# Pipedrive Software 2026: Features, Integrations, Pros & Cons | Capterra

> Capterra's in-depth exploration of Pipedrive Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Pipedrive Software pricing, features, integrations, and potential alternatives.

Source: https://www.capterra.com/compare/112228-132666/Builders-CRM-vs-Pipedrive

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# 

 Pipedrive Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 6, 2025

Written byMolly Burke

Molly Burke

Molly Burke is a senior analyst and writer for Capterra. She covers customer experience and marketing in the retail and restaurant industries, with a focus on how emerging technology is transforming the way everyday people shop. Her insights o...

[See bio & all articles](https://www.capterra.com/resources/author/mburke/)

Edited byLindsay Page

Lindsay Page

Editor

Lindsay Page has been an editor at Capterra for three years. She specializes in editing data-driven research and tech trends reports for small and midsize businesses. She has more than a decade of experience writing and editing for a variety o...

[See bio & all articles](https://www.capterra.com/resources/author/lindsay-page/)

Editor

Written by [Molly Burke](https://www.capterra.com/resources/author/mburke/)

Molly Burke is a senior analyst and writer for Capterra. She covers customer experience and marketing in the retail and restaurant industries, with a focus on how emerging technology is transforming the way everyday people shop. Her insights on generative AI, social media, and other tech trends have been featured in The New York Times, Vogue, BBC, CNBC, Forbes, and the Financial Times, among other publications.

Edited by [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/)

Editor

Lindsay Page has been an editor at Capterra for three years. She specializes in editing data-driven research and tech trends reports for small and midsize businesses. She has more than a decade of experience writing and editing for a variety of industries, with expertise in cybersecurity, corporate and securities regulation, and finance. She has been a writer, editor, senior editor, and associate director.

[Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Pipedrive

Pipedrive Overview:

### Key takeaways

Insights from verified Capterra reviews

Pipedrive is a customer relationship management (CRM) tool built for small businesses in industries such as IT, marketing, and finance. It supports sales, marketing, and admin teams in managing leads and pipelines through visual drag-and-drop workflows. Users value its intuitive interface and automated workflows, though cite reporting and customer support as pain points. Recent updates include an AI Sales Assistant and deal summaries for efficiency.

### Our verdict

Pipedrive works well for teams that prioritize speed and simplicity over deep customization. Its automation and visual tools help streamline sales activity, but buyers should expect trade-offs in areas such as advanced reporting, onboarding support, and marketing functionality. For teams with straightforward sales needs, it delivers efficiency without overwhelming complexity for a median price point.

Overall rating

Based on 3,042 user reviews

Reviews sentiment

Positive

93%

Neutral

5%

Negative

2%

Pros & cons

Minimal learning curve and intuitive design

Highly visual customizable pipeline management

Limited advanced reporting capabilities

Complex search and filter functionality

Starting price

$19

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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## Pipedrive alternatives

If Pipedrive’s sales-first design, more limited marketing automation, or reporting depth doesn’t align with your team’s broader CRM needs, there are other tools that may better support cross-functional workflows or more advanced analytics.

Highest Rated

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

[4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

[4.5 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting price

$20.00

Per User, Per Month

[4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/132666/Pipedrive/alternatives/)

## Who uses Pipedrive?

Based on Capterra reviews from the past 2 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Minimal learning curve and intuitive design

93% positive reviews out of 599

Most users report ease of use, quick onboarding, and accessible tutorials make daily activities simple to manage.

Maximiliano B

Sales, 1,001 - 5,000 employees.

"What I liked the most about Pipedrive is how easy it was for me to adapt to using it, as it has many tutorials and support materials that make it much easier to implement as a work tool."

Limited advanced reporting capabilities

39% negative reviews out of 179

Some reviewers find reporting lacks customization, automation, and detailed analytics, making complex data review challenging.

Joshua A

Sr. Manager, Sales Ops, 201 - 500 employees.

"Does not compare to the current market leaders - SF, Hubspot etc-Not for heavy lifting-Advance reporting not available"

Highly visual customizable pipeline management

94% positive reviews out of 362

Most reviewers describe sales pipeline as intuitive, customizable, and efficient for tracking deals and forecasting outcomes.

Elliot L

General Manager, 2 - 10 employees.

"The visual sales pipeline view simplifies deal tracking and management, making it accessible to both new and experienced team members."

Complex search and filter functionality

36% negative reviews out of 84

Some users report search and filter options are unintuitive, require extra steps, and can be confusing to configure.

Streamlined teamwork and shared visibility

93% positive reviews out of 233

Most reviewers indicate team collaboration is enhanced by shared access, centralized activities, and clear project tracking.

Brendan C

Business Development Rep, 11 - 50 employees.

"It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to do with Pipedrive and the record of all activity makes it much easier to collaborate within a team as well."

## Pipedrive's interface

Pipedrive’s interface is structured around a visual pipeline with drag-and-drop functionality, which reviewers say makes it easy to track deals and manage stages. Users describe the layout as clean and quick to learn, though some mention friction when managing non-sales workflows.

2+

Molly Burke

You’ll likely get up to speed quickly with Pipedrive’s layout—users highlight how the drag-and-drop pipeline and customizable stages simplify deal tracking and follow-ups. But if your team handles complex workflows outside of sales, expect some manual workarounds.

Ease of Use

4.5 (2,951)

4.5

Based on 2,951 reviews

## Key features

View by:

These features have been rated as most important by users based on their reviews.

View by:

Get Advice

We can help you find the software with the features you need.

