# Compare Mailchimp vs Meta for Business 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and Meta for Business based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-213257/MailChimp-vs-Facebook

---

# Mailchimp vs Meta for Business Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailchimpMeta for Business2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,600 reviews](#user-reviews)

Positive

16,109

Neutral

1,214

Negative

277

[## Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

3.7

Reviews Sentiment

Based on [2,373 reviews](#user-reviews)

Positive

2,095

Neutral

221

Negative

57

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 6,271 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

89%Fit

High performer

Feature ratings

Social Media Integration

4.2

Email Marketing

4.6

Post Scheduling

4.5

Campaign Planning

4.3

Engagement Tracking

4.5

\--%Fit

Missing features

Feature ratings

Social Media Integration

NA

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

NA

User satisfaction

User satisfaction

4.5

User reviews[17,600](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

4.4

User reviews[2,373](https://www.capterra.com/p/213257/Facebook/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

3.7

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Not provided by vendor

## User reviews

Pros & cons

VR

Verified Reviewer

Operator

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

SA

Samuel A.

Digital marketer

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

Imanol Alfonso P.

CTO AND FOUNDER

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

VR

Verified Reviewer

Operator

> "I also found that navigating some settings and audience management features was not always as intuitive as expected"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

Krista G.

VP

> "We had trouble with our emails going to our customer's spam folders."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

BR

Bradley R.

IT Director

> "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

TO

Taylor O.

Digital Marketing Manager

> "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

JC

Jeff C.

Marketing Director

> "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

RS

Robert S.

Full Stack Developer

> "Using a third party like Zapier makes for one more point of failure."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201)

RS

Radha S.

Legal Assistant

> "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

Gwen S.

Founder- CEO

> "I like that you can do so much customization of your emails and messages, and the interface is very nice as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7108365)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

GC

George C.

Owner

> "I'm a small business owner with specific customers nationwide and it allows me to create professional emails to stay in touch."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6841622)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

EJ

Emily J.

Client Services Manager

> "The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7087486)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

VR

Verified Reviewer

Sales Enablement

> "Very clean interface and very customizable in features and effective in terms of email marketing and contact management."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088529)

Anske D.

CEO

> "Advanced segmentation isn’t as sharp as more specialized tools"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

JM

Javier M.

Project Manager

> "Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6428599)

KA

Kelly A.

Author

> "Arbitrary account restrictions and threats. When I ask for an account report a bogus account is listed under my name. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

Duncan C.

Digital Solutions Lead

> "Overall, Meta for business is a valuble channel and tool to help me understand my brand and to control my marketing efforts"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6855217)

SM

Shannon M.

Service Data Analyst

> "I can receive messages from anyone but I am unable to message an individual or business first. When i want to reach out to another business..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211)

MN

Melissa N.

Owner operator

> "Meta business makes it easy to manage several pages and accounts at once across more than one social media."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107)

MN

Melissa N.

Owner operator

> "When I schedule videos to post them it doesn’t let me crop them which is sometimes annoying but not a huge deal"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107)

Aaron G.

Membership and Development Director

> "The ability to schedule our social media content easily is also a big draw for me."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6844652)

KA

Kelly A.

Author

> "Facebook's Meta is not responding to my request for a refund of $32. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

KR

Karel R.

CEO

> "The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706)

KA

Kelly A.

Author

> "They claim my author page was hacked and deleted it. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

VR

Verified Reviewer

Administrator

> "It simplifies the way business is conducted by advertising your product to the consumers more easily."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6857981)

Michael Z.

Owner

> "What I like least is how confusing and clunky the platform can be."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7131518)

KR

Karel R.

CEO

> "I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706)

KB

Kevin B.

Principal

> "The ease in which to make updates or changes to business information, like tax info, has been very challenging and/or confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6427595)

VR

Verified Reviewer

CEO

> "That I can use it to schedule my Facebook and IG posts ahead of time which helps my productivity"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6367615)

RT

Ronnie T.

CEO

> "At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

PB

Paige B.

Business Administration Support

> "Integrated with large social media platforms. When first using, Meta gives you a lot of support in setting up and how to use Meta."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6503673)

KR

Kimberly R.

Owner

> "The story feature of Meta is not quite as up to date as Instagram story ability."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770)

Atalay C.

Senior Manager, Paid social and SEM

> "Nevertheless, it will always be in our media plans as a platform where we get better results than all other paid social platforms."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6813752)

Loreta G.

