# Compare Mailchimp vs Act! 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and Act! based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-175860/MailChimp-vs-Act

---

# Mailchimp vs Act! Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailchimpAct!2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[Act!](https://www.capterra.com/p/175860/Act/)[3.9 (853)](https://www.capterra.com/p/175860/Act/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,565 reviews](#user-reviews)

Positive

16,081

Neutral

1,209

Negative

275

[## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (853)](https://www.capterra.com/p/175860/Act/reviews/)

Starting Price

$30.00/month

Value-for-Money

3.8

Functionality

3.9

Ease of Use

3.9

Customer Service

3.6

Reviews Sentiment

Based on [853 reviews](#user-reviews)

Positive

602

Neutral

100

Negative

151

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## Summary

* * *

Key features rated by users

Features selected based on 17,267 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

72%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.4

Lead Management

4.1

Sales Pipeline Management

4.1

Activity Dashboard

4.4

78%Fit

High performer

Feature ratings

Data Security

4.7

Contact Management

4.4

Lead Management

3.9

Sales Pipeline Management

3.9

Activity Dashboard

4.4

User satisfaction

User satisfaction

4.5

User reviews[17,565](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

3.9

User reviews[853](https://www.capterra.com/p/175860/Act/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.8

Customer support

3.6

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$30Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Act! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized, and turn relationships into results.

## User reviews

Pros & cons

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

FG

Fabrizio G.

Design Lead

> "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

JS

Jake S.

Founder and CEO

> "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

KT

Katie T.

Marketing and Development Assistant

> "The customization features cut down on the amount of time we had to spend designing each email and the analytics available were key in growing our company."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6766368)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

SK

Sam K.

Real Estate Salesperson

> "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962)

CC

Chermaine C.

Business owner

> "It was slightly time consuming to manally put my clients emails in mail chimp, because I couldn't automatically export it from another software platform that wasnt recognized."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6803811)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

DB

David B.

Lead Pastor

> "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

LT

Leah T.

Research Specialist and Program Manager

> "The limited emails (depending on any plan) are a little pricy for more extensive contact lists compared to other email management systems, and they cannot schedule emails on the free..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6234289)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

MP

Marissa P.

executive director

> "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

IN

Inamari N.

Marketing Executive

> "System sometimes feels quite glitchy, especially when setting up HTML messages, and most recently trying to update existing contacts."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6790457)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

SE

SItav E.

Marketing Associate

> "I LOVE the templates - MailChimp gives you premade templates to make them become your own, they are easily editable and create amazing one of a kind emails."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6797849)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

HM

HELENA M.

RMT

> "I had a few issues initially with archived clients being added back to the list, but I think it was an issue with the app integration."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6793313)

RA

Rahman A.

Marketing Specialist

> "It’s been very useful in allowing us to stay in regular contact with our client base, to show case new products and keep engagement levels at a high which is really important when..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6793857)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

Gabriel K.

Senior Marketing and Communications Specialist

> "It makes managing contact lists, designing emails, and tracking performance really straightforward."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7039146)

IS

Isaac S.

Communications Director

> "Even as an organization that is sending out emails to less than 2,000 people."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7020296)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

VR

Verified Reviewer

Reporting and Communications Officer

> "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

Gwen S.

Founder- CEO

> "I like that you can do so much customization of your emails and messages, and the interface is very nice as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7108365)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

GC

George C.

Owner

> "I'm a small business owner with specific customers nationwide and it allows me to create professional emails to stay in touch."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6841622)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

EJ

Emily J.

Client Services Manager

> "The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7087486)

CR

Cat R.

Managing Director

> "The user interface is not the most intuitive and leads to miscommunications at times between team members"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6806609)

VR

Verified Reviewer

Sales Enablement

> "Very clean interface and very customizable in features and effective in terms of email marketing and contact management."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088529)

VR

Verified Reviewer

Head Teacher

> "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "For an SMB that needs a dependable email tool without heavy technical lift, it provides a solid foundation."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

GM

Gracia M.