Molly Burke

Pipedrive’s top-rated features work together to reduce manual tracking and improve sales visibility; the visual pipeline, centralized CRM, and built-in campaign tools help teams stay focused on deals instead of toggling between disconnected systems.

Features

4.3 (2,740)

4.3

Based on 2,740 reviews

The Pipedrive features below were rated the highest by our reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years.

Email campaign management

4.5 (49)

49 reviewers rated this feature

Users find the email campaign feature user-friendly, intuitive, and quick to use, making it easy to create and manage campaigns efficiently. They appreciate the ability to track email performance and recipient engagement, which helps improve communication and conversion rates.

CRM

4.5 (146)

146 reviewers rated this feature

Centralizes customer data and sales activity in one place, making it easier to manage contacts, track interactions, and automate follow-ups. The system is praised for reducing reliance on spreadsheets and improving visibility across teams.

Sales pipeline management

4.4 (96)

96 reviewers rated this feature

Users emphasize the clarity and transparency Pipedrive brings to the sales process, allowing them to visualize, track, and manage deals with drag-and-drop functionality and create customizable stages. The visual layout helps them quickly assess deal status, prioritize tasks, and stay on top of follow-ups without digging through multiple screens.

Customer database

4.4 (74)

74 reviewers rated this feature

This feature consolidates customer records and communication history in a searchable, easy-to-navigate centralized place. Reviewers highlight the ease of storing, searching, and managing large volumes of customer data, supporting better relationship management across sales cycles.

Customizable fields

4.4 (71)

71 reviewers rated this feature

This allows you to tailor data fields to match your team’s workflow. Users value the flexibility to adapt the CRM to different business needs, though some note limitations in editing fields after setup.

Quotes/estimates

2.5 (21)

21 reviewers rated this feature

Allows users to generate and manage pricing quotes and estimates within the CRM.

Marketing automation

2.9 (25)

25 reviewers rated this feature

Automates repetitive marketing tasks such as email sequences or lead nurturing and triggers campaigns based on customer actions.

Segmentation

3.2 (28)

28 reviewers rated this feature

Enables grouping of contacts based on shared characteristics or behaviors.

Customizable reports

3.4 (26)

26 reviewers rated this feature

Offers tools to build and tailor reports to track performance metrics.

AI-powered sales assistant

0 reviewers rated this feature

This feature delivers real-time suggestions and insights based on pipeline activity. It helps sales teams prioritize deals, identify bottlenecks, and optimize outreach strategies using predictive analytics and historical performance data.

Revenue forecasts and goal tracking

0 reviewers rated this feature

With reporting forecasts your business can set sales targets, monitor progress, and generate revenue projections. It allows managers to track performance by rep, team, or product line, and adjust strategies based on real-time data and historical trends.

Unlimited dashboards and custom reports

0 reviewers rated this feature

This lets users build tailored dashboards with advanced filters, KPIs, and visualizations. Created reports can be shared across teams to support data-driven decisions and track performance across multiple pipelines or business units.

Email and phone data enrichment

0 reviewers rated this feature

The enrichment consists of automatically populating contact records with verified email addresses and phone numbers. This improves lead quality, reduces manual entry, and supports more accurate segmentation and outreach.

Security alerts

0 reviewers rated this feature

Monitors account activity and sends real-time alerts for suspicious login attempts or unauthorized access. This helps businesses maintain data integrity and respond quickly to potential security threats.

AI email summarization

0 reviewers rated this feature

Automatically generates concise summaries of long emails, helping users quickly understand key points without reading full threads. This reduces inbox fatigue and speeds up decision-making for sales teams.

AI email suggested replies

0 reviewers rated this feature

Creates contextual, ready-to-send responses based on ongoing conversations. This feature helps sales reps respond faster and more consistently, especially when managing high volumes of client communication.

Deal summary

0 reviewers rated this feature

Provides AI-generated overviews of deal activity, including recent interactions and next steps. This helps users stay aligned on deal progress without digging through notes or emails.

AI sales assistant

0 reviewers rated this feature

Enables users to ask the CRM for real-time insights, updates, and summaries using natural language. This tool supports faster access to pipeline data and reduces time spent navigating the interface.

All key features (189)

Define levels of authorization for access to specific files or systems

33.33% of 9 reviewers that rated this feature as important or highly important

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

0% of 0 reviewers...

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

53.49% of 43 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

46.15% of 13 reviewers that rated this feature as important or highly important

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

0% of 0 reviewers...

Creates contextual, ready-to-send responses based on ongoing conversations. This feature helps sales reps respond faster and more consistently, especially when managing high volumes of client communication.

0 reviewers rated this feature

Automatically generates concise summaries of long emails, helping users quickly understand key points without reading full threads. This reduces inbox fatigue and speeds up decision-making for sales teams.

0 reviewers rated this feature

Enables users to ask the CRM for real-time insights, updates, and summaries using natural language. This tool supports faster access to pipeline data and reduces time spent navigating the interface.

0 reviewers rated this feature

This feature delivers real-time suggestions and insights based on pipeline activity. It helps sales teams prioritize deals, identify bottlenecks, and optimize outreach strategies using predictive analytics and historical performance data.

0 reviewers rated this feature

Software program that continuously adjusts its behavior based on observed data

0% of 0 reviewers...

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

38.46% of 39 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

33.33% of 3 reviewers that rated this feature as important or highly important

Manage various aspects of appointments including booking, rescheduling, canceling

0% of 0 reviewers...

