# Compare Domo vs Supermetrics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Domo and Supermetrics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/119119-162846/Domo-vs-Supermetrics

---

# Domo vs Supermetrics Features and Cost Comparison

Last updated March 30th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

DomoSupermetrics2/4 selected

[Domo](https://www.capterra.com/p/119119/Domo/)[4.3 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

[## Domo](https://www.capterra.com/p/119119/Domo/)[4.3 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

Starting Price

Contact vendor

Value-for-Money

4

Functionality

4.3

Ease of Use

4.1

Customer Service

4

Reviews Sentiment

Based on [330 reviews](#user-reviews)

Positive

281

Neutral

34

Negative

15

[## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Starting Price

$29.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

4.1

Customer Service

3.8

Reviews Sentiment

Based on [109 reviews](#user-reviews)

Positive

96

Neutral

6

Negative

7

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## Summary

* * *

Key features rated by users

Features selected based on 2,714 reviews from reporting software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

79%Fit

High performer

Feature ratings

Customizable Reports

4.3

Reporting/Analytics

4.5

Workflow Management

4.8

Real-Time Data

4.2

Customizable Templates

4.0

\--%Fit

Missing features

Not enough reviews

Feature ratings

Customizable Reports

\--

Reporting/Analytics

4.4

Workflow Management

NA

Real-Time Data

\--

Customizable Templates

\--

User satisfaction

User satisfaction

4.3

User reviews[330](https://www.capterra.com/p/119119/Domo/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

4.0

Customer support

4.0

User satisfaction

4.4

User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

3.8

Customer support

3.8

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Domo caters to enterprise customers in all industries, assisting with business intelligence, data visualization, data analytics and more.

Best for

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

## User reviews

Pros & cons

AT

Aniruddha T.

Operations Support

> "All in general, this tool has helped us look at the data for not just manufacturing or operations department but overall..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6506547)

CS

Creed S.

Director of Data Analytics and Systems

> "However, because Domo is so user-friendly, it's really difficult to keep the costs from spiraling out of control because of..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6859130)

MK

Mariia K.

Lead software engineer

> "Working with various data sources, scheduling pipeline updates and reports, setting up alerts, and managing data lineage is..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350088)

EB

Eleanor B.

Senior Specialist, Education Programs

> "Trying to navigate to different boards/projects can feel a bit jumbled at times."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087)

MB

Mac B.

BIM

> "Does not require any technical skills with their no-code Magic ETL dataflows which is super helpful for scaling a BI team."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6677505)

SE

Steven E.

Owner

> "Sadly, our service reps will not assist us with numerous questions to get our businesses integrated."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6855867)

Joseph E.

Ecommerce and IT Manager

> "DOMO is very advanced as you can connect just about any platform to it and visualize it anyway you want."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7033624)

SA

Sam A.

CRO

> "Renewal notifications were sent to the email address of an employee who is no longer here, and Domo is now demanding we owe..."

[See full review](https://www.capterra.com/p/119119/Domo/#SoftwareAdvice___4986802)

MC

Matthew C.

Senior UX Designer

> "Its most robust feature is the application's ability to configure many types of protection, such as data-level security and..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

EB

Eleanor B.

Senior Specialist, Education Programs

> "The interface itself isn't the most intuitive."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087)

GB

Gideon B.

Customer Manager

> "Domo software provides reliable digital solutions that saves time and resources."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6655027)

MB

Mac B.

BIM

> "New pricing update based off token usage will be troubling."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6677505)

MC

Matthew C.

Senior UX Designer

> "Domo has been an invaluable tool for our company, allowing us to easily combine information from many sources for analysis..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

Joseph E.

Ecommerce and IT Manager

> "I tried connecting some things but ultimately gave up as I couldn't figure it out."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7033624)

JL

Jaclyn L.

Account Coordinator

> "Over the past year of learning and navigating this system at work I have found data retrieval to be so much easier than..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6712543)

MK

Mariia K.

Lead software engineer

> "Cards are not very responsive to resizing."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350088)

YD

Yuan D.

Senior Data Scientist

> "The visualizations and dashboards are great for our business intelligence activities."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350221)

JR

Jaden R.

Physical assistant

> "At first Domo is very difficult to navigate asides of this learning curve no issues"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6754299)

RF

Rochelle F.

