# Compare Mailchimp vs Levitate 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Levitate and Mailchimp based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-211147/MailChimp-vs-Levitate

---

# Levitate vs Mailchimp Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

LevitateMailchimp2/4 selected

[Levitate](https://www.capterra.com/p/211147/Levitate/)[4.8 (333)](https://www.capterra.com/p/211147/Levitate/reviews/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[## Levitate](https://www.capterra.com/p/211147/Levitate/)[4.8 (333)](https://www.capterra.com/p/211147/Levitate/reviews/)

Starting Price

$349.00/month

Value-for-Money

4.6

Functionality

4.7

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [333 reviews](#user-reviews)

Positive

325

Neutral

5

Negative

3

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,564 reviews](#user-reviews)

Positive

16,080

Neutral

1,209

Negative

275

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 13,964 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

64%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.6

84%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

4.5

Email Tracking

4.4

Customizable Branding

4.4

User satisfaction

User satisfaction

4.8

User reviews[333](https://www.capterra.com/p/211147/Levitate/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.6

Customer support

4.9

User satisfaction

4.5

User reviews[17,564](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

Price starts from

Price starts from

$349Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Small and medium-sized businesses that rely on relationships and word-of-mouth marketing.

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## User reviews

Pros & cons

SF

Susana F.

Client Relationship Manager

> "The “keep-in-touch” system is extremely smart — subtle reminders, meaningful templates, and helpful automations that make your outreach..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084895)

SM

Shaun M.

Producer

> "For someone managing multiple client segments, commercial lines versus personal lines, workers' comp clients, or prospects at different..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085342)

JC

Justin C.

Financial Planner

> "My intent was to use it mostly for existing client communications, as I was not planning on growing my business anymore, but the great..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084181)

BI

Brittany I.

Personal Lines Manager

> "Sometimes we schedule out renewal emails too far in advance, and if someone makes a change or leaves our agency, that email still goes..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084025)

SM

Shaun M.

Producer

> "Overall, Levitate delivers where it matters most, combining powerful automation with genuine human support to help you stay connected..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085342)

SM

Shaun M.

Producer

> "This becomes particularly problematic when you're trying to segment your book by coverage type, renewal dates, or other..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085342)

AM

Andrew M.

AGENT OWNER

> "Our rep at Levitate has been great with content creation and reviewing with us on a quarterly basis to make sure we are reaching our..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084063)

MT

Mario T.

President

> "I have clients that request to be removed at times, and there is no follow-up notice to let them know they've been removed."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084247)

SM

Shaun M.

Producer

> "This automation ensures nothing falls through the cracks during that critical onboarding period when clients form their lasting..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085342)

CC

Cassidy C.

Media Relations Manager

> "We used Constant Content before, and trying to get in touch with a person was next to impossible. When we did get in contact, we were..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084036)

MW

Michael W.

Owner

> "The ability to modify really great existing templates and the amount of the templates to choose from is paramount to successful..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084924)

VR

Verified Reviewer

Director of Operations

> "One of the downsides of Levitate is that its learning curve can be a bit steep for new users, especially those unfamiliar with email..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6632766)

AA

Amy A.

Firm Manager

> "Levitate has been a great platform, the content creation, all of the great templates, the different marketing platforms are really..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084007)

Trista M.

Marketing and Licensed Agent

> "I also wish there was a way to have a folder for just templates you created for your own use as sometimes it can be a headache trying..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629962)

Destiny D.

insurance agent

> "The platform makes it simple to stay in touch with clients in a personalized way, and the customer support team is responsive and..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084194)

CA

Cassandra A.

VP Communication

> "Levitate has limitations that could be fixed but have not been addressed despite opening tickets."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084028)

JB

John B.

Attorney and Owner

> "With solid security, thoughtful content tools, and useful analytics, it delivers a balanced and effective relationship-marketing..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084182)

IW

Ishaiaih W.

OFFICE ASSISTANT

> "The texting feature is not included."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7090282)

LH

Louise H.

Personal Lines Insurance

> "We enjoy using it to help insureds by connecting with them automatically during important times of their policy period"

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085233)

JD

John D.

Lawyer

> "It is rather expensive and all the emails they send clients are not personalized."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7055725)

AC

Arthur C.

Partner and Owner

> "We do not have to think much when setting up a campaign for email or social media - the platform does it all and the quality of the..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084171)

VR

Verified Reviewer

Director of Operations

> "Additionally, the pricing structure might not be the most cost-effective for smaller businesses or those just starting to scale, as..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6632766)

ED

Emily D.

