---
title: "Compare Domo vs Google Analytics 360 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Domo and Google Analytics 360 based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/119119-177042/Domo-vs-Google-Analytics"
page_type: "comparison"
language: "en"
---

# Domo vs Google Analytics 360 Features and Cost Comparison

Last updated September 22nd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

DomoGoogle Analytics 3602/4 selected

[Domo](https://www.capterra.com/p/119119/Domo/)[4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## Domo](https://www.capterra.com/p/119119/Domo/)[4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

Starting Price

Contact vendor

Value-for-Money

4

Functionality

4.3

Ease of Use

4.1

Customer Service

4

Reviews Sentiment

Based on [331 reviews](#user-reviews)

Positive

282

Neutral

34

Negative

15

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,101 reviews](#user-reviews)

Positive

7,825

Neutral

253

Negative

23

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,567 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

71%Fit

Not enough reviews

Feature ratings

Real-Time Data

4.2

Workflow Management

4.8

Multiple Data Sources

4.6

Reporting/Analytics

4.5

Activity Tracking

\--

64%Fit

Missing features

Feature ratings

Real-Time Data

4.6

Workflow Management

NA

Multiple Data Sources

4.2

Reporting/Analytics

4.7

Activity Tracking

NA

User satisfaction

User satisfaction

4.3

User reviews[331](https://www.capterra.com/p/119119/Domo/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

4.0

Customer support

4.0

User satisfaction

4.7

User reviews[8,101](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Organizations in all industries use Domo for AI agents, apps, and workflows, as well as business intelligence, operational analytics, embedded analytics, data visualization, and executive reporting.

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

AT

Aniruddha T.

Operations Support

> "All in general, this tool has helped us look at the data for not just manufacturing or operations department but..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6506547)

MR

Melissa R.

Sr. Business Analyst

> "that you can't schedule and excel file to export with the formatting that the card is set up with ."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7175867)

MB

Mac B.

BIM

> "Does not require any technical skills with their no-code Magic ETL dataflows which is super helpful for scaling a BI..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6677505)

CS

Creed S.

Director of Data Analytics and Systems

> "However, because Domo is so user-friendly, it's really difficult to keep the costs from spiraling out of control..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6859130)

Joseph E.

Ecommerce and IT Manager

> "DOMO is very advanced as you can connect just about any platform to it and visualize it anyway you want."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7033624)

EB

Eleanor B.

Senior Specialist, Education Programs

> "Trying to navigate to different boards/projects can feel a bit jumbled at times."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087)

MC

Matthew C.

Senior UX Designer

> "Its most robust feature is the application's ability to configure many types of protection, such as data-level..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

SE

Steven E.

Owner

> "Sadly, our service reps will not assist us with numerous questions to get our businesses integrated."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6855867)

MR

Melissa R.

Sr. Business Analyst

> "been pretty good, we are about 75% through automating our reports and it has been a huge help."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7175867)

MB

Mac B.

BIM

> "New pricing update based off token usage will be troubling."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6677505)

GB

Gideon B.

Customer Manager

> "Domo software provides reliable digital solutions that saves time and resources."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6655027)

Joseph E.

Ecommerce and IT Manager

> "I tried connecting some things but ultimately gave up as I couldn't figure it out."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7033624)

MC

Matthew C.

Senior UX Designer

> "Domo has been an invaluable tool for our company, allowing us to easily combine information from many sources for..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

JR

Jaden R.

Physical assistant

> "At first Domo is very difficult to navigate asides of this learning curve no issues"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6754299)

JL

Jaclyn L.

Account Coordinator

> "Over the past year of learning and navigating this system at work I have found data retrieval to be so much easier..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6712543)

EB

Eleanor B.

Senior Specialist, Education Programs

> "The interface itself isn't the most intuitive."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087)

MK

Mariia K.

Lead software engineer

> "Working with various data sources, scheduling pipeline updates and reports, setting up alerts, and managing data..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350088)

JK

Jillian K.

