Raven Tools vs Dynamics 365: Which is a better fit?

Alex W.: Hi, I'm Alex. I'm the founder of a marketing company, and I give Raven Tools a four out of five. When looking at Raven Tools, I came from just using standard Google Analytics and just wanted something a little bit more powerful from a reporting standpoint. I also evaluated a similar tool called Agency Analytics. I chose Raven Tools because it really brought in all our things we do for digital marketing together in one dashboard, including search engine optimization, social media reporting, Google ad reporting. And it just made reporting to our clients much easier. The onboarding process and integration was pretty easy. You're able to connect all the tools you use like Google Analytics, Search Console, et cetera. And it just imports all that data for you with kind of a wizard, and we were up and running pretty quickly. My recommendations for anyone looking at Raven Tools, if you're looking in the marketing agency like myself and are looking for a great tool that can combine a lot of resources like social media, SEO, ads into one easy-to-read report for both you and your clients, I think it's a great tool for that.

Adoba: Hi everyone, my name is Adoba. I lead technical and product at Alphora, a team of roughly seven to nine. I rate Dynamics at a four out of five. So we use Dynamics most for sales and our marketing. The sales Microsoft relationship, sales is a big part of what we do. We also use the service part, which is the customer service. The marketing part of Microsoft Dynamics help us keep in touch with our customers and our sales reps with the product. So being in the Microsoft ecosystem is one of the best things with Dynamics. You have access to the entire product line that just works seamlessly together. Like I said, we do sales, CRM, marketing. All of those things are the individual products that we considered, but Microsoft was able to bring them together. The product for our sales, which we use the most, has really grown. The features that they've added has just been tremendous, and that's the best part about Microsoft Dynamics for us. I think there's always an issue with seat based billing, which is what we have with Dynamics today. I think that's just the biggest issue, and sometimes I think being part of the ecosystem of having access to Microsoft Dynamics to their products is an advantage but sometimes it can also be a disadvantage because, for us, we had everything siloed before in different other products but when we decided to use Dynamics we had to bring sales together into one product, bring marketing together into one product, bring our [inaudible 00:01:22] together into one product. That's sort of a disadvantage. I'm not sure how well these three things are able to work outside of each other if they're not connected under the same system so it was a huge consideration for us and I think for anyone who is wanting to use Dynamics.