# Compare Sprout Social vs BigSpy 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Sprout Social and BigSpy based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/121447-203036/Sprout-Social-vs-BigSpy

---

# Sprout Social vs BigSpy Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Sprout SocialBigSpy2/4 selected

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.8 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

[## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Starting Price

$199.00/month

Value-for-Money

3.9

Functionality

4.2

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [607 reviews](#user-reviews)

Positive

540

Neutral

48

Negative

19

[## BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.8 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.6

Functionality

4.8

Ease of Use

4.7

Customer Service

4.7

Reviews Sentiment

Based on [2,485 reviews](#user-reviews)

Positive

2,419

Neutral

58

Negative

8

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 2,110 reviews from social media monitoring software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

70%Fit

Not enough reviews

Feature ratings

Automated Publishing

4.4

Social Media Integration

4.4

Multi-Channel Data Collection

5.0

Activity Tracking

\--

Content Library

3.5

\--%Fit

Missing features

Feature ratings

Automated Publishing

NA

Social Media Integration

NA

Multi-Channel Data Collection

NA

Activity Tracking

4.7

Content Library

4.7

User satisfaction

User satisfaction

4.4

User reviews[607](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

3.9

Customer support

4.3

User satisfaction

4.8

User reviews[2,485](https://www.capterra.com/p/203036/BigSpy/reviews/)

Ease of use

4.7

Functionality

4.8

Value for money

4.6

Customer support

4.7

Price starts from

Price starts from

$199Per User, Per Month

-   Free version
-   Free trial

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Best for

adspy, free adspy tool, tiktok adspy, ad spy, ads spy, facebook ads examples, facebook ad spy, facebook ads library,turbo ad finder

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Chris L.

Operations

> "Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

TG

Tim G.

Customer Service Executive

> "Today, I capture all of them in a single dashboard and respond more quickly and having the ability to do that makes a meaningful..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

BM

Bill M.

CEO

> "It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

Chris L.

Operations

> "Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

KJ

Karen J.

Marketing Manager

> "So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

MG

Moran G.

Mobile Marketing Lead

> "It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

KJ

Karen J.

Marketing Manager

> "Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

ZW

Zach W.

Enterprise Account Manager

> "It made managing all our social stuff way easier and the whole team could work together in one place."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7167821)

VR

Verified Reviewer

President

> "Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

LD

Laura D.

Client Success Specialist

> "Overall, SproutSocial provides a basic overview of your social media post engagements and is useful for determining which posts performed..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6767664)

RW

Richard W.

Senior Digital Marketing Manager

> "Reporting felt quite limited, customer success managers and account management was also not great."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

TG

Tim G.

Customer Service Executive

> "The tagging system also comes in handy to help us keep track on who on the team worked on what."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

JM

Jeff M.

Marketing Director

> "There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

ZW

Zach W.

Enterprise Account Manager

> "The best part for me was having all my social accounts in one place."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7167821)

TG

Tim G.

Customer Service Executive

> "It can be a little overwhelming to get started, especially the analytics portion."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

CD

Claudio D.

Digital Marketer

> "The software has enabled us to schedule post in advance across all social media channels hustle free."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

NR

Nuria R.

Community Manager

> "Sometimes it loads slow when I switch between brands, and I need more users but the price goes up fast"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6812873)

Shelby D.

Digital Marketing Specialist

> "I love having all platforms connected in one place, making scheduling and posting much easier."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

DB

Diana B.

Founder

> "They're not the best at managing multiple channels or social listening."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6674940)

MG

Moran G.

Mobile Marketing Lead

> "I love that Sprout Social allows us to keep track of our social media pages’ performance."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "Also, there were always issues with tagging users on LinkedIn"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

LT

London T.

CEO

> "I love the ability to have unlimited # of accounts along with the competition reports and AI integration."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6467657)

EC

Emily C.

Marketing Director

> "This tool is very expensive, and can be hard to justify for smaller businesses"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

CD

Claudio D.

