# Compare Mailchimp vs Zoho Campaigns 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mailchimp and Zoho Campaigns based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/110228-253223/MailChimp-vs-Zoho-Campaigns

---

# Mailchimp vs Zoho Campaigns Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailchimpZoho Campaigns2/4 selected

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,576)](https://www.capterra.com/p/110228/MailChimp/reviews/)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.5 (17,576)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Starting Price

$13.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [17,576 reviews](#user-reviews)

Positive

16,092

Neutral

1,209

Negative

275

[## Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

Starting Price

€4.00/month

Value-for-Money

4.4

Functionality

4.2

Ease of Use

4.2

Customer Service

4.3

Reviews Sentiment

Based on [314 reviews](#user-reviews)

Positive

268

Neutral

32

Negative

14

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,030 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.6

Newsletter Management

4.5

Email Tracking

4.4

Customizable Branding

4.4

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

NA

User satisfaction

User satisfaction

4.5

User reviews[17,576](https://www.capterra.com/p/110228/MailChimp/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

4.2

User satisfaction

4.3

User reviews[314](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

Ease of use

4.2

Functionality

4.2

Value for money

4.4

Customer support

4.3

Price starts from

Price starts from

$13Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

€4Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Best for

Email and SMS marketing software that is ideal for small, medium, and large business platforms across the world. Manage your leads and contacts with this software to drive sales.

## User reviews

Pros & cons

RS

Radha S.

Legal Assistant

> "The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

AH

Amir H.

E-Commerce Manager

> "The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

AH

Amir H.

E-Commerce Manager

> "The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7106742)

Patrick S.

Corporate Finance

> "There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7105481)

MP

Maksim P.

Business Owner

> "What I like most about about Mailchimp is the convenience of being able to send a mass text or email to all my customers, notifying them about my new batch of products and reminding..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122403)

JS

Jake S.

Founder and CEO

> "I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

Imanol Alfonso P.

CTO

> "It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7034428)

Suresh K.

Senior Business Executive

> "It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7053342)

RS

Radha S.

Legal Assistant

> "Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

MP

Marissa P.

executive director

> "It's challenging as a small org to be able to afford the paid subscription when and can't send newsletters to everyone that gives you their email."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

BY

Brian Y.

Visa Consulting Specialist

> "Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7069016)

RS

Radha S.

Legal Assistant

> "Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

ZR

Zane R.

Office Coordinator

> "The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7095215)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

Kazi A.

Social Media Executive

> "It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7104781)

KK

Kevin K.

Marketing Manager

> "For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045212)

FG

Fabrizio G.

Design Lead

> "Functional lead capture solution and creating effective marketing data report and also content nanagement, Mailchimp is excellent."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044127)

Samuel A.

Digital marketing manager

> "While importing files, you have it follow a format of names and email, it does not allow for a flexible contact type of email only and it's become costly when you have a larger email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6653707)

TF

Terrance F.

Business and Financial Officer

> "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850967)

Artur C.

CEO

> "The main drawbacks of Mailchimp include its high cost for larger lists, complexity of advanced features, limited customer support, restricted template customization, less detailed..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6307425)

MD

Melissa D.

Patient Coordinator

> "The drag and drop feature allows me to drag and drop my own custom videos and images, and it has a clean interface."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6822446)

BR

Beckie R.

Owner

> "Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6763114)

SC

Stacy C.

Development Director

> "For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7109504)

RS

Radha S.

Legal Assistant

> "I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

JS

Jake S.

Founder and CEO

> "Also, great that you could tag audience members, and also arrange them into segments - this double system gave good flexibility for recording data."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044018)

VR

Verified Reviewer

Digital Marketer

> "Segmenting emails by audience is a bit difficult in the platform and had a steep learning curve."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7090146)

RB

Regina B.

Owner

> "What I like most about Mailchimp is how beginner-friendly the platform is, especially for small businesses and entrepreneurs who need professional email marketing tools without a..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7084901)

TR

Tanya R.

Creative Director

> "The free plan doesn't offer automations which is annoying if you're trying to set up delivery of a free ebook or other incentive. Once you move on to the paid plan, segmenting the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6632076)

AA

Amanda A.

Operations Manager

> "It offers value for small teams or organizations that need an all-in-one marketing platform that isn't too expensive for the features it provides."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7114133)

HB

Holly B.

Professional recruiter

> "If you use a free email account then it will not deliver the email campaigns properly."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118249)

PG

Patricia G.

Customer Service Lead

> "It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7076467)

JC

Jeff C.

Marketing Director

> "Compared to some other similar softwares we've used at our hospitality group, the pricing made some jumps over the years that was a little frustrating."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

SK

Sam K.