Manager of Analytics & Personalization

> "It can be difficult to use filters on dashboards that have cards built from different datasets, even if columns have..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4291688)

OB

Olivia B.

Subrogation Specialist

> "There are reports for each department and it is customizable which is great."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6643768)

SA

Sam A.

CRO

> "Renewal notifications were sent to the email address of an employee who is no longer here, and Domo is now demanding..."

[See full review](https://www.capterra.com/p/119119/Domo/#SoftwareAdvice___4986802)

AT

Aniruddha T.

Operations Support

> "I like it because it is really advanced when it comes to Business Intelligence and visual insights."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6506547)

SE

Steven E.

Owner

> "Horrible customer service."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6855867)

LD

Lexton D.

Finance Manager

> "I believe their suit of tools is best suited for medium to large businesses."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6610415)

VR

Verified Reviewer

Product Operations

> "The interface is not intuitive at all and if you are not using constantly it can be an annoying process to re-learn..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148)

MC

Matthew C.

Senior UX Designer

> "One of the many advantages of getting lots of data is that you can queue it up, and it will continue to process in..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

CC

Chen C.

BI team lead

> "the datasets loading can be super slow and take many hours, with no solution given by the tool or by the support..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4290628)

CS

Creed S.

Director of Data Analytics and Systems

> "It's so easy to use, it's really powerful, and it can really make a difference to an organization that is looking to..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6859130)

MK

Mariia K.

Lead software engineer

> "Cards are not very responsive to resizing."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350088)

WD

Whitney D.

Director of Demand Generation

> "DOMO allows us to see how our full funnel marketing efforts at a broad level are performing. And then we can easily..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288197)

VR

Verified Reviewer

EHS&Q System Coordinator

> "The DDX bricks have an inherent limit to the maximum number of rows it can retrieve, this is not cool. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289037)

FL

Frank L.

IT

> "It also offers beast mode in data visualization, this feature is a terrific way to create a dynamic field within a..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289168)

KH

Kabir H.

Digital Learning System Manager

> "Once the author licence was given temporarily to a colleague after that I was not able to access my own visuals and..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289263)

André B.

Senior Product Manager

> "The connector system paired with the native data warehouse, ETL and visualisation capabilities allow for a quick..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4291394)

PJ

Patrick J.

Specialist II (Engineer)

> "I have to search all over the web to learn how to do things. When I work with Domo developers I'm told the training..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288236)

OB

Olivia B.

Subrogation Specialist

> "I like the numerous reports you can run."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6643768)

DC

Dylan C.

Data Analytics Manager

> "There aren't many cons but some of the pre-built connectors don't work as intended and it's the responsibility of..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4292937)

KG

Kelly G.

National Trainer

> "It makes reviewing, understanding, and sharing information way easier and applicable to more audiences, which is a..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6186493)

CEA

Cesar Emilio A.

Program Manager

> "It is somewhat "hard" to know how to create beast modes if you are not an expert in the system."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288224)

AL

Alicia L.

Business Owner

> "I am able to integrate the website analytics, invoicing, order processing, and the CRM database so that I can..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4705647)

VR

Verified Reviewer

Configuration Specialist

> "Data management - changing data in the data source - is a little difficult to use and Domo doesn't integrate with..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3258610)

RD

Ram D.

Chief of Party

> "With Domo,it is simple to create stunning data visualizations in real-time."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6285519)

Akshika V.

iOS Developer

> "Sometimes a single statement isn't enough to explain what's wrong with the SQL."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4467836)

MS

Muhammed S.

IT Director

> "We rarely run into any issues or bugs when using it, and the real-time features work smoothly2."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044)

Matthew S.

CTO

> "Amazon connectors, particularly advertising, did not work as described"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3841605)

ZH

Zach H.

Attractions Manager

> "I love how this tool makes it easy to combine multiple data sources and create dashboards and cards that make data..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288631)

JM

Jeff M.

