# Compare Sprout Social vs Meta for Business 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Sprout Social and Meta for Business based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/121447-213257/Sprout-Social-vs-Facebook

---

# Sprout Social vs Meta for Business Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Sprout SocialMeta for Business2/4 selected

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

[## Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Starting Price

$199.00/month

Value-for-Money

3.9

Functionality

4.2

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [606 reviews](#user-reviews)

Positive

539

Neutral

48

Negative

19

[## Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.4

Customer Service

3.7

Reviews Sentiment

Based on [2,373 reviews](#user-reviews)

Positive

2,095

Neutral

221

Negative

57

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 6,268 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Feature ratings

Social Media Integration

4.4

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

4.5

\--%Fit

Missing features

Feature ratings

Social Media Integration

NA

Email Marketing

NA

Post Scheduling

4.5

Campaign Planning

NA

Engagement Tracking

NA

User satisfaction

User satisfaction

4.4

User reviews[606](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

3.9

Customer support

4.3

User satisfaction

4.4

User reviews[2,373](https://www.capterra.com/p/213257/Facebook/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.4

Customer support

3.7

Price starts from

Price starts from

$199Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Best for

Not provided by vendor

## User reviews

Pros & cons

Zach P.

Marketing Coordinator

> "Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Zach P.

Marketing Coordinator

> "Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7100068)

Chris L.

Operations

> "Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

TG

Tim G.

Customer Service Executive

> "Today, I capture all of them in a single dashboard and respond more quickly and having the ability to do that makes a meaningful..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

BM

Bill M.

CEO

> "It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

Chris L.

Operations

> "Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7119468)

KJ

Karen J.

Marketing Manager

> "So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

MG

Moran G.

Mobile Marketing Lead

> "It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

NR

Nuria R.

Community Manager

> "Sometimes it loads slow when I switch between brands, and I need more users but the price goes up fast"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6812873)

LD

Laura D.

Client Success Specialist

> "Overall, SproutSocial provides a basic overview of your social media post engagements and is useful for determining which posts performed..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6767664)

DP

Dhirendra P.

Marketing Manager

> "One thing which I little bit dislike about it is its cost s paying extra for features can make overall cost prohibitive as it is really..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6337681)

TG

Tim G.

Customer Service Executive

> "The tagging system also comes in handy to help us keep track on who on the team worked on what."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

KJ

Karen J.

Marketing Manager

> "Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

Patricia M.

Content Creator

> "sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7053922)

VR

Verified Reviewer

President

> "Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

LH

Laura H.

Graphic Designer

> "My overall experience with Sprout Social has been excellent, it's a reliable tool that simplifies social media tasks and boosts..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

RW

Richard W.

Senior Digital Marketing Manager

> "Reporting felt quite limited, customer success managers and account management was also not great."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

CD

Claudio D.

Digital Marketer

> "The software has enabled us to schedule post in advance across all social media channels hustle free."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

JM

Jeff M.

Marketing Director

> "There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

Shelby D.

Digital Marketing Specialist

> "I love having all platforms connected in one place, making scheduling and posting much easier."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

TG

Tim G.

Customer Service Executive

> "It can be a little overwhelming to get started, especially the analytics portion."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6855786)

MG

Moran G.

Mobile Marketing Lead

> "I love that Sprout Social allows us to keep track of our social media pages’ performance."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

DB

Diana B.

Founder

> "They're not the best at managing multiple channels or social listening."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6674940)

LT

London T.

CEO

> "I love the ability to have unlimited # of accounts along with the competition reports and AI integration."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6467657)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "Also, there were always issues with tagging users on LinkedIn"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

CD

Claudio D.

Digital Marketer

> "Software efficacy in streamlining content publishing and availability of robust features that enhace strategic decisions making."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6629163)

EC

Emily C.

Marketing Director

> "This tool is very expensive, and can be hard to justify for smaller businesses"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

JM

Jeff M.

