---
title: "Compare Sprout Social vs HubSpot Marketing Hub 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Sprout Social and HubSpot Marketing Hub based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/121447-171840/Sprout-Social-vs-HubSpot-Marketing"
page_type: "comparison"
language: "en"
---

# Sprout Social vs HubSpot Marketing Hub Features and Cost Comparison

Last updated September 17th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Sprout SocialHubSpot Marketing Hub2/4 selected

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Starting Price

$199.00/month

Value-for-Money

3.9

Functionality

4.2

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [609 reviews](#user-reviews)

Positive

541

Neutral

48

Negative

20

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,256 reviews](#user-reviews)

Positive

5,813

Neutral

360

Negative

83

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

Highest Rated

### Klaviyo

4.6 (539)

* * *

Starting Price

$20.00

Usage Based,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

### Marketo Engage

4.3 (716)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

87%

of reviewers  
rated it above 4 stars

* * *

### Thryv

4.2 (538)

* * *

Starting Price

$99.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

82%

of reviewers  
rated it above 4 stars

* * *

### GetResponse

4.2 (527)

* * *

Starting Price

€16.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

80%

of reviewers  
rated it above 4 stars

* * *

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,043 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

70%Fit

Missing features

Feature ratings

Social Media Integration

4.4

Post Scheduling

4.5

Campaign Planning

NA

Multi-Channel Marketing

3.9

Engagement Tracking

4.4

82%Fit

High performer

Feature ratings

Social Media Integration

4.6

Post Scheduling

4.5

Campaign Planning

4.3

Multi-Channel Marketing

4.3

Engagement Tracking

4.5

User satisfaction

User satisfaction

4.4

User reviews[609](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

3.9

Customer support

4.3

User satisfaction

4.5

User reviews[6,256](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

$199Per User, Per Month

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Chris L.

Operations

> "Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

Chris L.

Operations

> "Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

MG

Moran G.

Mobile Marketing Lead

> "It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

BM

Bill M.

CEO

> "It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

Zach P.

Marketing Coordinator

> "Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

KJ

Karen J.

Marketing Manager

> "So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

ZW

Zach W.

Enterprise Account Manager

> "It made managing all our social stuff way easier and the whole team could work together in one place."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7167821)

KJ

Karen J.

Marketing Manager

> "Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

LD

Laura D.

Client Success Specialist

> "Overall, SproutSocial provides a basic overview of your social media post engagements and is useful for determining which posts performed..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6767664)

VR

Verified Reviewer

President

> "Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

TG

Tim G.

Customer Service Executive

> "Today, I capture all of them in a single dashboard and respond more quickly and having the ability to do that makes a meaningful..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

RW

Richard W.

Senior Digital Marketing Manager

> "Reporting felt quite limited, customer success managers and account management was also not great."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

ZW

Zach W.

Enterprise Account Manager

> "The best part for me was having all my social accounts in one place."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7167821)

JM

Jeff M.

Marketing Director

> "There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

CD

Claudio D.

Digital Marketer

> "The software has enabled us to schedule post in advance across all social media channels hustle free."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

NR

Nuria R.

Community Manager

> "Sometimes it loads slow when I switch between brands, and I need more users but the price goes up fast"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6812873)

Shelby D.

Digital Marketing Specialist

> "I love having all platforms connected in one place, making scheduling and posting much easier."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

DB

Diana B.

Founder

> "They're not the best at managing multiple channels or social listening."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6674940)

MG

Moran G.

Mobile Marketing Lead

> "I love that Sprout Social allows us to keep track of our social media pages’ performance."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

TG

Tim G.

Customer Service Executive

> "It can be a little overwhelming to get started, especially the analytics portion."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

CD

Claudio D.

Digital Marketer

> "Software efficacy in streamlining content publishing and availability of robust features that enhace strategic decisions making."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "Also, there were always issues with tagging users on LinkedIn"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

JM

Jeff M.

Marketing Director

> "We're also able to respond directly to messages and comments from Sprout Social."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

EC

Emily C.

Marketing Director

> "This tool is very expensive, and can be hard to justify for smaller businesses"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

Shelby D.

Digital Marketing Specialist

> "Sprout Social has been an excellent all-in-one tool for managing social media."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

DP

Dhirendra P.

Marketing Manager

> "One thing which I little bit dislike about it is its cost s paying extra for features can make overall cost prohibitive as it is really..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6337681)

TG

Tim G.