Sr. Director CSP&L

> "The visualizations are not as good as other software products either. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288245)

YD

Yuan D.

Senior Data Scientist

> "The visualizations and dashboards are great for our business intelligence activities."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350221)

CdK

Cédric K.

Marketing and communication

> "The customer support is not very good and lacks professionalism, but I didn't find any inconvenience with the..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4432933)

RF

Rochelle F.

Senior Technical Operations Specialist

> "Real-time data information assists with meeting SLAs and staying compliant!"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350156)

AR

Alejandro R.

Business Analyst

> "Have been having some issues with some connectors."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288246)

WR

William R.

Workforce Analyst

> "I love the fact I can do a quick glance to get numbers for reporting on the dashboard"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6349982)

VR

Verified Reviewer

Digital Sales Manager

> "It seems backwards that the filter is not set up this way."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288260)

Akshika V.

iOS Developer

> "It offers just remarkable analytical capabilities that have helped us to better leverage all of the organization's..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4467836)

SA

Sam A.

CRO

> "You may save money initially, but you will most likely lose it long term."

[See full review](https://www.capterra.com/p/119119/Domo/#SoftwareAdvice___4986802)

MS

Muhammed S.

IT Director

> "The interface looks great and is very suitable for users with little background in data tools."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044)

BS

Bhavya S.

Data Engineer

> "Few issues are never addressed on time."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288217)

JK

Joy K.

Account Coordinator

> "I like how easy it is to access DOMO."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6731826)

BC

Bryan C.

Solutions Architect

> "It is more of a minor annoyance than a real problem"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288881)

SB

Sarah B.

Philanthropy Database Analyst and Systems Administrator

> "DOMO connectors make it easy to pull multiple sources of data together to visualize a high-level view of revenue..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4299163)

CC

Chen C.

BI team lead

> "support is very bad most of the time."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4290628)

BC

Bryan C.

Solutions Architect

> "I also like that Domo's focus is not just displaying information, but making it actionable and using data in order..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288881)

Billy S.

Data Analyst

> "Sometimes navigating the software is a little confusing, especially when switching between various datasets."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3569569)

VR

Verified Reviewer

Product Operations

> "Domo offers a variety of integrations to pull in data from all types of sources and combine them as needed. Once..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148)

VR

Verified Reviewer

Product Operations

> "It is extremely hard to figure out how to do things."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148)

MC

Matthew C.

Senior UX Designer

> "The design is aesthetically pleasing, and the user interface is simple."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

RL

Ramon L.

Office manager

> "It’s hard to dislike anything."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4578068)

ZH

Zach H.

Attractions Manager

> "Since using DOMO, we have saved a ton of time on data analysis and decision making processes for several areas of..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288631)

JB

Jonathan B.

ML Engineer

> "What I hate about it is that all the COOL features are extras and VERY expensives"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3529892)

AW

Aaron W.

Sr Data Analyst

> "We leverage a stable of the connectors to further drive our strategy from multiple operational platforms."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288615)

GZ

Gabriel Z.

Performance Marketing

> "Full of bugs, poor UX, definitely a lot to improve given their pricing."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3670274)

Carine Sylvie T.

Virtual Assistant

> "Once you've learned how to use the interface, it becomes your everyday tool."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5070691)

BJ

Brock J.

Account executive

> "As with a lot of analytics software, the strengths can also be a weakness."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2421855)

MS

Muhammed S.

IT Director

> "It has very impressive performance and uptime."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044)

JM

Jeremy M.

Manager Compliance and Licensing

> "Domo can be very difficult to learn at first if you are not somewhat familiar with SQL. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2431659)

JV

Jeet V.

Program Manager

> "Provides good performance on datasets greater then million rows."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3913575)

JM

Jeremy M.

Manager Compliance and Licensing

> "Domo is very expensive compared to other platforms. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2431659)

WM

Wendy M.

QC

> "The graphs make it easier to make sure that goals are met for each category or program"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289625)

EB

Eleanor B.