Real Estate Salesperson

> "Overall, I think Mailchimp is the best software I have found to create interactive email marketing materials, but I do wish that there were some additional capabilities within the..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7043962)

CC

Chermaine C.

Business owner

> "It was slightly time consuming to manally put my clients emails in mail chimp, because I couldn't automatically export it from another software platform that wasnt recognized."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6803811)

MW

Michelle W.

Executive Director

> "Mailchimp has an easy-to-use interface, automations, and excellent analytics that help our nonprofit send targeted campaigns and manage data effectively."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6864417)

JC

James C.

Customer Success Manager

> "Some of newsletter/email templates are too rigid in their design, and if I want to create something truly unique, I have to resort to custom/blank creation forms in order to achieve..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6762810)

PK

Piyawat K.

Marketing Manager

> "Mailchimp offers an excellent tool in terms of automated and segmented email campaigns, yet the prices get higher as the number of contacts grows."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6845748)

RS

Radha S.

Legal Assistant

> "Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

LB

Lindsay B.

Social Media Manager

> "I also used Mailchimp few times as Forms builder, it’s great when intraget to capaign and get more reports than I can without it"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7097938)

DB

David B.

Lead Pastor

> "The pricing structure was not as competitive as other companies and for someone who needs a simple intuitive design, the tools offered felt a bit overwhelming to navigate."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6810845)

MP

Marissa P.

executive director

> "I love using mailchimp and hopefully can afford the paid subscription in 2026 so we can send to all of our listed people through one account"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7044795)

Kelly M.

Social Media Manager and Podcaster

> "There's limited customer support. If you want to move to a new plan the price increases dramatically."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7119744)

PN

Poerwestri N.

Travel Manager

> "Mailchimp's interface is basic enough for campaign landing page creation, and interaction with customer data and list segmentation is easy for me."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6869896)

IN

Inamari N.

Marketing Executive

> "System sometimes feels quite glitchy, especially when setting up HTML messages, and most recently trying to update existing contacts."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6790457)

SE

SItav E.

Marketing Associate

> "I LOVE the templates - MailChimp gives you premade templates to make them become your own, they are easily editable and create amazing one of a kind emails."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6797849)

AF

Adam F.

Lead Consultant

> "I am also not sure of the regular efficacy of Mailchimp in getting through spam filters or enticing people to open the emails – except for Mailchimp’s analytics!"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6850842)

EAJ

Esami Allan J.

Web Developer

> "Mailchimp most important functionality is its automation feature,which saves time and ensure audience get the right message at the right time."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6860165)

VR

Verified Reviewer

Customer Service Manager

> "This makes it expensive for large audience, so I usually have to purge my audience to reduce number of contacts I maintain."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6878410)

RA

Rahman A.

Marketing Specialist

> "It’s been very useful in allowing us to stay in regular contact with our client base, to show case new products and keep engagement levels at a high which is really important when..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6793857)

HM

HELENA M.

RMT

> "I had a few issues initially with archived clients being added back to the list, but I think it was an issue with the app integration."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6793313)

Gabriel K.

Senior Marketing and Communications Specialist

> "It makes managing contact lists, designing emails, and tracking performance really straightforward."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7039146)

Mandie K.

Marketing Director

> "The price has gone up over the years, making it a little less affordable for small businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7107751)

Emmanuel K.

Sr. Business Administrator

> "It's a great tool to use for emails where many things can be customized and a good way to keep track and have great functional capabilities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7118272)

VR

Verified Reviewer

Owner

> "Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

WV

Will V.

Conference Coordinator

> "Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7081708)

ClJ

Céline J.

Social Media Manager

> "I find that Mailchimp isn't evolving enough; most of its features have remained unchanged and unimproved."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7120485)

FO

Feraud O.

Owner

> "The cost and free trail period are great. If you have a startup or are new to email marketing you can use Mailchimp to build a small audience list with for free and see how email..."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6859783)

RS

Robert S.

Full Stack Developer

> "Using a third party like Zapier makes for one more point of failure."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7122201)

TO

Taylor O.

Digital Marketing Manager

> "MailChimp is incredibly intuitive and has some of the best pre-built templates and segments for small to medium sized businesses."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123753)

Vincenzo Bernardino R.

Freelance

> "I get overwhelmed easily when I work because of constant multitasking, the UX of mailchimp always requires me a lot of back and forth"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6825457)

JC

Jeff C.