Student

> "It can also be a little overwhelming at first when you see all the options, especially if you’re brand new to email marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6777177)

VR

Verified Reviewer

Owner

> "I especially appreciate the ability to create automated drip campaigns, design beautiful emails, and capture leads with custom forms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

BR

Becky R.

Musician

> "The lowest price was too much money and value for what I needed, but I couldn't use the free."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045866)

PO

Pamela O.

Digital Communication Specialist

> "By liking a link to our Facebook page, the platform's intuitive to navigate, and it's very powerful, with automation features helping to develop focused and personalized campaigns for..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6594458)

IL

Ilaria L.

Assistant Reservation Manager

> "The reporting section is the platform is not as easy as the general settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7083585)

SC

Sean C.

Marketer

> "There are plenty of features to manage email campaigns, more than enough for a small business, and at a reasonable price."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7046149)

ABDUR R.

Transaction Analyst

> "One of the drawback of mailchimp is it's pricing structure, especially as your subscriber list grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6655472)

KS

Kaylee S.

Consultant and Founder

> "It's easy to use to import in your own files or to build on their templates. If you are on a fixed budget, there are many free options that can have a great look for your company and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043974)

TC

Terry C.

President of both entities

> "I do not send emails to my people every month and don't really like to pay for a service that I don't consistently use."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6851380)

JN

Jeric N.

Marketing Agent

> "I like the most about this software is that as a marketing agent I can create email marketing for our possible clients, The templates is very nice perfect for creating a marketing ads."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6336429)

AW

April W.

Administration

> "The cost is ridiculous because so many others offer same thing free not just a trial but I did like having account and helped but If not careful you'll be charged for emailing same..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6636862)

JM

Jessica M.

Customer Service

> "With their extensive features, data-driven insights, and ability to measure campaigns' impact, email marketing has become an integral part of my business thanks to the platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6637926)

KK

Kevin K.

Marketing Manager

> "Working as a marketing manager in a travel organization, I quickly ran into limitations."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

JS

Jack S.

Owner

> "Full data management / CRM making it easy to systematically process the collection, storing, updating and..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7054063)

BC

Brian C.

Director

> "By tying our database to online forms, we increase the risk of bad info overwriting good data."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7118161)

JW

Janet W.

President

> "What I like best is the fact that I can find ANYTHING in my database in seconds - before someone finishes..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7114606)

SM

Scott M.

Managing Director

> "It not always accessible and sometimes locks us out for no reason so needs a customer service call."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7068325)

RT

Ron T.

Owner

> "I need to use my CRM even when I do not have acces to internet, and ACT is the only company I know of that..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7051782)

DB

Danny B.

Recruiter

> "It has been one problem after another including an update that changed all the search functions without..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6837404)

BN

BRAD N.

SALES ENGINEER

> "This new form of note taking tool has helped to keep me on track with all of my customers."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7081335)

VR

Verified Reviewer

Regional Sales Manager

> "Slow operating and outdated, needs to be updated to join the 21st century."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7110141)

KW

Kevin W.

Manager

> "I like the software's ability to track my emails to clients for future reference."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7079631)

JR

James R.

President

> "I have trouble if I have to move fields around."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7088048)

KW

Kevin W.

Manager

> "In my business, tracking calls and setting meetings is very important."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7079631)

SS

Shawna S.

Senior Manager Marketing and Business Development

> "It can sometimes be a little buggy, especially at the company level and the marketing automation."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6771216)

RW

Robert W.

Owner

> "Additional features that support my marketing efforts and the improved Outlook integration are real time..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6856052)

JR

James R.

Business owner

> "Until two weeks ago there were 45 items on the list as well as screen grabs showing the error messages and..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

MF

Myles F.

Applications Engineer

> "I had to make some major changes (users and setup), and my Customer Service Rep was fantastic. Once he..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7118197)

TF

Thom F.

Owner

> "I wish they had longer hours or 24/7 because of my schedule I work with people all over the world and..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6629605)

JL

Jeffrey L.

FA

> "The product provides an excellent way to maintain a list of contacts."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7082918)

JM

Janet M.

Real Estate Broker

> "As a result, I often have to end the call and try again until I reach someone who can help."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7002106)

SB

Shonna B.