Digital Marketer

> "Software efficacy in streamlining content publishing and availability of robust features that enhace strategic decisions making."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

DP

Dhirendra P.

Marketing Manager

> "One thing which I little bit dislike about it is its cost s paying extra for features can make overall cost prohibitive as it is really..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6337681)

JM

Jeff M.

Marketing Director

> "We're also able to respond directly to messages and comments from Sprout Social."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

KJ

Karen J.

Marketing Manager

> "So obtuse, despite years of taking our money, so now lawyers are getting called in."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

Shelby D.

Digital Marketing Specialist

> "Sprout Social has been an excellent all-in-one tool for managing social media."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

LL

Lior L.

Executive Director

> "You cannot monitor all comments across some platforms. Plus, the pricing is tough for small business and nonprofits."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5040247)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their strength, by far, is the Smart Inbox, which is unparalleled and a time and life-saver for in-house marketers or agencies managing a..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

Yige S.

Customer Acquisition Analyst

> "This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4588916)

Patricia M.

Content Creator

> "sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7053922)

PS

Paige S.

Creative Director

> "Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4299792)

LH

Laura H.

Graphic Designer

> "My overall experience with Sprout Social has been excellent, it's a reliable tool that simplifies social media tasks and boosts..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their social listening, while "good", is a costly add-on and is limited compared to other providers like Brandwatch."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

BM

Bill M.

CEO

> "It has an extensive list of features and integration with all the major social media platforms."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

VR

Verified Reviewer

Marketing Manager

> "most likely what stopped me from using it was the update that occurred 6-8 months ago which stopped all third-party software like Sprout..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4276584)

MV

Mariana V.

Social Media Lead

> "User-friendly interface with all the latest updates and a preview grid for Instagram."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6775113)

AC

Andy C.

Digital Marketing Executive

> "Very expensive with other products on the market."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6504821)

JM

Jeff M.

Marketing Director

> "IT's easy to use and set up, as well as schedule posts in advance for easy publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

Jeb B.

Project Manager

> "We like it but can't afford it."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6656445)

LH

Laura H.

Graphic Designer

> "What I liked most about Sprout Social was its intuitive interface and ease of use, making social media management smooth and efficient."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

HL

Hollie L.

Communications Coordinator

> "The pricing model can be a bit steep, especially for smaller businesses."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6243471)

VR

Verified Reviewer

President

> "I suppose the posting workflow is good, as good as other platforms that are 10% of the cost."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

☞ Matt V.

CEO

> "Now that they are still charging us, we asked for support and they said they can only send articles and videos."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#GetApp___6209859)

MG

Moran G.

Mobile Marketing Lead

> "Scheduling posts is very easy, as is rescheduling or canceling posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

Elle D.

Company Owner

> "It is very expensive compared to the other Social Media management tools I use for clients"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6192286)

CD

Christina D.

Administrator

> "When we started using we had very high hopes for how this program would work and make our daily office work more efficient, however, we..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

Greg A.

Founder & Creative Director

> "Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3931986)

EC

Emily C.

Marketing Director

> "There is a lot of versatility for posting and engagement"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

CD

Christina D.

Administrator

> "Unfortunately, we have had to go back to posting natively."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

Shelby D.

Digital Marketing Specialist

> "so I can take full advantage of its capabilities."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

JW

Jordan W.

Social Media Executive

> "It's quite expensive for the features you get."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4961474)

IM

Ibrahim M.

accountant

> "Automated scheduling has helped me save time and effort and ensure that my content reaches my target audience at the right time"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6059874)

HM

Hanane M.

Freelance

> "For me there is the problem of pricing.."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6138402)

EF

Earl F.

Social Media Coordinator

> "I have used Sprout both for personal and professional reasonings and the platform always exceeds my expectations!"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6454727)

AK

Ashwaq K.

Digital Director

> "Additional payment for advanced analytics and accounts getting disconnected frequently"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4503416)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "I liked the social analytics - they felt super robust and useful"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

KU

Kristin U.

