# Compare Mailchimp vs Twilio 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mailchimp and Twilio based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/110228-180158/MailChimp-vs-Twilio-Communications-Platform --- # Mailchimp vs Twilio Features and Cost Comparison Last updated May 7th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailchimpTwilio2/4 selected [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.4 (505)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) [## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price $13.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.2 Reviews Sentiment Based on [17,643 reviews](#user-reviews) Positive 16,146 Neutral 1,217 Negative 280 [## Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.4 (505)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting Price $0.01 Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4 Reviews Sentiment Based on [505 reviews](#user-reviews) Positive 446 Neutral 27 Negative 32 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management 4.5 Email Tracking 4.4 Customizable Branding 4.4 \--%Fit Missing features Feature ratings Email Campaign Management NA Campaign Scheduling NA Newsletter Management NA Email Tracking NA Customizable Branding NA User satisfaction User satisfaction 4.5 User reviews[17,643](https://www.capterra.com/p/110228/MailChimp/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.4 Customer support 4.2 User satisfaction 4.4 User reviews[505](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.0 Price starts from Price starts from $13Flat Rate, Per Month - Free version - Free trial Price starts from $0.01Usage Based, Not provided by vendor - Free version - Free trial Best for Best for Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. Best for Twilio is used by developers, contact centers, customer service departments, marketing teams, healthcare providers, customer loyalty teams, sales orgs and more in over 180 countries. ## User reviews Pros & cons VR Verified Reviewer Operator > "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161) AF Avery F. Artist and Tour Manager > "The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614) RP Ralph P. Associate > "The templates, automation features, and reporting tools make it efficient to communicate with audiences and track engagement. While there can occasionally be a learning curve with some advanced..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947) BS Brandi S. Marketing Coordinator > "Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) VR Verified Reviewer Marketing Manager > "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909) AH Amir H. E-Commerce Manager > "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) RS Radha S. Legal Assistant > "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) Patrick S. Corporate Finance > "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481) AH Amir H. E-Commerce Manager > "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time,..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742) Andrew M. Owner > "Mailchimp has recently got bloated, still mostly known for emails, but offers plenty of other things such as landing pages, ads etc, so emails get lost in the bloat" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156372) Elton Takudzwa N. Website Owner > "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) MD Max D. Head of sales > "Some of my ip data tracking doesn’t seem accurate for us and means we are unsure on the more precise details by country lalevel of our audience" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7162379) AD Alexandre D. Secretary General > "The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) KF Krista F. Operations Manager > "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253) MP Maksim P. Business Owner > "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to place a bid." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403) PG Paula G. Director > "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and it may take..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371) Palash R. Graphic designer > "The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702) BR Bradley R. IT Director > "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180) CB Christine B. Marketing Manager > "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared to..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) KA Khyan A. Senior Business Development Representative > "List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) VR Verified Reviewer Compliance Manager > "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) BS Brandi S. Marketing Coordinator > "Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) RS Radha S. Legal Assistant > "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) BS Brandi S. Marketing Coordinator > "Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) AF Avery F. Artist and Tour Manager > "My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163614) VR Verified Reviewer Compliance Manager > "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039) AB Alexis B. Cultural Director Of Cinema And Live Performance > "I'm delighted to use Mailchimp as it provides powerful templates and polished drag and drop editor that helps to design well looking emails without needing a design team." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7178412) NN Nicholas N. Quality Assurance Manager > "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553) ZR Zane R. Office Coordinator > "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215) VR Verified Reviewer Public Relations Manager > "The free plan is limited and the pricing for features can get expensive fast, though it is robust. While the interface is easy-to-use, it can sometimes be overwhelming visually or look cluttered." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773) Kazi A. Social Media Executive > "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781) RS Radha S. Legal Assistant > "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) MD Marilyn D. Agent > "While pricing can become expensive as subscriber lists grow, the range of features, integrations, and reliable email delivery make it a worthwhile investment for many businesses." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7165588) JR Jeff R. Project Manager > "While creating templates I did get stuck a few times and had to reach out to customer service where i was met with slower than desired response times." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7161328) TF Terrance F. Business and Financial Officer > "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967) JS Jake S. Founder and CEO > "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018) SC Stacy C. Development Director > "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504) AD Alexandre D. Secretary General > "I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) Imanol Alfonso P. CTO > "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428) CB Christine B. Marketing Manager > "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562) RP Ralph P. Associate > "The templates, automation tools, and reporting features help streamline the entire email marketing process." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7163947) KA Khyan A. Senior Business Development Representative > "There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) RB Regina B. Owner > "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901) Samuel A. Digital marketing manager > "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email database to manage" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707) AA Amanda A. Operations Manager > "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133) BS Brandi S. Marketing Coordinator > "Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) PG Patricia G. Customer Service Lead > "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467) BR Beckie R. Owner > "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work building..