Customer Service Executive

> "The tagging system also comes in handy to help us keep track on who on the team worked on what."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

KJ

Karen J.

Marketing Manager

> "So obtuse, despite years of taking our money, so now lawyers are getting called in."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

Patricia M.

Content Creator

> "sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7053922)

LL

Lior L.

Executive Director

> "You cannot monitor all comments across some platforms. Plus, the pricing is tough for small business and nonprofits."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5040247)

SR

Sergio R.

Coordinatore Infermieristico

> "I am impressed by the friendly interface of Sprout Social."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7187322)

Yige S.

Customer Acquisition Analyst

> "This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4588916)

LH

Laura H.

Graphic Designer

> "My overall experience with Sprout Social has been excellent, it's a reliable tool that simplifies social media tasks and boosts..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

PS

Paige S.

Creative Director

> "Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4299792)

BM

Bill M.

CEO

> "It has an extensive list of features and integration with all the major social media platforms."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

VR

Verified Reviewer

Marketing Manager

> "most likely what stopped me from using it was the update that occurred 6-8 months ago which stopped all third-party software like Sprout..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4276584)

MV

Mariana V.

Social Media Lead

> "User-friendly interface with all the latest updates and a preview grid for Instagram."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6775113)

AC

Andy C.

Digital Marketing Executive

> "Very expensive with other products on the market."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6504821)

JM

Jeff M.

Marketing Director

> "IT's easy to use and set up, as well as schedule posts in advance for easy publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

Jeb B.

Project Manager

> "We like it but can't afford it."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6656445)

LH

Laura H.

Graphic Designer

> "What I liked most about Sprout Social was its intuitive interface and ease of use, making social media management smooth and efficient."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

HL

Hollie L.

Communications Coordinator

> "The pricing model can be a bit steep, especially for smaller businesses."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6243471)

VR

Verified Reviewer

President

> "I suppose the posting workflow is good, as good as other platforms that are 10% of the cost."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

☞ Matt V.

CEO

> "Now that they are still charging us, we asked for support and they said they can only send articles and videos."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#GetApp___6209859)

MG

Moran G.

Mobile Marketing Lead

> "Scheduling posts is very easy, as is rescheduling or canceling posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

Elle D.

Company Owner

> "It is very expensive compared to the other Social Media management tools I use for clients"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6192286)

CD

Christina D.

Administrator

> "When we started using we had very high hopes for how this program would work and make our daily office work more efficient, however, we..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

Greg A.

Founder & Creative Director

> "Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3931986)

EC

Emily C.

Marketing Director

> "There is a lot of versatility for posting and engagement"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

CD

Christina D.

Administrator

> "Unfortunately, we have had to go back to posting natively."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

Shelby D.

Digital Marketing Specialist

> "so I can take full advantage of its capabilities."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

HM

Hanane M.

Freelance

> "For me there is the problem of pricing.."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6138402)

IM

Ibrahim M.

accountant

> "Automated scheduling has helped me save time and effort and ensure that my content reaches my target audience at the right time"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6059874)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their social listening, while "good", is a costly add-on and is limited compared to other providers like Brandwatch."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

LT

London T.

CEO

> "I love the ability to have unlimited # of accounts along with the competition reports and AI integration."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6467657)

AK

Ashwaq K.

Digital Director

> "Additional payment for advanced analytics and accounts getting disconnected frequently"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4503416)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "I liked the social analytics - they felt super robust and useful"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

KU

Kristin U.

Communications and Program Coordinator

> "The analytical tools did not fit the needs of our organizations as I had hoped."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their strength, by far, is the Smart Inbox, which is unparalleled and a time and life-saver for in-house marketers or agencies managing a..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

NB

Nicole B.

Social Media Content Producer

> "Lack of insights offered into what we should be posting, which other rivals are offering."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4249933)

MN

Maryam N.

Marketing Coordinator

> "Thanks to its robust suite of features and tools, Sprout Social has facilitated the streamlining of our posting processes, as well as the..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

KU

Kristin U.

Communications and Program Coordinator

> "They aren't as intuitive as the scheduling. "

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

JL

Jamila L.

Digital Marketing Associate

> "It offers a wide range of features including scheduling and monitoring of posts, audience engagement tools, and detailed analytics."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4476697)

Lila S.

