# Compare Sprout Social vs Later Social 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Sprout Social and Later Social based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/121447-152254/Sprout-Social-vs-Later

---

# Sprout Social vs Later Social Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Sprout SocialLater Social2/4 selected

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)

[## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Starting Price

$199.00/month

Value-for-Money

3.9

Functionality

4.2

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [606 reviews](#user-reviews)

Positive

539

Neutral

48

Negative

19

[## Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)

Starting Price

$25.00

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [398 reviews](#user-reviews)

Positive

347

Neutral

37

Negative

14

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## Summary

* * *

Key features rated by users

Features selected based on 6,268 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Feature ratings

Social Media Integration

4.4

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

4.5

59%Fit

Missing features

Feature ratings

Social Media Integration

4.3

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

3.0

User satisfaction

User satisfaction

4.4

User reviews[606](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

3.9

Customer support

4.3

User satisfaction

4.4

User reviews[398](https://www.capterra.com/p/152254/Later/reviews/)

Ease of use

4.4

Functionality

4.3

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$199Per User, Per Month

-   Free version
-   Free trial

Price starts from

$25Not provided by vendor

-   Free version
-   Free trial

Best for

Best for

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Best for

Designed for businesses of all sizes, Later is a visual social marketing platform that helps manage and grow their social media.

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Chris L.

Operations

> "Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

TG

Tim G.

Customer Service Executive

> "Today, I capture all of them in a single dashboard and respond more quickly and having the ability to do that makes a meaningful..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

BM

Bill M.

CEO

> "It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

Chris L.

Operations

> "Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

KJ

Karen J.

Marketing Manager

> "So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

MG

Moran G.

Mobile Marketing Lead

> "It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

NR

Nuria R.

Community Manager

> "Sometimes it loads slow when I switch between brands, and I need more users but the price goes up fast"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6812873)

LD

Laura D.

Client Success Specialist

> "Overall, SproutSocial provides a basic overview of your social media post engagements and is useful for determining which posts performed..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6767664)

DP

Dhirendra P.

Marketing Manager

> "One thing which I little bit dislike about it is its cost s paying extra for features can make overall cost prohibitive as it is really..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6337681)

TG

Tim G.

Customer Service Executive

> "The tagging system also comes in handy to help us keep track on who on the team worked on what."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

KJ

Karen J.

Marketing Manager

> "Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

Patricia M.

Content Creator

> "sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7053922)

VR

Verified Reviewer

President

> "Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

LH

Laura H.

Graphic Designer

> "My overall experience with Sprout Social has been excellent, it's a reliable tool that simplifies social media tasks and boosts..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

RW

Richard W.

Senior Digital Marketing Manager

> "Reporting felt quite limited, customer success managers and account management was also not great."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

CD

Claudio D.

Digital Marketer

> "The software has enabled us to schedule post in advance across all social media channels hustle free."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

JM

Jeff M.

Marketing Director

> "There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

Shelby D.

Digital Marketing Specialist

> "I love having all platforms connected in one place, making scheduling and posting much easier."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

TG

Tim G.

Customer Service Executive

> "It can be a little overwhelming to get started, especially the analytics portion."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

MG

Moran G.

Mobile Marketing Lead

> "I love that Sprout Social allows us to keep track of our social media pages’ performance."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

DB

Diana B.

Founder

> "They're not the best at managing multiple channels or social listening."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6674940)

LT

London T.

CEO

> "I love the ability to have unlimited # of accounts along with the competition reports and AI integration."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6467657)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "Also, there were always issues with tagging users on LinkedIn"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

CD

Claudio D.

Digital Marketer

> "Software efficacy in streamlining content publishing and availability of robust features that enhace strategic decisions making."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

EC

Emily C.

Marketing Director

> "This tool is very expensive, and can be hard to justify for smaller businesses"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

JM

Jeff M.

Marketing Director

> "We're also able to respond directly to messages and comments from Sprout Social."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

KJ

Karen J.

Marketing Manager

> "So obtuse, despite years of taking our money, so now lawyers are getting called in."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

Shelby D.

Digital Marketing Specialist

> "Sprout Social has been an excellent all-in-one tool for managing social media."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

LL

Lior L.

Executive Director

> "You cannot monitor all comments across some platforms. Plus, the pricing is tough for small business and nonprofits."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5040247)

LH

Laura H.

Graphic Designer

> "What I liked most about Sprout Social was its intuitive interface and ease of use, making social media management smooth and efficient."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

Yige S.

