--- title: "Compare Hootsuite vs Meltwater 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Hootsuite and Meltwater based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/121701-123153/HootSuite-vs-Meltwater" page_type: "comparison" language: "en" --- # Hootsuite vs Meltwater Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HootsuiteMeltwater2/4 selected [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) [## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting Price $399.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.3 Customer Service 4.2 Reviews Sentiment Based on [3,803 reviews](#user-reviews) Positive 3,347 Neutral 370 Negative 86 [## Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Starting Price Contact vendor Value-for-Money 3.4 Functionality 4 Ease of Use 4 Customer Service 3.7 Reviews Sentiment KA Based on [96 reviews](#user-reviews) Positive 72 Neutral 15 Negative 9 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Sendible 4.6 (137) * * * Starting Price $29.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### SocialPilot 4.4 (376) * * * Starting Price $30.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * Highest Rated ### Birdeye 4.7 (707) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Sked Social 4.4 (77) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 88% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,043 reviews from social media marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 85%Fit High performer Feature ratings Social Media Integration 4.5 Post Scheduling 4.6 Campaign Planning 4.2 Multi-Channel Marketing 4.6 Engagement Tracking 4.4 59%Fit Not enough reviews Feature ratings Social Media Integration 4.0 Post Scheduling 4.2 Campaign Planning \-- Multi-Channel Marketing \-- Engagement Tracking 3.6 User satisfaction User satisfaction 4.4 User reviews[3,803](https://www.capterra.com/p/121701/HootSuite/reviews/) Ease of use 4.3 Functionality 4.3 Value for money 4.1 Customer support 4.2 User satisfaction 4.0 User reviews[96](https://www.capterra.com/p/123153/Meltwater/reviews/) Ease of use 4.0 Functionality 4.0 Value for money 3.4 Customer support 3.7 Price starts from Price starts from $399Per User, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services. Best for Small to large businesses in public relations, communications, marketing, finance, healthcare, technology, consumer goods, media, and agency sectors. ## User reviews Pros & cons LT Layla T. Content Creator > "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230) DM David M. Technical Support Engineer > "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667) TK Tim K. Founder > "The analytics are very useful in determining engagement figures and the ability to handle the content directly is a major..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275) TK Tim K. Founder > "The cost is too high for a small business relative to other options." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275) CG Chelsea G. Marketing > "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520) SR Sabine R. it supporter > "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272) DM Demi M. Community Manager > "It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7161300) Joshua F. Marketing Assistant > "Also, some reports or analytics can be tricky to figure out at first, which can slow things down." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171) MK Mohamed K. Electrical and Instruments Engineer > "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831) VR Verified Reviewer Art > "I don´t like about Hootsuite that there is no free version for a test or try-off." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826) SH Shir H. Social Media Manager > "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) MT Maria T. Clinic coordinator > "Cannot manage 2 add campaigns for the same post but different platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042) JR Jason R. Owner > "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) JR Jason R. Owner > "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) KH Krystle H. Accounts Receivable Specialist > "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209) CG Chelsea G. Marketing > "Costs can be high for smaller teams." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520) DM David M. Technical Support Engineer > "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667) RL Rick L. PR and Comms Director > "Cannot schedule posts that go past the standard character limit." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) SH Shir H. Social Media Manager > "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) NB Nicole B. Book Coach and Editor > "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811) TK Tim K. Founder > "Hootsuite has been awesome for posting in many places at once without having to log out and in for each one." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7186275) NJ Natalie J. Business Relations Manager > "Lots of limitations with the free version, so forced to pay if using for many things" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402) AD Angel D. Media Producer > "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734) AM Ayesha M. Operations Manager > "I wasn't allowed to add a person as a collaborator or tag multiple account" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734) Ankit D. Digital Marketing Specialist > "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273) AB Ali B. Owner > "You no longer can create free accounts for clients." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364) JF Jill F. Assistant Project Manager > "The sharing function is especially helpful when collaborating with colleagues." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7176394) HC Heather C. Administrative Assistant > "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) AB Ali B. Owner > "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364) CH Charlotte H. Editorial Operations Associate > "The free plan seems quite limited and the pricing structure seems irregular." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066) MK Mohamed K. Electrical and Instruments Engineer > "It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831) VR Verified Reviewer DIGITAL MARKETING EXPERT > "Its mobile version lacks full functionality." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859) SS Sophie S. Operations Manager > "Hootsuite made scheduling social media posts really easy, and the useful calendar feature made it really easy to see what..