Senior Technical Operations Specialist

> "Real-time data information assists with meeting SLAs and staying compliant!"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350156)

SE

Steven E.

Owner

> "Horrible customer service."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6855867)

WR

William R.

Workforce Analyst

> "I love the fact I can do a quick glance to get numbers for reporting on the dashboard"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6349982)

JK

Jillian K.

Manager of Analytics & Personalization

> "It can be difficult to use filters on dashboards that have cards built from different datasets, even if columns have the..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4291688)

CS

Creed S.

Director of Data Analytics and Systems

> "It's so easy to use, it's really powerful, and it can really make a difference to an organization that is looking to better..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6859130)

VR

Verified Reviewer

Product Operations

> "The interface is not intuitive at all and if you are not using constantly it can be an annoying process to re-learn how to..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148)

OB

Olivia B.

Subrogation Specialist

> "There are reports for each department and it is customizable which is great."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6643768)

CC

Chen C.

BI team lead

> "the datasets loading can be super slow and take many hours, with no solution given by the tool or by the support agents."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4290628)

AT

Aniruddha T.

Operations Support

> "I like it because it is really advanced when it comes to Business Intelligence and visual insights."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6506547)

VR

Verified Reviewer

EHS&Q System Coordinator

> "The DDX bricks have an inherent limit to the maximum number of rows it can retrieve, this is not cool. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289037)

LD

Lexton D.

Finance Manager

> "I believe their suit of tools is best suited for medium to large businesses."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6610415)

SA

Sam A.

CRO

> "You may save money initially, but you will most likely lose it long term."

[See full review](https://www.capterra.com/p/119119/Domo/#SoftwareAdvice___4986802)

MC

Matthew C.

Senior UX Designer

> "One of the many advantages of getting lots of data is that you can queue it up, and it will continue to process in the..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

KH

Kabir H.

Digital Learning System Manager

> "Once the author licence was given temporarily to a colleague after that I was not able to access my own visuals and ETL."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289263)

WD

Whitney D.

Director of Demand Generation

> "DOMO allows us to see how our full funnel marketing efforts at a broad level are performing. And then we can easily drill..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288197)

PJ

Patrick J.

Specialist II (Engineer)

> "I have to search all over the web to learn how to do things. When I work with Domo developers I'm told the training..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288236)

FL

Frank L.

IT

> "It also offers beast mode in data visualization, this feature is a terrific way to create a dynamic field within a dataset..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289168)

DC

Dylan C.

Data Analytics Manager

> "There aren't many cons but some of the pre-built connectors don't work as intended and it's the responsibility of the..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4292937)

André B.

Senior Product Manager

> "The connector system paired with the native data warehouse, ETL and visualisation capabilities allow for a quick data to..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4291394)

CEA

Cesar Emilio A.

Program Manager

> "It is somewhat "hard" to know how to create beast modes if you are not an expert in the system."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288224)

OB

Olivia B.

Subrogation Specialist

> "I like the numerous reports you can run."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6643768)

VR

Verified Reviewer

Configuration Specialist

> "Data management - changing data in the data source - is a little difficult to use and Domo doesn't integrate with..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3258610)

KG

Kelly G.

National Trainer

> "It makes reviewing, understanding, and sharing information way easier and applicable to more audiences, which is a major..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6186493)

Billy S.

Data Analyst

> "Sometimes navigating the software is a little confusing, especially when switching between various datasets."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3569569)

AL

Alicia L.

Business Owner

> "I am able to integrate the website analytics, invoicing, order processing, and the CRM database so that I can analyze..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4705647)

Akshika V.

iOS Developer

> "Sometimes a single statement isn't enough to explain what's wrong with the SQL."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4467836)

RD

Ram D.

Chief of Party

> "With Domo,it is simple to create stunning data visualizations in real-time."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6285519)

Matthew S.

CTO

> "Amazon connectors, particularly advertising, did not work as described"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3841605)

MS

Muhammed S.

IT Director

> "We rarely run into any issues or bugs when using it, and the real-time features work smoothly2."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044)

JM

Jeff M.

Sr. Director CSP&L

> "The visualizations are not as good as other software products either. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288245)

ZH

Zach H.

Attractions Manager

> "I love how this tool makes it easy to combine multiple data sources and create dashboards and cards that make data analysis..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288631)

CdK

Cédric K.

