an email sequencing platform as I found that Lemlist had. Also their support, I didn't feel was as good, especially for someone who might be a new user on the platform. I chose Lemlist mainly because of their marketing. They did a really good job in presenting it as a good entry level platform, but also looked like it was one that would be really easy to manage for the same reason. I send out a lot of cold email and I sent it out from multiple different seats or different email addresses. And that was something I was looking for, something that wasn't going to be too complicated or difficult for me to do for multiple different email addresses, and yet at the same time provide something robust that was going to have a lot of different features. It looked like Lemlist had a ton of features. So, that's why I originally chose it. Lemlist was pretty easy to get started with it. Certainly they had really good tutorials on how to use their platform and interact with their interface specifically. It was different, I will say that it wasn't as intuitive as I hoped it would be to figure things out. But as I said, their support was great. They were very active, very effective, they were immediately, you could talk to them on the chat function and they would immediately respond and work their best to help you with whatever problems you're running into. The reason I give it a three star rating is mostly in regard to there was a lot of tools that were great tools, but just not very conducive to sending cold email. Like for instance, a lot of interaction having to do with using their links, with using their custom landing pages, embedding custom image text, and that sort of thing. But when you're sending cold email to people who've never heard from you before, which is, I would assume the purpose, because it is sequenced email or maybe people that just aren't using the email address you're used to sending from, they don't have it in their address book. Many of these features you end up reducing your deliverability. So, there was a lot of features that were there for potential use, but not for my particular purposes as a cold email marketing officer that does a lot of agency work for other potential users or other potential clients. I would suggest using the platform if you're very new to the concept of cold emailing and sequencing emails, to a list of people you haven't reached out to before. If it's something where you have a number of people that you're already in their address book and you've sent them newsletters or they in some way already know that you exist, they know and they have your email address saved, Lemlist is great. Use all of the steps full, just go ahead and unload everything that's available there. And you should definitely go through the tutorials because a lot of great stuff for people that are new to the field. If you're an agency and you're looking for how can you capitalize on sending out a large amount of email, a couple a hundred a day, a thousand a day, something along those lines, Lemlist is going to be far too expensive for you, and it's going to be too clunky and too difficult. You're better off going with a more robust platform that offers less features, but is way more specialized in what they do.