# Compare Sprout Social vs Hootsuite 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Sprout Social and Hootsuite based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite

---

# Sprout Social vs Hootsuite Features and Cost Comparison

Last updated May 12th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Sprout SocialHootsuite2/4 selected

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

[## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Starting Price

$199.00/month

Value-for-Money

3.9

Functionality

4.2

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [606 reviews](#user-reviews)

Positive

539

Neutral

48

Negative

19

[## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Starting Price

$249.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [3,796 reviews](#user-reviews)

Positive

3,340

Neutral

370

Negative

86

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,268 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Feature ratings

Social Media Integration

4.4

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

4.5

76%Fit

Missing features

Feature ratings

Social Media Integration

4.5

Email Marketing

NA

Post Scheduling

4.6

Campaign Planning

4.2

Engagement Tracking

4.4

User satisfaction

User satisfaction

4.4

User reviews[606](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

3.9

Customer support

4.3

User satisfaction

4.4

User reviews[3,796](https://www.capterra.com/p/121701/HootSuite/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.1

Customer support

4.2

Price starts from

Price starts from

$199Per User, Per Month

-   Free version
-   Free trial

Price starts from

$249Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Chris L.

Operations

> "Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

TG

Tim G.

Customer Service Executive

> "Today, I capture all of them in a single dashboard and respond more quickly and having the ability to do that makes a meaningful..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

BM

Bill M.

CEO

> "It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

Chris L.

Operations

> "Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

KJ

Karen J.

Marketing Manager

> "So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

MG

Moran G.

Mobile Marketing Lead

> "It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

NR

Nuria R.

Community Manager

> "Sometimes it loads slow when I switch between brands, and I need more users but the price goes up fast"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6812873)

LD

Laura D.

Client Success Specialist

> "Overall, SproutSocial provides a basic overview of your social media post engagements and is useful for determining which posts performed..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6767664)

DP

Dhirendra P.

Marketing Manager

> "One thing which I little bit dislike about it is its cost s paying extra for features can make overall cost prohibitive as it is really..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6337681)

TG

Tim G.

Customer Service Executive

> "The tagging system also comes in handy to help us keep track on who on the team worked on what."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

KJ

Karen J.

Marketing Manager

> "Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

Patricia M.

Content Creator

> "sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7053922)

VR

Verified Reviewer

President

> "Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

LH

Laura H.

Graphic Designer

> "My overall experience with Sprout Social has been excellent, it's a reliable tool that simplifies social media tasks and boosts..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

RW

Richard W.

Senior Digital Marketing Manager

> "Reporting felt quite limited, customer success managers and account management was also not great."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

CD

Claudio D.

Digital Marketer

> "The software has enabled us to schedule post in advance across all social media channels hustle free."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

JM

Jeff M.

Marketing Director

> "There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

Shelby D.

Digital Marketing Specialist

> "I love having all platforms connected in one place, making scheduling and posting much easier."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

TG

Tim G.

Customer Service Executive

> "It can be a little overwhelming to get started, especially the analytics portion."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

MG

Moran G.

Mobile Marketing Lead

> "I love that Sprout Social allows us to keep track of our social media pages’ performance."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

DB

Diana B.

Founder

> "They're not the best at managing multiple channels or social listening."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6674940)

LT

London T.

CEO

> "I love the ability to have unlimited # of accounts along with the competition reports and AI integration."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6467657)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "Also, there were always issues with tagging users on LinkedIn"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

CD

Claudio D.

Digital Marketer

> "Software efficacy in streamlining content publishing and availability of robust features that enhace strategic decisions making."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

EC

Emily C.

Marketing Director

> "This tool is very expensive, and can be hard to justify for smaller businesses"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

JM

Jeff M.

Marketing Director

> "We're also able to respond directly to messages and comments from Sprout Social."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

KJ

Karen J.

Marketing Manager

> "So obtuse, despite years of taking our money, so now lawyers are getting called in."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

Shelby D.

Digital Marketing Specialist

> "Sprout Social has been an excellent all-in-one tool for managing social media."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

LL

Lior L.

Executive Director

> "You cannot monitor all comments across some platforms. Plus, the pricing is tough for small business and nonprofits."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5040247)

LH

Laura H.

Graphic Designer

> "What I liked most about Sprout Social was its intuitive interface and ease of use, making social media management smooth and efficient."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

Yige S.

Customer Acquisition Analyst

> "This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4588916)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their strength, by far, is the Smart Inbox, which is unparalleled and a time and life-saver for in-house marketers or agencies managing a..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

PS

Paige S.

Creative Director

> "Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4299792)

BM

Bill M.

CEO

> "It has an extensive list of features and integration with all the major social media platforms."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their social listening, while "good", is a costly add-on and is limited compared to other providers like Brandwatch."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

MV

Mariana V.