Customer Acquisition Analyst

> "This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4588916)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their strength, by far, is the Smart Inbox, which is unparalleled and a time and life-saver for in-house marketers or agencies managing a..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

PS

Paige S.

Creative Director

> "Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4299792)

BM

Bill M.

CEO

> "It has an extensive list of features and integration with all the major social media platforms."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their social listening, while "good", is a costly add-on and is limited compared to other providers like Brandwatch."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

MV

Mariana V.

Social Media Lead

> "User-friendly interface with all the latest updates and a preview grid for Instagram."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6775113)

VR

Verified Reviewer

Marketing Manager

> "most likely what stopped me from using it was the update that occurred 6-8 months ago which stopped all third-party software like Sprout..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4276584)

JM

Jeff M.

Marketing Director

> "IT's easy to use and set up, as well as schedule posts in advance for easy publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

AC

Andy C.

Digital Marketing Executive

> "Very expensive with other products on the market."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6504821)

VR

Verified Reviewer

President

> "I suppose the posting workflow is good, as good as other platforms that are 10% of the cost."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

Jeb B.

Project Manager

> "We like it but can't afford it."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6656445)

MG

Moran G.

Mobile Marketing Lead

> "Scheduling posts is very easy, as is rescheduling or canceling posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

HL

Hollie L.

Communications Coordinator

> "The pricing model can be a bit steep, especially for smaller businesses."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6243471)

CD

Christina D.

Administrator

> "When we started using we had very high hopes for how this program would work and make our daily office work more efficient, however, we..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

☞ Matt V.

CEO

> "Now that they are still charging us, we asked for support and they said they can only send articles and videos."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#GetApp___6209859)

EC

Emily C.

Marketing Director

> "There is a lot of versatility for posting and engagement"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

Elle D.

Company Owner

> "It is very expensive compared to the other Social Media management tools I use for clients"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6192286)

Shelby D.

Digital Marketing Specialist

> "so I can take full advantage of its capabilities."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

Greg A.

Founder & Creative Director

> "Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3931986)

IM

Ibrahim M.

accountant

> "Automated scheduling has helped me save time and effort and ensure that my content reaches my target audience at the right time"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6059874)

CD

Christina D.

Administrator

> "Unfortunately, we have had to go back to posting natively."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

EF

Earl F.

Social Media Coordinator

> "I have used Sprout both for personal and professional reasonings and the platform always exceeds my expectations!"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6454727)

JW

Jordan W.

Social Media Executive

> "It's quite expensive for the features you get."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4961474)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "I liked the social analytics - they felt super robust and useful"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

HM

Hanane M.

Freelance

> "For me there is the problem of pricing.."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6138402)

Leah G.

Detailer

> "Customer support is another area where it excels."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6379844)

AK

Ashwaq K.

Digital Director

> "Additional payment for advanced analytics and accounts getting disconnected frequently"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4503416)

Gloria V.

Digital Marketing Trainer

> "It offers simple navigation which helps a new user to use the platform with ease. And also it helps to manage multiple social media ..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3794300)

KU

Kristin U.

Communications and Program Coordinator

> "The analytical tools did not fit the needs of our organizations as I had hoped."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

Megan G.

Chief Marketing Officer

> "When it comes to publishing, Sprout stands out because it tailors unique settings to each platform."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5011872)

Andrei P.

Student

> "Sprout Social can be very expensive and the per user pricing doesn't help."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3561986)

Leah G.

Detailer

> "The detailed reports are incredibly useful as well."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6379844)

NB

Nicole B.

Social Media Content Producer

> "Lack of insights offered into what we should be posting, which other rivals are offering."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4249933)

MN

Maryam N.

Marketing Coordinator

> "Thanks to its robust suite of features and tools, Sprout Social has facilitated the streamlining of our posting processes, as well as the..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

MK

Mark K.

Placement Lead Manager

> "It is both ready out of the box and a learning curve which may turn off some users."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3634645)

JL

Jamila L.

Digital Marketing Associate

> "It offers a wide range of features including scheduling and monitoring of posts, audience engagement tools, and detailed analytics."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4476697)

JK

Jonathan K.

CEO

> "They billed the card on file twice for various months and refused to give an explanation."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3537761)

JW

James W.

Owner

> "amazing support, so many features, and truly the best UI experience."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#SoftwareAdvice___6695820)

KU

Kristin U.

Communications and Program Coordinator

> "They aren't as intuitive as the scheduling. "

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

Heather H.

VP, Head Of Production

> "We use Sprout Social because it allows us to conveniently manage our social networks and schedule posts across multiple social channels."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3662625)

Lila S.