Senior Specialist, Education Programs

> "Trying to navigate to different boards/projects can feel a bit jumbled at times."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087)

JK

Jillian K.

Manager of Analytics & Personalization

> "Love being able to build ETLs and manipulate data without coding experience."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4291688)

JR

Jaden R.

Physical assistant

> "At first Domo is very difficult to navigate asides of this learning curve no issues"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6754299)

Joseph E.

Ecommerce and IT Manager

> "DOMO is very advanced as you can connect just about any platform to it and visualize it anyway you want."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7033624)

EB

Eleanor B.

Senior Specialist, Education Programs

> "The interface itself isn't the most intuitive."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087)

AT

Aniruddha T.

Operations Support

> "I like it because it is really advanced when it comes to Business Intelligence and visual insights."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6506547)

VR

Verified Reviewer

Product Operations

> "The interface is not intuitive at all and if you are not using constantly it can be an annoying process to re-learn..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148)

FL

Frank L.

IT

> "It also offers beast mode in data visualization, this feature is a terrific way to create a dynamic field within a..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289168)

EB

Eleanor B.

Senior Specialist, Education Programs

> "The interface itself isn't the most intuitive."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087)

André B.

Senior Product Manager

> "The connector system paired with the native data warehouse, ETL and visualisation capabilities allow for a quick..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4291394)

VR

Verified Reviewer

Product Operations

> "It is extremely hard to figure out how to do things."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148)

JK

Joy K.

Account Coordinator

> "I like how easy it is to access DOMO."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6731826)

RL

Ramon L.

Office manager

> "It’s hard to dislike anything."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4578068)

MC

Matthew C.

Senior UX Designer

> "The design is aesthetically pleasing, and the user interface is simple."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942)

JM

Jeremy M.

Manager Compliance and Licensing

> "Domo can be very difficult to learn at first if you are not somewhat familiar with SQL. "

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2431659)

DG

Dayna G.

Sr Director, Implementation Operations

> "It's easy to use."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350398)

SE

Steven E.

Owner

> "Sadly, our service reps will not assist us with numerous questions to get our businesses integrated."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6855867)

AW

Aaron W.

Sr Data Analyst

> "I have been amazed by how quickly new users become comfortable and productive using the tools."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288615)

SE

Steven E.

Owner

> "Horrible customer service."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6855867)

VR

Verified Reviewer

Campaign Manager

> "Allows us to work with clients seamlessly."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4293771)

CdK

Cédric K.

Marketing and communication

> "The customer support is not very good and lacks professionalism, but I didn't find any inconvenience with the..."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4432933)

DM

Dart M.

Owner

> "Hope to launch with customers by 2023"

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288622)

CC

Chen C.

BI team lead

> "support is very bad most of the time."

[See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4290628)

[View Reviews](https://www.capterra.com/p/119119/Domo/reviews/)

BD

Bharati D.

Director

> "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

YN

Yasmine N.

Customer Services Manager

> "It's customization is also limited and is not available in free version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

SP

Sonu P.

Systems Analyst

> "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

BD

Bharati D.

Director

> "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

BD

Bharati D.

Director

> "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

IW

Isla W.

Digital Marketing Specialist

> "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

John J.

CEO

> "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7185741)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

YN

Yasmine N.

Customer Services Manager

> "The product also helps us in campaign management and real-time user interaction tracking."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

SP

Sonu P.

Systems Analyst

> "The platform also offers strong scalability and handles large volumes of traffic data very efficiently."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

SP

Sonu P.

Systems Analyst

> "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

BE

Ben E.

Marketing and communications executive

> "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

AA

Akshay A.

Software Review

> "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

PS

Piyush S.

Business Development Executive

> "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

MK

Manuel K.

CEO

> "some website behavior cannot be tracked because people do not agree to the cookie policy"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940)

JL

James L.

Recruitment Consultant

> "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

LG

Lyndsey G.

