# Compare Mailchimp vs Google Ads 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and Google Ads based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-213339/MailChimp-vs-Google-Ads

---

# Mailchimp vs Google Ads Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailchimpGoogle Ads2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,600 reviews](#user-reviews)

Positive

16,109

Neutral

1,214

Negative

277

[## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4

Customer Service

3.9

Reviews Sentiment

Based on [1,008 reviews](#user-reviews)

Positive

905

Neutral

59

Negative

44

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### monday.com

4.6 (6,029)

* * *

Starting Price

$9.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

94%

of reviewers  
rated it above 4 stars

* * *

### Marketo Engage

4.3 (710)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

87%

of reviewers  
rated it above 4 stars

* * *

### Bitrix24

4.2 (990)

* * *

Starting Price

$69.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

82%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Omnisend

4.7 (836)

* * *

Starting Price

$16.00

Usage Based,Per Month

Free Trial

Free Version

* * *

User rating

98%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 3,906 reviews from campaign management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

88%Fit

High performer

Feature ratings

Email Management

4.5

Contact Management

4.4

Contact Database

4.4

Campaign Planning

4.3

Campaign Analytics

4.5

\--%Fit

Missing features

Feature ratings

Email Management

NA

Contact Management

NA

Contact Database

NA

Campaign Planning

4.3

Campaign Analytics

4.4

User satisfaction

User satisfaction

4.5

User reviews[17,600](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

4.4

User reviews[1,008](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Ease of use

4.0

Functionality

4.4

Value for money

4.2

Customer support

3.9

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Businesses of any size & type who are looking to advertise online.

## User reviews

Pros & cons

VR

Verified Reviewer

Operator

> "It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

VR

Verified Reviewer

Marketing Manager

> "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7129909)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

KF

Krista F.

Operations Manager

> "What I least like about mailchimp is that I cannot resend email to non-openers if i use the multiple subject line feature."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142253)

Elton Takudzwa N.

Website Owner

> "The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

PG

Paula G.

Director

> "I don't always think to look for un-subscriptions in the email summary and then I go send another email to the same list, so the people who unsubscribed are not included moving forward and..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7138371)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding them to..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

BR

Bradley R.

IT Director

> "It’s a solid platform for straightforward email marketing, but once you start needing deeper customization or more advanced workflows, it may not keep up as well as some alternatives."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

CB

Christine B.

Marketing Manager

> "I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

VR

Verified Reviewer

Compliance Manager

> "price increase quickly, also the transition from a simple email tool to a full CRM has made the navigation slightly cluttered and more complex than it used to be."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

VR

Verified Reviewer

Compliance Manager

> "Content optimizer, I also love the "Creative Assistant," which automatically pulls your brand colors and logos from your website to build designs for you"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7133039)

NN

Nicholas N.

Quality Assurance Manager

> "Spam filtering at times flags critical messages particularly for first contact hence forgetting to check spam may result in loss of business"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7142553)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

CB

Christine B.

Marketing Manager

> "Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139562)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a steep..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the audience..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

VB

Violet B.

Artist Representative

> "I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7137394)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

VR

Verified Reviewer

Operator

> "I also found that navigating some settings and audience management features was not always as intuitive as expected"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7151161)

VC

Valerie C.

Marketing Manager

> "You also have the ability to customize templates, which can help with branding even more."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7139383)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

Elton Takudzwa N.

Website Owner

> "Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7140257)

Krista G.

VP

> "We had trouble with our emails going to our customer's spam folders."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7149286)

Jennifer H.

Accounts Receivable

> "The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7134588)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

SE

Sawyer E.

Recruiter

> "Mailchimp helped me to streamline my email campaign and helped me to decrease the amount of time needed to do this task."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7130023)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email marketing..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

BR

Bradley R.

IT Director

> "For teams that need something dependable for regular email communication, it covers the basics well and doesn’t require a ton of training to use effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7144180)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

TO

Taylor O.

Digital Marketing Manager

> "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

JC

Jeff C.

Marketing Director

> "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

RS

Robert S.

Full Stack Developer

> "Using a third party like Zapier makes for one more point of failure."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201)

RS

Radha S.

Legal Assistant

> "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

Gwen S.

Founder- CEO

> "I like that you can do so much customization of your emails and messages, and the interface is very nice as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7108365)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

GC

George C.

Owner

> "I'm a small business owner with specific customers nationwide and it allows me to create professional emails to stay in touch."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6841622)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

EJ

Emily J.

