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Raven Tools vs Meta for Business: Which is a better fit?

Updated on January 12th, 2025
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Summary
Key features rated by users
Features selected based on 5,552 reviews from Social Media Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
4.0
Campaign Planning
NA
Data Import/Export
NA
% Fit
Missing features
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
4.5
Campaign Planning
NA
Data Import/Export
NA
User satisfaction
4.4
User reviews122
Ease of use
4.1
Functionality
4.3
Value for money
4.2
Customer support
4.2
4.4
User reviews2,350
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
3.7
Price starts from
Monthly subscription
Free version
Free trial
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Not provided by vendor
Free version
Free trial
Best for

Designed for SEO Professionals, PPC Managers, digital marketing agencies, freelancers, and small to large businesses.

Not provided by vendor

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-c5751604-fd8b-4667-0a31-08d8811dc09f
Alex W
Owner
4.0

Alex W.: Hi, I'm Alex. I'm the founder of a marketing company, and I give Raven Tools a four out of five. When looking at Raven Tools, I came from just using standard Google Analytics and just wanted something a little bit more powerful from a reporting standpoint. I also evaluated a similar tool called Agency Analytics. I chose Raven Tools because it really brought in all our things we do for digital marketing together in one dashboard, including search engine optimization, social media reporting, Google ad reporting. And it just made reporting to our clients much easier. The onboarding process and integration was pretty easy. You're able to connect all the tools you use like Google Analytics, Search Console, et cetera. And it just imports all that data for you with kind of a wizard, and we were up and running pretty quickly. My recommendations for anyone looking at Raven Tools, if you're looking in the marketing agency like myself and are looking for a great tool that can combine a lot of resources like social media, SEO, ads into one easy-to-read report for both you and your clients, I think it's a great tool for that.

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View all video reviews
Lisa B
Executive Assistant
5.0

Lisa B.: My name's Lisa. I'm an executive assistant at a public high school. I give Meta for Business five out of five stars. For more reviews like this, click below. Before using Meta for Business, we were trying to make an online social media presence. But it was a little bit difficult because everything had to be done manually and at the time that you wanted it to be posted. It required a lot of attention. We only had that attention to give during business hours, which isn't ideal because people are looking at social media in the evening. Obviously, there was an issue there. We started using Meta for Business because Facebook and Instagram are our two biggest social media pages that we use. Those two are incorporated through Meta for Business now. We can do everything in one single place. It's very convenient. Getting started with Meta for Business was super simple. We had a Facebook page already, and it just walked us through how to do it. It just said, "Meta for Business is now available to you. Do you want to take this little tutorial?" It gave me a quick tutorial. Probably took less than five minutes. It was very self-explanatory from there. We've been using it ever since. I definitely recommend getting Meta for Business if you have any business that has a social media presence online. It makes things much easier to schedule them out, to post in multiple places, to respond to messages. It's free. It's super user-friendly. Anyone can do it. The best part is we can have a whole team of people working on it. It's not just one sole person's responsibility.

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User interface
121696 video thumbnail}
1 Video
213257 video thumbnail}
1 Video
121696
5 screenshots
213257
3 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Raven Tools

8/40
  • A/B Testing
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Campaign Planning
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Content Library
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real-Time Data
  • Social Media Integration
  • Social Promotion
  • Tagging
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
  • Campaign Management
  • Content Management
  • Conversion Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
See All features
Hide Social Media Marketing Software Features -

Meta for Business

Top Features
13/40
Show Social Media Marketing Software Features +
Raven Tools
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Meta for Business
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Raven Tools
  • By TapClicks
  • Located in United States
  • Founded in 2009
Meta for Business
  • By Meta
  • Located in United States
  • Founded in 2018
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