Freelance Writer

> "The mobile app was glitchy and did not allow saving edits to scheduled posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3236316)

MN

Maryam N.

Marketing Coordinator

> "Additionally, Sprout Social streamlines social media management by providing collaboration tools that allow us to easily seek feedback..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

VR

Verified Reviewer

Director of IT and Digital Marketing

> "We pay extra for the listening tools, which provide too many false positives and requires too much work to really be as helpful as we'd..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3302155)

MN

Maryam N.

Marketing Coordinator

> "The ability to create sub-boxes and categorize them based on topics and events helps us better comprehend customer feedback and inquiries."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

Heather H.

VP, Head Of Production

> "What I like least about this tool is that the more users use it, the more expensive it can become."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3662625)

RW

Richard W.

Senior Digital Marketing Manager

> "Easy to use, simple interface and reliable social publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

JA

Julio A.

President

> "The price is a little high when compared with other solutions."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3784235)

[View Reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

HO

Hanna O.

Multimedia Manager

> "I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6565175)

ML

Maddison L.

Senior Project Manager

> "At what point you were able to leave comments - this feature going away felt like a loss."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___7084149)

MT

Maria T.

Publicist

> "The Auto Publishing feature has seamlessly integrated into my workflow, allowing me to schedule posts across multiple platforms in advance, not..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6045380)

LB

Lauren B.

Lead Content Creator

> "It lacks many intuitive functionalities I discovered while trying new services, so I switched to"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6778571)

JO

Jennifer O.

Principal

> "It keeps our social media on time and allows us to review many posts at once so we can be sure our posts are cohesive yet varied as well as..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6118551)

VD

Valentina D.

owner

> "Their lack of flexibility in customer service is concerning."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6415489)

MI

Michelle I.

CEO / Founder

> "There are so many platforms available for scheduling to social media now, but what we love about Later is that it was the first to be allowed by IG..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5084825)

AN

Anouar N.

Marketing Online in Youtube All Social Media

> "I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4780130)

MT

Maria T.

Publicist

> "Later's auto-publishing feature has become an indispensable tool for anyone serious about maximizing their social media impact without the hassle..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6045380)

VR

Verified Reviewer

Computer Engineer

> "May not offer as many advanced scheduling and automation features as some other social media management platforms on the market and may experience..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4755290)

MT

Mikenzie T.

Owner/Founder

> "I like that Later has a ton of helpful tips and information to help my business stay up to date with trends and changes/updates in social media."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4872611)

NCS

Nica Chesca S.

Social Media Manager

> "Sometimes I get my social media profiles disconnected and its a bit hassle when it happens since you go back and forth again in the process of..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3821723)

HM

Hannah M.

Marketing Coordinator

> "What I like most about Later is how visual and intuitive it is."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___7008678)

YL

Yas L.

Marketing Manager

> "So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan,..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4735576)

NC

Nathan C.

Founder

> "They have some many features and my favorite is that I can schedule posts using the mobile app"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4978662)

JN

Jessica N.

Accounting assistant

> "What we least like is the fact that previously the platform allowed 30 posts for free per month and that number dropped to 10 posts only."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3607281)

Ali Andreina A.

Community Manager

> "I really like Later because I can create, schedule and publish content for all my clients' social networks."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

Arheer G.

Marketing Manager

> "Scheduling option for Instagram does not work. But I think this is a problem from Instagram wherein it does not allow auto-posting)"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4412617)

BR

Bryan R.

Marketing Director

> "Posting and Scheduling was fairly simple"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6488834)

TB

Thierry B.

IT engineer

> "I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4347925)

ER

Ellen R.

Assistant Manager

> "Later has helped me with our social media profiles, helped my time management and it has helped grow our social media presence by increasing our..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3740532)

CC

Carol C.

CEO

> "However because it is definitely pricier than other tools out there (especially if you need to post a lot or add teammates), it won't be the best..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3606018)

Melle P.

Creative Manager

> "Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4210164)

Simon M.

Media Head

> "The number of scheduled posts per month was too low for us to continue using Later for large scale organizations."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3661686)

Leighton F.

CEO

> "Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3796828)

AM

Alberto M.

Digital Marketer

> "This only works for people who only manage one or a couple of brands. If you manage many then it can get very expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3514477)

CC

Carol C.

CEO

> "Another feature that makes Later probably one of the best tools for social media is the ability to use User Generated Content (UGC) for your own..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3606018)

Ali Andreina A.

Community Manager

> "The mobile app is not very good."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

Samantha C.