Marketing Director

> "We're also able to respond directly to messages and comments from Sprout Social."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

KJ

Karen J.

Marketing Manager

> "So obtuse, despite years of taking our money, so now lawyers are getting called in."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6655361)

Shelby D.

Digital Marketing Specialist

> "Sprout Social has been an excellent all-in-one tool for managing social media."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

LL

Lior L.

Executive Director

> "You cannot monitor all comments across some platforms. Plus, the pricing is tough for small business and nonprofits."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5040247)

LH

Laura H.

Graphic Designer

> "What I liked most about Sprout Social was its intuitive interface and ease of use, making social media management smooth and efficient."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6830593)

Yige S.

Customer Acquisition Analyst

> "This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4588916)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their strength, by far, is the Smart Inbox, which is unparalleled and a time and life-saver for in-house marketers or agencies managing a..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

PS

Paige S.

Creative Director

> "Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4299792)

BM

Bill M.

CEO

> "It has an extensive list of features and integration with all the major social media platforms."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6536957)

VR

Verified Reviewer

Social Media, Influencer & Community Manager

> "Their social listening, while "good", is a costly add-on and is limited compared to other providers like Brandwatch."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4948775)

MV

Mariana V.

Social Media Lead

> "User-friendly interface with all the latest updates and a preview grid for Instagram."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6775113)

VR

Verified Reviewer

Marketing Manager

> "most likely what stopped me from using it was the update that occurred 6-8 months ago which stopped all third-party software like Sprout..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4276584)

JM

Jeff M.

Marketing Director

> "IT's easy to use and set up, as well as schedule posts in advance for easy publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7009575)

AC

Andy C.

Digital Marketing Executive

> "Very expensive with other products on the market."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6504821)

VR

Verified Reviewer

President

> "I suppose the posting workflow is good, as good as other platforms that are 10% of the cost."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6554704)

Jeb B.

Project Manager

> "We like it but can't afford it."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6656445)

MG

Moran G.

Mobile Marketing Lead

> "Scheduling posts is very easy, as is rescheduling or canceling posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6641856)

HL

Hollie L.

Communications Coordinator

> "The pricing model can be a bit steep, especially for smaller businesses."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6243471)

CD

Christina D.

Administrator

> "When we started using we had very high hopes for how this program would work and make our daily office work more efficient, however, we..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

☞ Matt V.

CEO

> "Now that they are still charging us, we asked for support and they said they can only send articles and videos."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#GetApp___6209859)

EC

Emily C.

Marketing Director

> "There is a lot of versatility for posting and engagement"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6573401)

Elle D.

Company Owner

> "It is very expensive compared to the other Social Media management tools I use for clients"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6192286)

Shelby D.

Digital Marketing Specialist

> "so I can take full advantage of its capabilities."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7008698)

Greg A.

Founder & Creative Director

> "Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3931986)

IM

Ibrahim M.

accountant

> "Automated scheduling has helped me save time and effort and ensure that my content reaches my target audience at the right time"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6059874)

CD

Christina D.

Administrator

> "Unfortunately, we have had to go back to posting natively."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6003743)

EF

Earl F.

Social Media Coordinator

> "I have used Sprout both for personal and professional reasonings and the platform always exceeds my expectations!"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6454727)

JW

Jordan W.

Social Media Executive

> "It's quite expensive for the features you get."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4961474)

ES

Ellie S.

Senior Marketing Campaigns Lead

> "I liked the social analytics - they felt super robust and useful"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6779442)

HM

Hanane M.

Freelance

> "For me there is the problem of pricing.."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6138402)

Leah G.

Detailer

> "Customer support is another area where it excels."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6379844)

AK

Ashwaq K.

Digital Director

> "Additional payment for advanced analytics and accounts getting disconnected frequently"

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4503416)

Gloria V.

