# Compare Mailchimp vs lemlist 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and lemlist based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-173776/MailChimp-vs-lemlist

---

# Mailchimp vs lemlist Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Mailchimplemlist2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,600 reviews](#user-reviews)

Positive

16,109

Neutral

1,214

Negative

277

[## lemlist](https://www.capterra.com/p/173776/lemlist/)[4.6 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

Starting Price

$55.00/month

Value-for-Money

4.6

Functionality

4.4

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

Based on [387 reviews](#user-reviews)

Positive

357

Neutral

18

Negative

12

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 14,181 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

4.5

Email Tracking

4.4

Customizable Branding

4.4

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.3

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

4.0

Customizable Branding

4.0

User satisfaction

User satisfaction

4.5

User reviews[17,600](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

4.6

User reviews[387](https://www.capterra.com/p/173776/lemlist/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.6

Customer support

4.6

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$55Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Sales teams of all sizes, startups, lead generation agencies, entrepreneurs, and founders use lemlist to grow profitable businesses and increase revenue.

## User reviews

Pros & cons

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

FG

Fabrizio G.

Design Lead

> "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

JS

Jake S.

Founder and CEO

> "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

SK

Sam K.

Real Estate Salesperson

> "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the platform..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

MP

Marissa P.

executive director

> "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

DB

David B.

Lead Pastor

> "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

RS

Robert S.

Full Stack Developer

> "Using a third party like Zapier makes for one more point of failure."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

BR

Bradley R.

IT Director

> "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

TO

Taylor O.

Digital Marketing Manager

> "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

JC

Jeff C.

Marketing Director

> "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

VR

Verified Reviewer

Reporting and Communications Officer

> "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

RS

Radha S.

Legal Assistant

> "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Anske D.

CEO

> "Advanced segmentation isn’t as sharp as more specialized tools"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

VR

Verified Reviewer

Head Teacher

> "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

CP

Chris P.

Marketing Director

> "The application is really central to our outbound efforts and has helped us run multiple campaigns to reach target audiences..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777)

LG

Linda G.

Broker

> "Was sent two leads - one 400 miles away and another 170 miles away. Have tried for weeks to get my money back."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

BC

Brenden C.

CTO

> "We found everything that we needed for our mail campaigns in Lemlist."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6325086)

LG

Linda G.

Broker

> "I was promised leads in my area and it hasn't happened. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

KM

Kiran M.

Owner Freelancer

> "Overall I am happy with the Lemlist and the best thing is their Lemwarm which makes my domain reputation high across my email..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4921161)

LG

Linda G.

Broker

> "they will not return my money. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6369161)

EB

Edwin B.

CEO

> "It makes it super easy to use emails efficiently"

[See full review](https://www.capterra.com/p/173776/lemlist/#SoftwareAdvice___6350591)

WS

Wil S.

Creative Director

> "I had to make changes on HubSpot to tailor it to work with Lemlist and there is absolutely no automation interaction unless you..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

Jamie H.

Head of Growth

> "It’s easy to create campaigns with both email and LinkedIn automations in a simple workflow."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6280553)

Ben F.

Founder

> "Their support is not technical and only relays what their technical people tell them, so you can never get a straight answer on..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

KK

Kelly K.

Marketing

> "The support is great and very responsive when I have questions."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6648568)

WS

Wil S.

Creative Director

> "This was fixed but it took about 4 months to do it: how LONG it takes list changes to go into affect. If you for instance had 1k..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

ML

Mei L.

Marketing

> "Additionally, implementing and scaling dynamic media add-ins such as video thumbnails and images is effortless."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

Ben F.

Founder

> "They refused to grandfather me in, which is their right, but they also didn't refund me for the massive pain they caused our..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

MD

Marc D.

Marketing Manager

> "Overall it's an awesome tool with great options and \[sensitive content hidden\] is always adding new features and support is..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421)

WS

Wil S.

Creative Director

> "I often was told whatever issue I had wasn't their responsibility to resolve or wasn't understood so my support requests would..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

MD

Marc D.

Marketing Manager

> "It's a really complete tool with everything you need for outreaching."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6246421)

EG

Eli G.

Head of Marketing

> "Real focus on deliverability and staying out of spam filters which is what you want from an outreach platform, but no..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

ML

Mei L.

