# Compare ReferralCandy vs Marsello 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ReferralCandy and Marsello based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/119331-152524/ReferralCandy-vs-Goody

---

# ReferralCandy vs Marsello Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ReferralCandyMarsello2/4 selected

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.5 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

[Marsello](https://www.capterra.com/p/152524/Goody/)[4.3 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

[## ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.5 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

Starting Price

$29.00/month

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.4

Customer Service

4.9

Reviews Sentiment

Based on [387 reviews](#user-reviews)

Positive

353

Neutral

28

Negative

6

[## Marsello](https://www.capterra.com/p/152524/Goody/)[4.3 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

Starting Price

$60.00/month

Value-for-Money

4.2

Functionality

4.1

Ease of Use

4.3

Customer Service

4.3

Reviews Sentiment

MP

Based on [104 reviews](#user-reviews)

Positive

86

Neutral

11

Negative

7

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Referral Rock

4.6 (100)

* * *

Starting Price

$175.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

### Post Affiliate Pro

4.7 (703)

* * *

Starting Price

$129.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

### Referral Factory

4.8 (152)

* * *

Starting Price

$200.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Guusto

4.9 (3,745)

* * *

Starting Price

$4.80

Per User,Per Month

Free Trial

Free Version

* * *

User rating

100%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 2,476 reviews from customer loyalty software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Feature ratings

Third-Party Integrations

4.4

Loyalty Program

4.8

Rewards Management

4.5

Gift Card Management

NA

Loyalty Cards

NA

59%Fit

Missing features

Feature ratings

Third-Party Integrations

NA

Loyalty Program

4.2

Rewards Management

4.0

Gift Card Management

NA

Loyalty Cards

3.5

User satisfaction

User satisfaction

4.5

User reviews[387](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.5

Customer support

4.9

User satisfaction

4.3

User reviews[104](https://www.capterra.com/p/152524/Goody/reviews/)

Ease of use

4.3

Functionality

4.1

Value for money

4.2

Customer support

4.3

Price starts from

Price starts from

$29Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$60Other, Per Month

-   Free version
-   Free trial

Best for

Best for

ReferralCandy works best for eCommerce stores with at least 100 transactions a month.

Best for

Ideal for multi-location businesses with integrated eCommerce and point-of-sale systems.

## User reviews

Pros & cons

LH

Lingwei H.

Operations Specialist

> "ReferralCandy has helped us increase customer engagement and acquire new customers through word-of-mouth, all with..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6844103)

CK

Christiana K.

Head of growth

> "the theme content customisations are a little confusing, it's also a bit buggy and keeps disconnecting from my shopify..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6688298)

JJ

Julia J.

Influencer Marketing Manager

> "Every time I have a call or a message exchange with \[sensitive content hidden\], she is a constant ray of sunshine and..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4968118)

LH

Lingwei H.

Operations Specialist

> "RC is not a pretty big referral company compare with impact, CJ, shareAsale."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6844103)

MC

Matthias C.

NA

> "Worked with a client to migrate their referral candy to another shopify store and they helped us out a lot!"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6711616)

SO

Sandra O.

Client and sales support

> "The setup process felt a bit confusing and not as straightforward as I expected."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6838989)

SO

Sandra O.

Client and sales support

> "My overall experience with ReferralCandy has been positive. While the setup process was a bit challenging at first,..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6838989)

WU

Wolf U.

Ceo

> "It is not as instinctive as I would like it to be as far as navigation."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6830372)

GG

Greg G.

CEO

> "Otherwise it is quite a useful app for affiliate marketing."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6854164)

A

Amalia ..

.

> "In regards to Customer Support received - this does not apply."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6001951)

MO

Mario O.

CEO

> "Where I was really surprised was the excellent support and many thanks to Innah who was so patient with my issues and..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6861741)

ZA

Zahidi A.

Principal Trainer

> "It is quite confusing at times based of my level of understanding is low."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6108450)

JT

Jen T.

President

> "Referral Candy is easy to set up."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___7145280)

OH

Oussama H.

Marketing manager

> "Not easy to turn on and turn off any campaign through a button.."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4913054)

MA

Moises A.