Communications and Program Coordinator

> "The analytical tools did not fit the needs of our organizations as I had hoped."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

Leah G.

Detailer

> "Customer support is another area where it excels."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6379844)

NB

Nicole B.

Social Media Content Producer

> "Lack of insights offered into what we should be posting, which other rivals are offering."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4249933)

Gloria V.

Digital Marketing Trainer

> "It offers simple navigation which helps a new user to use the platform with ease. And also it helps to manage multiple social media ..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3794300)

MK

Mark K.

Placement Lead Manager

> "It is both ready out of the box and a learning curve which may turn off some users."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3634645)

Megan G.

Chief Marketing Officer

> "When it comes to publishing, Sprout stands out because it tailors unique settings to each platform."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5011872)

KU

Kristin U.

Communications and Program Coordinator

> "They aren't as intuitive as the scheduling. "

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

Leah G.

Detailer

> "The detailed reports are incredibly useful as well."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6379844)

Lila S.

Freelance Writer

> "The mobile app was glitchy and did not allow saving edits to scheduled posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3236316)

MN

Maryam N.

Marketing Coordinator

> "Thanks to its robust suite of features and tools, Sprout Social has facilitated the streamlining of our posting processes, as well as the..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

VR

Verified Reviewer

Director of IT and Digital Marketing

> "We pay extra for the listening tools, which provide too many false positives and requires too much work to really be as helpful as we'd..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3302155)

JL

Jamila L.

Digital Marketing Associate

> "It offers a wide range of features including scheduling and monitoring of posts, audience engagement tools, and detailed analytics."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4476697)

Heather H.

VP, Head Of Production

> "What I like least about this tool is that the more users use it, the more expensive it can become."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3662625)

JW

James W.

Owner

> "amazing support, so many features, and truly the best UI experience."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#SoftwareAdvice___6695820)

JA

Julio A.

President

> "The price is a little high when compared with other solutions."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3784235)

Heather H.

VP, Head Of Production

> "We use Sprout Social because it allows us to conveniently manage our social networks and schedule posts across multiple social channels."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3662625)

Arheer G.

Marketing Manager

> "They charge on a per user basis and this becomes very expensive."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384751)

MN

Maryam N.

Marketing Coordinator

> "Additionally, Sprout Social streamlines social media management by providing collaboration tools that allow us to easily seek feedback..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

JP

Jessica P.

Marketing Specialist

> "What I like the least about this software is that sometimes, my accounts get deactivated and I have to go back to relog them in."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3464834)

[View Reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

KC

Kent C.

Head of tech

> "The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching,..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

Abhishek C.

Media buyer

> "The free plan is very limited, and the $99 Pro plan is expensive with reported billing issues......."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7079655)

Karen J.

GERENTE GENERAL

> "I run a marketing agency and BigSpy has helped me better understand my clients and their competitors, allowing me to create more effective..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7086910)

KO

Kostiantyn O.

Consultant

> "The pricing might be a bit steep for smaller businesses or solo marketers, and sometimes the data isn’t updated quickly enough for new..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

Pavel S.

CEO

> "It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118199)

MM

Marcio M.

Senior Media Buyer

> "Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

Gabriela B.

Creatives

> "Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

VR

Verified Reviewer

disenger

> "While BigSpy offers a comprehensive platform for ad intelligence, I found the interface to be somewhat cluttered and overwhelming at times."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6413550)

Gabriela B.

Creatives

> "The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

DI

DENIS I.

Manager

> "Sometimes there are duplicate ads, which slightly slows down the process of finding unique ideas."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

KC

Kent C.

Head of tech

> "For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

MM

Marcio M.

Senior Media Buyer

> "Additionally, the platform can be a bit slow to load some data, especially for broader searches."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

Jeremie C.

CEO

> "i like that we're able to see performance of other ads, and track direct performance of the ads and not just see the image like facebook..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7071116)

VR

Verified Reviewer

Strategic Business Consultant

> "The free version is quite limited in features, which can be frustrating if you're just starting out and trying to explore the tool's potential."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6474767)

Gabriela B.

Creatives

> "Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

QSH

Quang Son H.

Mr

> "The pricing is a bit higher and the interface is rather heavy, so it sometimes experiences lag and stuttering."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6569753)

DW

Didik W.

Head

> "The ability to access a vast database of ads from various platforms, coupled with advanced filtering options, makes it easy to find and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

LM

Lorena M.

Campaign Manager

> "There's locked content and Im not sure if it allows to see estimate budgets"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6691656)

AR

Ananda R.

Owner

> "Users can explore ads by category, platform, or specific criteria, making it useful for competitive research. While the tool is powerful, new..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6569812)

MIA

Md Imran A.

administrator

> "this tool is not covering many of the countries and does not support refunds."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6849984)

MB

Milagros B.

Digital Marketer

> "It allowed me to analyze competitors, discover trends, and better understand what types of creatives are currently working."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7050368)

MA

Manuel A.

Ceo

> "Finally, occasional lag in loading times can slow down the research process."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6409778)

MB

Mahesh B.

owner

> "Targeting particular sectors, ad kinds, or geographical areas is made simple by the extensive filtering options, which also provide excellent..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6476755)

Igor G.

CEO

> "If you have broad request, you need to scroll through tons of garbage ads"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6403136)

MM

Marcio M.

Senior Media Buyer

> "The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

Elijah W.

manager

> "Lack of timely updating of data and inaccurate data"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6638692)

MM

Marcio M.

Senior Media Buyer

> "The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6574336)

AG

Abhay G.

Manager

> "too many filters may deliver different results as it can confuse the user"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6443446)

VR

Verified Reviewer

Operation Manager

> "BigSpy is sufficient for my current needs and has been helpful in supporting my work. If the platform could lower the entry barrier for TikTok..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6876214)

WG

Witoon G.

Branding

> "One aspect that I found slightly challenging is the pricing structure of BigSpy. While the platform offers different subscription plans, the..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

DW

Didik W.

Head

> "The platform stands out as a comprehensive tool for ad intelligence, offering a wide range of features that are incredibly useful for anyone..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

YY

Youssef Y.

engineer

> "the free version is too limited and the plans are expensive"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6408354)

KC

Kent C.

Head of tech

> "Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7111227)

MAA

Mohammad Anas A.

Owner

> "it only offers 3 free queries per day and does not allow us to use it with out transacting a dollar."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6097876)

KO

Kostiantyn O.

Consultant

> "The filtering options allow quick access to top-performing ads, and it’s a great tool for finding creative inspiration from successful..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

RS

Ryan S.

ceo

> "However, the platform's limitation in covering certain social media platforms was a drawback, as it hindered a comprehensive analysis."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4932819)

AM

Anass M.

Manager

> "igSpy’s user-friendly interface and powerful search features make it a valuable tool for anyone looking to gain insights into ad strategies..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6438515)

DJ

Divyanshu J.

Owner

> "Additionally, while BigSpy covers major social media platforms, it lacked coverage for some niche platforms that I use for specific campaigns"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4946445)

KO

Kostiantyn O.

Consultant

> "BigSpy provides a large amount of ad data across major platforms like Facebook and Instagram, making it easy to track competitors."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6499131)

MA

Mohsin A.

Manager

> "slow uploading and lots of options makes it overwhelmed"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6563357)

Gabriela B.

Creatives

> "It makes it easier to get a broader view of what’s working across different channels."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

SS

Sanjay S.

Chief executive

> "Has a confusing pricing plan structure."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6776036)

Gabriela B.

Creatives

> "I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7118340)

AD

Alexandru D.

Marketing

> "For newcomers or those not used to data analysis, the sheer volume of ads and information available on BigSpy can be overwhelming."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6185440)

AH

Ansar H.

