# Compare Domo vs Google Analytics 360 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Domo and Google Analytics 360 based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/119119-177042/Domo-vs-Google-Analytics --- # Domo vs Google Analytics 360 Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: DomoGoogle Analytics 3602/4 selected [Domo](https://www.capterra.com/p/119119/Domo/)[4.3 (330)](https://www.capterra.com/p/119119/Domo/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Domo](https://www.capterra.com/p/119119/Domo/)[4.3 (330)](https://www.capterra.com/p/119119/Domo/reviews/) Starting Price Contact vendor Value-for-Money 4 Functionality 4.3 Ease of Use 4.1 Customer Service 4 Reviews Sentiment Based on [330 reviews](#user-reviews) Positive 281 Neutral 34 Negative 15 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,091 reviews](#user-reviews) Positive 7,817 Neutral 251 Negative 23 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,494 reviews from dashboard software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 80%Fit High performer Feature ratings Real-Time Data 4.2 Workflow Management 4.8 Multiple Data Sources 4.6 Customizable Reports 4.3 Reporting/Analytics 4.5 73%Fit Missing features Feature ratings Real-Time Data 4.5 Workflow Management NA Multiple Data Sources 4.4 Customizable Reports 4.5 Reporting/Analytics 4.7 User satisfaction User satisfaction 4.3 User reviews[330](https://www.capterra.com/p/119119/Domo/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 4.0 Customer support 4.0 User satisfaction 4.7 User reviews[8,091](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Domo caters to enterprise customers in all industries, assisting with business intelligence, data visualization, data analytics and more. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons AT Aniruddha T. Operations Support > "All in general, this tool has helped us look at the data for not just manufacturing or operations department but overall..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6506547) CS Creed S. Director of Data Analytics and Systems > "However, because Domo is so user-friendly, it's really difficult to keep the costs from spiraling out of control because of..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6859130) MK Mariia K. Lead software engineer > "Working with various data sources, scheduling pipeline updates and reports, setting up alerts, and managing data lineage is..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350088) EB Eleanor B. Senior Specialist, Education Programs > "Trying to navigate to different boards/projects can feel a bit jumbled at times." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087) MB Mac B. BIM > "Does not require any technical skills with their no-code Magic ETL dataflows which is super helpful for scaling a BI team." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6677505) SE Steven E. Owner > "Sadly, our service reps will not assist us with numerous questions to get our businesses integrated." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6855867) Joseph E. Ecommerce and IT Manager > "DOMO is very advanced as you can connect just about any platform to it and visualize it anyway you want." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7033624) SA Sam A. CRO > "Renewal notifications were sent to the email address of an employee who is no longer here, and Domo is now demanding we owe..." [See full review](https://www.capterra.com/p/119119/Domo/#SoftwareAdvice___4986802) MC Matthew C. Senior UX Designer > "Its most robust feature is the application's ability to configure many types of protection, such as data-level security and..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942) EB Eleanor B. Senior Specialist, Education Programs > "The interface itself isn't the most intuitive." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6820087) GB Gideon B. Customer Manager > "Domo software provides reliable digital solutions that saves time and resources." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6655027) MB Mac B. BIM > "New pricing update based off token usage will be troubling." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6677505) MC Matthew C. Senior UX Designer > "Domo has been an invaluable tool for our company, allowing us to easily combine information from many sources for analysis..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942) Joseph E. Ecommerce and IT Manager > "I tried connecting some things but ultimately gave up as I couldn't figure it out." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___7033624) JL Jaclyn L. Account Coordinator > "Over the past year of learning and navigating this system at work I have found data retrieval to be so much easier than..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6712543) MK Mariia K. Lead software engineer > "Cards are not very responsive to resizing." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350088) YD Yuan D. Senior Data Scientist > "The visualizations and dashboards are great for our business intelligence activities." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350221) JR Jaden R. Physical assistant > "At first Domo is very difficult to navigate asides of this learning curve no issues" [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6754299) RF Rochelle F. Senior Technical Operations Specialist > "Real-time data information assists with meeting SLAs and staying compliant!" [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350156) SE Steven E. Owner > "Horrible customer service." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6855867) WR William R. Workforce Analyst > "I love the fact I can do a quick glance to get numbers for reporting on the dashboard" [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6349982) JK Jillian K. Manager of Analytics & Personalization > "It can be difficult to use filters on dashboards that have cards built from different datasets, even if columns have the..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4291688) CS Creed S. Director of Data Analytics and Systems > "It's so easy to use, it's really powerful, and it can really make a difference to an organization that is looking to better..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6859130) VR Verified Reviewer Product Operations > "The interface is not intuitive at all and if you are not using constantly it can be an annoying process to re-learn how to..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148) OB Olivia B. Subrogation Specialist > "There are reports for each department and it is customizable which is great." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6643768) CC Chen C. BI team lead > "the datasets loading can be super slow and take many hours, with no solution given by the tool or by the support agents." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4290628) AT Aniruddha T. Operations Support > "I like it because it is really advanced when it comes to Business Intelligence and visual insights." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6506547) VR Verified Reviewer EHS&Q System Coordinator > "The DDX bricks have an inherent limit to the maximum number of rows it can retrieve, this is not cool. " [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289037) LD Lexton D. Finance Manager > "I believe their suit of tools is best suited for medium to large businesses." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6610415) SA Sam A. CRO > "You may save money initially, but you will most likely lose it long term." [See full review](https://www.capterra.com/p/119119/Domo/#SoftwareAdvice___4986802) MC Matthew C. Senior UX Designer > "One of the many advantages of getting lots of data is that you can queue it up, and it will continue to process in the..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942) KH Kabir H. Digital Learning System Manager > "Once the author licence was given temporarily to a colleague after that I was not able to access my own visuals and ETL." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289263) WD Whitney D. Director of Demand Generation > "DOMO allows us to see how our full funnel marketing efforts at a broad level are performing. And then we can easily drill..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288197) PJ Patrick J. Specialist II (Engineer) > "I have to search all over the web to learn how to do things. When I work with Domo developers I'm told the training..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288236) FL Frank L. IT > "It also offers beast mode in data visualization, this feature is a terrific way to create a dynamic field within a dataset..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4289168) DC Dylan C. Data Analytics Manager > "There aren't many cons but some of the pre-built connectors don't work as intended and it's the responsibility of the..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4292937) André B. Senior Product Manager > "The connector system paired with the native data warehouse, ETL and visualisation capabilities allow for a quick data to..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4291394) CEA Cesar Emilio A. Program Manager > "It is somewhat "hard" to know how to create beast modes if you are not an expert in the system." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288224) OB Olivia B. Subrogation Specialist > "I like the numerous reports you can run." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6643768) VR Verified Reviewer Configuration Specialist > "Data management - changing data in the data source - is a little difficult to use and Domo doesn't integrate with..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3258610) KG Kelly G. National Trainer > "It makes reviewing, understanding, and sharing information way easier and applicable to more audiences, which is a major..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6186493) Billy S. Data Analyst > "Sometimes navigating the software is a little confusing, especially when switching between various datasets." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3569569) AL Alicia L. Business Owner > "I am able to integrate the website analytics, invoicing, order processing, and the CRM database so that I can analyze..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4705647) Akshika V. iOS Developer > "Sometimes a single statement isn't enough to explain what's wrong with the SQL." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4467836) RD Ram D. Chief of Party > "With Domo,it is simple to create stunning data visualizations in real-time." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6285519) Matthew S. CTO > "Amazon connectors, particularly advertising, did not work as described" [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3841605) MS Muhammed S. IT Director > "We rarely run into any issues or bugs when using it, and the real-time features work smoothly2." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044) JM Jeff M. Sr. Director CSP&L > "The visualizations are not as good as other software products either. " [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288245) ZH Zach H. Attractions Manager > "I love how this tool makes it easy to combine multiple data sources and create dashboards and cards that make data analysis..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288631) CdK Cédric K. Marketing and communication > "The customer support is not very good and lacks professionalism, but I didn't find any inconvenience with the products..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4432933) Akshika V. iOS Developer > "It offers just remarkable analytical capabilities that have helped us to better leverage all of the organization's data to..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4467836) AR Alejandro R. Business Analyst > "Have been having some issues with some connectors." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288246) MS Muhammed S. IT Director > "The interface looks great and is very suitable for users with little background in data tools." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044) JB Jonathan B. ML Engineer > "What I hate about it is that all the COOL features are extras and VERY expensives" [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3529892) DG Dayna G. Sr Director, Implementation Operations > "It's easy to use." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6350398) GZ Gabriel Z. Performance Marketing > "Full of bugs, poor UX, definitely a lot to improve given their pricing." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___3670274) JK Joy K. Account Coordinator > "I like how easy it is to access DOMO." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___6731826) VR Verified Reviewer Digital Sales Manager > "It seems backwards that the filter is not set up this way." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288260) SB Sarah B. Philanthropy Database Analyst and Systems Administrator > "DOMO connectors make it easy to pull multiple sources of data together to visualize a high-level view of revenue into one..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4299163) BS Bhavya S. Data Engineer > "Few issues are never addressed on time." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288217) BC Bryan C. Solutions Architect > "I also like that Domo's focus is not just displaying information, but making it actionable and using data in order to make..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288881) BC Bryan C. Solutions Architect > "It is more of a minor annoyance than a real problem" [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288881) VR Verified Reviewer Product Operations > "Domo offers a variety of integrations to pull in data from all types of sources and combine them as needed. Once..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148) CC Chen C. BI team lead > "support is very bad most of the time." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4290628) JS Jordan S. Bdm > "I love everything about Domo especially the real time insight are accurate and we can trust we're making the right decision" [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4848550) VR Verified Reviewer Product Operations > "It is extremely hard to figure out how to do things." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4324148) MC Matthew C. Senior UX Designer > "The design is aesthetically pleasing, and the user interface is simple." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5062942) RL Ramon L. Office manager > "It’s hard to dislike anything." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4578068) ZH Zach H. Attractions Manager > "Since using DOMO, we have saved a ton of time on data analysis and decision making processes for several areas of our..." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288631) DB Dexter B. Business Intelligence Analyst > "Customer service doesn't get you anywhere unless you call in and escalate every ticket. " [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2191733) AW Aaron W. Sr Data Analyst > "We leverage a stable of the connectors to further drive our strategy from multiple operational platforms." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___4288615) BJ Brock J. Account executive > "As with a lot of analytics software, the strengths can also be a weakness." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2421855) Carine Sylvie T. Virtual Assistant > "Once you've learned how to use the interface, it becomes your everyday tool." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5070691) JM Jeremy M. Manager Compliance and Licensing > "Domo can be very difficult to learn at first if you are not somewhat familiar with SQL. " [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2431659) MS Muhammed S. IT Director > "It has very impressive performance and uptime." [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___5096044) JM Jeremy M. Manager Compliance and Licensing > "Domo is very expensive compared to other platforms. " [See full review](https://www.capterra.com/p/119119/Domo/#Capterra___2431659) [View Reviews](https://www.capterra.com/p/119119/Domo/reviews/) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) SKD Sanjib Kumar D. Review > "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) KM Kimberly M. Attorney > "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) MHM Mohamed Haneefa M. Manager > "Google Analytics 360 is significantly more expensive than the free version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) Aastha G. Owner > "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) CS Christina S. Area Director of Sales > "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) ZT Zacharoula T. Digital Marketer > "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) Rifat B. Skill and Talent Tansformation > "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) VR Verified Reviewer Digital Marketing Lead > "Steep learning curve for beginners, found it hard to start" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) Miguel G. Senior Web Designer > "Maybe it is a little complicated to use when you are not familiar with data tools." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299) DH Dean H. Regional Sales Manager > "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132) VR Verified Reviewer Marketing Manager > "Sometimes some stats are tough to interpret." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) MHM Mohamed Haneefa M. Manager > "The primary drawback for many organizations is the cost." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) JM Joao M. Spinning Instructor > "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) MC Marian C. IT Technician > "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) MA Mauricio A. CEO and Developer > "One of the few drawbacks of this tool is its learning curve." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522) SB Salah B. Gérant > "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) BAF Bogdan Alexandu F. Stock Manager > "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) AATTAF S. Account Manager > "The seamless integration with other marketing platforms and the dedicated support provided by Google have been invaluable for optimizing our strategies." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6323776) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) JL James L. Recruitment Consultant > "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AA Akshay A. Software Review > "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) IL Isaac L. Director of a sales and Business development > "Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6861927) Regan T. manager > "Furthermore, we encountered occasional difficulties integrating certain custom tracking elements." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4806483) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface 4.29 (330) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,091) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Domo Top features 36/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/119119/Domo/#features) Google Analytics 360 21/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition Domo is recognized as a top-rated tool in 4 Capterra Shortlist reports Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Domo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Domo - By Domo Technologies - Located in United States - Founded in 2010 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-176586/Domo-vs-Power-BI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-208764/Domo-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.3 Features 4.4 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 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Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-190616/Domo-vs-Data-Studio) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)