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Mailchimp vs Folio: Which is a better fit?

Updated on February 16th, 2025
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Summary
Key features rated by users
Features selected based on 1,890 reviews from Email Tracking users.
% Fit
High performer
Feature ratings
Email Marketing
4.6
Email Distribution
4.6
Engagement Tracking
4.5
Email Management
4.5
Reporting/Analytics
4.4
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
NA
Email Distribution
NA
Engagement Tracking
NA
Email Management
5.0
Reporting/Analytics
NA
User satisfaction
4.5
User reviews17,348
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
4.5
User reviews73
Ease of use
4.5
Functionality
4.4
Value for money
4.3
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Folio is made for real estate professionals who manage multiple deals, need to impress their clients, look like pros and get more referrals.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

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User interface
110228 video thumbnail}
1 Video
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110228
5 screenshots
191077
5 screenshots

Mailchimp

Top Features
31/33
  • Email Reminders
  • Scheduling
  • Activity Dashboard
  • Activity Tracking
  • API
  • Audience Targeting
  • Autoresponders
  • Campaign Management
  • Click Tracking
  • Contact Management
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Geolocation
  • Location Tracking
  • Mailing List Management
  • Monitoring
  • Real-Time Notifications
  • Reporting/Analytics
  • Subscription Management
  • Team Management
  • Third-Party Integrations
  • Workflow Management
See All features
Hide Email Tracking Software Features -

Folio

7/33
Show Email Tracking Software Features +
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Folio
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
Folio
  • By Amitree
  • Located in United States
  • Founded in 2013
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