Freelance Writer

> "The mobile app was glitchy and did not allow saving edits to scheduled posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3236316)

JW

James W.

Owner

> "amazing support, so many features, and truly the best UI experience."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#SoftwareAdvice___6695820)

VR

Verified Reviewer

Director of IT and Digital Marketing

> "We pay extra for the listening tools, which provide too many false positives and requires too much work to really be as helpful as we'd..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3302155)

MN

Maryam N.

Marketing Coordinator

> "Additionally, Sprout Social streamlines social media management by providing collaboration tools that allow us to easily seek feedback and..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

Arheer G.

Marketing Manager

> "They charge on a per user basis and this becomes very expensive."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384751)

MN

Maryam N.

Marketing Coordinator

> "The ability to create sub-boxes and categorize them based on topics and events helps us better comprehend customer feedback and inquiries."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

JP

Jessica P.

Marketing Specialist

> "What I like the least about this software is that sometimes, my accounts get deactivated and I have to go back to relog them in."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3464834)

RW

Richard W.

Senior Digital Marketing Manager

> "Easy to use, simple interface and reliable social publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

JW

Jordan W.

Social Media Executive

> "It's quite expensive for the features you get."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4961474)

MN

Maryam N.

Marketing Coordinator

> "I appreciate how Sprout Social consolidates numerous services into one platform, allowing us to easily manage all social media responses..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

Loretta B.

Social Media Community Manager

> "We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3216180)

Yige S.

Customer Acquisition Analyst

> "By using Sprout Social, we are able to gather valuable intelligence about our customers and utilize them to improve our overall social..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4588916)

SS

Samantha S.

Marketing Manager

> "This is more of an API functionality, but Instagram posting is not the easiest because it doesn't schedule it out."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3141413)

Arheer G.

Marketing Manager

> "Multiple metric like - Average engagement per message, Total potential information, Average Positive Sentiment, etc. helps you plan..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384751)

Loretta B.

Social Media Community Manager

> "No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all)."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3216180)

SR

Sergio R.

Coordinatore Infermieristico

> "I am impressed by the friendly interface of Sprout Social."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7187322)

MK

Mark K.

Placement Lead Manager

> "It is both ready out of the box and a learning curve which may turn off some users."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3634645)

ET

Evan T.

League Specialist

> "Sprout has a nice clear design an UI that makes it easy to navigate menus."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4474300)

AS

April S.

Owner

> "The customer service is less than stellar and could use some work too."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___2415360)

[View Reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

SS

Stacy S.

Sales Marketing Coordinator

> "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

BRIJ K.

IT Exedutive

> "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

JB

Joanne B.

Director of Content

> "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

SS

Stacy S.

Sales Marketing Coordinator

> "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

SS

Stacy S.

Sales Marketing Coordinator

> "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive timely,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

Tony U.

Head of Growth Marketing

> "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

Tony U.

Head of Growth Marketing

> "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

VR

Verified Reviewer

Senior Director, Brand and Marketing

> "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992)

KW

Kate W.

Office Manager

> "For what we needed it was too advanced and too expensive to justify using all the features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

VR

Verified Reviewer

VP Marketing

> "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

JB

Joanne B.

Director of Content

> "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

YM

Yasmin M.

Operation Assistant

> "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

Tony U.

Head of Growth Marketing

> "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

BRIJ K.

IT Exedutive

> "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

Dipati S.

Digital Marketing Manager

> "Keep up with the expense is difficult for small businesses."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126)

YM

Yasmin M.

Operation Assistant

> "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

PC

Patrick C.

VP Strategy

> "The learning curve was less than I've experieced with some similar projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "Having landing pages, email flows, and contact tracking all in one place is useful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

KC

Kaycee C.

Senior marketing executive

> "It has a lot of useful functions and tools for both email marketing and social media posts and ads management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

SG

Sauve G.

Sales Representative

> "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029)

AN

André N.

VP

> "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

VR

Verified Reviewer

VP Marketing

> "The main downside of Hubspot is pricing."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

JW

Jordan W.

Head of Digital

> "A great all in one platform for email management, lead tracking and fully realised CRM system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008)

MK

Matt K.

Growth Marketer

> "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

Gisel B.

Marketing and Digital Communication Specialist

> "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

Gisel B.

Marketing and Digital Communication Specialist

> "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

Ankith T.

Software Developer

> "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

KW

Kate W.