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6516342) James C. Social Media Specialist > "can sometimes be a bit glitchy and support isn't always immediate" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878) AE Aaron E. Account Director > "Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6491735) DS Dain S. Owner > "A bit pricey, bud, and a few limitations for Instagram" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525) CS Connor S. Brokerage Operations Associate > "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235) EA Eman A. hr > "One of its biggest drawbacks is that there is no phone support." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480) DE Dimitra E. Programs Director > "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064) ST Sean T. Content Streamer > "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314) Priyanka S. Head of Marketing > "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932) HC Heather C. Administrative Assistant > "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) DD Denise D. Web Consultant > "Hootsuite is simply the best social media scheduling tool on the web." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415) AY Ayrat Y. manager > "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work;..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798) SJ Steven J. Digital Communications Manager > "I like that it allows our team to manage all our social media accounts in one place and saves us time" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6553334) NB Nicole B. Book Coach and Editor > "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811) JR Jason R. Owner > "It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) ES Ekadashi S. Administrative Assistant > "Sometimes it gets connectivity issues." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793) SH Shir H. Social Media Manager > "I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428) TM Thomas M. Marketing Specialist > "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693) AF A. F. Entrepreneur > "I liked the Hootsuite calendar tools and the ability to streamline my social media activity." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6529300) AV Asha V. Beauty Specialist > "One of them being a system crash where a video is unable to post or duplicates posting in error." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381) SE Sitav E. Marketing Associate > "Hootsuite is incredibly easy to use, part of the hard parts of social media posting is keeping up with execution -..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511298) RL Rick L. PR and Comms Director > "Not up to speed, poor support and customer care" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) JR Jason R. Owner > "The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995) Gilmer S. Marketing Manager > "Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378) MV Martin V. Owner > "What's more, it presented a great customisable dashboard of all the states of your posts and ads." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524462) KB Kristen B. Social Media Manager > "It is too expensive; they do not offer a free plan anymore" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322) Tristan N. CEO > "Seemed like a nice site at first for tracking socials of competitors." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696) SR Skyler R. Freelance Social Media Specialist > "It's expensive compared to other social media schedulers." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6557584) DE Dimitra E. Programs Director > "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064) JC Jennifer C. Recruiter > "I do feel it is a little over priced for the service." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6509801) RP Rachel P. Senior SEO Specialist > "Great for scheduling posts and getting things live on time, plus the ability to preview each post before it goes live..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5026779) MP Marki P. Marketing Coordinator > "Also sometimes data for metrics like followers does not match up to exactly what the platform analytics says." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6037186) Priyanka S. Head of Marketing > "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932) JC Jackson C. Information technology manager > "The cost of the software is too expensive." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6625137) Gilmer S. Marketing Manager > "I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378) JR Joel R. Photographer > "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802) AH Amir H. E-Commerce Manager > "It is very effective in postings but the cost is high to a medium sized business." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129) SH Simon H. Marketing Manager > "Hootsuite was not just super hard to use, it was expensive too." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053) HC Heather C. Administrative Assistant > "Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727) FM Frank M. Area sales manager > "text editor still needs a lot of improvement to meet my needs because texts delay to appear" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6020814) IS Isabella S. software engineer > "it helps me build out quality content, also helps me engage with my audiences, it helps me with planning, scheduling, and..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6111390) JR Judah R. Engineering Manager > "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175) HK Heena K. social media executive > "The best Hootsuite experience combines scheduling posts, using the calendar for planning, and managing all your content in..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6217462) DP Dana P. Hospital Marketing Manager and Supervisor > "The only negative I have is the pricing.." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6497484) VR Verified Reviewer Manager > "Nice tool for social media management, also I like analytics the tool provide related to the work." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6706479) VR Verified Reviewer Web Manager > "We had an issue with social media and have scaled back our posts, nothing to do with the software." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6014816) WMB Wesley M. B. Digital Communications Director > "I enjoy that I can schedule posts in the future and check engagement without having to jump around platforms." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6799145) Mohamed G. Paid Search Lead > "Free plan is very limited and doesn’t give the slightest hint of what the paid plan can do" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5057724) VR Verified Reviewer Marketing and Communications Specialist > "The interface is also more approachable than other software i've used in the past." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673) EA Eslam A. Graphic Design > "I feel difficult to use the application, unlike using the desktop interface" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4242159) Chitrang S. Software Engineer > "It has an interactive user-interface, which helps do the work efficiently." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6539014) SG Stella G. Founder > "Interface is not as elegant as other competitors and some user interaction is confusing" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3732122) Gilmer S. Marketing Manager > "The interface is very intuitive and allows you to create an easy-to-manage content strategy." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378) DB DeAndre B. Marketing and Development Coordinator > "I find that interface to be a bit off putting." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3603001) WL Wc L. Manager, Market Research > "Hootsuite interface to measure web activity is great and intuitive." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3778401) Lin M. Social Media Community Manager > "The interface can be confusing at first." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3212741) EK Erica K. Asset and Acquisition Manager > "so many integrations and the AI tools are outstanding" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6149328) Danny M. Marketing Manager > "This issue is more of a LinkedIn issue, but the integration with LinkedIn was often troublesome." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3571874) VR Verified Reviewer Partner > "Integrates well with website analytics" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3759176) PM Precious M. Teacher > "There is no tiktok integration." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3360105) VR Verified Reviewer CMO > "The integration into instagram is one of the few available and works easily." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___2679004) RG Ruben G. Owner > "Not the easiest to work with, took me a bit of time to understand the software initially." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875) VR Verified Reviewer CEO > "Its an easy to integrate platform." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3709124) RL Rick L. PR and Comms Director > "Not up to speed, poor support and customer care" [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467) AM Ayesha M. Operations Manager > "When I used hootsuite it made my life easier." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734) Daniela P. owner > "zero customer service, empathy, humanity." [See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677) AD Alex D. Manager > "It has a great range of functions, is easy to use and is a very powerful and useful tool." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6042188) Daniela P. owner > "NOT about the customer." [See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677) CMA Carol Mae A. Social Media Manager and VA > "My experience in Hootsuite is very great because its really easy to use and very convenient." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608) Luis S. IT technician > "I sent several emails to customer service and never got an answer, I tried to recover the account and I did not receive..." [See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3377500) [View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/) KA Karly A. Marketing Analytics and Research Manager > "The social listening / social media analysis tool was helpful (before we switched products)!" [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010) KA Karly A. Marketing Analytics and Research Manager > "I didn't love the user experience of Meltwater–it didn't feel overly intuitive." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010) Rishikesh M. Social Analytics > "My overall experiencee with meltwater is great." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6505384) AG Abe G. VP > "As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) EY Enes Y. Information Technology > "Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3571445) AG Abe G. VP > "From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) Marina C. President > "My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4946167) AG Abe G. VP > "After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968) EZ Eric Z. Director of Advancement > "The daily emails with social media and article monitoring is useful but Google Alerts does the same." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) ES Erica S. Account Director > "The data was often lacking, both because of the publications missing from the tool as well as the way metrics were presented." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256) DS Danielle S. Social Media Manager > "I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2728935) VR Verified Reviewer VP, Marketing & Communications > "Articles were repeated multiple times, so really did not give an accurate representation of the writings." [See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454) MC Maxim C. marketing manager > "The daily reports directly in my inbox are super convenient." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3348270) ES Erica S. Account Director > "The platform interface was difficult to interact with." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256) KA Katie A. Communications Manager > "The best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3829262) EZ Eric Z. Director of Advancement > "Unfortunately, the company's customer service leaves much to be desired." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) AD Ana D. PR & Communication Manager CEE/Europe > "Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770278) EZ Eric Z. Director of Advancement > "That alone causes me to highly discourage anyone from using this product." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) RB Ron B. Communications Analyst > "Overall, this was a great platform to use to better realize a fully encompassing social strategy: Social Media management,..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2546745) KW Kathy W. AVP PR > "a few typos in search criteria setup from prior account managers - but nothing that affects its usability" [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2460181) VR Verified Reviewer VP, Marketing & Communications > "I liked that I could find mentions of my company easily." [See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454) EZ Eric Z. Director of Advancement > "Customer service is horrid." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) JB Jo B. Development Manager > "In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176) AK Anna K. Marketing > "They have potential as a service, but for our needs they aren't the best option." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2594919) SC Shantel C. Operations Assistant > "Meltwater is user-friendly and a huge help in monitoring media coverage for our clients." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2835538) EC Ernest C. COO > "Formatting on export is less flexible." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2471183) JB Jo B. Development Manager > "The team are available on hand if needed, and very helpful and supportive of training, very much solution led in all areas." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176) DC David C. Director > "The customer service and their business practices are just unethical and deceptive." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2608478) DG Dawn G. Owner > "If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the..." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2656560) KA Karly A. Marketing Analytics and Research Manager > "I didn't love the user experience of Meltwater–it didn't feel overly intuitive." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010) DC David C. Director > "It's easy to use and offers a robust contact list for reporters and media outlets." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2608478) ES Erica S. Account Director > "The platform interface was difficult to interact with." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256) EP Elaine P. Free lance writer > "My skills are more literary and less technological (very much so), so I appreciate the help and the patience." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2478012) EZ Eric Z. Director of Advancement > "Unfortunately, the company's customer service leaves much to be desired." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) DJ Douglas J. Media and communications manager > "Meltwater provides us with the intelligence we need and an easy-to-use platform, to boot." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2595228) EZ Eric Z. Director of Advancement > "Customer service is horrid." [See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092) [View Reviews](https://www.capterra.com/p/123153/Meltwater/reviews/) ## User interface [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) 4.37 (3,803) [Meltwater](https://www.capterra.com/p/123153/Meltwater/) 3.98 (96) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Hootsuite Top features 38/42 - A/B Testing - Activity Dashboard - AI Copilot - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Commenting/Notes - Contact Management - Content Library - Content Management - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Email Marketing - Engagement Tracking - Generative AI - Image Library - Keyword Filtering - Multi-Account Management - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Data - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/121701/HootSuite/#features) Meltwater 34/42 - A/B Testing - Activity Dashboard - AI Copilot - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Click Tracking - Commenting/Notes - Contact Management - Content Library - Content Management - Conversion Tracking - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Drag & Drop - Email Marketing - Engagement Tracking - Generative AI - Image Library - Keyword Filtering - Multi-Account Management - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Real-Time Data - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging - Third-Party Integrations - Trend Analysis - Workflow Management [See all features](https://www.capterra.com/p/123153/Meltwater/#features) ### Recognition Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports No recognitions have been awarded to Meltwater ### Deployment & support Hootsuite Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Meltwater Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Hootsuite - By Hootsuite Media - Located in Canada - Founded in 2008 Meltwater - By Meltwater - Located in United States - Founded in 2001 ## Popular Comparisons [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Vista Social](https://www.capterra.com/p/239366/Vista-Social/)[4.92 (953)](https://www.capterra.com/p/239366/Vista-Social/reviews/) $399/month Price $79/month 4.3 Features 4.9 4.3 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/121701-239366/HootSuite-vs-Vista-Social) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.70 (255)](https://www.capterra.com/p/149054/Brand24/reviews/) Contact vendor for pricing Price $199/month 4.0 Features 4.4 4.0 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/123153-149054/Meltwater-vs-Brand24) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (974)](https://www.capterra.com/p/177145/Publer/reviews/) $399/month Price $5/month 4.3 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) Contact vendor for pricing Price $199/month 4.0 Features 4.2 4.0 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/121447-123153/Sprout-Social-vs-Meltwater) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/) $399/month Price Contact vendor for pricing 4.3 Features 4.6 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.26 (92)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.0 Features 4.3 4.0 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/123153-131274/Meltwater-vs-Sprinklr-Platform) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,473)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) $399/month Price $15/month 4.3 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social) [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) vs [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.0 Features 3.9 4.0 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/123153-277011/Meltwater-vs-Brandwatch) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Oktopost](https://www.capterra.com/p/247569/Oktopost/)[4.47 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/) $399/month Price Contact vendor for pricing 4.3 Features 4.2 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/121701-247569/HootSuite-vs-Oktopost) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) $399/month Price $199/month 4.3 Features 4.2 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) $399/month Price $6/month 4.3 Features 4.3 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) vs [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.26 (92)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) $399/month Price Contact vendor for pricing 4.3 Features 4.3 4.3 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/121701-131274/HootSuite-vs-Sprinklr-Platform)