Owner/Photographer

> "Free and low cost options from later allows me to save time by auto posting and analytics show when my posts are best viewed as well!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4170161)

CL

Christine L.

communications specialist

> "Pretty annoying to constantly have to relink my social media accounts, also wish I could cue an Instagram carousel"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3634861)

VR

Verified Reviewer

COO

> "Later was really great for us when we needed to schedule just a few social posts across a few different platforms."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5094306)

HS

Hazel S.

manager

> "having a problem with facebook integration, but not sure if it is on the facebook side or the later side."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4189992)

ER

Ellen R.

Assistant Manager

> "Being able to plan and automate our social posts in advance saves me a lot of time and ensures a consistent approach to our socials, which has..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3740532)

MP

Michael P.

Owner

> "If you're like me, you hate having to remember to post to social media every day or every week! "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3640379)

SC

Samantha C.

Owner

> "Later makes it easy to organize our content and publish it to our social media platforms in advance."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6085123)

EA

Enis A.

Founder

> "In time, logging into my Later account became something I wanted to avoid rather than being a helper software."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4156843)

Ali Andreina A.

Community Manager

> "There are many tutorials that can help you if you don't know how to configure an option."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

VR

Verified Reviewer

CEO

> "I did not find it very easy to use and did not like that it rarely let me add tags in posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3563680)

MR

Maggie R.

Marketing Coordinator

> "It has many of the same functions as more expensive content publishing and scheduling apps but is very reasonable, especially for small businesses..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4591268)

JR

Jillienne R.

Owner

> "It is costly to have unlimited edits."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4029470)

Ali Andreina A.

Community Manager

> "I don't need to be in the office to access the platform, that gives a lot of freedom."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

VR

Verified Reviewer

Freelancer

> "For a freelancer like me that manages anywhere from 3 - 4 brands at a time, this can get expensive very quickly."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2931532)

AN

Anouar N.

Marketing Online in Youtube All Social Media

> "My experience is at its best and I would advise anyone to try it at the beginning of the Free Trail, which has a duration of days and limited..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4780130)

EA

Enis A.

Founder

> "Found it overwhelming after a while and could not justify the cost."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4156843)

TB

Thierry B.

IT engineer

> "Due to that, I started to search for alternatives, and I've found out that these days, you can archive more than 90 percent of the same things..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4347925)

AM

Alberto M.

Digital Marketer

> "However, it has gotten way too expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3514477)

Ali Andreina A.

Community Manager

> "Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___6292172)

DM

Dale M.

Business Development Manager

> "Sometimes the failed posting isn't the most forgiving and doesn't warn you about posts that may have issues."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3380453)

MI

Michelle I.

CEO / Founder

> "Seeing the feed right there on the dashboard is wonderful and something we've found specific to Later."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___5084825)

PM

Prashant M.

Front Office Manager

> "Cant Connect many Account on Free Account, Cant Schedule, and Post reel, There is No Option for Emoji in Caption "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2822042)

MM

Megan M.

Business Development

> "If you're a marketing agency, Later is a great tool for scheduling content .We use it both internally and for our clients."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3536273)

MP

Madison P.

Content Partnerships Coordinator

> "This makes the work of our team difficult as we always publish content on the weekends."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3412280)

MT

Monika T.

Receptionist

> "Super happy with the product and the familiarity helps comfort levels with taking control of social media accounts for marketing and customer..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4440520)

EY

Enes Y.

Information Technology

> "There is no feature that I dislike the most."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3572042)

NCS

Nica Chesca S.

Social Media Manager

> "It's something that I highly recommend for beginning in their social media career or a freelancer who needs to take their time back my scheduling..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3821723)

GM

Ghia M.

Copywriter

> "Adding multiple accounts can be ticky and off putting."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2899674)

CL

Christine L.

communications specialist

> "Love being able to schedule out social media posts across platforms as well as the hashtag suggestion feature!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3634861)

ZA

Zoe A.

Co-Owner

> "This is not great, and I've had to take down the blurry posted ones and go back and repost them."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3465050)

DB

Donae B.

Writer

> "It helps me to provide links for my blog and other related features on my website."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3853161)

Julian O.

Co-Founder

> "Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3230429)

VR

Verified Reviewer

Lead Digital Marketing

> "Even suggestions for hashtags is a add on feature which helps to improve the engagement."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4144277)

MT

Michele T.

Operations Manager

> "The only con about this is a functionally issue, it often disconnects our Instagram page, so we have to re-sync it about twice a month."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2816198)

Arheer G.

Marketing Manager

> "With multiple features that can help put Instagram stories and post, Later is a lot useful platform."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4412617)

ZA

Zoe A.