Schedule appointments via a calendar

41.18% of 17 reviewers that rated this feature as important or highly important

Automatic reply functionality for incoming messages

0% of 0 reviewers...

Create and automatically send premade copy in response to customer messages

75.00% of 16 reviewers that rated this feature as important or highly important

Software's ability to perform similar action on multiple similar files simultaneously

0.00% of 1 reviewers that rated this feature as important or highly important

Capture contact information by scanning a physical item and having the system automatically extract data from the scan

0.00% of 1 reviewers that rated this feature as important or highly important

Track all information required to develop and sell lots in housing projects

0% of 0 reviewers...

Track and manage schedules and meetings via an integrated calendar

37.04% of 27 reviewers that rated this feature as important or highly important

Synchronize with other calendars to view mutual availability and schedules

27.27% of 22 reviewers that rated this feature as important or highly important

Notifications/alerts for upcoming events or tasks

39.62% of 53 reviewers that rated this feature as important or highly important

Manage and track all past and future calls.

100.00% of 2 reviewers that rated this feature as important or highly important

Record the audio of phone conversations for quality assurance purposes

25.00% of 4 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

53.57% of 28 reviewers that rated this feature as important or highly important

AI-based platform which conducts a conversation via auditory or textual methods

0.00% of 3 reviewers that rated this feature as important or highly important

Identify customers at risk of migration and activate strategies to retain them

0% of 0 reviewers...

Track the amount of clicks on individual products to measure campaign results

50.00% of 2 reviewers that rated this feature as important or highly important

Track all company interactions with current clients

0.00% of 1 reviewers that rated this feature as important or highly important

Match clients or tenants with suitable properties based on their specific requirements, preferences and budget

0.00% of 1 reviewers that rated this feature as important or highly important

Assemble applications and bots from pre-made building blocks without having to write software code or knowing a programming language

0% of 0 reviewers...

Provides a channel for team members to share media files, communicate, and work together

50.00% of 2 reviewers that rated this feature as important or highly important

Manage and track all internal and external communication conducted via calls, email, text, or chat

33.33% of 3 reviewers that rated this feature as important or highly important

Configure existing workflows to meet your organization's needs

0% of 0 reviewers...

This aspect provides a centralized, customizable repository for all customer and lead data. Reviewers appreciate the easy access, organization, and segmentation, mentioning bulk imports and syncing, though some feel usability and design could be improved.

54.67% of 289 reviewers that rated this feature as important or highly important

It gives you an organized way to store, categorize, and access all your contacts, syncing with Google and Outlook. Reviewers indicate it’s easy to search, update, and manage contacts, with integrations and custom fields, though some mention confusing lists and setup.

59.13% of 389 reviewers that rated this feature as important or highly important

Distributing content through various platforms or channels

50.00% of 2 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

75.00% of 4 reviewers that rated this feature as important or highly important

Track, store, and access client contracts or licenses

0% of 0 reviewers...

Centralizes customer data and sales activity in one place, making it easier to manage contacts, track interactions, and automate follow-ups. The system is praised for reducing reliance on spreadsheets and improving visibility across teams.

146 reviewers rated this feature

This feature consolidates customer records and communication history in a searchable, easy-to-navigate centralized place. Reviewers highlight the ease of storing, searching, and managing large volumes of customer data, supporting better relationship management across sales cycles.

74 reviewers rated this feature

Initiate interactions with customers by proactively starting conversations or providing informational content

0% of 0 reviewers...

Access previous interactions or concerns to maintain customer relationships

50.00% of 4 reviewers that rated this feature as important or highly important

Visualize and analyze customer experience across all touchpoints and channels

25.00% of 4 reviewers that rated this feature as important or highly important

Store and organize information about customers and previous interactions

0% of 0 reviewers...

Process of dividing customers into groups based on common characteristics

50.00% of 8 reviewers that rated this feature as important or highly important

Provide online support for your customers through live chat or help desk functionality

50.00% of 2 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

29.17% of 24 reviewers that rated this feature as important or highly important

This allows you to tailor data fields to match your team’s workflow. Users value the flexibility to adapt the CRM to different business needs, though some note limitations in editing fields after setup.

71 reviewers rated this feature

Offers tools to build and tailor reports to track performance metrics.

26 reviewers rated this feature

Pre-designed layouts that can be customized to match preferences and requirements

80.00% of 5 reviewers that rated this feature as important or highly important

Create labels for products that contain required information such as colors, sizes, dates, etc.

0% of 0 reviewers...

Assembly of graphs and charts for visualizing and tracking statistics/metrics

66.67% of 9 reviewers that rated this feature as important or highly important

Creation and customization of dashboards

0% of 0 reviewers...

The process of entering information or updating records in a computer system or database

0% of 0 reviewers...

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

50.00% of 2 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

42.59% of 108 reviewers that rated this feature as important or highly important

Ability to handle large datasets

0% of 0 reviewers...

Protect sensitive data for digital privacy

100.00% of 5 reviewers that rated this feature as important or highly important

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

0% of 0 reviewers...

Graphical representation of data

33.33% of 3 reviewers that rated this feature as important or highly important

Defines specific deal parameters to negotiate and secure deals

0.00% of 1 reviewers that rated this feature as important or highly important

Provides AI-generated overviews of deal activity, including recent interactions and next steps. This helps users stay aligned on deal progress without digging through notes or emails.