Marketing

> "The option to review before sending is especially helpful for those who want to add a highly personalized touch to their message."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

MZ

Martin Z.

Director

> "The schedule feature doesn't even work for me."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4827350)

DO

Daniel O.

Founder

> "very simple to usethe site is very inviting costumer service was really on point, I had issues with a few things and they..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4576907)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "Namesly, the email validator, which costs extra for some reason"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421)

TP

Thomas P.

Director of Marketing

> "The personalization features are powerful, such as the variables on images."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4126393)

ML

Mei L.

Marketing

> "Consequently, constructing intricate flows that direct contacts to different lists and sequences based on their actions or..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4663447)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "All in all, it's a very simple but effective outreach tool"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4859421)

EG

Eli G.

Head of Marketing

> "No good integration with CRMs, we use Zoho CRM and we found it very hard that it did not have a native integration with it and..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

BT

Benjamin T.

Marketing Director

> "From email warmup, personalized landing pages, to email campaigns - lemlist does these things they've built really well. If..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483)

VR

Verified Reviewer

Marketing Manager

> "It's really not good in terms of delivery rate, I was shocked to see that most emails lan ded in spam and when I ran a campaign..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3805213)

BT

Benjamin T.

Marketing Director

> "Lemwarm also is one of the best tools to start with a new email address and be able to reach people's top inbox with..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3419483)

Ben F.

Founder

> "Their customer support is incredibly friendly and utterly incompetent."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6285604)

VR

Verified Reviewer

Director

> "I like the first-line customization features offered."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946)

EG

Eli G.

Head of Marketing

> "The reporting was not great and you couldn't build custom reports for your needs"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4720715)

CP

Chris P.

Marketing Director

> "Application is really easy to use. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___5049777)

VR

Verified Reviewer

Director of Marketing

> "I cancelled my account months ago and they have continuously charged our account - trying to get a refund has been a disaster."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302)

CD

Carla D.

Digital Marketing Specialist

> "Easy to Use"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___6132180)

JD

Jessie D.

Founder

> "I am on an LTD account and upgrading can't be done without losing the LTD account. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3625482)

JLA

Jean Luc A.

Sdr

> "With Lemlist i can personalize all my prospecting emails very easily."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023554)

Jug B.

Senior Sales Manager

> "I also hear it's not the cheapest of tools (I don't handle the budget, but I've heard people complaining :))."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

CR

Catherine R.

Founder

> "The software is great, the user experience is at the top of the game, and customer support is the best I ever had."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4312608)

WI

Wendsom I.

Graphic designer

> "It is according to a little expensive, and not suitable for beginners"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4329466)

Chris R.

Head of Customer Success

> "As far as outreach automation platforms are concerned, they are one of the better ones out there and some of the features such..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

Chris R.

Head of Customer Success

> "The use of emojis and stuff is a bit "juvenile" and we didn't really see any benefit in using these emoji in our messaging..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

LG

Lars G.

CTO

> "Also, the icebreaker feature has got me several important clients."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4344019)

ER

Ezekiel R.

President and CEO

> "Lemist like other similar service providers comes at a relatively high cost especially as services are priced per user it..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2949486)

Jug B.

Senior Sales Manager

> "First of all, the product does everything it says on the box and does it without any hiccups."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

VR

Verified Reviewer

founder

> "ive been having an issue where i think my ip is blocked on their side so i cant connect any email to their service anymore but..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

Jug B.

Senior Sales Manager

> "I also have to mention the customer support which is the best I've seen in my life, personable, helpful."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3999000)

VR

Verified Reviewer

Director

> "I don't like how complicated it is to navigate sometimes."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4346946)

Chris R.

Head of Customer Success

> "Overall, we had a great experience with LemList, albeit that for some inexplicable reason, our deliverability stats were lower..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

WS

Wil S.

Creative Director

> "Their pricing model is pretty insane really."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3589705)

FG

Francesco G.

CEO & Co-founder

> "Great community, customer support and functionalities"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4692987)

LQ

Lisa Q.

Email Marketing Manager

> "A bit awkward to initially get set up but only issue"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4559466)

Thomas S.

Owner

> "The integrated lemwarm feature that warms up your newly created e-mail address works perfect!"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2977020)

SS

Su S.

Digital Marketing

> "The tool never completes sending emails in the designated time."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

Eduardo C.

