# Compare Hootsuite vs Meltwater 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Hootsuite and Meltwater based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/121701-123153/HootSuite-vs-Meltwater

---

# Hootsuite vs Meltwater Features and Cost Comparison

Last updated May 12th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HootsuiteMeltwater2/4 selected

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

[## Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.4 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

Starting Price

$249.00/month

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.3

Customer Service

4.2

Reviews Sentiment

Based on [3,796 reviews](#user-reviews)

Positive

3,340

Neutral

370

Negative

86

[## Meltwater](https://www.capterra.com/p/123153/Meltwater/)[4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.4

Functionality

4

Ease of Use

4

Customer Service

3.7

Reviews Sentiment

KA

Based on [96 reviews](#user-reviews)

Positive

72

Neutral

15

Negative

9

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,268 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

76%Fit

Missing features

Feature ratings

Social Media Integration

4.5

Email Marketing

NA

Post Scheduling

4.6

Campaign Planning

4.2

Engagement Tracking

4.4

59%Fit

Not enough reviews

Feature ratings

Social Media Integration

4.0

Email Marketing

\--

Post Scheduling

4.2

Campaign Planning

\--

Engagement Tracking

3.6

User satisfaction

User satisfaction

4.4

User reviews[3,796](https://www.capterra.com/p/121701/HootSuite/reviews/)

Ease of use

4.3

Functionality

4.3

Value for money

4.1

Customer support

4.2

User satisfaction

4.0

User reviews[96](https://www.capterra.com/p/123153/Meltwater/reviews/)

Ease of use

4.0

Functionality

4.0

Value for money

3.4

Customer support

3.7

Price starts from

Price starts from

$249Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Best for

SaaS solution that helps communication professionals across all industries create digital marketing strategies to monitor media on social networks and manage influencer marketing.

## User reviews

Pros & cons

CG

Chelsea G.

Marketing

> "Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

DM

David M.

Technical Support Engineer

> "Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

LT

Layla T.

Content Creator

> "Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7137230)

Joshua F.

Marketing Assistant

> "Also, some reports or analytics can be tricky to figure out at first, which can slow things down."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7060171)

DM

David M.

Technical Support Engineer

> "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7052667)

VR

Verified Reviewer

Art

> "I don´t like about Hootsuite that there is no free version for a test or try-off."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7094826)

MK

Mohamed K.

Electrical and Instruments Engineer

> "Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

SR

Sabine R.

it supporter

> "Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6537272)

SH

Shir H.

Social Media Manager

> "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

CG

Chelsea G.

Marketing

> "Costs can be high for smaller teams."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7076520)

JR

Jason R.

Owner

> "Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

AV

Asha V.

Beauty Specialist

> "One of them being a system crash where a video is unable to post or duplicates posting in error."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6406381)

KH

Krystle H.

Accounts Receivable Specialist

> "It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6564209)

NJ

Natalie J.

Business Relations Manager

> "Lots of limitations with the free version, so forced to pay if using for many things"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6818402)

SH

Shir H.

Social Media Manager

> "I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

JR

Joel R.

Photographer

> "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

CMA

Carol Mae A.

Social Media Manager and VA

> "What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different social media accounts."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6351608)

MT

Maria T.

Clinic coordinator

> "Cannot manage 2 add campaigns for the same post but different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6718042)

AD

Angel D.

Media Producer

> "It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583734)

JR

Jason R.

Owner

> "The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

Tristan N.

CEO

> "Seemed like a nice site at first for tracking socials of competitors."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7066696)

JR

Judah R.

Engineering Manager

> "Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6475175)

Ankit D.

Digital Marketing Specialist

> "It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and time."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6742273)

RL

Rick L.

PR and Comms Director

> "Cannot schedule posts that go past the standard character limit."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

AH

Amir H.

E-Commerce Manager

> "It is very effective in postings but the cost is high to a medium sized business."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

NB

Nicole B.

Book Coach and Editor

> "The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

Leah G.

Detailer

> "The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6379822)

AM

Ayesha M.