Digital Marketing Trainer

> "It offers simple navigation which helps a new user to use the platform with ease. And also it helps to manage multiple social media ..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3794300)

KU

Kristin U.

Communications and Program Coordinator

> "The analytical tools did not fit the needs of our organizations as I had hoped."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

Megan G.

Chief Marketing Officer

> "When it comes to publishing, Sprout stands out because it tailors unique settings to each platform."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___5011872)

Andrei P.

Student

> "Sprout Social can be very expensive and the per user pricing doesn't help."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3561986)

Leah G.

Detailer

> "The detailed reports are incredibly useful as well."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___6379844)

NB

Nicole B.

Social Media Content Producer

> "Lack of insights offered into what we should be posting, which other rivals are offering."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4249933)

MN

Maryam N.

Marketing Coordinator

> "Thanks to its robust suite of features and tools, Sprout Social has facilitated the streamlining of our posting processes, as well as the..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

MK

Mark K.

Placement Lead Manager

> "It is both ready out of the box and a learning curve which may turn off some users."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3634645)

JL

Jamila L.

Digital Marketing Associate

> "It offers a wide range of features including scheduling and monitoring of posts, audience engagement tools, and detailed analytics."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4476697)

JK

Jonathan K.

CEO

> "They billed the card on file twice for various months and refused to give an explanation."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3537761)

JW

James W.

Owner

> "amazing support, so many features, and truly the best UI experience."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#SoftwareAdvice___6695820)

KU

Kristin U.

Communications and Program Coordinator

> "They aren't as intuitive as the scheduling. "

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4384663)

Heather H.

VP, Head Of Production

> "We use Sprout Social because it allows us to conveniently manage our social networks and schedule posts across multiple social channels."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3662625)

Lila S.

Freelance Writer

> "The mobile app was glitchy and did not allow saving edits to scheduled posts."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3236316)

MN

Maryam N.

Marketing Coordinator

> "Additionally, Sprout Social streamlines social media management by providing collaboration tools that allow us to easily seek feedback..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

VR

Verified Reviewer

Director of IT and Digital Marketing

> "We pay extra for the listening tools, which provide too many false positives and requires too much work to really be as helpful as we'd..."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3302155)

MN

Maryam N.

Marketing Coordinator

> "The ability to create sub-boxes and categorize them based on topics and events helps us better comprehend customer feedback and inquiries."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___4745056)

Heather H.

VP, Head Of Production

> "What I like least about this tool is that the more users use it, the more expensive it can become."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3662625)

RW

Richard W.

Senior Digital Marketing Manager

> "Easy to use, simple interface and reliable social publishing."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___7036195)

JA

Julio A.

President

> "The price is a little high when compared with other solutions."

[See full review](https://www.capterra.com/p/121447/Sprout-Social/#Capterra___3784235)

[View Reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

JM

Javier M.

Project Manager

> "Meta for Business is a useful tool for our digital marketing strategy, it handles the different META brand digital assets in a single place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6428599)

KA

Kelly A.

Author

> "Arbitrary account restrictions and threats. When I ask for an account report a bogus account is listed under my name. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

Duncan C.

Digital Solutions Lead

> "Overall, Meta for business is a valuble channel and tool to help me understand my brand and to control my marketing efforts"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6855217)

SM

Shannon M.

Service Data Analyst

> "I can receive messages from anyone but I am unable to message an individual or business first. When i want to reach out to another business..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211)

MN

Melissa N.

Owner operator

> "Meta business makes it easy to manage several pages and accounts at once across more than one social media."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107)

MN

Melissa N.

Owner operator

> "When I schedule videos to post them it doesn’t let me crop them which is sometimes annoying but not a huge deal"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6839107)

Aaron G.

Membership and Development Director

> "The ability to schedule our social media content easily is also a big draw for me."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6844652)

KA

Kelly A.

Author

> "Facebook's Meta is not responding to my request for a refund of $32. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

RH

Ronald H.