Office administrator

> "I have used ACT for over 10+ years and the upgrade is a huge difference from the old 16 version."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7090828)

JH

John H.

Owner

> "Cloud is useless at that point."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7040529)

MT

Mark T.

President

> "It has been an integral part of my business and has been an important factor in our success."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7039163)

FL

Frank L.

Owner

> "There's no integration between it, and Google Contacts, or the integration is not comprehensive..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6642410)

RP

Raymond P.

President

> "Always great love the product and when there has been a problem it is fixed quickly and with no effort."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7030510)

JR

James R.

Business owner

> "For example having to restart the program 11 times in one eight hour period of time because it crashed......."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

RT

Ron T.

Owner

> "It is so powerful so much more cost effective than it's big competitor. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7051782)

TF

Thom F.

Owner

> "The mobile app for your phone is not up to the high standards that I have come to expect from act for over 30..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6629605)

JL

Jeffrey L.

FA

> "I have used Act for many years and have built up a large data base. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7082918)

DT

Derek T.

President

> "When an update or new version is implemented, it is rarely a smooth transition. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6241549)

SB

Shonna B.

Office administrator

> "More modern and very similar to the old."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7090828)

SB

Stephen B.

CIO

> "a year ago, and no one has reached out to us from the client success team (or an equivalent) to check on us or..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6647306)

NS

Nadine S.

Sales

> "Wonderful experience, Capterra was so helpful, he updated my Act to the current version and I was back in..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6680121)

LE

Lance E.

Owner

> "My frustration was so high that I started contacting members of the ACT management team, up to including the..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6509749)

JB

Joanne B.

executive assistant

> "Ease of use - Customer service Support - \[sensitive content hidden\] went over and above to assist me. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7068543)

JR

James R.

Business owner

> "Each time the customer service has gotten worse and the program updates have gotten more expensive. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6451770)

JW

Janet W.

President

> "ACT! is the most powerful, versatile and convenient business building tool I have ever found."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7114606)

CR

Claire R.

Director

> "I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6256937)

Victor L.

Owner

> "I have also been able to customize the data fields to suit my company's needs."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6670148)

MZ

Maggi Z.

Office Manager

> "Sometimes it glitches and had no support from until recently."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6616710)

VR

Verified Reviewer

Marketing Manager

> "Best way for me to track lead funnel."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6879197)

CC

Christine C.

Owner

> "It has trouble opening on occasion which makes using it frustrating"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6278719)

Abel A.

Agent

> "it allowed me to organize myself and manage my time and also a possibility to connect to outlook and keep the..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___5060100)

DE

Debbie E.

Tour and Programming Manager

> "The program does so much, that someone is not technologically savvy has trouble using all the features. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6493182)

ES

Eric S.

IT Manager

> "The product easily integrates with Outlook and most users find it easy to use. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6814842)

BW

Bruce W.

vp

> "Painful, again a techie must have taken over design role, a sales guy would keep in nimple."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6344244)

KW

Kevin W.

Manager

> "serves my needs well It is a great value for the cost."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7079631)

VW

Veronica W.

Managing Director

> "Most of the problems seem to be keeping up with Microsoft."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6348998)

ES

Eric S.

IT Manager

> "Great support and customer satisfaction when it comes to their team and working with you and your environment"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6814842)

LE

Lance E.

Owner

> "However, on occasion something more difficult to rectify occurs. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6509749)

TJ

Terryl J.

Vice President

> "We recently converted to the online program to allow for easy coordination between partners."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6330293)

GA

Gerry A.

Advisor

> "they are not too quick to respond to the other companies developments"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6567958)

SS

Sam S.

Owner

> "Very simple, bare bones software that is as cheap as it gets compared to other CRMs."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6765959)

LG

Lance G.

Operations Manager

> "interface feels dated compared to other offerings, it does not feel like a modern CRM. If you're a long time..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6227638)

Victor L.

Owner

> "into our office and it has been vital software for our customer relations department for over 25 years."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6670148)

SM

Sam M.

