Mailchimp vs Flodesk: Which is a better fit?

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

Ashley: My name is Ashley, I am the owner of Monday's Muse Creative Studio, we are a woman-owned website and branding agency. We absolutely love Flodesk, and if we had to give it a rating from one to five, we would give it a five star through and through. So, prior to using Flodesk, we were actually using MailerLite, we loved MailerLite until we got to about 1000 subscribers, and we needed more segments, and we really wanted to focus on all of our brand touch points, which really included our email marketing newsletters as well. When it came to MailerLite, the issues that we ran into was it was really hard to design beautiful and aesthetic emails for us to go out. As a branding and website agency, the look and feel of everything we send out is important, and that's mostly the reason why we chose Flodesk. The main reasons why we chose Flodesk were it was easy for us to set up our brand fonts, our brand colors, our logo, and our branding, just to make sure that everything were consistent so that our emails matched our website, as well as our social media brand touch points. The segments were perfect for us, as far as when we are launching any new products, we can set up sales waitlists and have them join the waitlist directly from the emails that we send out to any of our clients or potential customers. It also was easy to integrate into our website, which was a huge deal for us, we didn't want to have any of the third-party or Flodesk branding on our forms on our website. So, overall, Flodesk was very easy for us to customize and integrate, and the emails are so beautiful, we get compliments all the time on our emails, newsletters that we send out every month. It was so easy for us to get set up on Flodesk, everything is pretty much intuitive. The menus are laid out in a way that it's easy for even the basic knowledge of the platform to get up and get started. The only thing that I would say that I wish Flodesk would change when it comes to the setup of the platform is that there isn't a way to create permissions for the account. So, we had to create a new email and a password for all of the employees that would be in charge for creating and managing our email marketing. It would've been nice to have permissions, but other than that, everything else was super easy to get set up, even down to choosing the template for the email that you want to go out, or the workflow that you want to set up. What I would recommend for anybody who is looking to set up Flodesk or thinking about using Flodesk for their email marketing, if you are a service-based business, don't think twice, just do it. Your emails will look really professional, it's super easy to plug and play your brand fonts, your brand colors, and your logo, and to customize the layouts within the editor. If you are a smaller-based business, whether you're a medium-sized business or a large business, Flodesk, if you're service-based, will work for you. I can't stress enough how easy it was to get set up, and how beautiful the emails look.