Operations Manager

> "I wasn't allowed to add a person as a collaborator or tag multiple account"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6496734)

AB

Ali B.

Owner

> "Hootsuite allowed me to create and download custom analytic reports for clients (that they loved)."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

AB

Ali B.

Owner

> "You no longer can create free accounts for clients."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6639364)

MK

Mohamed K.

Electrical and Instruments Engineer

> "It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6566831)

HC

Heather C.

Administrative Assistant

> "I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SS

Sophie S.

Operations Manager

> "Hootsuite made scheduling social media posts really easy, and the useful calendar feature made it really easy to see what your upcoming content..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6516342)

CH

Charlotte H.

Editorial Operations Associate

> "The free plan seems quite limited and the pricing structure seems irregular."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511066)

AE

Aaron E.

Account Director

> "Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6491735)

VR

Verified Reviewer

DIGITAL MARKETING EXPERT

> "Its mobile version lacks full functionality."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6545859)

CS

Connor S.

Brokerage Operations Associate

> "We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6598235)

James C.

Social Media Specialist

> "can sometimes be a bit glitchy and support isn't always immediate"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6583878)

DE

Dimitra E.

Programs Director

> "It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

DS

Dain S.

Owner

> "A bit pricey, bud, and a few limitations for Instagram"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524525)

Priyanka S.

Head of Marketing

> "As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

RC

Ripon C.

IT Executive

> "Some users have reported limitations in using third-party APIs with Hootsuite, which can be a drawback for businesses that rely on automation..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

VR

Verified Reviewer

Marketing and Communications Specialist

> "The interface is also more approachable than other software i've used in the past."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7064673)

EA

Eman A.

hr

> "One of its biggest drawbacks is that there is no phone support."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6513480)

DD

Denise D.

Web Consultant

> "Hootsuite is simply the best social media scheduling tool on the web."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7123415)

LT

London T.

CEO

> "I didn’t like the cost compared to the number of social accounts integrated."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6467647)

MW

Mary W.

HR Specialist

> "Myself and the other intern were able to work collaboratively in Hootsuite's workspace and efficiently manage our university's social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6301584)

KG

Kim G.

Performance Marketing Manager

> "The pricing is a bit steep, especially when you add team members."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6487682)

SJ

Steven J.

Digital Communications Manager

> "I like that it allows our team to manage all our social media accounts in one place and saves us time"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6553334)

ST

Sean T.

Content Streamer

> "Hootsuite posts are not completely customizable, there are posting aspects that are not possible through hootsuite that the actual social media..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5095314)

JR

Jason R.

Owner

> "It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

HC

Heather C.

Administrative Assistant

> "I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity,..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6004727)

SH

Shir H.

Social Media Manager

> "I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6649428)

SH

Simon H.

Marketing Manager

> "Hootsuite was not just super hard to use, it was expensive too."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6851053)

AF

A. F.

Entrepreneur

> "I liked the Hootsuite calendar tools and the ability to streamline my social media activity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6529300)

AY

Ayrat Y.

manager

> "She was throwing blog post links at me every time I was trying to get actionable advice on how to make HootSuite work; after digging and..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6130798)

JR

Joel R.

Photographer

> "You can manage multiple platforms from the same account and it makes management for social media so much easier."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6392802)

NB

Nicole B.

Book Coach and Editor

> "It seems like Hootsuite only wants a particular type of user, and small businesses ain't it."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6610811)

AH

Amir H.

E-Commerce Manager

> "Being an E-Commerce Manager, it is important to have a stable social presence."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___7109129)

ES

Ekadashi S.

Administrative Assistant

> "Sometimes it gets connectivity issues."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6587793)

SE

Sitav E.

Marketing Associate

> "Hootsuite is incredibly easy to use, part of the hard parts of social media posting is keeping up with execution - Hootsuite allows you to..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6511298)

TM

Thomas M.

Marketing Specialist

> "The ease of batch re-scheduling a post across multiple platforms leaves a lot to be desired, but that is primarily the only pain point I have..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6055693)

JR

Jason R.