Social Media Lead

> "User-friendly interface with all the latest updates and a preview grid for Instagram."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6775113)

VR

Verified Reviewer

Marketing Manager

> "most likely what stopped me from using it was the update that occurred 6-8 months ago which stopped all third-party software like Sprout..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4276584)

JM

Jeff M.

Marketing Director

> "IT's easy to use and set up, as well as schedule posts in advance for easy publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

AC

Andy C.

Digital Marketing Executive

> "Very expensive with other products on the market."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6504821)

VR

Verified Reviewer

President

> "I suppose the posting workflow is good, as good as other platforms that are 10% of the cost."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

Jeb B.

Project Manager

> "We like it but can't afford it."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6656445)

MG

Moran G.

Mobile Marketing Lead

> "Scheduling posts is very easy, as is rescheduling or canceling posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

HL

Hollie L.

Communications Coordinator

> "The pricing model can be a bit steep, especially for smaller businesses."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6243471)

CD

Christina D.

Administrator

> "When we started using we had very high hopes for how this program would work and make our daily office work more efficient, however, we..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

☞ Matt V.

CEO

> "Now that they are still charging us, we asked for support and they said they can only send articles and videos."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#GetApp___6209859)

EC

Emily C.

Marketing Director

> "There is a lot of versatility for posting and engagement"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

Elle D.

Company Owner

> "It is very expensive compared to the other Social Media management tools I use for clients"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6192286)

Shelby D.

Digital Marketing Specialist

> "so I can take full advantage of its capabilities."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

Greg A.

Founder & Creative Director

> "Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3931986)

IM

Ibrahim M.

accountant

> "Automated scheduling has helped me save time and effort and ensure that my content reaches my target audience at the right time"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6059874)

CD

Christina D.

Administrator

> "Unfortunately, we have had to go back to posting natively."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

EF

Earl F.

Social Media Coordinator

> "I have used Sprout both for personal and professional reasonings and the platform always exceeds my expectations!"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6454727)

JW

Jordan W.

Social Media Executive

> "It's quite expensive for the features you get."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4961474)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "I liked the social analytics - they felt super robust and useful"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

HM

Hanane M.

Freelance

> "For me there is the problem of pricing.."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6138402)

Leah G.

Detailer

> "Customer support is another area where it excels."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6379844)

AK

Ashwaq K.

Digital Director

> "Additional payment for advanced analytics and accounts getting disconnected frequently"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4503416)

Gloria V.

Digital Marketing Trainer

> "It offers simple navigation which helps a new user to use the platform with ease. And also it helps to manage multiple social media ..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3794300)

KU

Kristin U.

Communications and Program Coordinator

> "The analytical tools did not fit the needs of our organizations as I had hoped."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

Megan G.

Chief Marketing Officer

> "When it comes to publishing, Sprout stands out because it tailors unique settings to each platform."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5011872)

Andrei P.

Student

> "Sprout Social can be very expensive and the per user pricing doesn't help."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3561986)

Leah G.

Detailer

> "The detailed reports are incredibly useful as well."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6379844)

NB

Nicole B.

Social Media Content Producer

> "Lack of insights offered into what we should be posting, which other rivals are offering."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4249933)

MN

Maryam N.

Marketing Coordinator

> "Thanks to its robust suite of features and tools, Sprout Social has facilitated the streamlining of our posting processes, as well as the..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

MK

Mark K.

Placement Lead Manager

> "It is both ready out of the box and a learning curve which may turn off some users."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3634645)

JL

Jamila L.

Digital Marketing Associate

> "It offers a wide range of features including scheduling and monitoring of posts, audience engagement tools, and detailed analytics."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4476697)

JK

Jonathan K.

CEO

> "They billed the card on file twice for various months and refused to give an explanation."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3537761)

JW

James W.

Owner

> "amazing support, so many features, and truly the best UI experience."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#SoftwareAdvice___6695820)

KU

Kristin U.

Communications and Program Coordinator

> "They aren't as intuitive as the scheduling. "

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

Heather H.

VP, Head Of Production

> "We use Sprout Social because it allows us to conveniently manage our social networks and schedule posts across multiple social channels."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3662625)

Lila S.

Freelance Writer

> "The mobile app was glitchy and did not allow saving edits to scheduled posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3236316)

MN

Maryam N.

Marketing Coordinator

> "Additionally, Sprout Social streamlines social media management by providing collaboration tools that allow us to easily seek feedback..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

VR

Verified Reviewer

Director of IT and Digital Marketing

> "We pay extra for the listening tools, which provide too many false positives and requires too much work to really be as helpful as we'd..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3302155)

MN

Maryam N.