Marketing Director

> "We were able to grow our list considerably and for some team members that were not super technical, we were still able to train them on it which was encouraging."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123470)

VR

Verified Reviewer

IT Director

> "Sometimes emails that are created do not look the same in Outlook desktop and it is difficult to troubleshoot on why that it."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6887037)

VR

Verified Reviewer

Reporting and Communications Officer

> "You can embed the sign-up box into WordPress or SharePoint sites really easily by grabbing the code."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7047138)

MG

Matt G.

Account Executive

> "The cost of it continues to rise for the different plans and will charge for inactive contacts in the system as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7018037)

RS

Radha S.

Legal Assistant

> "It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7121771)

AP

Ansuya P.

Director

> "Unfortunately the free package no longer facilitates classic automations, reducing the meaningful use of this package."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6868227)

Amber M.

Owner

> "MailChimp is easy to use, has resources available to make e-mails well-designed and effective (like ideal time scheduling, templates, etc.), and is affordable for my team."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088946)

ST

Susan T.

President and Trainer

> "Mailchimp has a more difficult interface with their video library being a bit unprofessional as questions arise."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6856736)

Gwen S.

Founder- CEO

> "I like that you can do so much customization of your emails and messages, and the interface is very nice as well"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7108365)

CR

Cat R.

Managing Director

> "The user interface is not the most intuitive and leads to miscommunications at times between team members"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6806609)

GC

George C.

Owner

> "I'm a small business owner with specific customers nationwide and it allows me to create professional emails to stay in touch."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6841622)

Anske D.

CEO

> "Advanced segmentation isn’t as sharp as more specialized tools"

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7123023)

EJ

Emily J.

Client Services Manager

> "The interface is extremely user-friendly and I can create beautiful newsletters to our guests without any technical design knowledge."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7087486)

VR

Verified Reviewer

Head Teacher

> "I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7080883)

VR

Verified Reviewer

Sales Enablement

> "Very clean interface and very customizable in features and effective in terms of email marketing and contact management."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7088529)

GM

Gracia M.

Student

> "It can also be a little overwhelming at first when you see all the options, especially if you’re brand new to email marketing."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6777177)

VR

Verified Reviewer

IT Specialist and Systems Administrator

> "For an SMB that needs a dependable email tool without heavy technical lift, it provides a solid foundation."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7056336)

BR

Becky R.

Musician

> "The lowest price was too much money and value for what I needed, but I couldn't use the free."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7045866)

VR

Verified Reviewer

Owner

> "I especially appreciate the ability to create automated drip campaigns, design beautiful emails, and capture leads with custom forms."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___6460260)

IL

Ilaria L.

Assistant Reservation Manager

> "The reporting section is the platform is not as easy as the general settings."

[See full review](https://www.capterra.com/p/110228/MailChimp/#Capterra___7083585)

[View Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

MM

Michele M.

Team Coordinator

> "Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6878345)

RR

Richard R.

IT Support Manager

> "at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6806800)

RR

Richard R.

IT Support Manager

> "Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

Anurag S.

administrative assistant

> "zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6698149)

AA

Adegboyega A.

Ticketing Agent

> "Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318)

AB

Amos B.

Principal IT Officer

> "I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6438335)

RR

Richard R.

IT Support Manager

> "We are alsos suffering with high bounce rates, still looking into this one."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121)

EO

Esther O.

Head Operations and Sales

> "Zoho Campaigns enables me to schedule and send mass messages to customers in real-time."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6281459)

CBK

Charles Boampong K.

Calbert Professional Institute

> "I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130)

MM

Marco M.

IT Manager

> "Zoho campaigns software has enabled us to efficiently handle email marketing automation with alot of ease."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6633394)

JS

Jacob S.

BD Director

> "fit for nothing why they are sitting in their table and asking for more salary.."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6321877)

TQ

Tyler Q.

Director of Business Development

> "We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

SD

Sharif D.

Inventory analyst

> "Customer support sometimes is too slow to respond to questions on time, and, interface needs s improvement"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545)

OM

Omar M.

Healthcare Recruiter

> "What I liked more about Zoho campaigns was its capability to send out email blasts, and bypass email filters."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6580994)

Edward N.

Affiliate Marketing Specialist

> "Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4595463)

TQ

Tyler Q.

Director of Business Development

> "Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

NV

Nikita V.

Marketing Manager CRM

> "It is not reliable in formatting, deliverability, reporting."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6038471)

RT

Ronald T.

Transport Manager

> "Zoho campaigns is integrated with many zoho app such as zoho survey which is used to asses businesses productive and..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5075403)

NP

Natalie P.

Director of Customer Success

> "The system can be a bit slow when editing."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5032043)

SL

Siraj L.

Master Franchisee

> "What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6000284)

DU

Diomedes U.