Client Services Manager

> "The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7087486)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

VR

Verified Reviewer

Sales Enablement

> "Very clean interface and very customizable in features and effective in terms of email marketing and contact management."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088529)

Anske D.

CEO

> "Advanced segmentation isn’t as sharp as more specialized tools"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

Zach P.

Marketing Coordinator

> "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

Michael Z.

Owner

> "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

NR

Nuria R.

Community Manager

> "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904)

KN

Kyle N.

Owner

> "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324)

Zach P.

Marketing Coordinator

> "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

AW

Adrian W.

Fleet Operative

> "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

Michael Z.

Owner

> "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

VR

Verified Reviewer

Marketing Director

> "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

NP

Nolan P.

Account Manager

> "The platform offers robust security features and open subscription billing that helps control the budget."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653)

VR

Verified Reviewer

Marketing Director

> "I dislike how they got a rid of the monthly trending data in the keyword planner."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

Zach P.

Marketing Coordinator

> "For any digital marketer having Google Ads as part of your advertising strategy is a must."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

VR

Verified Reviewer

Marketing Director

> "The YouTube side especially, is annoying since you can't target specific channels anymore."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

VR

Verified Reviewer

Digital operations executive

> "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

VR

Verified Reviewer

Digital operations executive

> "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

Michael Z.

Owner

> "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

MG

Matyas G.

Head of digital

> "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248)

KC

Kyle C.

CMO

> "They make it easy to analyze and process the data from my ads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

HK

Heather K.

Massage therapist

> "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725)

AT

Alex T.

User Acquisition Analyst

> "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

Allen C.

Broker

> "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. "

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

AM

Advaldo M.

Director

> "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

RJ

Royce J.

Technology and Process Manager

> "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371)

LE

Lucie E.

Customer Service Consultant

> "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839)

VR

Verified Reviewer

Marketing Director

> "Your ads can show up in places you really don't want."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

LW

Lee W.

Manager

> "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172)

CM

Carlos M.

Junior Marketing Officer

> "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

FO

Feraud O.

Owner

> "The best way to get your local business in front our people searching for what they have to offer."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789)

Allen C.

Broker

> "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

CM

Carlos M.

Junior Marketing Officer

> "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

LA

Lee A.

Photographer

> "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084)

KC

Kyle C.

CMO

> "Google Ads is easy to set up and provides great analytics and reporting."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

JK

Jatin K.

Marketing Manager

> "It can become expensive very quickly if not managed properly."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

Atalay C.

Senior Manager, SEM and Paid Social

> "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748)

Allen C.

Broker

> "complete BS and this is a large enough company that My bank would trust a credit from such entity."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

CM

Carlos M.

Junior Marketing Officer

> "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Samuel I.

Founder and CEO

> "Google may not approve Adsense on your web app due to many reasons."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013)

JK

Jatin K.

Marketing Manager

> "It is a very Good experience with the google ads for the lead generation process in It company."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

Allen C.

Broker

> "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

AT

Alex T.

User Acquisition Analyst

> "Google ads is great, and Google ads performance is great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

HH

Haylie H.

Relationship Director

> "It is a lot of data and hard to analyze without proper training."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

AW

Adrian W.

Fleet Operative

> "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

Abdelkarim T.

Solar and renewable energy technician

> "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover,..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663)

RP

Rachel P.

Office Manager

> "The process of setting up an ad can seem overwhelming, but Google Ads walks you through the steps so that you don't miss anything."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676)

GM

George M.

Manager

> "Creating campaigns is not easy on the advanced mode."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352)

LAO

Leslie Anne O.

Sales Account Manager

> "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

MB

Morgan B.

Director of Operations

> "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086)

RP

Rachel P.

Office Manager

> "Google Ads help us reach customers that we wouldn't normally reach on a normal basis."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6313676)

AM

Advaldo M.

Director

> "For small businesses, it can be a little expensive."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

CM

Carlos M.

Junior Marketing Officer

> "It has played a huge role in pulling traffic to my website and leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Ninos M.

Creative Director

> "Can be costly if not optimized right."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

Miguel G.

Senior Web Designer

> "With Google Ads, we can gain a lot of traffic and customer conversions."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952)

Ninos M.

Creative Director

> "For beginners , it might be overwhelming to start with."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

TM

Thamsanqa M.

CEO

> "Google ads gives users the room to focus on the people who are searching for their businesses offers, this can help in product sales..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578)

LC

Laura C.