VP of Sales, Canada

> "Sending cold emails with a personal twist increases my open rate and overall campaign response."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114)

VR

Verified Reviewer

Director of Marketing

> "Avoid it at all costs."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4571302)

CC

Carrie C.

Secretary

> "Lemlist does provide a wealth of knowledge. "

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4023043)

VR

Verified Reviewer

founder

> "weve been on the case for days with my domain name provider and lemlist and its been established that lemlist has an issue but..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

AB

Andre B.

Account Executive

> "It's simply, easy and fun to use!"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___4319672)

Chris R.

Head of Customer Success

> "We did find some of the features of the software a little gimmicky."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2854123)

VR

Verified Reviewer

founder

> "the tool is useful and user friendly it has nice functionalities but nothing can be done for you if your issue is IT related...."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3475607)

EN

Eric N.

Founder

> "The cost of the platform can get expensive when you scale."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___3482707)

Eduardo C.

VP of Sales, Canada

> "The customization possibilities."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2861114)

NR

Nicholas R.

Fitness Research Director

> "The only issue I had was when I would load up prospects for a campaign and find there was an error, it was terribly difficult to..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203142)

Edwyn A.

Affiliate Marketer

> "I particularly love how I can easily change from one section to another via keyboard shortcuts, but I would say that what I love..."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2655447)

CM

Cyrus M.

Owner

> "Email tracking - Their email tracking is inaccurate and counts your own clicks as an "open.""

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346)

VR

Verified Reviewer

Freelancer in B2B Growth & Operations

> "Extra features like the pods or super fast customer service make this tool a no-brainer when it comes to cold outreach."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2253912)

SS

Su S.

Digital Marketing

> "Despite having such a unique feature, we had a terrible time with lemlist."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

SG

Stephane G.

Partner, Growth Strategy and Management Consultant

> "Creating images with custom text from tokens like the recipient’s name or company is great too."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203560)

VR

Verified Reviewer

Owner

> "The learning curve is a bit rough, not as intuitive to get started"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2207963)

VR

Verified Reviewer

Consultant

> "We also use Lemwarm to quickly and easily send engaging emails and videos to our prospects."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2251955)

Amaury D.

CEO

> "Contents are quite difficult to understand if you don't know anything about emailing"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203263)

Caleb C.

Owner

> "The dynamic images and pages definitely help break the normal boring messages that most of us have all received at some point."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203649)

Noah C.

Marketing

> "The user interface is weird and hard to use to."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203169)

SS

Su S.

Digital Marketing

> "This is the one single reason why Lemlist is better than competitors."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2947085)

Dmitriy S.

CEO

> "It's not very clear how a chain of messages work"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203174)

VR

Verified Reviewer

Founder

> "Stand out from the crowd with captivating images etc in your email that are dynamic"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2206383)

CM

Cyrus M.

Owner

> "Poor customer service"

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2821346)

Jim H.

CEO

> "The founders post a lot of great content on how to use the software in your business for best results."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2205136)

Diana R.

Sales Manager

> "Hard to find anything negative."

[See full review](https://www.capterra.com/p/173776/lemlist/#Capterra___2203493)

[View Reviews](https://www.capterra.com/p/173776/lemlist/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,600)

[lemlist](https://www.capterra.com/p/173776/lemlist/)

4.56 (387)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Mailchimp

Top features

41/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

lemlist

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/173776/lemlist/#features)

### Recognition

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

lemlist is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

lemlist

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

lemlist

-   By lempire
-   Located in France
-   Founded in 2018

## Popular Comparisons

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

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4.4

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[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

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4.5

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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4.4

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[View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

$55/month

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$0

4.4

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/173776-202338/lemlist-vs-Gmail)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$13/month

Price

$10/month

4.4

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$55/month

Price

$10/month

4.4

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-173776/MailerLite-vs-lemlist)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$13/month

Price

$12/month

4.4

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$55/month

Price

$15/month

4.4

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-173776/ActiveCampaign-vs-lemlist)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$13/month

Price

$17/month

4.4

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$55/month

Price

$17/month

4.4

Features

4.7

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/173776-198994/lemlist-vs-Systeme)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$13/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)

[lemlist](https://www.capterra.com/p/173776/lemlist/)[4.56 (387)](https://www.capterra.com/p/173776/lemlist/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$55/month

Price

$12/month

4.4

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-173776/Constant-Contact-vs-lemlist)