Owner

> "The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6563995)

JP

Jonathan P.

CEO

> "The price is prohibitive for a young startup with minimal budget"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6468341)

MV

Martin V.

Owner

> "What's more, it presented a great customisable dashboard of all the states of your posts and ads."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6524462)

RL

Rick L.

PR and Comms Director

> "Not up to speed, poor support and customer care"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6623467)

DE

Dimitra E.

Programs Director

> "Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6756064)

Gilmer S.

Marketing Manager

> "Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

RP

Rachel P.

Senior SEO Specialist

> "Great for scheduling posts and getting things live on time, plus the ability to preview each post before it goes live means you can make any..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5026779)

KB

Kristen B.

Social Media Manager

> "It is too expensive; they do not offer a free plan anymore"

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6697322)

RG

Ruben G.

Owner

> "Overall great value if you're looking for a software to make your time and money work for you. If you need to post content, but don't have the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

SR

Skyler R.

Freelance Social Media Specialist

> "It's expensive compared to other social media schedulers."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6557584)

RC

Ripon C.

IT Executive

> "Hootsuite provides detailed analytics and reporting features, enabling businesses to track social media engagement, performance, and customer..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4801478)

JC

Jennifer C.

Recruiter

> "I do feel it is a little over priced for the service."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6509801)

Priyanka S.

Head of Marketing

> "Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6630932)

RG

Ruben G.

Owner

> "Not the easiest to work with, took me a bit of time to understand the software initially."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___6300875)

Gilmer S.

Marketing Manager

> "I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___5030378)

JM

Jhonjerlyn M.

CEO

> "One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___3718617)

FV

Fabio V.

Marketing manager

> "Its centralized dashboard, scheduling, analytics, and team collaboration features make it an invaluable asset for managing multiple social..."

[See full review](https://www.capterra.com/p/121701/HootSuite/#Capterra___4956640)

Daniela P.

owner

> "zero customer service, empathy, humanity."

[See full review](https://www.capterra.com/p/121701/HootSuite/#GetApp___6487677)

[View Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

KA

Karly A.

Marketing Analytics and Research Manager

> "The social listening / social media analysis tool was helpful (before we switched products)!"

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010)

KA

Karly A.

Marketing Analytics and Research Manager

> "I didn't love the user experience of Meltwater–it didn't feel overly intuitive."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6585010)

EY

Enes Y.

Information Technology

> "Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3571445)

AG

Abe G.

VP

> "As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

Rishikesh M.

Social Analytics

> "My overall experiencee with meltwater is great."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___6505384)

AG

Abe G.

VP

> "From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

Marina C.

President

> "My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4946167)

AG

Abe G.

VP

> "After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___4540968)

EZ

Eric Z.

Director of Advancement

> "The daily emails with social media and article monitoring is useful but Google Alerts does the same."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

ES

Erica S.

Account Director

> "The data was often lacking, both because of the publications missing from the tool as well as the way metrics were presented."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256)

KA

Katie A.

Communications Manager

> "The best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep is..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3829262)

VR

Verified Reviewer

VP, Marketing & Communications

> "Articles were repeated multiple times, so really did not give an accurate representation of the writings."

[See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454)

VR

Verified Reviewer

VP, Marketing & Communications

> "I liked that I could find mentions of my company easily."

[See full review](https://www.capterra.com/p/123153/Meltwater/#GetApp___3552454)

ES

Erica S.

Account Director

> "The platform interface was difficult to interact with."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3781256)

DS

Danielle S.

Social Media Manager

> "I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users during..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2728935)

EZ

Eric Z.

Director of Advancement

> "Unfortunately, the company's customer service leaves much to be desired."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

MC

Maxim C.

marketing manager

> "The daily reports directly in my inbox are super convenient."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3348270)

EZ

Eric Z.

Director of Advancement

> "That alone causes me to highly discourage anyone from using this product."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

AD

Ana D.