Owner

> "Their ability to get my events in front of a broader audience is the main reason I use."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427)

KA

Kelly A.

Author

> "They claim my author page was hacked and deleted it. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7067239)

KR

Karel R.

CEO

> "The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706)

Michael Z.

Owner

> "What I like least is how confusing and clunky the platform can be."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7131518)

VR

Verified Reviewer

Administrator

> "It simplifies the way business is conducted by advertising your product to the consumers more easily."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6857981)

RH

Ronald H.

Owner

> "The ever changing software makes it hard to stay fresh on their tools - it's almost like it's planned to be that way."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6811427)

KR

Karel R.

CEO

> "I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6583706)

KB

Kevin B.

Principal

> "The ease in which to make updates or changes to business information, like tax info, has been very challenging and/or confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6427595)

VR

Verified Reviewer

CEO

> "That I can use it to schedule my Facebook and IG posts ahead of time which helps my productivity"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6367615)

RT

Ronnie T.

CEO

> "At the same time, having untrained staff oversee our social media accounts resulted In underwhelming campaign results and dozens of hours..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

PB

Paige B.

Business Administration Support

> "Integrated with large social media platforms. When first using, Meta gives you a lot of support in setting up and how to use Meta."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6503673)

KR

Kimberly R.

Owner

> "The story feature of Meta is not quite as up to date as Instagram story ability."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770)

Atalay C.

Senior Manager, Paid social and SEM

> "Nevertheless, it will always be in our media plans as a platform where we get better results than all other paid social platforms."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6813752)

Loreta G.

Manager

> "Sometimes not working smoothly - not posting content, or some options not working."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6482600)

JK

James K.

Manager

> "Great social media management platform with an ease of use UI and strong capabilities over a range of features"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___7019492)

KF

Kimberly F.

Office manager

> "I tried to change credit cards and had to go through too many steps to make it happen."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586374)

SE

Soumaya E.

freelancer

> "I can't imagine managing my page without meta, it's a companion tool for page administrators, I love the variety of Kpis, the possibility..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5052861)

SA

Samuel A.

Digital marketer

> "Payment can be very challenging, card selection and rejection occurs often"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6590731)

JL

Javier L.

Head of Marketing

> "Meta for Business offers a variety of features that can help businesses reach a broader audience, such as scheduling out posts, uploading..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323)

Dimitris K.

Managing Director

> "The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6496927)

JL

Javier L.

Head of Marketing

> "I appreciate the platform’s ability to drive sales and increase brand awareness through custom ad creation, ad targeting, and robust..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065323)

MaA

María A.

Marketing Director

> "It changes too quickly and sometimes it's hard to find the features we need."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014)

MG

Milagros G.

Content creator

> "Overall is an application that allows me to have my business organized and everything in just one place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6662744)

ClI

Célia I.

performance marketing specialist

> "One drawback of Meta Ads is its changing algorithm and privacy policies, which can impact ad reach and performance."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

DT

Daniel T.

Co-owner

> "Allows us to broadcast updates to our followers, and help generate visibility"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6586361)

WF

William F.

Marketing Manager

> "Weird quirks that make completing somewhat normal tasks difficult."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6568162)

KR

Kimberly R.

Owner

> "I love that I can schedule posts ahead of time across Insta and FB business pages."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6641770)

MaA

María A.

Marketing Director

> "Sometimes it takes too long to load the features."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6478014)

RT

Ronnie T.

CEO

> "The automated programming, ability to schedule posts, and the analytics that are provided are save us countless hours of manpower each week."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

SH

Sadie H.

Owner operator

> "I have no complaints about meta other than a handful of ordering issues customer have had in the past"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6773725)

HK

Harrison K.

Communications Director

> "I used a third-party social scheduler initially but eventually realized that the Meta Business Suite had everything I needed."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6749497)

JB

Jerrica B.