0 reviewers rated this feature

Store, manage, and track all electronic documents in a centralized location

25.00% of 8 reviewers that rated this feature as important or highly important

Store and organize documents in a centralized system

28.95% of 38 reviewers that rated this feature as important or highly important

Track and maintain donor relationships throughout various stages/activities including contact information and previous outreach

0% of 0 reviewers...

Assemble applications and processes by dragging over and arranging pre-built components

0% of 0 reviewers...

Send automated marketing emails based on user actions over a predetermined period

66.67% of 15 reviewers that rated this feature as important or highly important

The enrichment consists of automatically populating contact records with verified email addresses and phone numbers. This improves lead quality, reduces manual entry, and supports more accurate segmentation and outreach.

0 reviewers rated this feature

Users find the email campaign feature user-friendly, intuitive, and quick to use, making it easy to create and manage campaigns efficiently. They appreciate the ability to track email performance and recipient engagement, which helps improve communication and conversion rates.

49 reviewers rated this feature

Manage, store and organize emails within the system or via third-party apps

45.57% of 79 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

32.43% of 37 reviewers that rated this feature as important or highly important

Pre-made examples and templates for emails

0.00% of 4 reviewers that rated this feature as important or highly important

Track delivered, received, and opened emails

50.00% of 2 reviewers that rated this feature as important or highly important

Estimate expected cost based on various factors before a project begins

0% of 0 reviewers...

Monitor and record expenses such as purchases or charges incurred

0% of 0 reviewers...

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

0% of 0 reviewers...

Manage or track sales completed by field teams/employees

100.00% of 1 reviewers that rated this feature as important or highly important

Create, save, and store files

0% of 0 reviewers...

Primarily serving architecture, engineering, and construction industry professionals

0% of 0 reviewers...

Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies.

0% of 0 reviewers...

Software designed for the healthcare industry

0% of 0 reviewers...

Intended to be used by insurers

0% of 0 reviewers...

Operate/access software on Mac Devices

0% of 0 reviewers...

Software specialized for non-profit organizations

0% of 0 reviewers...

For realtors, real estate investors, property managers, and other real estate professionals.

0% of 0 reviewers...

For businesses/agents that manage selling, renting, or management of homes, land, and buildings for the owners.

0% of 0 reviewers...

Caters to sales teams

66.67% of 6 reviewers that rated this feature as important or highly important

Designed for small businesses

200.00% of 1 reviewers that rated this feature as important or highly important

Primarily serving startup companies

40.00% of 5 reviewers that rated this feature as important or highly important

Form predictions based on past and present data/trends

54.55% of 22 reviewers that rated this feature as important or highly important

Use AI to generate content in the form of text, images, videos, etc.

0% of 0 reviewers...

Geographic location of visitors determines behavior of the software

0% of 0 reviewers...

Allows employees to set and manage work or career related goals

0% of 0 reviewers...

Establish measurable goals and objectives and track their progress over a specific period of time

45.45% of 11 reviewers that rated this feature as important or highly important

Visual representation of data using various graphical elements such as charts, graphs, maps & other visual aids

0% of 0 reviewers...

Organize, prioritize, and manage incoming communications

50.00% of 2 reviewers that rated this feature as important or highly important

Track interaction history by documenting conversations for contacts

50.39% of 129 reviewers that rated this feature as important or highly important

Incorporation of a chat or messaging system within an organization's internal communication infrastructure

0.00% of 7 reviewers that rated this feature as important or highly important

Create landing pages or online forms designed to capture new leads and prospects

50.00% of 16 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

35.23% of 193 reviewers that rated this feature as important or highly important

Route and distribute your leads to third party buyers

16.67% of 6 reviewers that rated this feature as important or highly important

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

50.00% of 4 reviewers that rated this feature as important or highly important

Manage the process of attracting and converting business prospects into leads

70.00% of 10 reviewers that rated this feature as important or highly important

Pipedrive offers tools to prioritize, segment, and track leads efficiently. Users think it’s easy to move leads through stages, schedule follow-ups, and log interactions, but some mention limited automation and wish for more intuitive filtering and better API capabilities.

56.45% of 372 reviewers that rated this feature as important or highly important

Real-time alerts or notifications that inform teams about new leads or prospects

100.00% of 1 reviewers that rated this feature as important or highly important

Engage with a lead throughout the sales process by actively providing information

25.00% of 4 reviewers that rated this feature as important or highly important

Score a lead on their quality or likelihood to buy based on certain behaviors

55.77% of 52 reviewers that rated this feature as important or highly important

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

58.33% of 12 reviewers that rated this feature as important or highly important

Divide leads into buckets based on predefined criteria and routing rules

38.10% of 21 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

61.11% of 18 reviewers that rated this feature as important or highly important

Ability to chat online in real time

0.00% of 2 reviewers that rated this feature as important or highly important

Automates repetitive marketing tasks such as email sequences or lead nurturing and triggers campaigns based on customer actions.

25 reviewers rated this feature

Records of patients' medical history

0% of 0 reviewers...

Manage the process of planning and scheduling meetings, including agenda creation

50.00% of 2 reviewers that rated this feature as important or highly important

Access software remotely via mobile devices

43.40% of 53 reviewers that rated this feature as important or highly important

Access the system via a mobile application

0% of 0 reviewers...

Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making

0% of 0 reviewers...

Observe and track the demand, usage, progress or quality of a system, product, or user

0.00% of 1 reviewers that rated this feature as important or highly important

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

100.00% of 1 reviewers that rated this feature as important or highly important

Collect information from multiple sources

0.00% of 1 reviewers that rated this feature as important or highly important

Manage and handle various international currencies

0% of 0 reviewers...