CEO

> "The user-friendly interface and advanced filtering options make it easy to uncover top-performing ads, boosting overall campaign performance."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6458182)

DtA

Demétrius A.

Manager

> "Ugly layout, remember an early internet site"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6509413)

MB

Milagros B.

Digital Marketer

> "What I liked the most about BigSpy is the huge variety of ads it shows and how easy it is to filter by platform, country, or product type."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7050368)

JB

Jacob B.

None

> "The free trial is just the same ads repeated."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6691131)

VR

Verified Reviewer

Marketing Director

> "The UI feels clean and easy to use, similar to SocialPeta, and I’m planning to explore the features more deeply over time."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7104969)

BA

Bella A.

CSR

> "confusing pages, and high rate pays."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6456071)

SRD

Soumya Ranjan D.

CEO

> "for its competitive ad intelligence features, comprehensive ad tracking capabilities, and user-friendly interface."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6402671)

AZ

Azza Z.

Senior Digital marketing

> "Overwhelming and no tutorial to understand how that works"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6772615)

DI

DENIS I.

Manager

> "The tool helps analyze ad strategies and discover creative ideas for my own campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

RH

Robert H.

Owner

> "Very little experience so far, I haven't even watched one ad (because I wasn't able to set all my preferences and search without running into..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6075365)

DW

Didik W.

Head

> "BigSpy excels in providing an intuitive and user-friendly interface that makes ad spying and analysis incredibly straightforward."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6463185)

SK

Shalin K.

Co-founder

> "It's a bit clumsy at the moment."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6472698)

VR

Verified Reviewer

Strategic Business Consultant

> "The ability to see ad creatives and engagement metrics is a huge plus for planning marketing strategies."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6474767)

TT

Tobias T.

Owner

> "One needs to pay, and there is no option to select ads in the Danish language."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4965450)

AK

Ajay K.

Digital Marketing executive

> "The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6457006)

ES

Eduardo S.

Analyst

> "Additionally, the learning curve for some of the more advanced features was a bit steep, so it might be challenging for beginners."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4963027)

PS

Philipp S.

Senior Growth Consultant

> "Highly relevant to get inspiration for own creative development."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7093342)

SD

Sandip D.

CEO

> "Its quite expensive and has limitations in regards to specific platform which you want to spy for."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6238553)

DI

DENIS I.

Manager

> "This helps me track and analyze current advertising campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

OL

Olesia L.

owner

> "I dont see minus in this platform and website"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6476653)

DI

DENIS I.

Manager

> "The Pro version offers even more comprehensive features, and I’m considering purchasing it for more in-depth data analysis."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6548375)

MM

Mercedes M.

copywriter

> "shows too many non-English results, unless you refine the search A LOT"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6090530)

OA

Oluwayomi A.

ceo

> "Perfect for studying how top sellers structure their campaigns."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___7033376)

ES

Eduardo S.

Analyst

> "Although BigSpy was mostly exceptional, I did find that the customer support was sometimes slow to respond to queries."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4963027)

WG

Witoon G.

Branding

> "Furthermore, BigSpy offers a wide range of ad intelligence tools that enable me to monitor and analyze the advertising strategies of my..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

VR

Verified Reviewer

Desenvolvedor de Hardware/Firmware

> "occasional glitches and technical issues with the platform, the limited availability of data for some countries or social media platforms, and..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4773910)

AD

Alexandru D.

Marketing

> "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6185440)

Murtaza Ali Najmi C.

Owner

> "On the flip side, while BigSpy is chock-full of features, it can feel a bit overwhelming at first."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___5013725)

WG

Witoon G.

Branding

> "The platform provides a wealth of data and analytics, allowing marketers to gain valuable insights into their target audience, competitors,..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

AQ

Ananda Q.

Myself

> "My local coin isn't strong as dollar, so even the cheapest plan is really expensive for me."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6293760)

WG

Witoon G.

Branding

> "This feature is invaluable as it helps me identify emerging trends, understand what resonates with the target audience, and adapt my own..."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___4961229)

SK

Saad K.