Digital Expansion Project Manager

> "Innah was extremely patient and helpful, guiding me step by step whenever I had questions."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___7046674)

MO

Melissa O.

CEO

> "I found it hard to set up (but I'm also not very techy)."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4955501)

JS

James S.

COO

> "Super quick and helpful when I had an urgent issue."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6883534)

DF

Daniel F.

Ecommerce manager

> "It lacks functionality and integration with more applications."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4679870)

SB

Sophie B.

Tattoo Artist

> "I love that I can use this software to track referrals for my in-person appointment based business, where I still want..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3879941)

SP

Susanna P.

Senior Account Manager

> "It could be difficult for a lead or customer to recognize the brand if the email is standardized and you can only..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3337351)

HW

Hannah W.

CRM

> "sensitive content hidden\] literally supported me for hours to find solutions to all my questions!"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6666007)

DP

Davide P.

Growth Hacker

> "The JS implementation of the referral is not "easy"."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3648904)

SH

Steven H.

Marketing

> "The customer support and the ability to generate more customers from existing customers"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6193634)

BT

Ben T.

Director

> "They just don't turn up to meetings where we are trying to get set up"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4543612)

SB

Shahid B.

Senior Shopify Developer

> "She along with the engineering team helped us a lot setting up a very custom integration for Referral Candy."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6180148)

MD

Manon D.

Marketing Manager

> "I've lost the historical activities of the customer I was looking for."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4564733)

TK

Tigran K.

Marketing Specialist

> "Affordable yet effective with great customer support"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6763623)

MB

Mansoor B.

Marketing

> "Not able to have drag n drop customizations for templates"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3348596)

JJ

Julia J.

Influencer Marketing Manager

> "Easy to set up, works great for looking into influencer referrals and how many sales they are bringing in!Easy paypal..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4968118)

TH

Tess H.

Head of Partnerships

> "Sometimes the support is a little too responsive and send too many emails."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3413173)

OH

Oussama H.

Marketing manager

> "JC our customer manager helped since the beginning from the setup until the pick up of our referral program."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4913054)

TN

Tannia N.

Senior Consultant

> "I have not yet deployed the campaign so cannot give a full review."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4576295)

FM

Francesco M.

IT Specialist

> "Managed to integrate RC with our CMS in few clicks, the platform is surely the most user friendly out there, all the..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3905152)

Anna I.

Content Creator

> "The only con for our company was the scarcity with which ReferralCandy was utilized."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2963603)

EJ

Erin J.

Customer service/admin

> "Generates codes for our customers based on referrals, incentivizes customers to share their experience with our..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4001122)

EL

Erica L.

Owner

> "It was a little confusing to understand what features came with the integration and which didn't."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3527738)

JS

Juan S.

Software Engineer

> "sensitive content hidden\] was committed to finding effective solutions and ensuring our satisfaction as customers,..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6225782)

ES

Emma S.

Marketing Manager

> "The reporting dashboard can sometimes be difficult to navigate."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3412317)

CK

Christiana K.

Head of growth

> "support are very helpful and quick to sort things out particularly \[sensitive content hidden\]"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6688298)

AR

Andy R.

CEO

> "You have been warned!"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#SoftwareAdvice___4659520)

BH

Bonnie H.

Owner

> "Great customer service and timely responses!"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6641643)

RH

Rosie H.

Owner

> "have not seen Return in my investment yet"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4642411)

NS

Nano S.

Marketer

> "Great customer service!"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6511696)

Justin R.

Co-Founder

> "I found the dashboard UI not intuitive and there were glitches once our Chargebee account and Referral Candy were..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2521748)

TK

Tigran K.

Marketing Specialist

> "Great experience with a friendly staff who always there to help you out"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6763623)

IC

Isobel C.

Growth Executive

> "The integration with Klaviyo isn't very smooth"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3520129)

SE

Steve E.

CEO

> "sensitive content hidden\] was incredible, very friendly and got me started and set up in no time."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6803835)

MT

Margaret T.

Marketing Executive

> "Functions, some of design purpose require basic on coding which is not that user friendly to those who don't really..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2583004)

JS

Juan S.

Software Engineer

> "Exceptional Professionalism: \[sensitive content hidden\] exhibited a high level of professionalism in every..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6225782)

SY

SADIRA Y.