Manage and support multiple languages

0.00% of 1 reviewers that rated this feature as important or highly important

Process and analyze human language in text or audio form

0% of 0 reviewers...

Identify, track, and respond to negative feedback

0.00% of 2 reviewers that rated this feature as important or highly important

Form to collect visitor contact information when live chat isn't available

50.00% of 4 reviewers that rated this feature as important or highly important

Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service

0% of 0 reviewers...

Create new forms and/or use ready-made online form templates

0.00% of 3 reviewers that rated this feature as important or highly important

Track all opportunities for potential sales and convert them into recurring revenue

0.00% of 3 reviewers that rated this feature as important or highly important

Allow communication between the company and patients via messages, SMS, emails, phone, and more

0% of 0 reviewers...

Managing and tracking patient health, progress, communication, and treatment plans

0% of 0 reviewers...

Organize and manage the accomplishments and development of employees or performance of applications or systems

66.67% of 12 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

50.00% of 8 reviewers that rated this feature as important or highly important

Adjust communications based on previous interactions or personal preferences

100.00% of 1 reviewers that rated this feature as important or highly important

Track and organize physician schedules and pertinent information

0% of 0 reviewers...

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

53.61% of 97 reviewers that rated this feature as important or highly important

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

0% of 0 reviewers...

Existing bot models for AI-based tools commonly used for auditory and textual conversation methods

0% of 0 reviewers...

Predict future data based on historical data sets

0% of 0 reviewers...

Present a catalog of inventory that customers can view

0.00% of 3 reviewers that rated this feature as important or highly important

Plan and coordinate all the resources, costs and time needed to execute assignments

0% of 0 reviewers...

Add, view, and edit details of all properties managed by an agency that are available for sale or rent

0% of 0 reviewers...

Tools designed to streamline the process of lead generation and management for sales teams

20.00% of 10 reviewers that rated this feature as important or highly important

Allows users to generate and manage pricing quotes and estimates within the CRM.

21 reviewers rated this feature

Engage in direct, instant messaging with consumers

50.00% of 24 reviewers that rated this feature as important or highly important

Notifications that are delivered to users as soon as an event occurs

45.45% of 11 reviewers that rated this feature as important or highly important

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

0% of 0 reviewers...

Log and store the source of contacts/leads

44.44% of 9 reviewers that rated this feature as important or highly important

Timed notification for any upcoming task, deadline, appointment, or activity

46.15% of 13 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

60.00% of 15 reviewers that rated this feature as important or highly important

It helps you monitor sales performance, visualize trends, and generate clear reports. Reviewers appreciate the easy-to-understand dashboards and visuals, but some say custom reporting is limited and setup can be complex for larger or advanced needs.

44.98% of 249 reviewers that rated this feature as important or highly important

With reporting forecasts your business can set sales targets, monitor progress, and generate revenue projections. It allows managers to track performance by rep, team, or product line, and adjust strategies based on real-time data and historical trends.

0 reviewers rated this feature

Set & manage permission levels based on user roles and restrict access to only authorized individuals

0% of 0 reviewers...

Define, track, and/or automate sales activities and sales processes

50.00% of 10 reviewers that rated this feature as important or highly important

Automate processes to manage leads, contacts, opportunities and sales activities

0% of 0 reviewers...

Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.

0% of 0 reviewers...

Users emphasize the clarity and transparency Pipedrive brings to the sales process, allowing them to visualize, track, and manage deals with drag-and-drop functionality and create customizable stages. The visual layout helps them quickly assess deal status, prioritize tasks, and stay on top of follow-ups without digging through multiple screens.

96 reviewers rated this feature

Reports specific to sales analysis for trends and strategies

40.00% of 5 reviewers that rated this feature as important or highly important

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

42.86% of 7 reviewers that rated this feature as important or highly important

Plan availability and assign specific time slots for tasks and resources

0% of 0 reviewers...

Search and filter data across systems to locate required information by entering keywords or certain criteria

43.24% of 74 reviewers that rated this feature as important or highly important

Monitors account activity and sends real-time alerts for suspicious login attempts or unauthorized access. This helps businesses maintain data integrity and respond quickly to potential security threats.

0 reviewers rated this feature

Enables grouping of contacts based on shared characteristics or behaviors.

28 reviewers rated this feature

Online portal through which end users can access the system, manage tasks, or obtain information

0% of 0 reviewers...

Share contacts with other applications like Gmail and CRM

70.00% of 10 reviewers that rated this feature as important or highly important

Allow users to access multiple services after entering their login credentials once

100.00% of 2 reviewers that rated this feature as important or highly important

Apply statistical/mathematical models to sets of data

0.00% of 1 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

50.00% of 2 reviewers that rated this feature as important or highly important

Create and administer polls and surveys

0% of 0 reviewers...

Attach digital tags to documents and assets for identification, search, or monitoring purposes

0% of 0 reviewers...

Create, manage and track all task activities and progression

48.84% of 86 reviewers that rated this feature as important or highly important

Track and manage the scheduling of tasks

0% of 0 reviewers...

Create, save, and re-purpose templates for emails, forms, etc.

69.57% of 23 reviewers that rated this feature as important or highly important

Sample files or documents that could be customized as needed or used as is

0% of 0 reviewers...

Organize customer data and accounts by user or geography

20.00% of 5 reviewers that rated this feature as important or highly important

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

0% of 0 reviewers...