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114) MW Michelle W. Executive Director > "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417) RS Radha S. Legal Assistant > "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) VR Verified Reviewer Public Relations Manager > "I like the features it has to integrate images and text boxes within emails to make them look professional/branded." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7158773) VR Verified Reviewer Digital Marketer > "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146) LB Lindsay B. Social Media Manager > "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938) TR Tanya R. Creative Director > "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience is clunky -..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076) VC Valerie C. Marketing Manager > "You also have the ability to customize templates, which can help with branding even more." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383) Octavia T. Graphic Designer > "There is a learning curve with mailchimp that might hinder a person's initial integration of it into their team or personal business." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7159719) AD Alexandre D. Secretary General > "It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7175902) VB Violet B. Artist Representative > "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394) PN Poerwestri N. Travel Manager > "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896) Suresh K. Senior Business Executive > "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342) KA Khyan A. Senior Business Development Representative > "Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) BS Brandi S. Marketing Coordinator > "Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7169687) EAJ Esami Allan J. Web Developer > "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165) HB Holly B. Professional recruiter > "If you use a free email account then it will not deliver the email campaigns properly." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249) Elton Takudzwa N. Website Owner > "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257) JC Jeff C. Marketing Director > "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470) Jennifer H. Accounts Receivable > "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588) VR Verified Reviewer Operator > "I also found that navigating some settings and audience management features was not always as intuitive as expected" [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161) BY Brian Y. Visa Consulting Specialist > "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016) JC James C. Customer Success Manager > "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the goal I want." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810) Emmanuel K. Sr. Business Administrator > "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272) RS Radha S. Legal Assistant > "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771) SE Sawyer E. Recruiter > "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023) KA Khyan A. Senior Business Development Representative > "I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7152870) WV Will V. Conference Coordinator > "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708) MP Marissa P. executive director > "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795) FO Feraud O. Owner > "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing is before..." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783) Krista G. VP > "We had trouble with our emails going to our customer's spam folders." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286) Palash R. Graphic designer > "What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7156702) Crystal A. Freelance Writer > "I made this decision because of the overall cost that is associated with the product and I was not able to get a free version of this product." [See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7177355) [View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) BB Bonnie B. Digital Systems Manager > "We do appreciate the ability to send mass texts out to our constituents and the ability to provide what they need quickly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7173962) Eric T. Director, DX > "When Twilio goes down or there are issues with a number, it is on the "user" to figure out what is broken." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7086351) DS David S. Vice President > "Twilio is very powerful and allows me to not only send bulk emails but also text." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7074898) VR Verified Reviewer Backend Developer > "A few parts of the setup were confusing at first, especially while configuring some API settings." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7147106) VR Verified Reviewer Software Engineer > "Anytime I have issues or questions with twilio development, I can easily reach out to the support and they will respond with solutions quickly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7082379) JC Jessica C. Customer service representative > "the amount of times there were issues receiving calls and or there were no calls coming in thru the lines without rebooting the system." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7040475) SS Shane S. CEO > "Twilio enabled quick and easy integration with my WordPress site to enable the notification of lead capture and form submissions." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6832103) MT Mario T. Admin > "They are charging me for services I never used and previously blocked, such as long-distance and regular calls." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___7024426) WS William S. Director > "Twilio provides API access so you have full control over all your call data" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6850543) BB Bonnie B. Digital Systems Manager > "It's also difficult to navigate the backend and find what you're looking for including billing." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7173962) Andrew M. Owner > "An excellent developer platform for telephony communications, cheap and relatively easy to build no-code solutions" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7157141) CM Clancy M. CEO > "They allowed our start up to get scammed via toll fraud then when we disputed the payment they abruptly paused our account a month later without warning..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6378498) Andrew B. Owner/ Operator > "You can get add-ons from GitHub, integrate into your website especially Shopify and answer calls with a number that you can bring with you or they provide..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4983185) MF Megan F. Owner Manager > "I do not like how hard it was to get our A2P registration set up and the back and forth with the support team, I don't like the cost on top of everything..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6649987) Lydia L. Blow Mold Operator > "It allows us to collect our customer data and analyze them so as to achieve a better understanding of our customers at a more personal level." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6025564) VR Verified Reviewer CTO > "Overall, it feels more like a developer tax than a reliable communication platform." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7090660) AS Arjan S. CEO > "The value for money is excellent, especially with the robust features for automating SMS and emails in India." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6593213) EP Emanuele P. Software Engineer > "It's really expensive for basic services, but unfortunately it's the only way to have everything integrated in one place" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7051415) VR Verified Reviewer Outreach Director > "For the kind of work I do, I am happy to have a resource that makes it possible, even if it feels difficult." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6865179) GS Gaurav S. Director > "Not meant for Canada as 70% of outbound calls show as Spam to the receiver and causes loss of leads." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#SoftwareAdvice___6405062) RA Rahman A. Marketing Specialist > "It’s helped us get to customers more quickly and more directly, especially when email is simply ignored." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6793859) VR Verified Reviewer CTO > "The worst part of Twilio is its support model." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7090660) ZS Zoltan S. Developer > "The cost was very low compared to other options I saw and handled bulk API requests very well" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6625963) JS Josh S. IT Coordinator > "The configuration can be a little tedious getting the campaign and everything situated.. be prepared to configure it a couple of times." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6813991) James C. Director of Digital Marketing > "good platform for mass SMS blasts to reach a wide audience" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6583894) JB Justin B. Manager > "For a company that markets itself as developer-friendly with seamless integration, their customer onboarding experience contradicts this promise entirely." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VR Verified Reviewer Lead Egineer > "SMS sending is easy with multiple numbers with multiple countries" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6685305) JB Justin B. Manager > "Meanwhile, my purchased toll-free number remained unusable, returning busy signals when called." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) Nikita V. Marketing Manager CRM > "Each sales managers operates in their own market and language, due to this setup many other tools were skipped and Twilio actually solved this issue for us." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6356663) JB Justin B. Manager > "The lack of internal communication between support teams resulted in days of back-and-forth for what should have been a simple implementation." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VL Vinicius L. Software Engineer > "Twillio SMS sending stands out for it's efficiency." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6699580) MT Mario T. Admin > "Customer service is terrible; they don't understand that they have a responsibility for the options they give us." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___7024426) VR Verified Reviewer CDO > "I like the company proposition, how there are tutorials and thorough documentation for everything that you will rarely talk to support about an error for..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6245197) PG Paul G. Programmer > "Do not use this company for text messaging." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7047071) SG Steven G. Production Supervisor > "I wish it was a bit more stable, but the fact it allows hundreds of CCRs/CCAs/sales reps to be on calls simultaneously is a huge plus." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6000651) MO Meghann O. Customer Success Manager > "Overall it feels like we're stuck using them because they integrate and have international numbers." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6575656) VR Verified Reviewer Senior Frontend Engineer. > "I find their customer service team very responsive to queries and inquiries and I love how Twilio has SDK's in my favorite programming language." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6148613) PG Paul G. Programmer > "They wasted two months of development time for our company." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7047071) RC Rachel C. Customer Support Lead > "It's easy to find call and message records without too much trouble." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6419918) LC Luke C. CEO > "The Twilio console and services more broadly are highly unreliable." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6751311) EF Ed F. Owner > "I like that Twillio integrates with my CRM" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6618704) VR Verified Reviewer CEO > "Twilio suspended my account for weeks on an error through their system and through numerous emails, they took their time to unsuspend it while my business..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___4953537) CP Charlie P. Director > "Easy to customise the message content and deploy instantly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6568341) Tanya D. Head > "Being a global service provider based in the US, they do not take into account the time zone differences and the customer support response time is..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___5063552) DB Diana B. Founder > "Everything works together quite nicely, and their pricing is quite good for what you get." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6659506) BA Brent A. Lead Developer > "The process to get a verified campaign, brand, and messaging service is dismal despite even after 8 months of working with their new system." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6123416) AkG Ajay kumar G. Full Stack Developer > "Two things motivate me to use Twilio one is, compare to other SMS Platform it's very easy to get the payed API Key and and minimum of code." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6109809) James C. Director of Digital Marketing > "not a ton of support and working with carriers can be tricky" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6583894) VR Verified Reviewer VP of Marketing > "Our devs like their clear docs." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6836673) JB Justin B. Manager > "This experience makes me question their operational efficiency and customer-centric approach." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) AG Adarsh G. Analyst > "the software offers a range of communication channels, including voice, SMS, and chat, making it a comprehensive solution for businesses of all sizes." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4632940) Muhammad Aamer K. full stack developer > "so the sms sent is from twilio's own username i do not know why is twilio not allowing to use a custom sender name in all countries but yes this is the..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6090319) Efezino U. Managing Director & Software Developer > "Features: Twilio offers a range of advanced features, including tracking and analytics, voice recognition, and integration with other tools and services." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4333116) DB Diana B. Founder > "It can be very overwhelming to use if you're not an advanced A2P communications user." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6659506) Matthew K. Director of IT > "It works well, and is relatively inexpensive." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7018144) Kim L. Franchise Owner > "The initial setup of a phone number for use with Twilio was a little confusing as it wasn't clear that I could only select the phone number through Twilio...." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4976316) AM Aseel M. Account > "I benefited a lot from the application, as it provided me with many functions and capabilities that helped me greatly in performing the work and presented..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4792300) VR Verified Reviewer CEO > "Twilio has very bad customer service. If your app, website or product depends on its service like API or SMS, I would look somewhere else like Plivo or..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___4953537) Suzi L. Project Manager > "It also offers a variety of ways to get in touch, including phone, text, video, and electronic mail, so that each user's experience can be tailored to..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4697335) LC Leifur C. Software Engineer > "Twilio is a disaster of a product, and I would never ever use it again, it randomly stopped working and I got a Forbidden error that really had no..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___5014987) AM Aseel M. Account > "I found many advantages of making voice calls and sending text messages through the application and using them in the performance of the company's work, so..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4792300) VR Verified Reviewer COO > "There is no chat support for all customers (you have to pay for this support type in addition to the contracted service)." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___6165916) Ahmed A. Founder, Biomedical Engineer & Data Scientist > "Twilio's platform also provides a variety of features such as call routing, message personalization, 2-way messaging, contact management, online voice..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4496334) VR Verified Reviewer VP of Marketing > "You often feel ripped off, and pay for things you don't need." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6836673) FM FAUZIA M. Owner > "Easy to integrate with your setup." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6713914) AS Arjan S. CEO > "It took some time to fully grasp all the functionalities." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6593213) Josip L. Athletic coach > "Choosing the phone number from which you will send a message is sometimes a better solution since you can then also receive messages and for example,..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3799769) MA Mohamad A. manager > "charging without providing service , scam" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#SoftwareAdvice___6710380) Andrew B. Owner/ Operator > "I also have it embedded in my website for a chat option that more people actually use." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4983185) RH Robert H. CTO > "They poorly explained the contract and even made promises that were not true. After we inked a volume deal with them, the support from sales became..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4985892) PX Phill X. Personal Trainer > "Great product, I use it to remind clients of appointments, send bulk messages as well as automated reminders to myself." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4351060) EB Ewa B. Marketing Team Lead > "When having unstable internet connectivity,I find it difficult to make or receive phone calls with Twilio." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6287823) VR Verified Reviewer IT Manager > "Everything from creating an account, setting up services, integrating with other systems (PBX and CRM), funding and managing services has been nearly..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3649716) VR Verified Reviewer CDO > "A lot of bureaucracy and long wait times are not suitable for businesses looking for a solution." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6245197) AA Armando A. Marketing Manager > "Twilio is simply the most compatible SMS platform out there and basically a ''must-have'' for a lot of businesses." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6246537) VR Verified Reviewer COO > "The ticket response time lasts an average of 24 hours. If it's an important issue your company will suffer the consequences." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___6165916) VR Verified Reviewer Marketing Consultant > "Their phone number rental and call fees are very reasonable too making it affordable for anyone to create a telecoms presence in almost any country." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4149613) Marty W. Founder > "It is kind of a pain in the neck to set up." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6540913) AA Anish A. Software Development Engineer > "We use Twilio to buy virtual numbers and connect with our customer support center which helps us save tons of time" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4752420) AD Anil D. Founder and lead consultant, tpm > "The product is on the way to universal acceptability and unstability, reliability are some concerns with scripting for communication, the automated..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4424965) [View Reviews](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) ## User interface [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 4.48 (17,643) 4.39 (505) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Mailchimp Top features 41/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/110228/MailChimp/#features) Twilio 6/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#features) ### Recognition Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports Twilio is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Mailchimp Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Twilio Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mailchimp - By Intuit - Located in United States - Founded in 1983 Twilio - By Twilio - Located in United States - Founded in 2008 ## Popular Comparisons [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $13/month Price $9/month 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (505)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [SlickText](https://www.capterra.com/p/155430/SlickText-com/)[4.84 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/) $0.0079 Price $29/month 4.5 Features 4.7 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155430-180158/SlickText-com-vs-Twilio-Communications-Platform) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $13/month Price $15/month 4.4 Features 4.5 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (505)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/)[4.47 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) $0.0079 Price $25/month 4.5 Features 4.4 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/145848-180158/Ez-Texting-vs-Twilio-Communications-Platform) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $13/month Price $12/month 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (505)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $0.0079 Price $16/month 4.5 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-180158/Omnisend-vs-Twilio-Communications-Platform) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $13/month Price $12/month 4.4 Features 4.2 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (505)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) $0.0079 Price $20/month 4.5 Features 4.6 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/156699-180158/Klaviyo-vs-Twilio-Communications-Platform) 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