Owner

> "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138)

HH

Haylie H.

Relationship Director

> "Having a google ads account is probably the most important thing for you to have to show an online presence."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "For small operations it is not the best option because it needs more work to find the right audience for advertising."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

BAF

Bogdan Alexandu F.

Stock Manager

> "Overwall, Google Ads is the best place to advertise products and get more leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

TM

Thamsanqa M.

CEO

> "its mostly does not generate more clicks or does not reach out to more clients then other applications."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4821578)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

CB

Constanza B.

Owner

> "Google verification process for sole proprietor is excessively cumbersome."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4811144)

BAF

Bogdan Alexandu F.

Stock Manager

> "Getting leads for your products with Google Ads is simple, and the return on investment is high."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6360291)

ClI

Célia I.

performance marketing specialist

> "The downside of Google Ads is the potential for high costs, especially if not managed carefully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

VR

Verified Reviewer

Digital operations executive

> "It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

LG

Lloyd G.

Marketing Executive

> "Less options for lower spend customers and harder to run awareness and educational ads"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

Arjun S.

Founder

> "It is one of the best way to advertise products and services for yourself or your clients."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194)

ClI

Célia I.

performance marketing specialist

> "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

MK

Mercy K.

Digital Marketing Manager

> "Its the fastest marketing strategy in place and still very affordable."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833002)

VR

Verified Reviewer

Web Developer

> "They change their interface frequently which is confusing for both merchants and marketers."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627)

CK

Carol K.

Web Designer and Content Writer

> "We design websites, create content, and help clients enhance their online presence through marketing campaigns."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049)

Mark B.

online marketeer

> "Sometimes slow interface, less insights are given over the years"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769)

DPH

Daniela Petronela H.

Sales Manager

> "When you want to get more sales Google Ads is the best option."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6325608)

EL

Emil L.

Internet marketing/Graphic Designer

> "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition,..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804)

VM

Vincenzo M.

PPC Specialist

> "Recommendations: Help you to improve the optimisation score."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391)

LS

Lucas S.

Owner

> "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811)

HK

Hamza K.

Marketing Digital

> "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680)

AM

Angela M.

Owner

> "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050)

AR

Adam R.

Digital Manager

> "Easy to start using and it provides a simple option for reaching a large audience with relevant needs."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730)

VC

Victor C.

Internet Consultant

> "Support for small clients is almost non existent."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565)

NF

Nicholette F.

Owner

> "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6110801)

SS

Sandeep S.

Business Development Associate

> "With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4849700)

[View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,600)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

4.44 (1,008)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Mailchimp

Top features

48/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Channel Management
-   Click Tracking
-   Contact Database
-   Contact Management
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Marketing
-   Event Triggered Actions
-   Generative AI
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Monitoring
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting & Statistics
-   Social Media Integration
-   Social Promotion
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

Google Ads

13/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Scheduling
-   Campaign Segmentation
-   Channel Management
-   Click Tracking
-   Contact Database
-   Contact Management
-   Content Management
-   Conversion Rate Optimization
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Marketing
-   Event Triggered Actions
-   Generative AI
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Monitoring
-   Multi-Campaign
-   Multi-Channel Marketing
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting & Statistics
-   Social Media Integration
-   Social Promotion
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/213339/Google-Ads/#features)

### Recognition

Mailchimp is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to Google Ads

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Ads

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

Google Ads

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

$13/month

Price

$9/month

4.4

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

Contact vendor for pricing

Price

$9/month

4.4

Features

4.5

4.0

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-213339/brevo-vs-Google-Ads)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$13/month

Price

$15/month

4.4

Features

4.5

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Contact vendor for pricing

Price

$10/month

4.4

Features

4.5

4.0

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-213339/MailerLite-vs-Google-Ads)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$13/month

Price

$10/month

4.4

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

4.0

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-213339/ActiveCampaign-vs-Google-Ads)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$13/month

Price

$12/month

4.4

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.4

4.0

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$13/month

Price

$17/month

4.4

Features

4.7

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Contact vendor for pricing

Price

$9/month

4.4

Features

4.5

4.0

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-213339/EmailOctopus-vs-Google-Ads)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$13/month

Price

$15/month

4.4

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,008)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Contact vendor for pricing

Price

$16/month

4.4

Features

4.5

4.0

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153508-213339/Omnisend-vs-Google-Ads)