Manager

> "Sometimes not working smoothly - not posting content, or some options not working."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6482600)

JK

James K.

Manager

> "Great social media management platform with an ease of use UI and strong capabilities over a range of features"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7019492)

KF

Kimberly F.

Office manager

> "I tried to change credit cards and had to go through too many steps to make it happen."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586374)

SE

Soumaya E.

freelancer

> "I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5052861)

SA

Samuel A.

Digital marketer

> "Payment can be very challenging, card selection and rejection occurs often"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6590731)

JL

Javier L.

Head of Marketing

> "Meta for Business offers a variety of features that can help businesses reach a broader audience, such as scheduling out posts, uploading..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323)

RH

Ronald H.

Owner

> "The ever changing software makes it hard to stay fresh on their tools - it's almost like it's planned to be that way."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427)

JL

Javier L.

Head of Marketing

> "I appreciate the platform’s ability to drive sales and increase brand awareness through custom ad creation, ad targeting, and robust..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323)

Dimitris K.

Managing Director

> "The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6496927)

MG

Milagros G.

Content creator

> "Overall is an application that allows me to have my business organized and everything in just one place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6662744)

MaA

María A.

Marketing Director

> "It changes too quickly and sometimes it's hard to find the features we need."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014)

DT

Daniel T.

Co-owner

> "Allows us to broadcast updates to our followers, and help generate visibility"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586361)

ClI

Célia I.

performance marketing specialist

> "One drawback of Meta Ads is its changing algorithm and privacy policies, which can impact ad reach and performance."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

KR

Kimberly R.

Owner

> "I love that I can schedule posts ahead of time across Insta and FB business pages."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770)

WF

William F.

Marketing Manager

> "Weird quirks that make completing somewhat normal tasks difficult."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6568162)

RT

Ronnie T.

CEO

> "The automated programming, ability to schedule posts, and the analytics that are provided are save us countless hours of manpower each week."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

MaA

María A.

Marketing Director

> "Sometimes it takes too long to load the features."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014)

RH

Ronald H.

Owner

> "Their ability to get my events in front of a broader audience is the main reason I use."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427)

SH

Sadie H.

Owner operator

> "I have no complaints about meta other than a handful of ordering issues customer have had in the past"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6773725)

HK

Harrison K.

Communications Director

> "I used a third-party social scheduler initially but eventually realized that the Meta Business Suite had everything I needed."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6749497)

JB

Jerrica B.

IT Manager

> "The initial layout for the suites can be a bit confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6371098)

ZG

Zakaria G.

online

> "What distinguishes this platform is the ease of use with the ability to reach a large and accurate audience, where you can choose the..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___4933011)

VG

Valerie G.

Business Owner

> "The hackers then charge advertising for their most likely fraudulent products to the payment-methods-on-file for small businesses they hack..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

AP

April P.

Senior Manager

> "It's great for us to schedule our posts and to balancing our marketing and commerce."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6798657)

MS

Manuellyna S.

Terapeuta Holística

> "the negative point is the management of the online store, it is a little complex when we try to organize the products by group, I had some..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6167813)

KG

Kim G.

Performance Marketing Manager

> "The scalability makes it ideal for businesses of all sizes, no matter what the conversion goal is."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6487385)

VG

Valerie G.

Business Owner

> "They actually gave my Instagram username which I paid a consultant to grow to 3000 and manage content to a pervert looking for sex with..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

LT

Lisa T.

Manager

> "Meta for business I like how they kept track of how many people were interacting at our store."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6490310)

VG

Valerie G.

Business Owner

> "Then the hackers get to sell their fraudulant wares to Facebook and Instagram Users to victimize them (all on the small business victims..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

Jaime M.

Paid Media Senior

> "Easy way to generate quality traffic, depending on the market it can be very cheap."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6856994)

CM

Cynthia M.

Community Manager

> "You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6170951)

FA

Fabian A.

Civil Engineer

> "Allowing you connect and meet friends all around the world, i just one click"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6611107)

Royce C.

None

> "To many features that I couldn't use to develop a business"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6738064)

ClI

Célia I.

performance marketing specialist

> "Meta Ads, with its vast social media network encompassing Facebook, Instagram, and more, offers an expansive and diverse user base."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

AM

Adrian M.

Founder

> "Sometimes a little difficult to navigate."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6319971)

WT

WENDY T.

Marketer

> "It’s easy to use and gives me a good snapshot of my activity in one place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6840704)

AB

Alina B.

Teacher

> "It’s pretty expensive, not everyone can afford to pay for those services"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6373161)

KA

Kylee A.

Communications Director

> "It’s very helpfuk for social media management."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6868331)

VR

Verified Reviewer

Web Developer & Marketer

> "However, the biggest problem of all with Meta if something is flagged in error, it's almost impossible to get corrected, approved, or to..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5072897)

MM

Mallex M.

Sales officer

> "With Meta for Business I almost solve the problem of staying with the products in the store for long time because it help to reach more..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5062724)

LorriAnne K.

Everything

> "I didn't even know there was a hacker, letting me use the account for social media interactions, while he was running ads that I was forced..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065724)

RC

Regina C.

Real Estate Agent

> "Overall the experience is good because it’s so much to learn about running your business and it helps you make money."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6846468)

DC

David C.

IT Engineer

> "Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5059897)

MB

Morgan B.

Director of Operations

> "Its a necessary part of most full scale marketing campaigns because you can achieve great results."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6540963)

CJ

Connor J.

Owner

> "While advertising on the platform since 2016 I have experienced several ad account suspensions, business manager suspensions, ad..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3994713)

LB

Lewis B.

Marketing Head

> "Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6180471)

Pedro L.

CEO

> "We had cases where we wanted to remove ourselves or customers from pages and there were multiple errors."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6172219)

SM

Shannon M.

Service Data Analyst

> "What I like the most is how easy it is to market my business and how easy it is to create ads for my business."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211)

DD

Derek D.

Marketing Manager

> "It is hard to get help with technical issues"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6550128)

RT

Ronnie T.

CEO

> "By hiring a person to come once a week, we have been able to cut the operations costs of social media campaigns to less than 20% of what we..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

Imanol Alfonso P.

CTO AND FOUNDER

> "Very difficult to integrate everything well."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6676152)

VR

Verified Reviewer

Marketing Director

> "It's perfect for marketers who work with multiple accounts because you can be an admin of an unlimited amount of accounts."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6259983)

Shrina K.

Clinic owner

> "Customer service is awful, if you want anything solved you just go down several rabbit holes and have to answer the same questions multiple..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169743)

NG

Nancy G.

Graphic designer

> "Being able to schedule several days or week's worth of posts on both Facebook and Instagram has been a huge time saver."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073062)

KL

Kayla L.

CFO

> "Sometimes the algorithm is off and the sponsored content doesn't get seen by the customer base we were expecting"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5068636)

ClI

Célia I.

performance marketing specialist

> "This enables precise audience targeting, making it an ideal platform to reach potential customers."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

DH

Daja H.

Owner Service provider

> "One thing that wasn’t simple is setting up my catalog to add products to my online shop."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169523)

VQ

Vigdalia Q.

Content creator

> "I enjoy using Meta for Business to have all the company's social media managed and controlled at once."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6235024)

Betsy C.

Spanish teacher

> "Also you don´t have an overall view of your social media feed and the calendar is confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6176325)

Princewill E.

Digital Marketing

> "I can easily create ads, analyse reports, manage pages, schedule and publish posts and manage customer support on the pages."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3662467)

VR

Verified Reviewer

Marketing Manager

> "It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6140525)

[View Reviews](https://www.capterra.com/p/213257/Facebook/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,600)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

4.43 (2,373)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Mailchimp

Top features

36/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

Meta for Business

13/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/213257/Facebook/#features)

### Recognition

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

Meta for Business is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Meta for Business

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

Meta for Business

-   By Meta
-   Located in United States
-   Founded in 2018

## Popular Comparisons

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

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[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

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Contact vendor for pricing

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4.4

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[View full comparison](https://www.capterra.com/compare/210721-213257/Instagram-vs-Facebook)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

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$15/month

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4.5

4.4

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[View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

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Contact vendor for pricing

Price

$5

4.4

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210733-213257/Snapchat-vs-Facebook)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$13/month

Price

$10/month

4.4

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,420)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-213257/Zoho-Social-vs-Facebook)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

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$13/month

Price

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4.4

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,799)](https://www.capterra.com/p/214056/Twitter/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.4

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/213257-214056/Facebook-vs-Twitter)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$13/month

Price

$17/month

4.4

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Contact vendor for pricing

Price

$249/month

4.4

Features

4.3

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-213257/HootSuite-vs-Facebook)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$13/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

Contact vendor for pricing

Price

$6/month

4.4

Features

4.3

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143492-213257/Buffer-vs-Facebook)