Mailchimp vs Google Ads: Which is a better fit?

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

Jennifer D.: Hi, I'm Jennifer. I'm a controller. I give Lightspeed a value of two out of five. For more reviews, hit click below. I'm the financial controller at a power motorsports dealership. I use it every day being the controller, so my method of payments, all the cash and checks that come into the account, making payments out to vendors and invoices, tracking deals, doing major unit inventory, parts and accessories. Lightspeed is really good for the everyday users that don't have an accounting background or a bookkeeping background. My sales staff and service staff just click on icons that are easy to use, on how to add parts to a sale or a major unit inventory. It's easy because it can connect one unit to everything throughout the whole process of the sale. So I can look up a unit or a deal and see what's going on with it and see where everybody stands with it. Lightspeed, on its ongoing maintenance, is expensive. It's a monthly fee, which is not the best thing going, but it does keep you updated with Price Books. The other downside to Lightspeed is getting any help. Yesterday, I spent an hour and 20 minutes on hold. Today, I spent three hours on hold, waiting for one person to ask a question to solve the problem. If you don't get to the right department, they'll transfer you over but you're starting from scratch again, being on hold.