IT Manager

> "The initial layout for the suites can be a bit confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6371098)

ZG

Zakaria G.

online

> "What distinguishes this platform is the ease of use with the ability to reach a large and accurate audience, where you can choose the..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___4933011)

VG

Valerie G.

Business Owner

> "The hackers then charge advertising for their most likely fraudulent products to the payment-methods-on-file for small businesses they hack..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

AP

April P.

Senior Manager

> "It's great for us to schedule our posts and to balancing our marketing and commerce."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6798657)

MS

Manuellyna S.

Terapeuta Holística

> "the negative point is the management of the online store, it is a little complex when we try to organize the products by group, I had some..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6167813)

KG

Kim G.

Performance Marketing Manager

> "The scalability makes it ideal for businesses of all sizes, no matter what the conversion goal is."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6487385)

VG

Valerie G.

Business Owner

> "They actually gave my Instagram username which I paid a consultant to grow to 3000 and manage content to a pervert looking for sex with..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

LT

Lisa T.

Manager

> "Meta for business I like how they kept track of how many people were interacting at our store."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6490310)

VG

Valerie G.

Business Owner

> "Then the hackers get to sell their fraudulant wares to Facebook and Instagram Users to victimize them (all on the small business victims..."

[See full review](https://www.capterra.com/p/213257/Facebook/#SoftwareAdvice___5027878)

Jaime M.

Paid Media Senior

> "Easy way to generate quality traffic, depending on the market it can be very cheap."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6856994)

CM

Cynthia M.

Community Manager

> "You might have a good outcome with a campaign, or you might get lost and your message is only seen by bots and trolls, and you end up with..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6170951)

FA

Fabian A.

Civil Engineer

> "Allowing you connect and meet friends all around the world, i just one click"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6611107)

Royce C.

None

> "To many features that I couldn't use to develop a business"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6738064)

ClI

Célia I.

performance marketing specialist

> "Meta Ads, with its vast social media network encompassing Facebook, Instagram, and more, offers an expansive and diverse user base."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

AM

Adrian M.

Founder

> "Sometimes a little difficult to navigate."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6319971)

WT

WENDY T.

Marketer

> "It’s easy to use and gives me a good snapshot of my activity in one place."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6840704)

AB

Alina B.

Teacher

> "It’s pretty expensive, not everyone can afford to pay for those services"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6373161)

KA

Kylee A.

Communications Director

> "It’s very helpfuk for social media management."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6868331)

VR

Verified Reviewer

Web Developer & Marketer

> "However, the biggest problem of all with Meta if something is flagged in error, it's almost impossible to get corrected, approved, or to..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5072897)

MM

Mallex M.

Sales officer

> "With Meta for Business I almost solve the problem of staying with the products in the store for long time because it help to reach more..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5062724)

LorriAnne K.

Everything

> "I didn't even know there was a hacker, letting me use the account for social media interactions, while he was running ads that I was forced..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5065724)

RC

Regina C.

Real Estate Agent

> "Overall the experience is good because it’s so much to learn about running your business and it helps you make money."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6846468)

DC

David C.

IT Engineer

> "Even if you do take on the challenge, you could end up spending a lot more than you need too due to the complexity and vagueness of the..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5059897)

MB

Morgan B.

Director of Operations

> "Its a necessary part of most full scale marketing campaigns because you can achieve great results."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6540963)

CJ

Connor J.

Owner

> "While advertising on the platform since 2016 I have experienced several ad account suspensions, business manager suspensions, ad..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3994713)

LB

Lewis B.

Marketing Head

> "Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6180471)

Pedro L.

CEO

> "We had cases where we wanted to remove ourselves or customers from pages and there were multiple errors."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6172219)

SM

Shannon M.

Service Data Analyst

> "What I like the most is how easy it is to market my business and how easy it is to create ads for my business."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6396211)

DD

Derek D.