CEO-Founder

> "Too techy for me."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6688209)

DS

Danielle S.

Co-President

> "We like the easy of the system for entering information whether it is a contact, a meeting or an opportunity."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6719237)

JG

John G.

Business owner

> "My problem, not theprogram"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6474637)

LA

Lee A.

Executive Director

> "It's many features make relationship management easy."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6870566)

MR

Mia R.

Head of Marketing and Vendor Management

> "Quite slow to assign a flag to contacts (especially when flagging 10,000+)"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6202778)

NA

Nita A.

Owner

> "The mail merge is also a good tool for us."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6419749)

Abel A.

Agent

> "impossible to change program colors and slow in any type of process no interface either"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___5060100)

SB

Shonna B.

Office administrator

> "Very easy to use and navigate."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7090828)

TR

Tonya R.

President

> "I would end up losing contacts as well as missing many of my customer needs."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6217116)

DK

David K.

Territory manager

> "ACT is very easy to learn and use."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7112403)

LG

Lance G.

Operations Manager

> "Most of our customers have not taken advantage of the email marketing features, so can't speak to that."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6227638)

DS

DANIEL S.

Managing Director

> "Very good support today."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7038891)

KE

Karl E.

Director

> "ACT! is no longer available as a purchasable software but only as a subscription. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___5054620)

DTM

Deacon Tom M.

Deacon

> "I love how all is integrated."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___7089713)

KS

Ken S.

Proprietor

> "It does not work with basic contact functions such as synchronising with outlook and gmail. Despite many..."

[See full review](https://www.capterra.com/p/175860/Act/#GetApp___3072406)

PW

Paige W.

Office Manager-Personal Assistant

> "I have enjoyed getting to learn about Act and all the different features, but see that all of the new features..."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6302535)

DT

Davina T.

AGM

> "Years worth of notes seem to be missing"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6025330)

JF

Justin F.

DPM

> "Has some good capabilities in CRM and email marketing"

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6485305)

Thomas D.

President

> "Support is spotty at best. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6052250)

BL

Brandi L.

Loan Originator

> "The Rep was very knowledgeable, courteous, and knew what he was doing to get the matter handled quickly."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6829985)

WD

Wayne D.

Founder

> "Much time was wasted learning to use ACT!'s power. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6180752)

JT

John T.

President and CEO

> "Easy access to several functions and reference information access."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6580805)

KA

Kurt A.

Owner

> "Has features we would not use."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___5052633)

BO

Bob O.

Sr. Account Executive

> "I set up ACT myself and was up and running in minutes. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6884215)

DS

Darren S.

Managing Director

> "ACT now admit that other customers have problems with their marketing automation. Despite this we have been..."

[See full review](https://www.capterra.com/p/175860/Act/#SoftwareAdvice___4438859)

DT

Derek T.

President

> "With the exception of updates or new versions, it is the best program on the market. "

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___6241549)

TB

Tamar B.

Clinical Quality Assurance Specialist

> "The site glitches make the application quite cumbersome."

[See full review](https://www.capterra.com/p/175860/Act/#Capterra___3465755)

[View Reviews](https://www.capterra.com/p/175860/Act/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,565)

[Act!](https://www.capterra.com/p/175860/Act/)

3.86 (853)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Mailchimp

29/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

Act!

Top features

36/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/175860/Act/#features)

### Recognition

No recognitions have been awarded to Mailchimp

No recognitions have been awarded to Act!

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Act!

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

Act!

-   By Act!
-   Located in United States
-   Founded in 1987

## Popular Comparisons

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vs

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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[Act!](https://www.capterra.com/p/175860/Act/)[3.86 (853)](https://www.capterra.com/p/175860/Act/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (722)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$30/month

Price

$7/year

3.9

Features

4.5

3.9

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/175860-204998/Act-vs-Bigin-by-Zoho-CRM)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$13/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)

[Act!](https://www.capterra.com/p/175860/Act/)[3.86 (853)](https://www.capterra.com/p/175860/Act/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$30/month

Price

$14.99/month

3.9

Features

4.6

3.9

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/175860-178819/Act-vs-EngageBay-Marketing)