Addition of necessary external data, applications, tools, or features

50.00% of 2 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

36.36% of 33 reviewers that rated this feature as important or highly important

Track the amount of time users spend on websites

100.00% of 1 reviewers that rated this feature as important or highly important

View messages sent by both parties during the chat conversation

55.56% of 18 reviewers that rated this feature as important or highly important

Transfer queries and organize messages between agents

0.00% of 3 reviewers that rated this feature as important or highly important

This lets users build tailored dashboards with advanced filters, KPIs, and visualizations. Created reports can be shared across teams to support data-driven decisions and track performance across multiple pipelines or business units.

0 reviewers rated this feature

Track and interpret metrics on the usage of company resources

0% of 0 reviewers...

Interact with data visualization elements, such as charts and graphs, to drill down into data

0% of 0 reviewers...

Graphical representation of data or processes

0% of 0 reviewers...

Web form that allows users to enter data that is sent and processed for different reasons

100.00% of 1 reviewers that rated this feature as important or highly important

SaaS, web-based, online deployment

0.00% of 1 reviewers that rated this feature as important or highly important

Monitor activity of individuals who visit your website using cookies

50.00% of 4 reviewers that rated this feature as important or highly important

Create, design and manage workflows for repetitive tasks

41.43% of 70 reviewers that rated this feature as important or highly important

Get Advice

We can help you find the software with the features you need.

Molly Burke

Pipedrive’s top-rated features work together to reduce manual tracking and improve sales visibility; the visual pipeline, centralized CRM, and built-in campaign tools help teams stay focused on deals instead of toggling between disconnected systems.

Features

4.3 (2,740)

4.3

Based on 2,740 reviews

## Pricing

Value for money

4.4 (2211)

Pipedrive’s entry plan starts at $24 per user, per month, or $14 when billed annually. This is slightly above the median CRM entry price of $17 but still well below the average SMB budget of $81. Pricing scales across Lite, Growth, Premium, and Ultimate tiers, with no seat minimums listed.

Free Trial

[View pricing plan details](https://www.capterra.com/p/132666/Pipedrive/pricing/)

Lite

$19.00

Per User,Per Month

It includes:

-   Lead, calendar and pipeline management
-   Sales Assistant and AI-generated reports
-   Real-time sales feed
-   500+ integrations
-   Personalized onboarding

Growth

$34.00

Per User,Per Month

It includes:

-   Lite plan +
-   Full email sync with tracking
-   Automations and nurturing sequences
-   Subscriptions and forecast reports
-   Meeting scheduler and contacts timeline
-   Live chat support

Premium

$64.00

Per User,Per Month

It includes:

-   Growth plan +
-   Lead generation and routing
-   Custom scoring and company data enrichment
-   AI-powered multi-email tools
-   Contracts and e-signatures
-   Enhanced customization for teams, reports and data fields

Ultimate

$89.00

Per User,Per Month

It includes:

-   Premium plan +
-   Fortified account security with rules and alerts
-   Phone and email data enrichment
-   Maximized usage limits
-   Sandbox testing account

Value for money

4.4 (2,211)

4.4

Based on 2,211 reviews

## Integrations

Pipedrive integrates with a range of tools across email, productivity, and collaboration categories. These connections—offered through a mix of native and third-party links—help unify workflows and reduce manual data entry across your CRM stack.

Popular integrations

[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[

Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)

Molly Burke

Senior Content Analyst

Connecting Pipedrive with tools for email, scheduling, and task management helps your team cut down on admin work. Your sales lead can sync calendars, your ops manager can automate updates, and your inbox stays aligned with deal activity.

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (2337)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (2,337)

4.4

Based on 2,337 reviews

## User reviews

Overall rating

4.5

Based on 3,042 reviews

Filter by rating

5(1851)

4(986)

3(144)

2(34)

1(27)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Account Executive

Legal Services

### "Pipedrive- A simple, Powerful CRM built for sales teams"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 19, 2026

Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work

Pros

It is easy to use and intuitive to set up. It actively reminds me of prospects that are stalled and can set up automations to help progress prospects forward

Cons

Reporting on efforts within Pipedrive can be difficult and wish I could customize more within the system. Live Chat features are a paid add-on and adds up

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 23, 2026

Hi, Thank you for your review! We’re glad Pipedrive is easy to set up and that reminders and automations help move stalled prospects forward. It’s great that it’s helping you manage your sales funnel more effectively. We appreciate your feedback about reporting customization and Live Chat pricing. Best regards, Pipedrive Team

JW

Jess W.

Business development and marketing

Information Technology and Services

### "Continuing to use Pipedrive - a great CRM for small businesses "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 30, 2025

I really like the tool, we use it well, and assign tasks to team members. It’s a good way to simply keep track of customer follow ups, BUT, in the free version the sync with mailchimp could be better. I suppose that’s why you pay for the upgrade version!

Pros

It’s easy to make bespoke pipelines and customize this with your business and desired tracking needs.

Cons

The integration with mailchimp wasn’t as intuitive as I’d hoped. While we use this, it wasn’t hugely clear that the data had moved across.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Managing Director

Construction

### "Highly recommend for service-based businesses."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 15, 2025

Pipedrive has been a huge help in organizing and tracking our leads from first contact through close. It’s streamlined our sales process and improved efficiency. Highly recommend for service-based businesses.

Pros

The visual pipeline is easy to use, keeps our team accountable, and ensures no follow-ups are missed.

Cons

There's not much to dislike with this product. Would be great to have it's own crm telephony. It still works well with JustCall.