PR & Communication Manager CEE/Europe

> "Most relevant features are related to the fact that we could (relatively) easy see how our messages (key ones) were taken over by..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770278)

EZ

Eric Z.

Director of Advancement

> "Customer service is horrid."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3607092)

RB

Ron B.

Communications Analyst

> "Overall, this was a great platform to use to better realize a fully encompassing social strategy: Social Media management,..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2546745)

KW

Kathy W.

AVP PR

> "a few typos in search criteria setup from prior account managers - but nothing that affects its usability"

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2460181)

SR

Shane R.

Director - Analytics & Marketing

> "one of the most comprehensive listening platforms."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___3072230)

AK

Anna K.

Marketing

> "They have potential as a service, but for our needs they aren't the best option."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2594919)

JB

Jo B.

Development Manager

> "In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost..."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176)

EC

Ernest C.

COO

> "Formatting on export is less flexible."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2471183)

SC

Shantel C.

Operations Assistant

> "Meltwater is user-friendly and a huge help in monitoring media coverage for our clients."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2835538)

DC

David C.

Director

> "The customer service and their business practices are just unethical and deceptive."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2608478)

JB

Jo B.

Development Manager

> "The team are available on hand if needed, and very helpful and supportive of training, very much solution led in all areas."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2770176)

BJ

Bertrand J.

Founder

> "Poor quality of the journalist user base."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2343128)

DG

Dawn G.

Owner

> "If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2656560)

BJ

Bertrand J.

Founder

> "As a start-up manager of more than 20 employees, I was very disappointed by Meltwater services."

[See full review](https://www.capterra.com/p/123153/Meltwater/#Capterra___2343128)

[View Reviews](https://www.capterra.com/p/123153/Meltwater/reviews/)

## User interface

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

4.37 (3,796)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)

3.98 (96)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Hootsuite

Top features

38/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/121701/HootSuite/#features)

Meltwater

34/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/123153/Meltwater/#features)

### Recognition

Hootsuite is recognized as a top-rated tool in 3 Capterra Shortlist reports

Meltwater is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Hootsuite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Meltwater

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Hootsuite

-   By Hootsuite Media
-   Located in Canada
-   Founded in 2008

Meltwater

-   By Meltwater
-   Located in Norway
-   Founded in 2001

## Popular Comparisons

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (915)](https://www.capterra.com/p/177145/Publer/reviews/)

$249/month

Price

$5/month

4.3

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Contact vendor for pricing

Price

$15/month

4.0

Features

4.5

4.0

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/123153-159351/Meltwater-vs-Zoho-Social)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,164)](https://www.capterra.com/p/210721/Instagram/reviews/)

$249/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.0

Features

4.4

4.0

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/123153-171840/Meltwater-vs-HubSpot-Marketing)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$249/month

Price

$15/month

4.3

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

vs

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Contact vendor for pricing

Price

$199/month

4.0

Features

4.2

4.0

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-123153/Sprout-Social-vs-Meltwater)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$249/month

Price

$6/month

4.3

Features

4.3

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer)

[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/)

vs

[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.26 (90)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/)

Contact vendor for pricing

Price

$249/month

4.0

Features

4.3

4.0

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/123153-131274/Meltwater-vs-Sprinklr-Platform)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.37 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

$249/month

Price

$199/month

4.3

Features

4.2

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Oktopost](https://www.capterra.com/p/247569/Oktopost/)[4.47 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/)

$249/month

Price

Contact vendor for pricing

4.3

Features

4.2

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/121701-247569/HootSuite-vs-Oktopost)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[facelift](https://www.capterra.com/p/150410/facelift/)[4.44 (131)](https://www.capterra.com/p/150410/facelift/reviews/)

$249/month

Price

€1199/month

4.3

Features

4.2

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-150410/HootSuite-vs-facelift)

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/)

vs

[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[4.55 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/)

$249/month

Price

$69/month

4.3

Features

4.3

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/121701-123971/HootSuite-vs-Agorapulse)