Capterra Logo
Helping businesses choose better software since 1999

Mailchimp vs Campaigner: Which is a better fit?

Updated on December 9th, 2024
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
What's your intended use case?
Summary
Key features rated by users
Features selected based on 13,469 reviews from Email Marketing users.
% Fit
High performer
Feature ratings
Email Campaign Management
4.6
Campaign Scheduling
4.6
Customizable Branding
4.4
Mobile Optimization
4.5
Activity Dashboard
4.4
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
3.5
Campaign Scheduling
5.0
Customizable Branding
--
Mobile Optimization
3.7
Activity Dashboard
4.5
User satisfaction
4.5
User reviews17,239
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
4.2
3.9
User reviews428
Ease of use
3.7
Functionality
3.7
Value for money
3.8
Customer support
3.9
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

Campaigner provides easy-to-use, scalable email marketing and automation capabilities for SMB and mid-market businesses. We also work with high-volume senders.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Duncan W
Regional Editor
5.0

Duncan: My name's Duncan. I'm the community editor with Pullman's Weekly News and Advertiser series. Our company's a news company with an employment size of 14, and I would give MailChimp a user rating of five out of five. Our company uses MailChimp on a day-to-day basis to reach more readers and an audience digitally. Obviously, the newspaper business as a print business has declined significantly in the past years. It's essential for us to communicate to our readers through digital means, and as such, MailChimp proves an excellent provider. The reasons I personally like MailChimp is it's very easy to use. You can have a drag and drop system for placing the templates in emails. You can select photographs to go with news stories very, very quickly. There's no need to download any complicated software. The platform of MailChimp contains all of the necessary infrastructure. I simply upload the database of our readers, and these readers receive the email through MailChimp servers. Some of the cons of MailChimp are its cost. Obviously, the more users you have, the larger the subscriber list, the larger the cost incrementally. It would also be nice to be able to send videos of a longer duration through MailChimp. I'm sure that would be achieved at some point, but that's one of the requests I would make.

How Capterra sources reviews
View all video reviews
Karen D
Exec Director
5.0

Karen: Hi, I'm Karen and I'm the executive director for a non-profit organization and we use Campaigner, and I give that a five. We use Campaigner to send out periodic newsletters to those who have interest in our organization. What I really like best about Campaigner is that is so easy to use. I've been retired for several years and it's not hard for me to work my way through the ins and outs. So sending out a newsletter once a month or every other month, and if I get into trouble, I can always call and I can get somebody on the line right away to help me. There's not much not to like about Campaigner, but one of the things that comes to mind is that having worked under corporate newsletter capability Campaigner, although simple in its simplicity it may be limited in a few of the bells and whistles that I used to be using while I was a professional person in the corporate industry.

How Capterra sources reviews
View all video reviews
User interface
110228 video thumbnail}
1 Video
No videos provided by vendor
110228
5 screenshots
266291
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Mailchimp

Top Features
35/44
  • AI Content Creation
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Multi-Language
  • Newsletter Management
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • A/B Testing
  • Activity Dashboard
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Contact Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mobile Optimization
  • Multi-Channel Marketing
  • Personalization
  • Real-Time Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Campaigner

34/44
Show Email Marketing Software Features +
Mailchimp
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Campaigner
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailchimp
  • By Intuit
  • Located in United States
  • Founded in 1983
Campaigner
  • By Ziff Davis
  • Located in Ireland
Recommendations

Products similar to those you're currently comparing: