# Compare Bitrix24 vs Meta for Business 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Bitrix24 and Meta for Business based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/113540-213257/Bitrix24-vs-Facebook

---

# Bitrix24 vs Meta for Business Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Bitrix24Meta for Business2/4 selected

[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)[4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/)

[## Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)[4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting Price

$69.00/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4

Customer Service

4

Reviews Sentiment

Based on [997 reviews](#user-reviews)

Positive

818

Neutral

120

Negative

59

[## Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

3.7

Reviews Sentiment

Based on [2,374 reviews](#user-reviews)

Positive

2,096

Neutral

221

Negative

57

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 17,855 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.4

Lead Management

4.5

Sales Pipeline Management

4.4

Activity Dashboard

3.4

\--%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

NA

Lead Management

NA

Sales Pipeline Management

NA

Activity Dashboard

NA

User satisfaction

User satisfaction

4.2

User reviews[997](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Ease of use

4.0

Functionality

4.3

Value for money

4.2

Customer support

4.0

User satisfaction

4.4

User reviews[2,374](https://www.capterra.com/p/213257/Facebook/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

3.7

Price starts from

Price starts from

$69Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Sales, marketing, customer service, project management, retail, legal, real estate, remote work, call center, and more.

Best for

Not provided by vendor

## User reviews

Pros & cons

RA

Ramadhan A.

AI Governance Graduate Officer

> "Bitrix24 provides a comprehensive set of tools for collaboration, task management, communication, and workflow coordination in a single..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7173938)

LR

Larissa R.

SRD LEAD

> "Automations don't pull updated numbers or contact names, so we have to create new cards when we correct someone's number or contact name,..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7014224)

RA

Ramadhan A.

AI Governance Graduate Officer

> "I particularly appreciate the integration between chats, tasks, calendars, and project management features, which helps teams stay organized..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7173938)

VR

Verified Reviewer

Marketing Manager

> "Separately, I would like to note the work of the support service — at the start, the application for connecting to Bitrix24 did not work..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7126089)

SS

Shenella S.

Customer relations

> "However, once the initial hurdle is crossed it is a very helpful software because it integrates CRM and communication so there is no need to..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7084572)

Nurudeen O.

Business Outreach Analyst

> "Another downside is that certain customizations and automations aren’t as straightforward to set up as expected, you sometimes have to dig..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7143178)

AU

Adrian U.

CEO

> "offers an all-in-one platform where you can manage sales, marketing, projects and internal communication in one place, eliminating the need for..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7011925)

Nurudeen O.

Business Outreach Analyst

> "Some parts of the interface also feel a bit cluttered, which can make simple tasks take longer than they should."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7143178)

VR

Verified Reviewer

Marketing Manager

> "We can recommend viasocket as a convenient and flexible no/low-code solution for configuring integrations between business applications."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7126089)

SS

Shenella S.

Customer relations

> "Customer support is not that great and it can take days to solve issues within the software."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7084572)

RA

Ramadhan A.

AI Governance Graduate Officer

> "The platform offers strong collaboration and productivity capabilities and serves as a central workspace for managing tasks and communication."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7173938)

RC

Rajesh C.

President

> "It need too many clicks for the smallest thing and export in sheet format was not working."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6859799)

RK

Raj K.

Managing director

> "One improvement that would be very helpful is if the number-to-words converter for currency could work directly inside Bitrix, as this would..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6884639)

SB

Sifiso B.

Project Manager

> "Some users find the mobile app less intuitive than the desktop version."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7168890)

MZ

Mahe Z.

Human Resource

> "we can have chat convesation with teammates can schedule meeting , we can even make our daily task and update there , what has been done at..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6554933)

GF

George F.

Volunteer Support Worker

> "The AI Assistant is very clunky, The terminolgy, it took a while to get a handle on the workflow that Bitrix uses."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7038806)

SS

Shenella S.

Customer relations

> "Extensive options available for customization which helps make the software really a part of the business!"

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7084572)

LR

Larissa R.

SRD LEAD

> "I've been using Bitrix24 since last year, and I have to say: in the last few months, especially the last month, it feels like the platform has..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7014224)

RC

Remy C.

Director

> "It's not a simplistic as HubSpot or Monday, so it may put some people off, but it is scalable without breaking the bank. If your business is..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6825878)

CC

Christopher C.

CEO

> "I don't like the fact that I am forced to take and pay for plans that I don't even need most of the features simply because they are not..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6497538)

JH

Jamie H.

Executive Vice President at FEVO

> "This helps reduce the need for multiple platforms and keeps everything more connected."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7119480)

Zaina K.

Brokerage Operations Specialist

> "We did not ultimately end up using this program and subscribing due to some technical errors with the program."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7072299)

Nurudeen O.

Business Outreach Analyst

> "From leads to follow-ups and tasks, it’s all right there, which makes daily work feel more organized and less scattered."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7143178)

LR

Larissa R.

SRD LEAD

> "We're experiencing an error with card merging that's been open for over a month."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7014224)

RK

Raj K.

Managing director

> "The calendar feature is also excellent, and I enjoy how well it syncs with my Apple and Gmail calendars."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6884639)

Peter C.

Regional Director of Business Development

> "The user interface is confusing at first."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7175961)

VR

Verified Reviewer

Executive Director

> "The platform met our needs for remote work connection, CRM, documentation, and more."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7052153)

Rashmi A.

Graphic Designer

> "Sometimes when internet is slow, it doesn't apply previous actions to it."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6749158)

RA

Ramadhan A.

AI Governance Graduate Officer

> "The platform is feature-rich and supports a wide range of business operations."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7173938)

FD

Francesco D.

CEO

> "Bad, I've deleted my account after the trial since I had too many issues and lost time while working on it"

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6503864)

ŞEnol K.

Business Developer

> "I can effectively manage and control the entire company and its departments with a single screen and multiple jobs."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#GetApp___6448901)

Nonjabulo S.

Marketing Officer

> "However, the setup can be a little confusing, and it took me some time to get used to all the features."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6624391)

JCF

Juan Carlos F.

Development and Programming Bitrix Coordinator

> "We developed Bitrix24 in our company, we adapt it to our process, it was a seamless implementation process because Bitrix is very flexible."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6496663)

RR

Roccini R.

CSM

> "The desktop version, I don't know if it was me, I can't seem to find the CRM portion."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6603546)

ML

Malachi L.

Director of African Leadership Programs

> "It made it easier to communicate with donors, track volunteers and collaborate internally all vital services for an expanding nonprofit."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6829193)

AZ

Ali Z.

Zeyyun

> "The CRM system is so full of bugs and nasty little details they havent even thought about."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6811379)

JB

Jessica B.

Digital Content Creator

> "It makes it so much easier to analyse the success of sales and it's useful in executing projects that require communication and collaboration...."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6515349)

MB

MArco B.

Sales

> "Interface is a little too complex and colorfull."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6551029)

AN

Aviraj N.

CSG Manager

> "Being an SME, I have had the privilege of working with the product team and many clients for implementation."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7139945)

LC

Lukasz C.

IT Specjalist

> "Poorly developed very basic functions that issue the basis for work."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6454048)

AZ

Ali Z.

Zeyyun

> "Bitrix24 has a good and easy to engage with dashboards which help us to have a unified view over our projects in order to know what has been..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6811379)

PC

Pietro C.

Project Manager

> "Some features and functions are not elaborated and thought well."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6540883)

KF

Kathryn F.

Administrative Assistant

> "Bitrix24 is an easy to use organizational software that allows companies to keep track of a number of items, including time recording for their..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6460695)

CC

Cristopher C.

CEO

> "Horrible mainly due to their integrated channel partner Kala Group Technologies who defrauded me and when I came to Bitrix for help, they were..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#GetApp___5075018)

AL

Angou L.

HR Manager

> "It has seamless features that scheduling easy and efficient."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7115507)

CM

Cheryl M.

Ceo

> "Not the most user friendly interface found it complex at times"

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6470177)

LC

Lukasz C.

IT Specjalist

> "Great flexibility in the programme and the ability to add your own functions to many modules."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6454048)

Frank C.

Independent Business Owner

> "Not a value for the money."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7034732)

PM

Petras M.

CEO

> "Overall, I would say Britix24 is robust enough to manage development sprints while remaining flexible to a variety of workflows."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6453223)

Isdiana R.

Mechanical Engineer

> "Extra features will take up space on your infrastructure and provide poor customer service if you don't have a handbook outlining how to..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___3702906)

VR

Verified Reviewer

Marketing Manager

> "In the future, any issues were resolved very quickly, usually within an hour."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7126089)

VR

Verified Reviewer

Quality System Manager

> "The chat feature is not always available, and you may have to wait in a queue to speak to a customer support representative."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___4926998)

Delly S.

Telemarketer

> "It's an integrated platform that provides a comprehensive set of telemarketing features like CRM, project management, and collaboration which..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6146995)

BH

Brian H.

owner

> "The support Waite time was the worst, took to long time"

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6593015)

Saskia M.

Senior Director Sales Marketing

> "Work process management is something I take pleasure in since it allows me to have a clear schedule, complete the most important tasks in a..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___4962952)

AP

Andy P.

Director

> "I dislike in their marketing they use the term "Replaces all your current SaaS solutions" how do they know this they dont know what Saas..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6365729)

CF

Connor F.

People and Culture Coordinator

> "It keeps tasks in order, deadlines on track and team members aligned."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6559544)

Tameem A.

Property Consultant

> "When the connection goes wrong, we can lose so many unsaved updates"

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6093494)

JCF

Juan Carlos F.

Development and Programming Bitrix Coordinator

> "Flexibility, adaptability, it has a lot of tools and a strong api directory."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6496663)

MT

Mahendra T.

CEO

> "you are not providing a similar service like them!!!"

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6787296)

Nurudeen O.

Business Outreach Analyst

> "Overall, it’s a solid tool if you’re willing to invest the time to learn it properly."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7143178)

Julio G.

General Manager

> "We tried to set up specific user types (to restrict access to CRM information) based on their own company/contact (basic stuff in CRM), but it..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___4587315)

EB

Ewa B.

Marketing Team Lead

> "I like that Bitrix24 offers a lot of features under one roof from employee scheduling, task management, time tracking to CRM."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6263291)

Sarfaraz K.

SEO Manager

> "Furthermore, the pricing structure can be a bit complex, and it can be difficult to understand which plan is the best fit for a particular..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___4518022)

CF

Connor F.

People and Culture Coordinator

> "Proven game changer tool for empowering team meetings to be more productive and professional."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6559544)

MF

Muhammad F.

Manager

> "It's mobile app functionality is quite limited."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___5010332)

Abel A.

Agent

> "allows me to reduce my working time in the management of my projects to be closer to my clients with simple and user-friendly software"

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___5071088)

DP

Diego P.

ict manager

> "web app non very user friendly, app is better"

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6757304)

SM

Samuel M.

General Manager and Head of Operations

> "Instant messaging and live chat are the key features which I like using."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6484172)

LAP

Leslie Ann P.

Real Estate Virtual Assistant

> "The software is not yet well known for its other services like lead management and analytics, which leads me to think that this might be less..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___4617688)

VM

Vinod M.

Director of Global Operations

> "The CRM, task management and chat functionality all work seamlessly."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6848036)

Manish B.

Digital Marketer | WordPress

> "It offers a limited amount of storage on its lower-tier plans, which may not be sufficient for large amounts of data."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___4621457)

John G.

Supply Chain Managing Officer

> "Bitrix24 helps us to run our projects more effectively and efficiently by allowing us to come together and work closely as one team."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___5079823)

Julio G.

General Manager

> "The functions for managing deals and sales pipelines are also a bit complicated compared to other cloud CRM vendors."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___4587315)

MM

Mathew M.

Summer Talent Intern

> "It offers a variety of services including communication services."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___7054144)

VR

Verified Reviewer

CDO

> "Some of our clients don't like Hubspot, or find it too expensive."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6267317)

Rashmi A.

Graphic Designer

> "I like to use Betrix24 to get data of employees."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6749158)

Sarfaraz K.

SEO Manager

> "Additionally, I found that the mobile app version of Bitrix24 is not as user-friendly as the web version, and it can be difficult to access all..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___4518022)

RK

Raj K.

Managing director

> "It is also value for money, with good customer support (though sometimes a little slow)."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___6884639)

VR

Verified Reviewer

Business development department

> "Done, like other channels, contains faults since reviews are frequently fabricated or have very little owing to the anonymity element of the..."

[See full review](https://www.capterra.com/p/113540/Bitrix24/#Capterra___3746006)

[View Reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

JM

Javier M.

Project Manager

> "Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6428599)

SM

Shannon M.

Service Data Analyst

> "I can receive messages from anyone but I am unable to message an individual or business first. When i want to reach out to another business to..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211)

Duncan C.

Digital Solutions Lead

> "Overall, Meta for business is a valuble channel and tool to help me understand my brand and to control my marketing efforts"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6855217)

KA

Kelly A.

Author

> "Arbitrary account restrictions and threats. When I ask for an account report a bogus account is listed under my name. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

KR

Karel R.

CEO

> "The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706)

Michael Z.

Owner

> "What I like least is how confusing and clunky the platform can be."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7131518)

VR

Verified Reviewer

Administrator

> "It simplifies the way business is conducted by advertising your product to the consumers more easily."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6857981)

KB

Kevin B.

Principal

> "The ease in which to make updates or changes to business information, like tax info, has been very challenging and/or confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6427595)

KR

Karel R.

CEO

> "I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706)

MN

Melissa N.

Owner operator

> "When I schedule videos to post them it doesn’t let me crop them which is sometimes annoying but not a huge deal"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107)

PB

Paige B.

Business Administration Support

> "Integrated with large social media platforms. When first using, Meta gives you a lot of support in setting up and how to use Meta."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6503673)

RT

Ronnie T.

CEO

> "At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours of..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

JK

James K.

Manager

> "Great social media management platform with an ease of use UI and strong capabilities over a range of features"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7019492)

KR

Kimberly R.

Owner

> "The story feature of Meta is not quite as up to date as Instagram story ability."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770)

MN

Melissa N.

Owner operator

> "Meta business makes it easy to manage several pages and accounts at once across more than one social media."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107)

KA

Kelly A.

Author

> "Facebook's Meta is not responding to my request for a refund of $32. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

SE

Soumaya E.

freelancer

> "I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility of..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5052861)

KA

Kelly A.

Author

> "They claim my author page was hacked and deleted it. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

Aaron G.

Membership and Development Director

> "The ability to schedule our social media content easily is also a big draw for me."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6844652)

Loreta G.

Manager

> "Sometimes not working smoothly - not posting content, or some options not working."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6482600)

JL

Javier L.

Head of Marketing

> "Meta for Business offers a variety of features that can help businesses reach a broader audience, such as scheduling out posts, uploading..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323)

KF

Kimberly F.

Office manager

> "I tried to change credit cards and had to go through too many steps to make it happen."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586374)

JL

Javier L.

Head of Marketing

> "I appreciate the platform’s ability to drive sales and increase brand awareness through custom ad creation, ad targeting, and robust analytics. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323)

SA

Samuel A.

Digital marketer

> "Payment can be very challenging, card selection and rejection occurs often"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6590731)

MG

Milagros G.

Content creator

> "Overall is an application that allows me to have my business organized and everything in just one place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6662744)

RH

Ronald H.

Owner

> "The ever changing software makes it hard to stay fresh on their tools - it's almost like it's planned to be that way."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427)

DT

Daniel T.

Co-owner

> "Allows us to broadcast updates to our followers, and help generate visibility"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586361)

Dimitris K.

Managing Director

> "The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6496927)

KR

Kimberly R.

Owner

> "I love that I can schedule posts ahead of time across Insta and FB business pages."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770)

MaA

María A.

Marketing Director

> "It changes too quickly and sometimes it's hard to find the features we need."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014)

RT

Ronnie T.

CEO

> "The automated programming, ability to schedule posts, and the analytics that are provided are save us countless hours of manpower each week."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

ClI

Célia I.

performance marketing specialist

> "One drawback of Meta Ads is its changing algorithm and privacy policies, which can impact ad reach and performance."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

RH

Ronald H.

Owner

> "Their ability to get my events in front of a broader audience is the main reason I use."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427)

WF

William F.

Marketing Manager

> "Weird quirks that make completing somewhat normal tasks difficult."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6568162)

HK

Harrison K.

Communications Director

> "I used a third-party social scheduler initially but eventually realized that the Meta Business Suite had everything I needed."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6749497)

MaA

María A.

Marketing Director

> "Sometimes it takes too long to load the features."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014)

ZG

Zakaria G.

online

> "What distinguishes this platform is the ease of use with the ability to reach a large and accurate audience, where you can choose the audience..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___4933011)

SH

Sadie H.

Owner operator

> "I have no complaints about meta other than a handful of ordering issues customer have had in the past"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6773725)

AP

April P.

Senior Manager

> "It's great for us to schedule our posts and to balancing our marketing and commerce."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6798657)

VG

Valerie G.

Business Owner

> "The hackers then charge advertising for their most likely fraudulent products to the payment-methods-on-file for small businesses they hack..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

KG

Kim G.

Performance Marketing Manager

> "The scalability makes it ideal for businesses of all sizes, no matter what the conversion goal is."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6487385)

MS

Manuellyna S.

Terapeuta Holística

> "the negative point is the management of the online store, it is a little complex when we try to organize the products by group, I had some..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6167813)

LT

Lisa T.

Manager

> "Meta for business I like how they kept track of how many people were interacting at our store."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6490310)

VG

Valerie G.

Business Owner

> "They actually gave my Instagram username which I paid a consultant to grow to 3000 and manage content to a pervert looking for sex with women."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

Jaime M.

Paid Media Senior

> "Easy way to generate quality traffic, depending on the market it can be very cheap."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6856994)

VG

Valerie G.

Business Owner

> "Then the hackers get to sell their fraudulant wares to Facebook and Instagram Users to victimize them (all on the small business victims dime.)."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

FA

Fabian A.

Civil Engineer

> "Allowing you connect and meet friends all around the world, i just one click"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6611107)

CM

Cynthia M.

Community Manager

> "You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with a..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6170951)

ClI

Célia I.

performance marketing specialist

> "Meta Ads, with its vast social media network encompassing Facebook, Instagram, and more, offers an expansive and diverse user base."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

Royce C.

None

> "To many features that I couldn't use to develop a business"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6738064)

KA

Kylee A.

Communications Director

> "It’s very helpfuk for social media management."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6868331)

VR

Verified Reviewer

Web Developer & Marketer

> "However, the biggest problem of all with Meta if something is flagged in error, it's almost impossible to get corrected, approved, or to..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5072897)

Atalay C.

Senior Manager, Paid social and SEM

> "Nevertheless, it will always be in our media plans as a platform where we get better results than all other paid social platforms."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6813752)

LorriAnne K.

Everything

> "I didn't even know there was a hacker, letting me use the account for social media interactions, while he was running ads that I was forced to..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065724)

MM

Mallex M.

Sales officer

> "With Meta for Business I almost solve the problem of staying with the products in the store for long time because it help to reach more..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5062724)

DC

David C.

IT Engineer

> "Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the pricing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5059897)

MB

Morgan B.

Director of Operations

> "Its a necessary part of most full scale marketing campaigns because you can achieve great results."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6540963)

CJ

Connor J.

Owner

> "While advertising on the platform since 2016 I have experienced several ad account suspensions, business manager suspensions, ad disapprovals,..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3994713)

LB

Lewis B.

Marketing Head

> "Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6180471)

Pedro L.

CEO

> "We had cases where we wanted to remove ourselves or customers from pages and there were multiple errors."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6172219)

SM

Shannon M.

Service Data Analyst

> "What I like the most is how easy it is to market my business and how easy it is to create ads for my business."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211)

DD

Derek D.

Marketing Manager

> "It is hard to get help with technical issues"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6550128)

RT

Ronnie T.

CEO

> "By hiring a person to come once a week, we have been able to cut the operations costs of social media campaigns to less than 20% of what we were..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

Imanol Alfonso P.

CTO AND FOUNDER

> "Very difficult to integrate everything well."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6676152)

VR

Verified Reviewer

CEO

> "That I can use it to schedule my Facebook and IG posts ahead of time which helps my productivity"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6367615)

Shrina K.

Clinic owner

> "Customer service is awful, if you want anything solved you just go down several rabbit holes and have to answer the same questions multiple..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169743)

VR

Verified Reviewer

Marketing Director

> "It's perfect for marketers who work with multiple accounts because you can be an admin of an unlimited amount of accounts."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6259983)

KL

Kayla L.

CFO

> "Sometimes the algorithm is off and the sponsored content doesn't get seen by the customer base we were expecting"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5068636)

NG

Nancy G.

Graphic designer

> "Being able to schedule several days or week's worth of posts on both Facebook and Instagram has been a huge time saver."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073062)

DH

Daja H.

Owner Service provider

> "One thing that wasn’t simple is setting up my catalog to add products to my online shop."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169523)

WT

WENDY T.

Marketer

> "It’s easy to use and gives me a good snapshot of my activity in one place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6840704)

Betsy C.

Spanish teacher

> "Also you don´t have an overall view of your social media feed and the calendar is confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6176325)

ClI

Célia I.

performance marketing specialist

> "This enables precise audience targeting, making it an ideal platform to reach potential customers."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

VR

Verified Reviewer

Marketing Manager

> "It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6140525)

RC

Regina C.

Real Estate Agent

> "Overall the experience is good because it’s so much to learn about running your business and it helps you make money."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6846468)

NC

Narissa C.

Account Manager

> "The AI has learnt how to auto reject ads based on certain paramaters and there's issue with it's learning, as some completely irrelevant topics..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3794572)

VQ

Vigdalia Q.

Content creator

> "I enjoy using Meta for Business to have all the company's social media managed and controlled at once."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6235024)

DH

Daja H.

Owner Service provider

> "It was difficult to locate certain pages needed to access the catalog itself."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169523)

Princewill E.

Digital Marketing

> "I can easily create ads, analyse reports, manage pages, schedule and publish posts and manage customer support on the pages."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3662467)

AC

Abby C.

Digital Marketing Manager

> "Additionally, the account management/ permissions are extremely and unnecessarily complicated since it is tied to someone's personal Facebook..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3731230)

[View Reviews](https://www.capterra.com/p/213257/Facebook/reviews/)

## User interface

4.19 (997)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

4.43 (2,374)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Bitrix24

Top features

35/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/113540/Bitrix24/#features)

Meta for Business

3/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/213257/Facebook/#features)

### Recognition

Bitrix24 is recognized as a top-rated tool in 5 Capterra Shortlist reports

Meta for Business is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Bitrix24

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Meta for Business

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Bitrix24

-   By Bitrix
-   Located in United States
-   Founded in 1998

Meta for Business

-   By Meta
-   Located in United States
-   Founded in 2018

## Popular Comparisons

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4.6

4.4

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[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/)

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Contact vendor for pricing

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4.4

Features

4.5

4.4

Ease of Use

4.6

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[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)[4.19 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

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Features

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4.0

Ease of Use

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[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/)

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Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-213257/Zoho-Social-vs-Facebook)

[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)[4.19 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

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4.3

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[View full comparison](https://www.capterra.com/compare/113540-127994/Bitrix24-vs-Jobber)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/)

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Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.4

4.4

Ease of Use

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[View full comparison](https://www.capterra.com/compare/213257-214056/Facebook-vs-Twitter)

[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)[4.19 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

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Price

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Features

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Contact vendor for pricing

Price

$249/month

4.4

Features

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4.4

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4.2

[View full comparison](https://www.capterra.com/compare/76113-113540/Wrike-vs-Bitrix24)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

Contact vendor for pricing

Price

$6/month

4.4

Features

4.3

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143492-213257/Buffer-vs-Facebook)