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Mailchimp vs HighLevel: Which is a better fit?

Updated on January 22nd, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,303 reviews from Email Marketing users.
% Fit
High performer
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
4.6
Customizable Branding
4.4
Activity Dashboard
4.4
Mobile Optimization
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.1
Campaign Scheduling
NA
Customizable Branding
3.2
Activity Dashboard
--
Mobile Optimization
NA
User satisfaction
4.5
User reviews17,318
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
4.0
User reviews73
Ease of use
3.6
Functionality
4.2
Value for money
3.9
Customer support
3.5
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

HighLevel's all-in-one Sales & Marketing CRM is perfect for businesses looking to scale a flat/monthly price with unlimited Contacts & Users. Additionally, the white-label plans enable agencies & cons

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

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Steve K
CMO
5.0

Steve K.: Hi, my name's Steve. I'm the CMO of a small organization, and I give HighLevel a five-star rating. Previously, I was using another funnel-building software, and while it was a good tool, it had a lot of limitations in terms of the fact that I had to ducttape other platforms into it. Now that I'm using HighLevel, everything is in one platform, and I love it. I chose HighLevel really because it's the all-in-one tool, and it even allows me to add other businesses underneath mine if I choose to do so. But the fact that I have everything inside of one platform has really saved me not only time but money. Getting started with HighLevel was very simple. Literally within a minute I had my account set up, and the fact that I could import funnels from the other builder I was previously using and it imported all the images, all the copy made it incredibly easy to get up and running. So within literally hours, I was in business with HighLevel, and I'm not looking back. So if you're currently using other funnel builders or other tools to build your website and your business and you're paying for other services, you should add up all those services because it's going to get into the hundreds, if not thousands, of dollars. With HighLevel, you're going to have one low price. So I can't recommend it enough.

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User interface
110228 video thumbnail}
1 Video
177156 video thumbnail}
1 Video
110228
5 screenshots
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5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Mailchimp

Top Features
35/44
  • AI Content Creation
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

HighLevel

16/44
Show Email Marketing Software Features +
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HighLevel
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
HighLevel
  • By Innovate Fast
  • Located in United States
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