Co-Owner

> "I have been having a major issue with the pictures I've been scheduling through Later."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3465050)

PB

Peter B.

Manager

> "The freedom it gives to post when it's convenient for me and being able to schedule when a post appears"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4215942)

AL

Anabelle L.

marketing

> "This only happen a couple of times, but when I import a photo into the media library to use for a post, the photo seems to lose quality. "

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2719892)

SM

Samantha M.

Marketing Coordinator

> "The main reason I use Later for Instagram publishing (we use another publishing tool for our other social sites) is for the ability to easily use..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2965735)

KR

Karel R.

Founder

> "Not easy to manage the carrousels in the freemium app."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3183616)

MP

Madison P.

Content Partnerships Coordinator

> "The visual scheduling view makes scheduling content easy, and it's helpful to be able to visualize what your Instagram feed will look like with..."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3412280)

SZ

Stefano Z.

Owner

> "Prices have gone up, so it is a bit expensive."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3313410)

Melle P.

Creative Manager

> "They also have a decent free plan with basic features and 10 free posts per month."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___4210164)

RS

Rachel S.

Owner

> "I dont use enough to pay for it"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3007104)

FC

Fabien C.

Webmaster

> "Allows to plan posts, pratical calendar system, media management, easy to use, analytics"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3520120)

MKC

Melody Kay C.

Programs and Creatives Head

> "This is a bit of a hassle, especially when I'm editing graphics on my laptop."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2836721)

DB

Donae B.

Writer

> "I also like the Instagram link in bio feature for posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3853161)

Rahel W.

Owner

> "I had a lot of problems with posting through the app when I was creating carousel posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2725223)

GS

Guido S.

Marketing Coordinator

> "Great scheduling software for posts if you don't need repeating posts."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3534083)

CH

Corrina H.

Owner

> "Crashed frequently on me and can be frustrating to lose work I’m in the middle of which does not save time in those instances!"

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2295929)

AM

Alberto M.

Digital Marketer

> "It is the go-to solution for all of your social media scheduling needs."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___3514477)

NW

Nikki W.

Blogger

> "When I would create posts in the Later app, the app constantly crashed."

[See full review](https://www.capterra.com/p/152254/Later/#Capterra___2245779)

[View Reviews](https://www.capterra.com/p/152254/Later/reviews/)

## User interface

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

4.37 (606)

[Later Social](https://www.capterra.com/p/152254/Later/)

4.43 (398)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Sprout Social

Top features

30/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121447/Sprout-Social/#features)

Later Social

18/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/152254/Later/#features)

### Recognition

Sprout Social is recognized as a top-rated tool in 4 Capterra Shortlist reports

Later Social is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Sprout Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Later Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Sprout Social

-   By Sprout Social
-   Located in United States
-   Founded in 2010

Later Social

-   By Later
-   Located in Canada
-   Founded in 2014

## Popular Comparisons

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

$199/month

Price

Contact vendor for pricing

4.2

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121447-210721/Sprout-Social-vs-Instagram)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

$25

Price

Contact vendor for pricing

4.3

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152254-210721/Later-vs-Instagram)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$199/month

Price

$5

4.2

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121447-210733/Sprout-Social-vs-Snapchat)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$25

Price

$5

4.3

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/152254-210733/Later-vs-Snapchat)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$199/month

Price

$15/month

4.2

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121447-159351/Sprout-Social-vs-Zoho-Social)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

$25

Price

Contact vendor for pricing

4.3

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152254-213257/Later-vs-Facebook)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

$199/month

Price

Contact vendor for pricing

4.2

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-213257/Sprout-Social-vs-Facebook)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$25

Price

$15/month

4.3

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152254-159351/Later-vs-Zoho-Social)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

$199/month

Price

$249/month

4.2

Features

4.3

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,798)](https://www.capterra.com/p/214056/Twitter/reviews/)

$25

Price

Contact vendor for pricing

4.3

Features

4.4

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/152254-214056/Later-vs-Twitter)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$199/month

Price

$15/month

4.2

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121447-171840/Sprout-Social-vs-HubSpot-Marketing)

[Later Social](https://www.capterra.com/p/152254/Later/)[4.43 (398)](https://www.capterra.com/p/152254/Later/reviews/)

vs

[Jasper](https://www.capterra.com/p/217242/Jasper/)[4.78 (1,855)](https://www.capterra.com/p/217242/Jasper/reviews/)

$25

Price

$29/month

4.3

Features

4.7

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/152254-217242/Later-vs-Jasper)