Marketing Coordinator

> "The ability to create sub-boxes and categorize them based on topics and events helps us better comprehend customer feedback and inquiries."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

Heather H.

VP, Head Of Production

> "What I like least about this tool is that the more users use it, the more expensive it can become."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3662625)

RW

Richard W.

Senior Digital Marketing Manager

> "Easy to use, simple interface and reliable social publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

JA

Julio A.

President

> "The price is a little high when compared with other solutions."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3784235)

[View Reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

CG

Chelsea G.

Marketing

> "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

DM

David M.

Technical Support Engineer

> "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

LT

Layla T.

Content Creator

> "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230)

Joshua F.

Marketing Assistant

> "Also, some reports or analytics can be tricky to figure out at first, which can slow things down."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171)

DM

David M.

Technical Support Engineer

> "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

VR

Verified Reviewer

Art

> "I don´t like about Hootsuite that there is no free version for a test or try-off."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826)

MK

Mohamed K.

Electrical and Instruments Engineer

> "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

SR

Sabine R.

it supporter

> "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272)

SH

Shir H.

Social Media Manager

> "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

CG

Chelsea G.

Marketing

> "Costs can be high for smaller teams."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

JR

Jason R.

Owner

> "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

AV

Asha V.

Beauty Specialist

> "One of them being a system crash where a video is unable to post or duplicates posting in error."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381)

KH

Krystle H.

Accounts Receivable Specialist

> "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209)

NJ

Natalie J.

Business Relations Manager

> "Lots of limitations with the free version, so forced to pay if using for many things"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402)

SH

Shir H.

Social Media Manager

> "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

JR

Joel R.

Photographer

> "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

CMA

Carol Mae A.

Social Media Manager and VA

> "What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different social media accounts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608)

MT

Maria T.

Clinic coordinator

> "Cannot manage 2 add campaigns for the same post but different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042)

AD

Angel D.

Media Producer

> "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734)

JR

Jason R.

Owner

> "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

Tristan N.

CEO

> "Seemed like a nice site at first for tracking socials of competitors."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696)

JR

Judah R.

Engineering Manager

> "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175)

Ankit D.

Digital Marketing Specialist

> "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and time."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273)

RL

Rick L.

PR and Comms Director

> "Cannot schedule posts that go past the standard character limit."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

AH

Amir H.

E-Commerce Manager

> "It is very effective in postings but the cost is high to a medium sized business."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

NB

Nicole B.

Book Coach and Editor

> "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

Leah G.

Detailer

> "The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6379822)

AM

Ayesha M.

Operations Manager

> "I wasn't allowed to add a person as a collaborator or tag multiple account"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734)

AB

Ali B.

Owner

> "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

AB

Ali B.

Owner

> "You no longer can create free accounts for clients."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

MK

Mohamed K.

Electrical and Instruments Engineer

> "It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

HC

Heather C.

Administrative Assistant

> "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SS

Sophie S.

Operations Manager

> "Hootsuite made scheduling social media posts really easy, and the useful calendar feature made it really easy to see what your upcoming content..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6516342)

CH

Charlotte H.

Editorial Operations Associate

> "The free plan seems quite limited and the pricing structure seems irregular."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066)

AE

Aaron E.

Account Director

> "Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6491735)

VR

Verified Reviewer

DIGITAL MARKETING EXPERT

> "Its mobile version lacks full functionality."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859)

CS

Connor S.

Brokerage Operations Associate

> "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235)

James C.

Social Media Specialist

> "can sometimes be a bit glitchy and support isn't always immediate"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878)

DE

Dimitra E.

Programs Director

> "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

DS

Dain S.

Owner

> "A bit pricey, bud, and a few limitations for Instagram"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525)

Priyanka S.

Head of Marketing

> "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

RC

Ripon C.

IT Executive

> "Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

VR

Verified Reviewer

Marketing and Communications Specialist

> "The interface is also more approachable than other software i've used in the past."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673)

EA

Eman A.

hr

> "One of its biggest drawbacks is that there is no phone support."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480)

DD

Denise D.

Web Consultant

> "Hootsuite is simply the best social media scheduling tool on the web."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415)

LT

London T.

CEO

> "I didn’t like the cost compared to the number of social accounts integrated."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647)

MW

Mary W.

HR Specialist

> "Myself and the other intern were able to work collaboratively in Hootsuite's workspace and efficiently manage our university's social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6301584)

KG

Kim G.

Performance Marketing Manager

> "The pricing is a bit steep, especially when you add team members."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682)

SJ

Steven J.

Digital Communications Manager

> "I like that it allows our team to manage all our social media accounts in one place and saves us time"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6553334)

ST

Sean T.