IT Team Lead

> "Some ads from smaller platforms might be missed."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___5031487)

JP

Josh P.

CEO

> "It's an essential tool for all marketers, especially beginners because it can cut a huge chunk out of the learning curve."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6423919)

VP

Viktor P.

Social Marketing

> "i dont have anything that i dont like or anything to improve."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6493948)

SB

Skylar B.

Freelance

> "First time using it, it was easy to compare myself to competitors base on more than just visuals like something with the Meta Ad Library"

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6552972)

JG

Jyri G.

CEO

> "Perhaps their database of scraped ads is not full."

[See full review](https://www.capterra.com/p/203036/BigSpy/#Capterra___6345371)

[View Reviews](https://www.capterra.com/p/203036/BigSpy/reviews/)

## User interface

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

4.37 (607)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)

4.79 (2,485)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Sprout Social

Top features

29/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/121447/Sprout-Social/#features)

BigSpy

7/43

-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   API
-   Approval Process Control
-   Audience Targeting
-   Automated Publishing
-   Benchmarking
-   Boolean Search
-   Campaign Analytics
-   Campaign Management
-   Commenting/Notes
-   Competitive Analysis
-   Content Library
-   Content Management
-   Customer Engagement
-   Customizable Reports
-   Dashboard
-   Email Alerts
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Hashtag Tracking
-   Impact Measurement
-   Influencer Tracking
-   Keyword Tracking
-   Mobile Alerts
-   Multi-Channel Data Collection
-   Performance Metrics
-   Real-Time Analytics
-   Real-Time Notifications
-   Reporting & Statistics
-   Reputation Management
-   Sentiment Analysis
-   Social Advertising
-   Social Listening
-   Social Media Integration
-   Social Mentions Tracking
-   Social Promotion
-   Tagging
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/203036/BigSpy/#features)

### Recognition

Sprout Social is recognized as a top-rated tool in 4 Capterra Shortlist reports

No recognitions have been awarded to BigSpy

### Deployment & support

Sprout Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

BigSpy

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Sprout Social

-   By Sprout Social
-   Located in United States
-   Founded in 2010

BigSpy

-   By BigSpy
-   Located in United States
-   Founded in

## Popular Comparisons

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

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4.2

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4.6

4.4

Ease of Use

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[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.79 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

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[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

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4.2

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4.4

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[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.79 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

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4.8

Features

4.4

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/149054-203036/Brand24-vs-BigSpy)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

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4.2

Features

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4.4

Ease of Use

4.7

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[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.79 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

vs

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Price

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4.8

Features

4.3

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-203036/HootSuite-vs-BigSpy)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

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$199/month

Price

Contact vendor for pricing

4.2

Features

4.4

4.4

Ease of Use

4.4

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[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.79 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

vs

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$9/month

Price

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4.8

Features

4.3

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/123971-203036/Agorapulse-vs-BigSpy)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,799)](https://www.capterra.com/p/121701/HootSuite/reviews/)

$199/month

Price

$249/month

4.2

Features

4.3

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.79 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

vs

[YouScan](https://www.capterra.com/p/173036/YouScan/)[4.87 (119)](https://www.capterra.com/p/173036/YouScan/reviews/)

$9/month

Price

$499/month

4.8

Features

4.7

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/173036-203036/YouScan-vs-BigSpy)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (607)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$199/month

Price

$15/month

4.2

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121447-171840/Sprout-Social-vs-HubSpot-Marketing)

[BigSpy](https://www.capterra.com/p/203036/BigSpy/)[4.79 (2,485)](https://www.capterra.com/p/203036/BigSpy/reviews/)

vs

[Lyfpit](https://www.capterra.com/p/228116/Lyfpit/)[4.58 (138)](https://www.capterra.com/p/228116/Lyfpit/reviews/)

$9/month

Price

$9/month

4.8

Features

4.6

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/203036-228116/BigSpy-vs-Lyfpit)