Marketing Manager

> "It is hard to get help with technical issues"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6550128)

RT

Ronnie T.

CEO

> "By hiring a person to come once a week, we have been able to cut the operations costs of social media campaigns to less than 20% of what we..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5095505)

Imanol Alfonso P.

CTO AND FOUNDER

> "Very difficult to integrate everything well."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6676152)

VR

Verified Reviewer

Marketing Director

> "It's perfect for marketers who work with multiple accounts because you can be an admin of an unlimited amount of accounts."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6259983)

Shrina K.

Clinic owner

> "Customer service is awful, if you want anything solved you just go down several rabbit holes and have to answer the same questions multiple..."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169743)

NG

Nancy G.

Graphic designer

> "Being able to schedule several days or week's worth of posts on both Facebook and Instagram has been a huge time saver."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073062)

KL

Kayla L.

CFO

> "Sometimes the algorithm is off and the sponsored content doesn't get seen by the customer base we were expecting"

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5068636)

ClI

Célia I.

performance marketing specialist

> "This enables precise audience targeting, making it an ideal platform to reach potential customers."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___5073767)

DH

Daja H.

Owner Service provider

> "One thing that wasn’t simple is setting up my catalog to add products to my online shop."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6169523)

VQ

Vigdalia Q.

Content creator

> "I enjoy using Meta for Business to have all the company's social media managed and controlled at once."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6235024)

Betsy C.

Spanish teacher

> "Also you don´t have an overall view of your social media feed and the calendar is confusing."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6176325)

Princewill E.

Digital Marketing

> "I can easily create ads, analyse reports, manage pages, schedule and publish posts and manage customer support on the pages."

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___3662467)

VR

Verified Reviewer

Marketing Manager

> "It seems to be updated regularly which is positive, but the customer support is awful as it's all done through bots/pre loaded content. "

[See full review](https://www.capterra.com/p/213257/Facebook/#Capterra___6140525)

[View Reviews](https://www.capterra.com/p/213257/Facebook/reviews/)

## User interface

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

4.37 (606)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

4.43 (2,373)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Sprout Social

Top features

30/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121447/Sprout-Social/#features)

Meta for Business

13/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/213257/Facebook/#features)

### Recognition

Sprout Social is recognized as a top-rated tool in 4 Capterra Shortlist reports

Meta for Business is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Sprout Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Meta for Business

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Sprout Social

-   By Sprout Social
-   Located in United States
-   Founded in 2010

Meta for Business

-   By Meta
-   Located in United States
-   Founded in 2018

## Popular Comparisons

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

$199/month

Price

Contact vendor for pricing

4.2

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121447-210721/Sprout-Social-vs-Instagram)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.6

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/210721-213257/Instagram-vs-Facebook)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$199/month

Price

$5

4.2

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121447-210733/Sprout-Social-vs-Snapchat)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/)

Contact vendor for pricing

Price

$5

4.4

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/210733-213257/Snapchat-vs-Facebook)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$199/month

Price

$15/month

4.2

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121447-159351/Sprout-Social-vs-Zoho-Social)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-213257/Zoho-Social-vs-Facebook)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

$199/month

Price

$249/month

4.2

Features

4.3

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Twitter/X](https://www.capterra.com/p/214056/Twitter/)[4.52 (1,798)](https://www.capterra.com/p/214056/Twitter/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.4

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/213257-214056/Facebook-vs-Twitter)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$199/month

Price

$15/month

4.2

Features

4.4

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121447-171840/Sprout-Social-vs-HubSpot-Marketing)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Contact vendor for pricing

Price

$249/month

4.4

Features

4.3

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-213257/HootSuite-vs-Facebook)

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$199/month

Price

$6/month

4.2

Features

4.3

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121447-143492/Sprout-Social-vs-Buffer)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

Contact vendor for pricing

Price

$6/month

4.4

Features

4.3

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143492-213257/Buffer-vs-Facebook)