Marketing and communication

> "The customer support is not very good and lacks professionalism, but I didn't find any inconvenience with the products..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4432933)

Akshika V.

iOS Developer

> "It offers just remarkable analytical capabilities that have helped us to better leverage all of the organization's data to..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4467836)

AR

Alejandro R.

Business Analyst

> "Have been having some issues with some connectors."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288246)

MS

Muhammed S.

IT Director

> "The interface looks great and is very suitable for users with little background in data tools."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044)

JB

Jonathan B.

ML Engineer

> "What I hate about it is that all the COOL features are extras and VERY expensives"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3529892)

DG

Dayna G.

Sr Director, Implementation Operations

> "It's easy to use."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350398)

GZ

Gabriel Z.

Performance Marketing Manager

> "Full of bugs, poor UX, definitely a lot to improve given their pricing."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3670274)

JK

Joy K.

Account Coordinator

> "I like how easy it is to access DOMO."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6731826)

VR

Verified Reviewer

Digital Sales Manager

> "It seems backwards that the filter is not set up this way."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288260)

SB

Sarah B.

Philanthropy Database Analyst and Systems Administrator

> "DOMO connectors make it easy to pull multiple sources of data together to visualize a high-level view of revenue into one..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4299163)

BS

Bhavya S.

Data Engineer

> "Few issues are never addressed on time."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288217)

BC

Bryan C.

Solutions Architect

> "I also like that Domo's focus is not just displaying information, but making it actionable and using data in order to make..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288881)

BC

Bryan C.

Solutions Architect

> "It is more of a minor annoyance than a real problem"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288881)

VR

Verified Reviewer

Product Operations

> "Domo offers a variety of integrations to pull in data from all types of sources and combine them as needed. Once..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148)

CC

Chen C.

BI team lead

> "support is very bad most of the time."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4290628)

JS

Jordan S.

Bdm

> "I love everything about Domo especially the real time insight are accurate and we can trust we're making the right decision"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4848550)

VR

Verified Reviewer

Product Operations

> "It is extremely hard to figure out how to do things."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148)

MC

Matthew C.

Senior UX Designer

> "The design is aesthetically pleasing, and the user interface is simple."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

RL

Ramon L.

Office manager

> "It’s hard to dislike anything."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4578068)

ZH

Zach H.

Attractions Manager

> "Since using DOMO, we have saved a ton of time on data analysis and decision making processes for several areas of our..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288631)

DB

Dexter B.

Business Intelligence Analyst

> "Customer service doesn't get you anywhere unless you call in and escalate every ticket. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2191733)

AW

Aaron W.

Sr Data Analyst

> "We leverage a stable of the connectors to further drive our strategy from multiple operational platforms."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288615)

BJ

Brock J.

Account executive

> "As with a lot of analytics software, the strengths can also be a weakness."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2421855)

Carine Sylvie T.

Virtual Assistant

> "Once you've learned how to use the interface, it becomes your everyday tool."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5070691)

JM

Jeremy M.

Manager Compliance and Licensing

> "Domo can be very difficult to learn at first if you are not somewhat familiar with SQL. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2431659)

MS

Muhammed S.

IT Director

> "It has very impressive performance and uptime."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044)

JM

Jeremy M.

Manager Compliance and Licensing

> "Domo is very expensive compared to other platforms. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2431659)

[View Reviews](https://www.capterra.com/p/119119/Domo/reviews/)

PT

Paul T.

Traffic Manager

> "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

Marina C.

President

> "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

PT

Paul T.

Traffic Manager

> "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

MH

Martin H.

Head of Ecommerce

> "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

MH

Martin H.

Head of Ecommerce

> "Additionally, occasional connectivity issues can be frustrating, but these are rare"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "What I liked most about Supermetrics was how it simplifies complex data integration."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

SS

Stephanie S.

Digital Director

> "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857)

CA

Chris A.

SVP Growth and Insight

> "It connects to all of our key data sources and makes report generation easy."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831)

Andrea S.

Digital Advertising Team Leader

> "The Data Studio connector can get slow when connected to multiple ad accounts at once."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180)

Mayerly G.

bachelor

> "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099)

AW

Amity W.

Media Coordinator

> "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508)

MW

Marina W.

Paid Media Lead

> "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800)

CB

Christian B.