Switched from

[Trello](https://www.capterra.com/p/211559/Trello/)

We needed to move from a generic task-tracking tool to a purpose-built CRM that drives sales efficiency and growth

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

December 16, 2025

Hi, Thank you for the review! We’re glad the visual pipeline helps your team stay accountable and never miss follow-ups. It’s great to hear Pipedrive has streamlined your sales process and improved efficiency, and that the JustCall integration is working well for you. Best regards, Pipedrive Team

AU

Anonymous User

Sr. Manager Investor Relations

Medical Devices

### "Best in Class "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 3, 2025

Incredible performance for our fundraising teamm. VP level down to cold calling telemarketers- we all have enjoyed huge success due to this partnership.

Pros

Pipedrive offers tremendous benefits, value, campaign management, for a multitude of needs. Our Biz Development department leans heavily on Pipe Drive for sales and fundraising efforts, tracking when leads open emails, look at offering documents and much more.

Cons

It's a little pricey but that's also well earned. Compared to other CRM type platforms Pipedrive is one of the best.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

December 5, 2025

Hi, Thanks so much for your review! We're really glad to hear Pipedrive is helping your team with sales and fundraising, and that features like email tracking and campaign tools are making a big impact. We appreciate your note on pricing and are happy to know the value feels worth it. Thanks again for your support and for sharing your experience! Best regards, Pipedrive Team

MM

Mariusz M.

CEO

Construction

### "Pipedrive email marketing tool is crap"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

November 16, 2025

I truly do not recommend PipeDrive for email marketing. The platform verifies your company profile multiple times and you never know when they decide to verify you once again. During the verification process you can't proceed with your campaigns. That means you can't plan anything because you never know if they don't block your campaign once again. The verification process can last couple of days. If you for example want to send the campaign during the weekend, and the verification pops up then the soonest date you'll be unblocked is after the weekend. I have the account on their platform for couple of years and still facing issues like this. This is insane and unpredictable.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Because PipeDrive was offer "all in one" tool.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 20, 2025

Hi Mariusz, Thank you for your feedback — I understand how frustrating these verification interruptions can be, especially when they delay planned campaigns. The process is meant to protect deliverability, but it shouldn’t feel unpredictable. In our Knowledge Base we share how the reviews are triggered, you can check that information here: https://support.pipedrive.com/en/article/campaigns-account-verification#when-will-an-account-review-be-triggered-for-me Our team is actively working on improving this so it’s smoother and less disruptive. We really appreciate your patience, and if you’d like, we can review your account to help prevent further issues. Best regards, Pipedrive Team

EY

Emily Y.

Bookkeeper

Construction

### "Pipedrive Keeps Us Organized"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

October 16, 2025

I have a positive experience with Pipedrive in the years I have been using it. It allows for a lot of information to be stored.

Pros

Pipedrive allows me to keep track of various projects in various stages throughout the project life going through a plethora of departments.

Cons

The search feature, as silly as this sounds, while it works fine, I wish it would have more filter options so I wouldn't have to scroll endlessly.

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

We were looking at something that had more options.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

October 24, 2025

Hi Emily, Thanks for sharing your feedback! We're happy to hear that Pipedrive has been helping you manage multiple projects efficiently over the years. We appreciate your note about the search feature, suggestions like yours help us continue improving. We’ll make sure to share this with our product team for future updates. Best regards, Pipedrive Team

JB

Javier B.

Head of Sales

Information Technology and Services

### "Good CRM for very small businesses"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

September 16, 2025

It was great for the period we used it in our startup, once you start getting more complex and need more scalability you need to jump to a more complex CRM

Pros

Its simple to use and easy to navigate Easy to configure if you have a simple sales Process Easy to deploy

Cons

Its very rigid, if you start having complex sales processes and complex enterprise agreeements then you may need to start to jump to another CRM dashboards are not very flexible if you want to mix several objects

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

September 18, 2025

Hi Javier, Thank you for your feedback! We’re glad Pipedrive was a great fit for your startup’s early-stage needs. We also appreciate your insights on flexibility and scalability, we’ll keep working to make the platform even stronger as businesses grow. Best regards, Pipedrive Team

KK

Kerry K.

Sales Agent

Real Estate

### "PD Review KK"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 24, 2025

Overall my experience has been very positive and large step up from previous platform that the company was using

Pros

I like the multiple features, the ability to customize Pipedrive to my uses, the adaptability and integration with Justcall

Cons

Mostly works great, occassional technical blips are seemingly fixed quickly by Pipedrive but overall very reliable

Switched from

[Front](https://www.capterra.com/p/132901/Front/)

Better management of contacts and customization.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HC

Heather C.

Social Media Director

Information Technology and Services

### "helped me get into crm"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 9, 2025

Pros

From using pipedrive, what i liked most is the nice interface. its clean, easy to get, even for someone like me whos new to crm. The guides and support team really helped me out every time i got stuck.

Cons

didn’t have any big bad experience, but some of the integrations were a pain. had to call support and send a bunch of emails to figure it out.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 11, 2025

Hi Heather, Thank you for sharing your experience! We’re glad to hear you’re enjoying Pipedrive’s clean, easy-to-use interface and that our guides and support team have been helpful as you get started with CRM. We appreciate your feedback regarding the challenges with some integrations and are sorry for the extra steps you had to take. Your input helps us improve, and we’re here if you need any further assistance as you continue setting up your workflows. Best regards, Pipedrive Team

KH

Kira H.