FOUNDER

> "The method used to edit the design and html of the user interface ie emails is not too friendly."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2488240)

IM

Ian M.

Head of Growth Marketing

> "Also the customer service is responsive which is helpful for a first time user."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___5070326)

JM

Jason M.

Physiotherapist

> "Finally just when you think things are okay, our account get's hacked/taken over despite us having a sophisticated..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2579975)

CA

Camilo A.

Senior software developer

> "Good support and clear documentation as well as a good product."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___5077530)

ST

Stefano T.

Founder

> "After selecting and installing the plugin in the new PATHS platform I made the mistake of not having seen that the..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2691707)

EC

Elisa C.

Sr Customer Experience Manager

> "She resolved my issues promptly and kept me well-informed throughout the whole process."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___5033533)

VR

Verified Reviewer

\-

> "I had a problem with the system to recognize INVOICES that were coming in."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2845917)

BlM

Bálint M.

CEO

> "So far so good, I only started to use a few days ago, so currently I'm waiting for the referrals."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6311181)

JM

Jason M.

Physiotherapist

> "Firstly it took ages to set up - integration was not straight forward, customer service took ages to help - lots of..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2579975)

LR

Laura R.

International Marketing and Logistics Administrator

> "Her attention and willingness to help with an issue we were experiencing was very good and effective."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6238654)

CM

Corinna M.

Marketing and Operations Manager

> "Just having trouble with setting up on our test site since we wanted to test it so we can launch with it."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2358636)

MO

Melissa O.

CEO

> "I only just started and had trouble setting it up. But I had excellent customer service with both \[sensitive content..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4955501)

JM

Jason M.

Physiotherapist

> "we then could not access the account, and surprise surprise, Rererral Candy customer service is off work for the..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2579975)

LS

Lauren S.

Ambassador Program Coordinator

> "The customer service has been incredible during this process."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___4950258)

EG

Ed G.

Co-Founder

> "Not a recognised affiliate network so can't work with some clients."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2702097)

AG

Adam G.

President

> "I haven’t launched my campaign yet, but as I set up my referral campaign, I’m very pleased with all the options and..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___3985369)

ST

Stefano T.

Founder

> "So after 3 months of inactivity I found myself paying the monthly fee without using any online service."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2691707)

ZA

Zahidi A.

Principal Trainer

> "What I like most is the support from the team especially from Cris and Sam."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6108450)

AG

Amber G.

Photobooth Strategist

> "We ran into an issue where a bot spammed our sign up link."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2394499)

EC

Elisa C.

Sr Customer Experience Manager

> "What I like the most about ReferralCandy is exceptional customer support and ease of use."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___5033533)

MP

Mirna P.

Frontend Engineer

> "Internally testing the functionality of a new referral program is a pain."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2341425)

Anna I.

Content Creator

> "We were able to set up the referral link and any time someone purchased using the referral link we had an automated..."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2963603)

JH

Jackson H.

Director

> "Software remains quite confusing to navigate and implement without assistance upfront."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2886792)

AE

Annie E.

NA

> "With her help, I made sure everything was set up properly."

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___6166427)

EV

Elizabeth V.

Body piercer

> "It was confusing if it would work without my clients needing to use a payment"

[See full review](https://www.capterra.com/p/119331/ReferralCandy/#Capterra___2326977)

[View Reviews](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

MP

Mark P.

Director

> "Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by..."

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___7067186)

LSC

Liam Styles C.

Creative Director

> "It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6406779)

CM

Calvin M.

Owner

> "Every time I have an idea for an automation, we always manage to find a way to make it work for our business."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___7081115)

RS

Rytis S.

Director

> "Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6494831)

MP

Mark P.

Director

> "We updated our woocommerce store and re-activated the Marsello API."

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___7067186)

LSC

Liam Styles C.

Creative Director

> "Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6406779)

CM

Calvin M.

Owner

> "Pricing is very reasonable."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___7081115)

MP

Mark P.

Director

> "Avoid if you use woocommerce!!!"

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___7067186)

RS

Rytis S.

Director

> "Cheesy presentation by sales team, company name also sounds good."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6494831)

LR

Leroy R.

Owner

> "They keep reccomending things to fix it without getting to root of problem."