Growth consultant

> "The increase came out of nowhere and it makes it difficult for individual/freelancer usage"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399)

DK

Daniel K.

Associate Media Director

> "The data aggregation and integrations are unmatched."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469)

UK

Udi K.

Demand Gen

> "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

SP

Siim P.

CMO

> "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813)

AS

Alexandre S.

Owner

> "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

Marina C.

President

> "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

Dr David S.

Director

> "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around, refusing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228)

CC

Chris C.

SEO Specialist

> "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797)

Chhaya S.

Marketing Manager

> "Supermetrics is quite expensive in comparison with other tool available in the market."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759)

AE

Alaa E.

Technical Outsourcing Specialist

> "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926)

VR

Verified Reviewer

Growth Marketing Manager

> "Also a bit costly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

MC

Marah C.

Marketing and Social Media

> "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275)

UK

Udi K.

Demand Gen

> "A great deal of frustration"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

Marlyn G.

Marketing Operations Manager

> "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565)

UK

Udi K.

Demand Gen

> "It is such a huge disappointment and frustration. "

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

Henri H.

Web designer

> "You directly import the data and it provides you with the best analysis tools"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627)

Maximilian E.

Founder

> "The reliability of the Google Sheets integration is quite bad."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102)

KR

Kelly R.

Data Analyst

> "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919)

GZ

Gabriel Z.

Performance Marketing Manager

> "Terrible."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880)

MH

Martin H.

Head of Ecommerce

> "It's incredibly versatile, simplifying the data collection and reporting process."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

SP

Santosh P.

Head of Search Marketing

> "Connectors break way too often than we'd like."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285)

Raúl S.

Account Director

> "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479)

PF

Pedro F.

analyst

> "Some parts are not very intuitive in my experience"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069)

JB

Jay B.

Director of Strategy

> "This product is perfect for local business listings data on multi-location accounts."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940)

HC

Henry C.

Digital Strategist

> "I emailed support to cancel."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

JP

Jack P.

Senior Paid Media Specialist

> "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086)

DJ

Daniel J.

Head of Marketing

> "It's difficult to find out how to get started with building data sheets, but the worst part of the product?"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

VR

Verified Reviewer

Growth Marketing Manager

> "I love being able to log in to tableau and see all of my dashes automatically updated each morning."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

MH

Martina H.

Digital Specialist

> "Sometimes gets confusing because it changes settings slowly and interface is monotone"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421)

AS

Alexandre S.

Owner

> "Supermetrics is a complete tool to extract data from multiple sources."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

Serbay Arda A.

Managing director

> "User numbers are extremely low even if you pay 300+ USD/month"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

UK

Udi K.

Demand Gen

> "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

HC

Henry C.

Digital Strategist

> "Frustrating and slow."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

DT

Davy T.

CEO

> "I like the way you can connect multiple sources and use them in Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535504)

DJ

Daniel J.

Head of Marketing

> "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

SP

Siim P.

CMO

> "Their support is also really good and they can help with pretty much anything."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813)

VR

Verified Reviewer

Senior Digital Marketing Manager

> "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711)

KF

Kenneth F.

Accounting

> "Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4628788)

Serbay Arda A.

Managing director

> "It is very expensive also they are packages arent clear."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

[View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/)

## User interface

4.29 (330)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

4.39 (109)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Domo

Top features

35/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/119119/Domo/#features)

Supermetrics

28/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/162846/Supermetrics/#features)

### Recognition

Domo is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to Supermetrics

### Deployment & support

Domo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Supermetrics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Domo

-   By Domo Technologies
-   Located in United States
-   Founded in 2010

Supermetrics

-   By Supermetrics
-   Located in Finland
-   Founded in

## Popular Comparisons

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

vs

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4.3

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4.1

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4.3

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4.5

4.1

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[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

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4.3

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4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/162846-176586/Supermetrics-vs-Power-BI)

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

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Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/119119-177042/Domo-vs-Google-Analytics)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

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Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

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Price

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4.3

Features

4.4

4.1

Ease of Use

4.3

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[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

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Price

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4.3

Features

4.5

4.1

Ease of Use

4.8

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$203.63/year

4.3

Features

4.6

4.1

Ease of Use

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4.3

Features

4.8

4.1

Ease of Use

4.5

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Contact vendor for pricing

Price

$30/month

4.3

Features

4.3

4.1

Ease of Use

4.2

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Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.7

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