Office Manager

> "My team never have to worry about missing things and customers can schedule appointments with our team for any of their needs."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7097818)

AV

Alicia V.

Relationship Manager

> "Blanket cost even though we can't use some of the services."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085356)

SV

Stephen V.

Associate agent

> "The templates and curated content help alleviate any learning curve that might be normal for starting this sort of program."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084654)

LD

Lauren D.

Marketing Coordinator

> "Sometimes figuring out how the email will be sent and formatted can be an issue if you are sending an email out with tabs or spaces."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629757)

CH

Chad H.

Advisor

> "We have seen amazing open rates, and the Google review option has shot our amount of reviews way up."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084023)

LS

LESLIE S.

Self Employed

> "My team had an issue where others are able to see each others book of business, and emails were sent to wrong clients."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6630678)

CP

Christine P.

Office Administrator

> "We enjoy Levitate when we send out bulk messages to clients and get a large number of responses. "

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084039)

AB

Andrew B.

Managing Attorney

> "It's not the most compact and accessible user interface."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084002)

SF

Susana F.

Client Relationship Manager

> "It keeps everything organized, reduces mental load, and honestly makes you look way more thoughtful and intentional with your clients."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084895)

AP

Anne P.

Owner

> "The price goes up every year, just like everything in the market. "

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084072)

AA

Aaron A.

Executive Director

> "This product has helped us to centralize our communication and evaluate better how people are consuming our messaging."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7083714)

MB

Moira B.

Agent and Marketing Coordinator

> "Sometimes there are errors when pulling information from our AMS - even when double-checking data."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629853)

BS

Britney S.

Insurance agent

> "Levitate has helped us keep in touch with our current clients, bring back old clients due to great marketing."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084021)

CD

Christopher D.

Life and Annuity Sales Development

> "The inability to copy and paste graphics into email body"

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6628082)

SM

Shaun M.

Producer

> "The automated touchpoint sequences are a game-changer for post-sale client experience."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085342)

HY

Hannah Y.

Account Manager

> "We tried to send a text to clients before the storm and some of them received the message days after the storm and they were mad about..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6630850)

LO

Lewis O.

Owner

> "Levitate generates quality, relevant content and makes tracking ROI straightforward."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084239)

MC

Michael C.

Owner and Advisor

> "Sometimes things seem a little complex. And the reminders about “losing touch” with people are not very helpful because not every..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629819)

CA

Cassandra A.

VP Communication

> "Customer service, overall, has been responsive and working with levitate has been easy and opened doors to functions I needed without..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084028)

BI

Brittany I.

Personal Lines Manager

> "Nothing worth making a fuss about, but probably one of the main "issues" we've ever run into."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084025)

DV

Dominique V.

Sr Manager Grants and Impact

> "Viewing if clients have opened emails or not is probably my favorite feature."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084091)

SV

Stephanie V.

Outreach and Volunteer Coordinator

> "I want to use the social media functions, but can't figure out how to tag organizations."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6628074)

RC

Roseann C.

CEO

> "Scheduling out all the posts for a couple moths, especially during the holidays was a game changer."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7089142)

NAP

Nancy Allison P.

broker

> "We share an account with the agency and so I have a hard time figuring out how to email only my clients"

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6630808)

MT

Mario T.

President

> "Service checks all boxes we need for on-line marketing at this time."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084247)

DK

Dave K.

Owner

> "Hard to track all the acts that go to spam, hard to know daily who got what"

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629269)

CB

Cory B.

President

> "As a business owner, Levitate frees up my time and makes sure to consistently be engaging clients on my behalf."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084054)

BF

Brandie F.

Marketing Strategist

> "Analytics has not met my expectations."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085555)

BF

Brandie F.

Marketing Strategist

> "Overall, Levitate helps us achieve our goal of getting our clients to open our emails."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085555)

MS

Megan S.

Insurance Agent

> "If I have to have a complaint, it would be sometimes it can be hard to delete the old policy."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629786)

CP

Christine P.

Office Administrator

> "Our clients enjoy our holiday and birthday check ins, and I love the affordability of Levitate."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084039)

DJ

Daniella J.

Marketing Coordinator

> "HTML formatting can be weird with outlook, so just not the best experience in that regard."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6627858)

AJ

Andra J.