Content Streamer

> "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that the actual social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314)

JR

Jason R.

Owner

> "It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

HC

Heather C.

Administrative Assistant

> "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SH

Shir H.

Social Media Manager

> "I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

SH

Simon H.

Marketing Manager

> "Hootsuite was not just super hard to use, it was expensive too."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053)

AF

A. F.

Entrepreneur

> "I liked the Hootsuite calendar tools and the ability to streamline my social media activity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6529300)

AY

Ayrat Y.

manager

> "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work; after digging and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798)

JR

Joel R.

Photographer

> "You can manage multiple platforms from the same account and it makes management for social media so much easier."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

NB

Nicole B.

Book Coach and Editor

> "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

AH

Amir H.

E-Commerce Manager

> "Being an E-Commerce Manager, it is important to have a stable social presence."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

ES

Ekadashi S.

Administrative Assistant

> "Sometimes it gets connectivity issues."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793)

SE

Sitav E.

Marketing Associate

> "Hootsuite is incredibly easy to use, part of the hard parts of social media posting is keeping up with execution - Hootsuite allows you to..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511298)

TM

Thomas M.

Marketing Specialist

> "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693)

JR

Jason R.

Owner

> "The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

JP

Jonathan P.

CEO

> "The price is prohibitive for a young startup with minimal budget"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6468341)

MV

Martin V.

Owner

> "What's more, it presented a great customisable dashboard of all the states of your posts and ads."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524462)

RL

Rick L.

PR and Comms Director

> "Not up to speed, poor support and customer care"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

DE

Dimitra E.

Programs Director

> "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

Gilmer S.

Marketing Manager

> "Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

RP

Rachel P.

Senior SEO Specialist

> "Great for scheduling posts and getting things live on time, plus the ability to preview each post before it goes live means you can make any..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5026779)

KB

Kristen B.

Social Media Manager

> "It is too expensive; they do not offer a free plan anymore"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322)

RG

Ruben G.

Owner

> "Overall great value if you're looking for a software to make your time and money work for you. If you need to post content, but don't have the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

SR

Skyler R.

Freelance Social Media Specialist

> "It's expensive compared to other social media schedulers."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6557584)

RC

Ripon C.

IT Executive

> "Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

JC

Jennifer C.

Recruiter

> "I do feel it is a little over priced for the service."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6509801)

Priyanka S.

Head of Marketing

> "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

RG

Ruben G.

Owner

> "Not the easiest to work with, took me a bit of time to understand the software initially."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

Gilmer S.

Marketing Manager

> "I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

JM

Jhonjerlyn M.

CEO

> "One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3718617)

FV

Fabio V.

Marketing manager

> "Its centralized dashboard, scheduling, analytics, and team collaboration features make it an invaluable asset for managing multiple social..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4956640)

Daniela P.

owner

> "zero customer service, empathy, humanity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677)

[View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

## User interface

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

4.37 (606)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

4.37 (3,796)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Sprout Social

30/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121447/Sprout-Social/#features)

Hootsuite

Top features

38/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121701/HootSuite/#features)

### Recognition

Sprout Social is recognized as a top-rated tool in 4 Capterra Shortlist reports

Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Sprout Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Hootsuite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Sprout Social

-   By Sprout Social
-   Located in United States
-   Founded in 2010

Hootsuite

-   By Hootsuite Media
-   Located in Canada
-   Founded in 2008

## Popular Comparisons

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

$199/month

Price

Contact vendor for pricing

4.2

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121447-210721/Sprout-Social-vs-Instagram)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (915)](https://www.capterra.com/p/177145/Publer/reviews/)

$249/month

Price

$5/month

4.3

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$199/month

Price

$5

4.2

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121447-210733/Sprout-Social-vs-Snapchat)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

$249/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$199/month

Price

$15/month

4.2

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121447-159351/Sprout-Social-vs-Zoho-Social)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$249/month

Price

$15/month

4.3

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

$199/month

Price

Contact vendor for pricing

4.2

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-213257/Sprout-Social-vs-Facebook)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$249/month

Price

$6/month

4.3

Features

4.3

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$199/month

Price

$15/month

4.2

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121447-171840/Sprout-Social-vs-HubSpot-Marketing)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Oktopost](https://www.capterra.com/p/247569/Oktopost/)[4.47 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/)

$249/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/121701-247569/HootSuite-vs-Oktopost)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$199/month

Price

$6/month

4.2

Features

4.3

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121447-143492/Sprout-Social-vs-Buffer)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[facelift](https://www.capterra.com/p/150410/facelift/)[4.44 (131)](https://www.capterra.com/p/150410/facelift/reviews/)

$249/month

Price

€1199/month

4.3

Features

4.2

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-150410/HootSuite-vs-facelift)