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Imagen vs Canva: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 1,009 reviews from Brand Management users.
% Fit
Not enough reviews
Feature ratings
Reporting & Statistics
--
Customizable Templates
5.0
Access Controls/Permissions
3.5
Collaboration Tools
5.0
Content Management
--
% Fit
Missing features
Feature ratings
Reporting & Statistics
NA
Customizable Templates
4.7
Access Controls/Permissions
4.5
Collaboration Tools
4.4
Content Management
4.6
User satisfaction
4.6
User reviews24
Ease of use
4.5
Functionality
4.3
Value for money
4.3
Customer support
4.9
4.7
User reviews12,413
Ease of use
4.7
Functionality
4.5
Value for money
4.6
Customer support
4.4
Price starts from
/user
Yearly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

We help sports organisations, media companies and businesses managing 10TB or more of media. Store, manage & distribute content with a secure & customisable media management platform.

Designed for anyone who needs to create. Canva has solutions for individuals, small businesses, enterprise, not-for-profit organizations, teachers and students.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-127629c3-5098-4b38-64e7-08dc116f1ea4
Faith P
Student Interpreter
4.0

Faith: My name is Faith. I'm a graphic designer and my company is Just Me. And my one to five rating for Canva is probably a four. I was using Adobe Photoshop before I used Canva, and it was just taking me a long time to boot up and it was super expensive and several of the tools were just very clunky and more in depth than I needed for what I do. I chose Canva because I really like it. It's easy. I can send things to other people to collaborate on. It's a very click and drag format, and it does a lot of the spacing for me, and it has amazing templates that I can customize to whatever I'm doing. Getting started with Canva was super easy. I just put in my name and email, signed up for an account and got to work. I highly recommend Canva, especially if you do social media content or anything like that because you can have it on your phone and your computer and sync changes between both of those, depending on if you're posting on social media from your phone or if you need a more heavy duty on your computer to post a flyer, that kind of thing.

How Capterra sources reviews
View all video reviews
User interface
No videos provided by vendor
168956 video thumbnail}
1 Video
112929
5 screenshots
168956
5 screenshots

Imagen

Top Features
32/44
  • Brand Tracking
  • Competitive Analysis
  • Content Scheduling
  • Fulfillment Distribution
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Real-Time Data
  • Reputation Management
  • Sentiment Analysis
  • Social Media Monitoring
  • Storytelling
  • Strategic Planning
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Content Library
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Digital Asset Management
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Image Editing
  • Metadata Management
  • Project Management
  • Reporting & Statistics
  • Search/Filter
  • Single Sign On
  • Tagging
  • Third-Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management
See All features
Hide Brand Management Software Features -

Canva

19/44
Show Brand Management Software Features +
Imagen
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Canva
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Imagen
  • By Imagen
  • Located in United Kingdom
  • Founded in 1996
Canva
  • By Canva
  • Located in Australia
  • Founded in 2012
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