CEO

> "There are many features that have helped our small org do larger things with less manpower"

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084015)

KI

Kegan I.

President

> "The learning curve is the worst part."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084205)

VR

Verified Reviewer

President

> "Reduces time with relevant industry content creation for both newsletters and social media posts. But gives me the freedom, when I have..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629999)

JD

John D.

Lawyer

> "It was very expensive considering the poor results."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7055725)

JB

John B.

Attorney and Owner

> "Levitate AI is a strong choice for businesses that value meaningful communication over mass outreach."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084182)

AS

Alex S.

Owner and Financial Planner

> "The only things we aren’t using is the appointment management."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629211)

MV

Michele V.

Office Manager

> "The content calendar is my favorite feature of Levitate. "

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7089096)

HY

Hannah Y.

Account Manager

> "I don't love how long it takes to send text messages out."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6630850)

KF

Kirk F.

Owner

> "I love that there is a lot of premade content that is relevant to the insurance industry as well as compliant. "

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084227)

CR

Carol R.

Agent Broker

> "One issue with too many emails going out at once. "

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6437766)

SC

Steven C.

President

> "I think it is a great vehicle for reaching out to my clients through out the year and hope to get even more proficient at it this year."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7085430)

RM

Regina M.

Digital Marketing Specialist

> "I have to do a lot of manual maintenance because of this."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6629867)

AA

Amy A.

Firm Manager

> "sensitive content hidden\] is awesome and always makes himself available when I need him, and you truly can’t beat the cost, you..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084007)

CA

Cody A.

Vice President of Sales and Marketing

> "This is hard maybe controlling users with the team"

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6627984)

LV

Lane V.

Marketing, Special Events Director

> "We’ve sent several email blasts to our donors, and I believe that because of the seamless branding that makes it appear that our emails..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6627974)

MP

Myrthelonge P.

Marketing Coordinator

> "Levitate has some API issues that must be implemented to continue competing with the leading platforms."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6103590)

EW

Elizabeth W.

Registered assistant

> "I have enjoyed getting to learn other areas that Levitate can make our interactions with our clients easier."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084124)

JB

John B.

CPA Owner

> "It was delayed because of an unusual computer problem which took Microsoft 35 hours to correct over several months. "

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6093117)

AT

Allen T.

President

> "Using a CRM that works with you to ensure the content is what you want going to your customers and is 'key' to being 'top of mind' with..."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6628101)

ME

Mallory E.

Administrative Assistant

> "This platform doesn't currently integrate with Saleforce. "

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6090914)

AK

April K.

Legal Assistant

> "Working with Levitate's sales, support, and customer service teams has been an absolute pleasure."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084219)

TW

Terrie W.

Agency Owner

> "There is an issue that has me getting 11 emails everyday telling me that a report was unable to complete?"

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___3442490)

IW

Ishaiaih W.

OFFICE ASSISTANT

> "I like the templates and how AI is incorporated to make it easier."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7090282)

AA

Ashley A.

Attorney

> "I will not be able to afford it next year."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___6087113)

CF

Carly F.

Director of Digital Marketing

> "Makes sending out mass emails much easier and more efficient."

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___7084014)

LM

Lee M.

Broker

> "sometimes have difficulty when performing tasks on my own"

[See full review](https://www.capterra.com/p/211147/Levitate/#Capterra___3442623)

[View Reviews](https://www.capterra.com/p/211147/Levitate/reviews/)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

FG

Fabrizio G.

Design Lead

> "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

JS

Jake S.

Founder and CEO

> "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

KT

Katie T.

Marketing and Development Assistant

> "The customization features cut down on the amount of time we had to spend designing each email and the analytics available were key in growing our company."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6766368)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

SK

Sam K.

Real Estate Salesperson

> "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962)

CC

Chermaine C.

Business owner

> "It was slightly time consuming to manally put my clients emails in mail chimp, because I couldn't automatically export it from another software platform that wasnt recognized."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6803811)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

DB

David B.

Lead Pastor

> "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

LT

Leah T.

Research Specialist and Program Manager

> "The limited emails (depending on any plan) are a little pricy for more extensive contact lists compared to other email management systems, and they cannot schedule emails on the free..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6234289)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

MP

Marissa P.

executive director

> "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

IN

Inamari N.

Marketing Executive

> "System sometimes feels quite glitchy, especially when setting up HTML messages, and most recently trying to update existing contacts."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6790457)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

SE

SItav E.