Office Manager

> "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

LV

Luis V.

Account Executive

> "It makes client communication and workflow management easier with multiple accounts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

BRIJ K.

IT Exedutive

> "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

JG

Jamie G.

Account Manager

> "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

HJ

Himanshu J.

Real estate Sales Specialist

> "It require little time for learning and basic understanding otherwise it will be a big problem."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087)

Marc G.

Digital CRM marketing senior specialist

> "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

DT

Durgesh T.

Business Development Executive

> "they keep spamming about renewal which is a bit irritating."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539)

Jordan V.

Sales Specialist

> "I like being able to easily track all my daily tasks to complete."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641)

Blair Mychal J.

CEO

> "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

BN

Brittney N.

Marketing Manager

> "A little confusing for the other functions but did not receive proper training on the system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

AR

Alicia R.

Technical accounting

> "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

SC

SHEFALI C.

marketng

> "Hubspot can be expensive for small companies ."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

AN

Aundrea N.

Project Manager

> "I do not like how limited the free version of Hubspot is."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6543000)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

TQ

Trenton Q.

Owner

> "I don’t like that some of the features are hard to use for someone who doesn’t know how to use them"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497403)

JB

Juan B.

BDR

> "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445)

SB

Stephen B.

Marketing

> "First, the user interface can be a bit confusing and overwhelming."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648)

JB

Joanne B.

Director of Content

> "I find the user interface pretty intuitive."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

RO

Ricki O.

Owner

> "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603)

AJ

Andrea J.

Director of CS

> "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532)

MT

Mary T.

Director

> "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235)

VR

Verified Reviewer

CEO

> "It didn't integrate well with both MLS groups to which I am subscribed."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

MD

Mufaddal D.

Product lead

> "It cannot be integrated with third party solutions easily"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061)

NT

Nidhin T.

Marketing Executive

> "Easy integration support with 3rd party vendors and software's."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

AA

Armando A.

Head of Product Development

> "It integrates well with the rest of Hubspot's environment"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

SM

Shaun M.

Partner

> "It doesnt have the best user facing app. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905)

FV

Felipe V.

AE

> "It can be integrated with pretty much anything you could think."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6555268)

JG

Joseph G.

Demand Generation Marketer

> "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248)

JL

Jenna L.

Owner

> "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are there,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Admin

> "I have tried the mobile app but it was not very user friendly"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075)

MK

Misty K.

Office Coordinator

> "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

JC

Jayson C.

Inside Sales

> "It make daily functions much easier than any other tools that I have used."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Senior executive

> "User-Friendly Interface, Comprehensive Feature Set, Strong Integration Capabilities, Excellent Customer Support"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6546981)

Brus B.

Head of Marketing Business Development

> "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

CS

Courtney S.

Teacher and Office manager

> "Hard to finde certain information such as customer notes"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

## User interface

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

4.36 (609)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

4.51 (6,256)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Sprout Social

30/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121447/Sprout-Social/#features)

HubSpot Marketing Hub

30/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

### Recognition

Sprout Social is recognized as a top-rated tool in 4 Capterra Shortlist reports

HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Sprout Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Sprout Social

-   By Sprout Social
-   Located in United States
-   Founded in 2010

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

## Popular Comparisons

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/)

$199/month

Price

Contact vendor for pricing

4.2

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121447-210721/Sprout-Social-vs-Instagram)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/)

$15/month

Price

$9/month

4.4

Features

4.5

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.56 (1,141)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$199/month

Price

$5

4.2

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121447-210733/Sprout-Social-vs-Snapchat)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$15/month

Price

$12/month

4.4

Features

4.5

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,473)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$199/month

Price

$15/month

4.2

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121447-159351/Sprout-Social-vs-Zoho-Social)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$15/month

Price

$15/month

4.4

Features

4.5

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/)

$199/month

Price

Contact vendor for pricing

4.2

Features

4.4

4.4

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-213257/Sprout-Social-vs-Facebook)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.4

Features

4.2

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/)

$199/month

Price

$399/month

4.2

Features

4.3

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$15/month

Price

$9/month

4.4

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/)

$199/month

Price

$6/month

4.2

Features

4.3

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121447-143492/Sprout-Social-vs-Buffer)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/)

$15/month

Price

$17/month

4.4

Features

4.7

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/171840-198994/HubSpot-Marketing-vs-Systeme)