Curriculum designer, teacher

> "Google Analytics allows tracking for everything you need to know about your website data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489)

AM

Atul M.

Author

> "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

VC

Vishal C.

Marketing

> "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437)

RJ

Royce J.

Technology and Process Manager

> "Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

AA

Akshay A.

Software Review

> "There isn't much capability for segmentation and advanced analysis."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

BM

Bharath M.

Marketing

> "It lacks in giving access to real or raw data"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5068966)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

PG

Phillip G.

Director of Information Services

> "Some of the more complex features are difficult but I think that is more an issue with our IT user's familiarity with the concepts."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6118778)

MS

Mara S.

Head Of Marketing Strategy

> "Great interface, especially for those accustomed to Google Ads, and pro features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6784913)

LA

Lukasz A.

Owner

> "Constant changes to the interface, unnecessary, making work difficult, irritating."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269)

VR

Verified Reviewer

CMO

> "The interfaces are excellent and the ability to view all activities within one platform makes it unbeatable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097603)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

MS

Mert S.

HW DESIGN ENGINEER

> "I like the interface and the easiness of use of this software."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6127264)

DL

Derek L.

IT Mgr

> "It can sometimes seem too robust in the sense that some setups such as Pixels don't always go in very easily and the user interface could be more..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3169673)

VR

Verified Reviewer

Supply Admin

> "I like that Google Analytics has a very nice interface"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6017399)

Abu M.

Admin

> "Due to its overly complex user interface, Google Analytics 360 may seem difficult for beginners."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3486149)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

VR

Verified Reviewer

Senior account director

> "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

DK

Devender K.

COO

> "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009)

JK

Jordan K.

Fleet and Customer Operations Executive

> "First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6527916)

VR

Verified Reviewer

Digital Marketing Manager

> "The only thing that makes it a bit complicated for beginners is the fact that you need to add a code (Google Tag) to your website which needs to be..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3229790)

MS

Marwah S.

Project Manager

> "It is a google product so it is easily connected to google email, google search console and google ads."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6209867)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

LK

Liam K.

CMO

> "I like live reports, you can see all users and the location."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6271756)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

Marlin H.

Systems programmer

> "It gives you everything you need in one place and makes it very easy to access what you need when you need it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

LA

Lukasz A.

Owner

> "Sometimes it looks like developers are forcing changes just to change something, without any need from users."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269)

VN

Victoria N.

Corporate Communications Coordinator

> "Customization is also a great experience for me."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6199427)

SR

Sergio R.

CEO

> "Difficult to use and complex to understand"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6714914)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

Mansi R.

social media Strategist

> "they have very limited support, we often need to deal with 3rd party if there any problem."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5083186)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AM

Atul M.

Author

> "Limited support: While there is a wealth of online resources available for Google Analytics users, the platform does not offer much in the way of..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

Himanshu S.

Web Analyst

> "The only thing to complain about this product is its customer care support."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6018464)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[Domo](https://www.capterra.com/p/119119/Domo/)

4.29 (331)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,101)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

Domo

Top features

42/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/119119/Domo/#features)

Google Analytics 360

21/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

Domo is recognized as a top-rated tool in 1 Capterra Shortlist reports

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Domo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Domo

-   By Domo Technologies
-   Located in United States
-   Founded in 2010

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

vs

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Contact vendor for pricing

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4.3

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4.1

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[View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics)

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

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Contact vendor for pricing

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$15/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-208764/Domo-vs-Tableau)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

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Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

vs

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,097)](https://www.capterra.com/p/125813/MATLAB/reviews/)

Contact vendor for pricing

Price

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4.3

Features

4.6

4.1

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/119119-125813/Domo-vs-MATLAB)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

vs

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Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.3

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-190616/Domo-vs-Data-Studio)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

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Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

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Contact vendor for pricing

Price

Contact vendor for pricing

4.3

Features

4.5

4.1

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/119119-176573/Domo-vs-Google-Charts)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

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Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

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