Marketing Associate

> "I LOVE the templates - MailChimp gives you premade templates to make them become your own, they are easily editable and create amazing one of a kind emails."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6797849)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

HM

HELENA M.

RMT

> "I had a few issues initially with archived clients being added back to the list, but I think it was an issue with the app integration."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6793313)

RA

Rahman A.

Marketing Specialist

> "It’s been very useful in allowing us to stay in regular contact with our client base, to show case new products and keep engagement levels at a high which is really important when..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6793857)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

Gabriel K.

Senior Marketing and Communications Specialist

> "It makes managing contact lists, designing emails, and tracking performance really straightforward."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7039146)

IS

Isaac S.

Communications Director

> "Even as an organization that is sending out emails to less than 2,000 people."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7020296)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

VR

Verified Reviewer

Reporting and Communications Officer

> "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

Gwen S.

Founder- CEO

> "I like that you can do so much customization of your emails and messages, and the interface is very nice as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7108365)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

GC

George C.

Owner

> "I'm a small business owner with specific customers nationwide and it allows me to create professional emails to stay in touch."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6841622)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

EJ

Emily J.

Client Services Manager

> "The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7087486)

CR

Cat R.

Managing Director

> "The user interface is not the most intuitive and leads to miscommunications at times between team members"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6806609)

VR

Verified Reviewer

Sales Enablement

> "Very clean interface and very customizable in features and effective in terms of email marketing and contact management."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088529)

VR

Verified Reviewer

Head Teacher

> "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "For an SMB that needs a dependable email tool without heavy technical lift, it provides a solid foundation."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

GM

Gracia M.

Student

> "It can also be a little overwhelming at first when you see all the options, especially if you’re brand new to email marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6777177)

VR

Verified Reviewer

Owner

> "I especially appreciate the ability to create automated drip campaigns, design beautiful emails, and capture leads with custom forms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

BR

Becky R.

Musician

> "The lowest price was too much money and value for what I needed, but I couldn't use the free."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045866)

PO

Pamela O.

Digital Communication Specialist

> "By liking a link to our Facebook page, the platform's intuitive to navigate, and it's very powerful, with automation features helping to develop focused and personalized campaigns for..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6594458)

IL

Ilaria L.

Assistant Reservation Manager

> "The reporting section is the platform is not as easy as the general settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7083585)

SC

Sean C.

Marketer

> "There are plenty of features to manage email campaigns, more than enough for a small business, and at a reasonable price."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7046149)

ABDUR R.

Transaction Analyst

> "One of the drawback of mailchimp is it's pricing structure, especially as your subscriber list grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6655472)

KS

Kaylee S.

Consultant and Founder

> "It's easy to use to import in your own files or to build on their templates. If you are on a fixed budget, there are many free options that can have a great look for your company and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043974)

TC

Terry C.

President of both entities

> "I do not send emails to my people every month and don't really like to pay for a service that I don't consistently use."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6851380)

JN

Jeric N.

Marketing Agent

> "I like the most about this software is that as a marketing agent I can create email marketing for our possible clients, The templates is very nice perfect for creating a marketing ads."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6336429)

AW

April W.

Administration

> "The cost is ridiculous because so many others offer same thing free not just a trial but I did like having account and helped but If not careful you'll be charged for emailing same..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6636862)

JM

Jessica M.

Customer Service

> "With their extensive features, data-driven insights, and ability to measure campaigns' impact, email marketing has become an integral part of my business thanks to the platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6637926)

KK

Kevin K.

Marketing Manager

> "Working as a marketing manager in a travel organization, I quickly ran into limitations."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

## User interface

4.83 (333)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,564)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Levitate

34/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/211147/Levitate/#features)

Mailchimp

Top features

41/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

### Recognition

No recognitions have been awarded to Levitate

No recognitions have been awarded to Mailchimp

### Deployment & support

Levitate

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Levitate

-   By Real Magic
-   Located in United States
-   Founded in

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

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Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153508-211147/Omnisend-vs-Levitate)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,126)](https://www.capterra.com/p/198994/Systeme/reviews/)

$13/month

Price

$17/month

4.4

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)

[Levitate](https://www.capterra.com/p/211147/Levitate/)[4.83 (333)](https://www.capterra.com/p/211147/Levitate/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$349/month

Price

$15/month

4.7

Features

4.4

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-211147/HubSpot-Marketing-vs-Levitate)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$13/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)