Fitoterapeuta

> "I really don´t like very mucho the way that youtube videos are showing in the email."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4778501)

VR

Verified Reviewer

Lead

> "The live support option makes understanding technical issues, bugs or user error a lot more simple."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6771906)

John S.

Social Media Consultant

> "May not be as feature-rich as some other email marketing solutions on the market. While the platform offers a range of..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4601896)

VR

Verified Reviewer

Managing Director

> "The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887)

VR

Verified Reviewer

Co-Founder

> "One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4293059)

SD

Sharif D.

Inventory analyst

> "It has templates that we can use to customize and create good looking marketing materials like emails and social media..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545)

Mansi M.

Software Engineer

> "I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4415498)

CBK

Charles Boampong K.

Calbert Professional Institute

> "The integration with Zoho CRM provides cohesive environment for managing customer data and executing targeted campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130)

Leonardo M.

CMO

> "UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3796164)

AC

Ania C.

Assistant manager and logistics

> "I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503)

TK

Tyag K.

Ceo

> "The content development for email templates is very basic in Zoho campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3510893)

KE

Kule E.

Mechanical controller and software engineer

> "I use zoho campaigns for Sms marketing and it gives the best outcome because Sms message easily reaches to anyone in..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5060199)

VR

Verified Reviewer

Business Operations Analyst

> "That being said, I did find the design options to be limited and the price to be a bit higher than some of its..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4602905)

AA

Adegboyega A.

Ticketing Agent

> "Finally, it has a robust backend integration capability."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318)

Prem P.

Freelancer

> "Email template editing with html format is a bit tough"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4014411)

CD

Chourouk D.

Marketing Manager

> "Zoho Campaigns is a remarkable tool fir email marketing."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6869138)

Reunaldo P.

Senior Data Analyst

> "Furthermore, the analytics and reporting features were not as robust as I would have liked."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4606071)

TQ

Tyler Q.

Director of Business Development

> "Once you get to know how the interface works is very easy to use for creating and managing our email campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244)

MS

Mario S.

Finanzwirt

> "First it’s not easy to get into it."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4756478)

MJ

Michael J.

IT Executive

> "Reliable cloud CRM for optimum customer engagement."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6286505)

Anmol A.

Digital Marketing Manager

> "Contact import in zoho campaigns is a mess."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3574032)

EM

Elia M.

Content marketing intern

> "Zoho campaign is easy to use to generate message and campaigns for clients."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6644146)

BS

Balaji S.

Associate Manager - Program Management

> "Sometime, the platform runs slow."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985)

LM

Laura M.

Administrative Manager

> "It was user friendly in terms of setting up and I liked that I could download the campaign to a pdf"

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6629967)

BS

Balaji S.

Associate Manager - Program Management

> "It's really pain to manage when it perform very slow."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985)

MJ

Michael J.

IT Executive

> "Tremendous sales analytics and optimisation."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6286505)

FS

Fernando S.

CMO

> "Is difficult to explain."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4718820)

KV

Kevin V.

Product manager

> "The other good thing is it integrates with our Zoho CRM and we can track a lot of parameters."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6031298)

JE

JJ E.

Marketing Strategist

> "Changing a font color for an HTML email doesn't work."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300)

VR

Verified Reviewer

Managing Director

> "Especially as it is so tightly integrated with other Zoho apps."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887)

JE

JJ E.

Marketing Strategist

> "Their simple condition filter in their workflow component didn't work originally."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300)

Delly S.

Telemarketer

> "Getting down to the nitty-gritty of ZohoCampaigns, It's a great tool that provides limitless possibilities for email..."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6146150)

DR

Derek R.

Web Developer

> "There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2584905)

CS

Connor S.

Brokerage Operations Associate

> "Zoho Campaigns is easy to use for those who are new to building email campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6537748)

VR

Verified Reviewer

Digital Marketing Director

> "This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#GetApp___2607419)

AC

Ania C.

Assistant manager and logistics

> "Once I was able to set up the CRM it all worked fine, it's a great price for the value."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503)

VR

Verified Reviewer

Account Manager

> "Their support was a little slow in replying to queries."

[See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2740394)

[View Reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

## User interface

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

4.48 (17,576)

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

4.29 (314)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Mailchimp

Top features

41/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/110228/MailChimp/#features)

Zoho Campaigns

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/253223/Zoho-Campaigns/#features)

### Recognition

No recognitions have been awarded to Mailchimp

No recognitions have been awarded to Zoho Campaigns

### Deployment & support

Mailchimp

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Zoho Campaigns

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mailchimp

-   By Intuit
-   Located in United States
-   Founded in 1983

Zoho Campaigns

-   By Zoho
-   Located in United States
-   Founded in 1996

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