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___6631599)

MR

Musiyyib R.

Marketing

> "only because of the sheer number of possibilities they provide, like loyalty awards, email marketing, points,..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3829078)

RS

Rytis S.

Director

> "Full of bugs"

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___6494831)

MS

Maureen S.

Owner

> "The platform is affordable and trustworthy."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___4909570)

LR

Leroy R.

Owner

> "Terrible customer support."

[See full review](https://www.capterra.com/p/152524/Goody/#SoftwareAdvice___6631599)

Jamie S.

CEO

> "Marsello drives in-store customer loyalty well with the Vend/Lightspeed integration"

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3632735)

MR

Musiyyib R.

Marketing

> "I would like to target specific clients with a collection of emails or locations, but I am unable to do so."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3829078)

EH

Emma H.

Owner

> "The SMS marketing we really get a lot of customer traffic with this tool."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3560652)

EH

Emma H.

Owner

> "Marsello is not compatible with Woo Commerce or WordPress. "

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3560652)

GK

Georgie K.

Sole Trader

> "Being in the first few weeks of the free trial, I am loving the ease of setting up automations and the..."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___3294130)

VR

Verified Reviewer

Digital Marketing Manager

> "I've had some rare instances where some emails failed to send."

[See full review](https://www.capterra.com/p/152524/Goody/#Capterra___2746714)

[View Reviews](https://www.capterra.com/p/152524/Goody/reviews/)

## User interface

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)

4.53 (387)

[Marsello](https://www.capterra.com/p/152524/Goody/)

4.30 (104)

### Features

ReferralCandy

16/41

-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Client Portal
-   Communication Management
-   CRM
-   Customer Activity Tracking
-   Customer Database
-   Customer History
-   Customer Profiles
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable Templates
-   Discount Management
-   eCommerce Management
-   Email Marketing
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Gift Card Management
-   Loyalty Cards
-   Loyalty Program
-   Member Portal
-   Membership Management
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Performance Metrics
-   Point of Sale (POS)
-   Promotions Management
-   Referral Tracking
-   Rewards Management
-   SMS Marketing
-   Social Promotion
-   Survey/Poll Management
-   Third-Party Integrations
-   Transaction History

[See all features](https://www.capterra.com/p/119331/ReferralCandy/#features)

Marsello

Top features

28/41

-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Client Portal
-   Communication Management
-   CRM
-   Customer Activity Tracking
-   Customer Database
-   Customer History
-   Customer Profiles
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable Templates
-   Discount Management
-   eCommerce Management
-   Email Marketing
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Gift Card Management
-   Loyalty Cards
-   Loyalty Program
-   Member Portal
-   Membership Management
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Performance Metrics
-   Point of Sale (POS)
-   Promotions Management
-   Referral Tracking
-   Rewards Management
-   SMS Marketing
-   Social Promotion
-   Survey/Poll Management
-   Third-Party Integrations
-   Transaction History

[See all features](https://www.capterra.com/p/152524/Goody/#features)

### Recognition

ReferralCandy is recognized as a top-rated tool in 1 Capterra Shortlist reports

No recognitions have been awarded to Marsello

### Deployment & support

ReferralCandy

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Marsello

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ReferralCandy

-   By Anafore
-   Located in Singapore
-   Founded in 2009

Marsello

-   By Marsello
-   Located in New Zealand
-   Founded in 2013

## Popular Comparisons

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.53 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

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4.1

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4.4

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[Marsello](https://www.capterra.com/p/152524/Goody/)[4.30 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

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4.1

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[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.53 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

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4.4

Ease of Use

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[Marsello](https://www.capterra.com/p/152524/Goody/)[4.30 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

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Price

Contact vendor for pricing

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4.3

Ease of Use

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[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)[4.53 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)

vs

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Price

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4.4

Features

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4.4

Ease of Use

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[Marsello](https://www.capterra.com/p/152524/Goody/)[4.30 (104)](https://www.capterra.com/p/152524/Goody/reviews/)

vs

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Price

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4.1

Features

4.7

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/144990-152524/Referral-Marketing-Automation-vs-Goody)

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4.4

Features

4.8

4.4

Ease of Use

4.7

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4.4

Ease of Use

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