Senior Operations Manager

Restaurants

### "Pipedrive for our small business"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

10/10

July 3, 2025

Pros

We love the automations. It keeps our business running so smoothly and ensures that we never miss anything for our clients.

Cons

Setting up automations can be unintuitive. There also isn't good ticket system that integrates into it so that has to be done manually.

Switched from

[monday.com](https://www.capterra.com/p/147657/monday-com/)

Pipedrive has much more features and was more conducive for what we wanted with automations.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reasons for choosing Pipedrive

We liked the ease of automatons and pipeline management.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 4, 2025

Hi Kira, Thank you for sharing your experience! We’re so glad to hear that automations are helping your business run smoothly and ensuring nothing gets missed for your clients. We understand that setting up automations can feel unintuitive at times, please feel free to reach out to our support if you requires assistance, and we appreciate your feedback on the need for a more integrated ticketing system. Your input helps us continue improving to support your workflow. Thanks for choosing Pipedrive! Best regards, Pipedrive Team

[View all Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

## FAQs

Pipedrive costs $24 per user, per month on the Lite plan when billed monthly, or $14 per user, per month when billed annually. Higher-tier plans—Growth, Premium, and Ultimate—offer more features and scale up to $99 per user, per month (billed annually).

Yes. Pipedrive offers a 14-day free trial across all plans. No credit card is required to sign up, and users can explore features from any tier before committing to a subscription.

Pipedrive is a CRM (customer relationship management) platform designed to help sales teams manage leads, track deals, and automate workflows. It’s especially popular among small and midsize businesses focused on pipeline visibility and sales performance.

Yes. Pipedrive is widely used by small businesses due to its ease of use, visual pipeline, and flexible pricing. According to Capterra data, 85% of recent reviewers identified themselves as small business users.

Yes. Pipedrive integrates with tools for email, scheduling, task management and others. These include both native and third-party connections, helping teams reduce manual entry and keep data synced across platforms.

Yes, but with limitations. Pipedrive offers basic email campaign tools and a campaigns add-on starting at $13.33. For more advanced marketing automation, users often connect external tools via integrations.

No. Pipedrive does not currently advertise HIPAA compliance. Businesses in regulated industries should consult the vendor directly to assess data protection and compliance capabilities.

### Have more questions?

Connect with one of our advisors for a free consultation and save time in your software search.

## Sources

-   **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/).
    
-   **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology).
    
-   This product information came from Pipedrive’s own online content in July 2025, including the product's website and its social media channels.
    

## Related reading

### [5 Top-Rated CRM Software for Small Businesses](https://www.capterra.com/resources/crm-software-for-small-business/)

Published October 29, 2024 by [Barkha Bali](https://www.capterra.com/resources/author/bbali/) and [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/)

### [What Is CRM Software?](https://www.capterra.com/resources/what-is-crm-software/)

Published August 5, 2024 by [Lauren Spiller](https://www.capterra.com/resources/author/lspiller/) and [Kathryn Todd](https://www.capterra.com/resources/author/kathryn-todd/)

### [CRM Buyer Insights Report: Key Trends Shaping How Businesses Choose Customer Tools](https://www.capterra.com/resources/crm-software-buyer-insight/)

Published March 16, 2026 by

Popular comparisons

[Salesforce Sales Cloud vs Pipedrive](https://www.capterra.com/compare/61368-132666/Salesforce-vs-Pipedrive)[HubSpot CRM vs Pipedrive](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM)[Zoho CRM vs Pipedrive](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM)[Bigin by Zoho CRM vs Pipedrive](https://www.capterra.com/compare/132666-204998/Pipedrive-vs-Bigin-by-Zoho-CRM)[EngageBay CRM vs Pipedrive](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing)[Dynamics 365 vs Pipedrive](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)[Kylas Sales CRM vs Pipedrive](https://www.capterra.com/compare/132666-210630/Pipedrive-vs-Kylas)[eWay-CRM vs Pipedrive](https://www.capterra.com/compare/132666-152769/Pipedrive-vs-eWay-CRM)[ActiveCampaign vs Pipedrive](https://www.capterra.com/compare/79367-132666/ActiveCampaign-vs-Pipedrive)[Nutshell vs Pipedrive](https://www.capterra.com/compare/132666-144340/Pipedrive-vs-Nutshell)

[Odoo vs Pipedrive](https://www.capterra.com/compare/132666-135618/Pipedrive-vs-Odoo)[monday CRM vs Pipedrive](https://www.capterra.com/compare/132666-245800/Pipedrive-vs-Monday-CRM)[Brevo vs Pipedrive](https://www.capterra.com/compare/132666-132996/Pipedrive-vs-brevo)[Bitrix24 vs Pipedrive](https://www.capterra.com/compare/113540-132666/Bitrix24-vs-Pipedrive)[Meritto vs Pipedrive](https://www.capterra.com/compare/132666-250169/Pipedrive-vs-Comprehensive-Admission-Suite)[Freshsales vs Pipedrive](https://www.capterra.com/compare/132666-155563/Pipedrive-vs-Freshsales)[Mailchimp vs Pipedrive](https://www.capterra.com/compare/110228-132666/MailChimp-vs-Pipedrive)[OpenCRM vs Pipedrive](https://www.capterra.com/compare/129881-132666/OpenCRM-vs-Pipedrive)[Spotler CRM vs Pipedrive](https://www.capterra.com/compare/88929-132666/Really-Simple-Systems-CRM-vs-Pipedrive)[Act! vs Pipedrive](https://www.capterra.com/compare/132666-175860/Pipedrive-vs-Act) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

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